The first half of 2012.

Consumers in China are still immersed in the illusion of surprise from God......

Even, the surprise gradually became a little incredible.

The first is travel, most of the buses up and down the country are 1.5 yuan a trip, however, when you take out your mobile phone and call an online car-hailing, it is even cheaper than taking the bus after receiving the red envelope and completing the task!

More and more student parties no longer take the bus when they go to school in the morning, but take a taxi in advance with their mobile phones as soon as they leave the house, and you can get a taxi for the cheapest or even 9 cents.

In half a year, the market has risen successively after [Didi Di Taxi], and [Tu Xing Kuaidi] and [Xun Tu Kuaidi], three brands are crazy to grab users, the craziest time, even if you take a taxi once, the other two do not play, but the community does not know when there are three different brands of cars parked, and one is cheaper than the other.

During the scramble, consumers were immersed in the state of being in a state of being an uncle, and they were extremely respected.

For 1 yuan, you can buy the ultimate service that is far more than 1 yuan!

This is a moment that countless people could not have dreamed of a few years ago......

[Takeaway industry] has once again ushered in a crazy price cut!

In February this year, consumers were still immersed in the state of eating chicken legs for one dollar and eating takeout for ten yuan, feeling that this was probably the pinnacle of this era.

But in March, with brands such as [Lainiao Takeaway], [Soud Takeaway], and [Any Door] getting investment, they rushed into the battlefield as if they were crazy, and the whole market was close to madness.

The staff of the office building were surprised to find that the takeout that could be ordered for 1 yuan on weekdays has now been reduced in price!

Someone posted a bill on social platforms: [Flesh and Bone, Coke, Fried Chicken, Rice and Chicken Wings] Four things that originally cost 31 yuan offline.

16 yuan for 28 yuan, 1.6 yuan for express delivery, users use a series of operations such as paying 10 yuan for red envelopes, they only need to pay 5 cents to buy these things.

Do you think this is already the lowest price in the food delivery industry?

No!

Your imagination is too scarce!

In mid-April, [Lainiao Takeaway] even launched an amazing [Overlord Meal] event!

As long as you open a membership, you only need to pay 0.01 yuan for the first meal, and you can eat a meal of egg fried rice with an original price of almost 10 yuan, and it is also accompanied by a bottle of drink!

……

The crazy subsidies in the food delivery industry have not made the treatment of riders worse, but the treatment of riders has doubled!

A year ago, the [Honeycomb Extreme Delivery] rider earned more than 10,000 yuan a month, which shocked the entire industry!

A year later, takeaways such as [Lainiao Takeaway], [Sodu Takeaway], and [Any Door] went crazy to subsidize merchants, riders, and users, and the news broke the news that takeaway riders earned 30,000 yuan a month!

Since the '08 financial crisis, everyone has had a hard time.

But in the first half of 2012, more and more young people entered the [takeaway] track, and in the exclamation, their income skyrocketed!

……

This great change in the Internet and offline industry has naturally attracted the attention of countless economics experts.

Someone had to do a simple preliminary investigation!

As a result, in the past six months, the money burned by the food delivery industry alone has burned nearly 10 billion yuan!

Among them, Ma Yunhua, led by [Jiahu Technology], burned the most ruthless money, and his [Any Door] takeaway burned at least 10 million in a day!

As for the commercial competition in the [taxi] industry, although it has not yet reached the scale of 10 billion, it is also 5 billion yuan......

Besides......

In the major first-tier cities across the country, almost every ten meters, you can see different brands of shared battery cars and bicycles.

The competition is even more fierce, as long as you open social apps such as [Dog], as long as you pay a deposit of 99 yuan, you can ride away at any time!

……

One industry after another, with the opening of the 4G era, is almost like a blowout.

Someone specifically counted the data......

In this Internet melee, the money burned in one day is in the unit of 100 million......

Moreover, no one knows how long this money-burning war will last......

However, what many people can expect is that this big war will be white-hot as soon as it comes up, everyone will fight bloodied, and no one will stop if one side surrenders in a real sense, or falls!

……………………………………

"In the past 4 months, Zhang Sheng's [Didi Taxi] is now the end of the crossbow, but it is still a difficult bone to gnaw, he is backed by [WeChat], the number of users is huge, and the drainage is still huge, we will not be able to occupy the advantage in terms of quantity for a while and a half, but we are in terms of capital and various subsidies, our monthly increase base is gradually surpassing, in September, we will lay the winning ......"

"Although [Honeycomb Extreme Delivery] has the power of a battle, but it is only the power of a battle, their advantages are constantly being swallowed up, our analysis team predicts, until July, our [Any Door] and [Lainiao Takeaway] will be able to occupy the market advantage, [Tengji Technology] [Hungry Takeaway] is also catching up, the group of people at the real card table is very likely to be our [Jiahu] and their [Tengji Technology] ......"

"[Sharing industry] Zhang Sheng in addition to [shared charging treasure] can achieve a small amount of profits, whether it is [shared bicycles] or [shared electric vehicles] are sticking money, although their [push team] is crazy, but in the face of strong capital, it is still useless, although we started late, but we are about to occupy the advantage...... This may be the real rout of Zhang Sheng in 2012, and it is also the time when his undefeated golden body was officially broken up! ”

“……”

【Jiahu Technology】

Since the listing of [Taozhu.com], Ma Yunhua's capital has been unusually abundant, and at the same time, Huaxia's cooperative capital has also received a large amount of overseas capital injection.

This sum of money has swelled the entire [Jiahu Technology] system more than once.

This Internet capital war, which began in March, has lasted for three months in June this year.

For three months, Ma Yunhua looked at the data of all walks of life almost every day.

He watched with his own eyes that all the industries in the [Jiahu Technology] system were surging forward, and watched the industries of Zhang Sheng's system retreat one after another!

In order to completely strangle Zhang Sheng and get rid of this cancer, they also targeted the second- and third-tier cities that they had ignored in the past, and he wanted to completely destroy Zhang Sheng's strategy of [rural encirclement of cities], he not only spent a lot of money on subsidies from second- and third-tier cities, but also released bold words, [From now on, completely exterminate Zhang Sheng, leave no life, those who are willing to take refuge here, those who are unwilling to take refuge will be killed immediately]!

"Good!"

in the office.

Looking at the frequent good news, Ma Yunhua showed a faint smile.

In the past two years, he was repeatedly attacked by Zhang Sheng, and finally at this moment, he completely vomited, this feeling was happy and a little empty.

During this time, the two families of [Jiahu] and [Tengji], who were originally enemies of life and death, seemed to have joined hands together, and it is not an exaggeration to describe it with the idiom of hating the same enemy!

Under the encirclement and suppression of takeaways, taxis, sharing, e-commerce, social fields and other aspects, their offensive has almost reached the point of leakage!

Even, he and their team have deduced N many times, but no matter how they deduce, they can't deduce what Zhang Sheng will win, and I don't know how Zhang Sheng will win!

"What is Zhang Sheng doing during this time?"

"He spent 1.3 billion and invested in a semiconductor laboratory ......"

"Did he really do R&D?"

"Although this is really weird, according to our survey and the feedback received from other capitals, Zhang Sheng really went to research and development...... If the more than one billion funds had not been invested in the so-called [semiconductor] laboratory, those people in their system would have been able to hold on for a while, but now, all of them have been invested at once, and the liquidity in their system is already very tight! ”

"Has your team analyzed the [Semiconductor Laboratory] project?"

"We have analyzed, but, Mr. Ma, you should know that the scientific research billion is just a sprinkling, we, not only us, the capital we know in Huaxia, the top European and American analysts have all ended, and then, we got a very unoptimistic state......"

"How not optimistic?"

"The probability that Zhang Sheng can really succeed is less than 0.001 percent...... Zhang Sheng, who has always been at the forefront of the times, stepped into a deep pit this time, at this moment, it is only a matter of time before the distance is destroyed, in response to that sentence, if you want to make it perish, you must make it crazy! ”

“……”

When Ma Yunhua heard this, she should have had a smile on her face and was very pleased.

But......

Ma Yunhua looked into the distance, and found that she suddenly couldn't laugh.

There is a silent sense of loneliness, as well as a sense of emotional complexity.

"In the past, I couldn't understand Zhang Sheng, but now, I finally know ......"

"Mr. Ma, what do you know?"

"This is an extreme idealist, whether it is a bonus or an increase in various benefits...... This young man deserves to be respected......"

"Mr. Ma, at this time, we can't be merciful......"

"When did I relent? I respect this young man in my heart, but, respect is precious, and the next strangulation must not be relaxed, and when Zhang Shengzheng is investing funds and can no longer return to help, he will be killed in one fell swoop! Take advantage of his illness and kill him! You also talk to other capitals, the capital investment in June should be more ruthless! ”

"Yes!"

………………………………

The scorching heat of June.

It's coming gradually.

June 15th.

The entrance of Huaqing University.

Nie Xiaoping showed complicated emotions on his face, took out his mobile phone, and finally got through to Zhang Sheng's phone.

"Mr. Zhang, the two major industries of [shared bicycles] and [shared battery cars] have been surrounded and suppressed by capital, and we are about to lose it, Mr. Zhang, I shouldn't have bothered you, but I don't know how to go next...... In the months since you left, we've reached the ...... of life and death."

“……”

After saying this, Nie Xiaoping looked into the distance.

He wanted to say the words "life and death".

But......

I finally swallowed it.

About ten minutes later, he saw Zhang Sheng walk out.

(End of chapter)