In 2011, the overall rating of the Spring Festival Gala was 31.04%, and the overall market share reached 65%.

CCTV-1 contributed the most to the ratings of the Spring Festival Gala, with an average rating of 16.13% and a market share of 38.22%.

When Ha Wenliang took the stick of the Spring Festival Gala......

It feels like the rod is heavy.

Because this year's Spring Festival Gala is not only live TV, but also more and more Internet users.

[J&T Video], [YK Video], [Humi Video], etc. took away some live broadcast users of the Spring Festival Gala.

As the Internet develops year by year, netizens show an explosive trend, and the analysis team predicted early that this year's Spring Festival Gala will be close to 30% of Internet users!

In a sense, the number of Internet users will definitely be divided into the number of TV users!

But......

No one could have imagined that in 2012, the total ratings of the Spring Festival Gala were close to an astonishing 38%, the overall market share reached an astonishing 73.58%, and nearly 680 million users watched the Spring Festival Gala, creating a ratings record for the Spring Festival Gala in the past ten years!

January 23rd.

Ha Wenliang couldn't sleep all night.

When I opened my eyes, I was full of data from the CSM National Measuring Instrument......

As soon as he closed his eyes, he heard an overwhelming hail of praise and praise......

With such excitement......

Ha Wenliang finally lost sleep until 8 o'clock the next morning.

8 o'clock......

When he stepped out of bed, he received a call from CCTV.

That was when the other party asked for the 2012 CCTV [My Favorite Spring Festival Gala Program] selection suggestion.

………………………………

New Year's Day.

It was a day of rest for all.

But CCTV, some people are still working.

Li Weizhong of CCTV's business group is sitting in his office at this moment, looking at the ratings data.

The 38% rating, as well as a good review on the Internet, made Li Weizhong nod with satisfaction, and at the same time, just this morning, he received the affirmation and praise of his superiors.

"This year, the red envelopes we co-issued with Zhang Sheng were a great success, which not only boosted the ratings of our Spring Festival Gala, but also made the commercial brand value of our Spring Festival Gala rush to an unprecedented height!"

"At the end of this year's Spring Festival Gala, we have received countless phone calls...... Many companies, including our Huaxia brand enterprises, all want to book our next 2013 Spring Festival Gala advertising ......"

"The price they offered has doubled compared to last year, and if we go next, we can break through 1 billion next year!"

"1 billion, Director Li, in the past, we didn't even dare to think about it......"

"This time, our brand value has been completely outplayed!"

"Zhang Sheng, it's just a golden hand, haha!"

“……”

Deputy Zhang Zhaoqing excitedly told him about the business grand occasion of this year's Spring Festival Gala, and Li Weizhong nodded while listening.

In fact......

On that day, when Ha Wenliang took Zhang Sheng to find himself in person, and talked to him about the red envelopes of the Spring Festival Gala, Li Weizhong was keenly aware that this was the best opportunity to expand the ratings and the influence of the Spring Festival Gala, so he immediately followed the superior leaders to reflect step by step, and finally decided to give all the business brand rights of the Spring Festival Gala to Zhang Sheng.

In fact......

There is only Zhang Sheng!

After all, when Zhang Sheng came up with a bid of 750 million, other brands died down.

All were scared.

750 million, even if it is split, it is a lot of money!

How long is the Spring Festival Gala?

From 8 o'clock to 12 o'clock, it's only four hours, four hours, with so many billions to compete for advertising space, is it worth it?

The warm sun outside the window shone in, Zhang Zhaoqing looked at Li Weizhong while talking about the business situation: "In the Spring Festival Gala in 2013, I think I can bid in advance...... Taking advantage of the fact that our Spring Festival Gala is still hot, we will release the project ......"

"The project is out? Xiao Zhang, do you know who the director of the 2013 Spring Festival Gala is? Is the show a program? We put the project, how to put it? Do you want to put a [2013 Spring Festival Gala] title? Isn't that a joke? Everyone will think that we are crazy about money, which has a bad impact on Taili! ”

"However, if the heat is too ......" Zhang Zhaoqing hesitated: "The 2013 Spring Festival Gala can also be set a year in advance, Director Ha Wenliang, I remember that in April last year, the project was finalized in Taiwan...... Why don't you go to the station and react...... More than 1 billion, that's a lot of money, we have to take it seriously......"

Li Weizhong was silent when he heard this.

Zhang Zhaoqing was also interested, and did not dwell on this problem, but handed Li Weizhong some of the brands and the amount of intention he had just received to Li Weizhong as soon as possible.

Li Weizhong nodded, and then Zhang Zhaoqing left.

Li Weizhong looked at the brand data, hesitated for a while, and finally made a phone call to the top.

…………………………

Ministry.

Zhou Songtao received a call from CCTV.

At this moment, he is on vacation at home.

When receiving this call, Zhou Songtao thought for a moment.

"The 2013 Spring Festival Gala project is really too early, who do you think should be invited to the 2013 Spring Festival Gala director?"

“……”

The other party seriously mentioned one name after another.

Zhou Songtao didn't give any suggestions after listening: "There is still a year to go, the quota can be considered again, don't rush ...... first"

"But ......" Zhou Songtao pushed his glasses and looked at the project list of the 2012 Spring Festival Gala: "I sometimes think, of course, it's not what I mean, it's the leaders above, when I drink tea, I casually chat, saying that the young people of China are getting better and better, and there is a trend of the back waves of the Yangtze River pushing the front waves......"

When the other party heard this, he instantly seemed to guess something: "Zhou, I have always wanted to mention a name, but I have been holding it in my heart, afraid that if I say it at this time, either the other party will not accept it, after all, the other party's current commercial volume is getting bigger and bigger, and the director of the Spring Festival Gala has no meaning to him, I am afraid that the rejection of the rash invitation will end up in the mouth......"

"It's still early in 2013, so don't rush ...... first"

"That business ......"

"You can do it."

"Good!"

After answering the phone.

Zhou Songtao took out the data in his hand and looked at the program list of this year's Spring Festival Gala.

In 2012, the internal ticket of CCTV's "My Favorite Spring Festival Gala Program" actually came out just after the Spring Festival Gala, and the first place in the selection category was Zhao Degang's "Selling Abduction".

The second place is "Decoration" by Lin Jianyong and Huang Hongsheng.

The first place in the song program is "In the Spring", and many leaders in the audience are full of praise for "In the Spring", especially behind the screen, the videos of the rise of great powers have made many leaders with feelings touch the scene and feel a lot of feelings, claiming that they are now living in "Spring".

And the second place program is "Dream Chasing Pure Heart", which is the favorite program of many young people......

As for the online selection that has just opened, it is very different......

Although Zhou Songtao was shocked.

But......

These are all Zhang Sheng's works!

Zhou Songtao squinted, and after a while, he put down the information, and then made a phone call to the leader above.

On the phone......

The leader seemed to be happy and laughed.

"It's a good thing that young people are motivated......"

"It's rare to see young people with feelings now......"

"It's still too early to be counted as a benchmark, but it is necessary to show it appropriately."

"The point is, clean!"

“……”

When Zhou Songtao heard this, he immediately laughed.

He hung up.

An idea has already appeared in my mind.

………………………………

Morning.

【Tengji Technology】

Zheng Huateng took the team of [Weichat] and held an extremely severe market meeting.

...... at the meeting

Everyone's faces are not very good-looking.

The haze of being chased by competitors and gradually losing social advantages hangs over everyone's hearts like a nightmare.

This morning's news, everyone here has seen it.

The news said that the hospital was full of patients who [grabbed red envelopes] and snatched out tendon sheath injuries last night......

Some people scream in pain, but as if they are enchanted, shaking their mobile phones frantically has become inertia......

Such an amazing fission!

Naturally, the growth rate of [WeChat] users seems to be crazy and has to rush forward!

As of 9:15 today.

[10,000, the number of bank card bound users exceeded 30 million!

Bind users have completely surpassed their [micro chat].

It only took him less than a day, but he surpassed the half-year results of [micro chat] plus drainage, plus various publicity and promotion!

In a trance, some people are still shocked by this data, and they are still immersed in the feeling of dreams.

Overnight!

And they were defeated!

"From now on, we're going to get our identities right!"

"We are no longer qualified to overlook the opponent [WeChat]."

"Instead, we'll have to look up at it!"

See the data on the screen of the meeting room.

Zheng Huateng's expression was complicated.

But instead of getting angry, he didn't get angry, but he sighed rarely, and looked at everyone with serious emotions.

Zhang Xiaoqiang nodded.

Subsequently......

Stood up.

"We're going to make a change!"

"How to change?"

"We have a [red envelope] system, as long as you log in to our red envelope system, you can receive a red envelope, and at the same time, we also send a red envelope rain ......"

"Although it does not have the influence of the [Spring Festival Gala], it is not too late to make amends!"

In addition, as long as you use the [WeChat] QR code, you can get a free withdrawal quota for receiving and paying. And these free withdrawal limits can be cumulatively stacked, up to 1 million free withdrawal limit, up to 10,000 per day, previously, our highest free withdrawal limit was only 500 ......"

"In addition, in the 2013 Spring Festival Gala, we must go for it! I heard the news that Ma Yunhua has sent people to the north and has already gone to fight for it! ”

"Mr. Zheng, after the meeting, I will immediately go north and talk to them about business matters!"

“……”

Zhang Xiaoqiang looked at Zheng Huateng.

Zheng Huateng nodded.

Just when this meeting was over and the initial adjustment plan was made, Zhang Xiaoqiang answered a phone call.

On the phone......

Zhang Xiaoqiang's face was shocked, and then he looked up at Zheng Huateng: "Mr. Zheng ......"

"You say."

"In the 2013 Spring Festival Gala, I listened to the meaning of some leaders of CCTV, and it seemed that there was a meaning of letting Zhang Sheng serve as the chief director, and Zhang Sheng is now in the CCTV Ministry of Commerce, and the leaders of the Ministry of Commerce seem to intend to let Zhang Sheng enter the bidding system......"

“……”

(End of chapter)