【Mengxiang instant noodles】.

A long time ago, so long ago that many people thought that this brand was an instant noodle brand that had gone out of business.

Many years ago, [Mengxiang] was a grain processing factory, and the leader hoped that he could have a bright future, so he named [Mengxiang] to mean like an elephant, thrive, and let everyone have a dream.

In 1989, with only a rudimentary production line, Mengxiang began to operate in earnest, and at the beginning, the factory had only 100 employees and was always losing money.

Later, in 1996, a young man named Yao Yuan took over [Mengxiang], reformed drastically, and confirmed that instant noodles were the leading direction, and [Mengxiang] gradually improved.

Four years later, in the millennium, [Mengxiang Instant Noodles] not only turned losses into profits, but also reached an astonishing 600 million in annual sales, stepping on the peak in one fell swoop!

However......

His efforts were not recognized, and an internal restructuring caused Yao Yuan to be squeezed out of management.

Subsequently, it seems that a long-planned internal struggle caused Yao Yuan's power in [Mengxiang] to decline day by day.

He did not make a big noise, nor was he angry, but silently resigned from [Mengxiang], after resigning, he only had one request, that is, he could not be acquired by foreign capital, otherwise, he would not resign!

After the turn of the millennium, because China's mainstream brands are attracting investment, some overseas institutions and capital have taken advantage of this to focus on some local industries in China, and have taken out funds to make large-scale acquisitions.

Many seem to be domestic brands, but behind the fact, they are already Japanese.

Yao Yuan foresaw this, so he took this as a request, and finally [Mengxiang] agreed.

After that, instant noodles began to gradually become popular, but since Yao Yuan's resignation, it seems that [Mengxiang] has fallen into a more fierce internal power struggle for some instigation and other reasons.

With the gradual rise of "Tongkang Instant Noodles" and "Lao Fu Instant Food", and the cooperation with Japanese investors, the once popular "Mengxiang Instant Noodles" has gradually been squeezed out of the market center......

The internal power struggle is becoming more and more intense, some people suggest that [Mengxiang] should cooperate with Japanese capital, and some people disagree, saying that this is the last advice left by Yao Yuan......

Since 2005, [Mengxiang Instant Noodles] has become more and more fragmented, and every time there is a meeting, almost all of them are quarrels, fighting for power and profit, and internal managers once went to court.

In 2008, one of them finally won and occupied the right to speak......

[Mengxiang Instant Noodles] has been completely squeezed out of the market and has been completely reduced to a second-tier brand!

The shelves of major supermarkets have been completely squeezed by Japanese-funded products such as [Tongkang Instant Noodles] and [Master Instant Food], and it is difficult to see [Mengxiang Instant Noodles]......

In 2009, brands such as "Tongkang Instant Noodles" and "Lao Fu Fast Food" issued industry announcements, saying that they had occupied half of the instant noodle market, and the market share of "Mengxiang Instant Noodles" had dropped from 20 to 15, and then from 15 to 7......

At the beginning of 2011, the market share of [Mengxiang Instant Noodles] was once again compressed, and only 5% of the market share remained!

This former market boss is no longer known at this moment, and in the past many years, [Mengxiang] will disappear into history and become an insignificant speck of dust.

And the market, supermarkets all over the country, rows and rows of shelves, has long been the territory of [Tongkang instant noodles] and [master fast food], and you can no longer find any [Mengxiang] figure.

At this juncture, Japanese capital once again talked to the management of [Mengxiang] instant noodles about the acquisition.

The internal management of [Mengxiang] has long been in chaos, and they have to raise the white flag and surrender......

However, they were all suppressed by the older generation.

At the time of [Mengxiang's] life and death, the older generation finally remembered Yao Yuan and invited Yao Yuan after further study.

Yao Yuan is back!

However, as soon as you open your mouth, it is 10 million!

Moreover, this 10 million is not the cost of producing and developing new products, but ......

Advertise.

Ten million!

For other big brands, it's just a sprinkler.

However, for [Mengxiang], whose market share has been squeezed to the extreme, this is almost a life-and-death fund.

Naturally, countless people inside have objected, and even abused, in the past six months.

Many [Mengxiang] management looked at Yao Yuan with hatred, Yao Yuan left the [Mengxiang] factory more than once, and found that his car tires were deflated.

However, he has always been under tremendous pressure, holding 10 million, and running to [NC Entertainment] almost every day!

"Although Mr. Zhang is young, I believe that he has always been a person with feelings, and if we want to cooperate with him, we must integrate into his system......"

"I will never agree with Japanese investment!"

"When all brands are controlled by Japanese capital, how terrible is that? The Great Wall, which was forged with blood and sweat by our ancestors, was easily overthrown by us......"

"I don't agree anyway!"

"Whether you call me a gambler, or say I'm crazy, what can save [Mengxiang] now is only a dose of fierce medicine!"

"And that dose of fierce medicine is Zhang Sheng!"

"I have to win Zhang Sheng!"

"Zhang Sheng's capital is very clean, although I haven't crossed paths with Zhang Sheng, but we are all the way!"

“……”

In the face of doubts, he always gritted his teeth!

November 8th.

For Yao Yuan, it was the most exciting day.

Morning.

He saw the flashing advertisement of [Mengxiang] in the [Morning News].

It has been unsold, and the offline has basically been completely blocked, and the [Mengxiang] instant noodles that have been unsold have gradually increased their sales online in the [Qiangsheng Online Mall].

In just one day, more than 10,000 packs were sold......

After nearly three months of waiting, he finally saw the light of day, and he sat down in front of the computer and breathed a long sigh of relief.

In the evening, he turned on the [News Network].

He stared at the news of the leaders one by one, and when he saw the last half of the time, he saw the news of the [Southern California International Film Awards]!

In the [News Network], he saw Zhang Sheng's interview, and also saw the grand occasion of the scene, and finally, he saw advertisements for domestic brands appearing in the camera!

[Senchao Clothing], [Flowing Shampoo], [Mengxiang Instant Noodles], [Vitality 19]......

When he saw [Mengxiang instant noodles], he stood up excitedly.

They appear for a short time, a brand, estimated for a second, some are less than a second, just to render the grand occasion of the [Southern California International Film Awards]!

But......

"Ten million! Well spent! ”

Yao Yuan finished watching the [News Network] here, but in the office, there was a knock on the door.

Immediately afterwards, the old leader hurriedly ran in, panting and holding his waist, standing next to Yao Yuan!

He shouted at Yao Yuan excitedly!

Yao Yuan nodded, but did not speak: "This 10 million is definitely worth it, old leader, 10 million is just a stepping stone, we have now officially integrated into Zhang Sheng's business system!" What I signed with Zhang Sheng is not only a commercial contract, but a strategic cooperation contract! ”

"Strategic cooperation?"

"Yes!"

“……”

There was a conversation here, and in the [Qiangsheng Online Mall] over there, the sound of placing an order came from the sales interface of [Mengxiang Instant Noodles].

Yao Yuan and the old leader turned their heads for the first time.

Subsequently, they saw that in the [Qiangsheng Online Mall], the sales of [Mengxiang Instant Noodles] were soaring at an incredible speed!

The two kept their eyes on the data......

From eight o'clock until six o'clock the next morning.

They saw that the sales figure increased from 10,000 during the day to 12,000, 15,000, 17,000......

In the end, by 6 o'clock the next day, the sales bombarded 30,000 packs!

The old leader stared at the data excitedly.

Yao Yuan also watched excitedly.

That data is still soaring, and the proportion of the surge is getting bigger and bigger, and it's getting more and more crazy!

The daily sales of 30,000 packs are not the end, but a starting point!

"We survived!"

"Xiao Yao, this dose of fierce medicine, it's okay!"

The old leader saw that [Qiangsheng Online Mall] didn't know when it started, and put [Mengxiang Instant Noodles] on the [Instant Noodles Recommendation] list.

[Mengxiang Instant Noodles] is the only recommended domestic instant noodle brand in [Qiangsheng Online Mall]!

It was at this time......

Yao Yuan's phone rang.

"Mr. Zhang!"

When he answered the phone, Yao Yuan was very excited!

"Mr. Yao, are you free?"

"Free, free, you say!"

"On November 11th, I'll have a Double 11 event, you can bring your [Mengxiang instant noodles] to participate."

"Double 11?"

"Yes, I have time to come to our company today, let's discuss, this time I invited other domestic brands, and I plan to do a special [recommended] activity in the Double 11 event!"

"Good! We will give up a portion of the profits to sponsor this event......"

"You don't need to sponsor it, it's just an advertising space, but how to operate it, you come over and talk about it in detail."

"Good!"

“……”

………………………………

[Taozhu.com].

At this moment, Ma Yunhua devoted herself to the [Yu Libao] in the [Zhilibao].

According to simple calculations, after the launch of [Yu Libao], there will be hundreds of millions, or even more than 100 million users to participate in it.

This is an exciting thing for Ma Yunhua!

It means that he has gradually connected the entire financial system based on [Taozhu.com].

But......

Just when Ma Yunhua was thinking about how to leverage the big lever in the future.

He received a letter of resignation from Zhang Li, the former vice president of [Taozhu.com].

Zhang Li resigned.

When he saw the letter, he didn't care.

But......

Immediately after, his phone rang.

The call came from Zhang Li.

"Mr. Ma, Zhang Sheng's side is about to engage in the Double 11 event, and [Taozhu.com] has no other advantages except for the advantage of volume!"

“……”

"Mr. Ma, this is the last call I made to you after I left my job, I want to remind you once, this Double 11 event may be the beginning of the overtaking of the [Strong Victory Online Mall] corner......"

“……”

(End of chapter)