September.

The sound of cicadas is gradually decreasing.

"[Taozhu.com] Some executives have contacted our business department, but basically they are mainly leaders of middle and lower-level and grass-roots business departments, and the leaders of the superstructure cannot be moved in one or two sentences, unless they are really frustrated, it is impossible to come over and ......."

In his ears, Zhang Li's faint voice sounded.

"It's okay, that's enough!"

Li Bin nodded, his face couldn't see joy and sorrow clearly.

He lowered his head and looked at the pamphlet on the table.

On the booklet, one dense quotation after another was simply swept by Li Bin.

After pausing for a moment on the sentence "Everything in the world is born with a heart, on the eve of the war, it is the best policy to suppress its momentum and attack the heart", and then glanced at the next sentence [Fight the inferior with the best, and the following is over], then silently closed the booklet, carefully put it in the drawer and locked it.

The sunlight outside the window shone on Li Bin's face, and he glanced out the window briefly, then stood up.

"What's next, what do we do next?" After watching Li Bin stand up,

"Condense all our strength into a fist, clench it first! Mr. Zhang, you are familiar with the cooperative brands under [Taozhu.com], and during this time, I hope you can personally find some slightly larger brands to talk to......"

"You want to dig them? Mr. Li, with all due respect, the top brands in [Taozhu.com] are treated very well in all aspects of [Taozhu.com], and it is impossible to come over ......"

"Nope! This time, we narrowed our eyes to [domestic brands]......"

"[Domestic brand]?"

"We have no other advantages except for the advantages of [domestic brands]...... Although the big names in the world are good, but every big brand has a corresponding domestic alternative, they are cheaper, and even have a longer history, even though Mr. Zhang unveiled the rod and played the concept of "domestic brand", but there are still many people who have not come to our [Qiangsheng Online Mall] platform for various reasons, we do not have to dig them, we have to talk to them in private very sincerely, and listen to their demands...... Our identity has never been capital, let alone exploiters, but collaborators, and both sides stand on the same brand as collaborators......"

“……”

Zhang Li looked at Li Bin and nodded: "Okay, leave this matter to me......"

"By the way, before [Truman] is released, I want you to hear as many appeals as possible...... This is the key ...... for us to complete the Double 11 [National Products Festival] this time"

"I understand!"

“……”

Zhang Li left the office.

After Zhang Li left the office, Li Bin took out the phone and made an appointment with Zhou Wen, the vice president of [J&T Video], and then left the office.

………………………………

As of September 2012.

The total number of registered users has exceeded 90 million.

The number of monthly active users is stable at around 25 million.

The ratio of close to 4 to 1 is very staggering, even in the entire video field, it is also unique.

This is thanks to [J&T Live] under [J&T Video].

In the past two years, the vigorous development of the live broadcast industry has made the entire [J&T Video] make a lot of money.

In 2011, the gross profit of [J&T Video] in addition to advertising was 56 million, and in September this year, [J&T Video], the gross profit in 2012 has reached 73 million, and this year it is completely possible to wait and see more than 100 million.

9 o'clock in the morning.

Zhou Wen came to the office and looked at the business data silently.

Instead of being happy, she fell into deep thought.

With the gradual rise of the 4G era.

Especially in August this year, after the three major communication providers in China launched traffic packages one after another, everyone knows that the transformation from PC to mobile phone is imminent.

It is not difficult to transform the mobile phone, as long as you make an APP, and move all the data out, open up the interconnection between the PC and the mobile phone, it's OK, in fact, before the establishment of [J&T Video], Zhang Sheng thought of the transformation of the mobile phone as early as possible, [Shengteng Technology] over there, and the data of [J&T Video] have already been opened.

So, here's a problem.

Although [J&T Live] is a branch of [J&T Video], the gameplay of the two sides has clearly formed two paths.

The mobile age will be a more impetuous era.

In the more impetuous era, users are only looking for simplicity, convenience, and preferably the ability to use fragmented time to click and operate......

[J&T Video] directly copy and move all over, users will feel bloated, which has no advantage at all for their future competition.

However, if it is split out and made into the most single live broadcast APP, no one knows what the future holds......

In this era, everyone is crossing the river by feeling the stones, and there is no reference at the front, and if you are not careful, you will drown in the water.

Zhou Wen looked at her phone silently......

The number on the phone is Zhang Sheng's number.

In the past, when she encountered such tangled problems, she would consult Mr. Zhang as soon as possible.

However, since Mr. Zhang left Yanjing, he seems to have completely let go of everything.

I couldn't make a phone call anymore, and no one even knew what Mr. Zhang was doing or what he was doing, except that Mr. Zhang had gone to the west......

The lifeblood and decision-making power of a company are completely placed in Zhou Wen's hands at this moment, and this kind of pressure is too heavy for Zhou Wen.

Around 9:26 a.m.

The door opened.

Li Bin walked in from the door.

After seeing Li Bin, Zhou Wen showed a smile on her face.

In fact, in 09, when Zhou Wen met Li Bin for the first time, she keenly felt that Li Bin was an extremely dangerous person.

From the initial [decoration field], to the danger of being suddenly arranged in the [strong victory online mall], to gradually taking the lead alone.

There seems to be a greedy [wolf nature] in his body, and in the past three years, he has been evolving himself, and after 2012, Li Bin is becoming more and more like a low-profile version of Mr. Zhang.

Zhou Wen chatted with Li Bin about her thoughts......

Li Bin only had one word after listening to it!

"Demolition!"

After finishing speaking, Li Bin had a very serious meeting with Zhou Wen.

in meetings.

Li Bin proposed to bundle the APP to form a strong alliance and launch a [Internet celebrity goods list]......

After finalizing the general direction in the morning, in the afternoon, Zhou Wen and Li Bin walked into [NC Entertainment] together and met Shen Xiaoxi.

The three of them had an afternoon meeting, and in the evening, Bi Feiyu walked into the office......

After looking at the conference room with a serious atmosphere and a pair of complicated expressions, Bi Feiyu fell into a short silence.

He knew that at this moment, everyone in the entire system was waiting for his "Truman" to fire the first shot!

……………………………………

September, the beginning of the school year.

However, the Chinese film in September ushered in the darkest moment.

In July, Schwarzschild. "Death Squad", directed and starred by Tyrone, was officially painted on August 15, with a total box office of 950 million!

The movie that succeeded "Demenders" is called "Batman. Rise of the Night", this is a Hollywood superhero movie, officially released on August 16, after the release, the box office rose by an astonishing amount, as of September 7, the total box office has been close to an astonishing 1.15 billion, becoming a big hit in 2012, some people predict that this movie will definitely break 1.5 billion......

Batman. When the strong period of "Rise of the Night" has not faded, a Hollywood movie called "Black Super SWAT Team" integrating science fiction, action and comedy has once again appeared in the Chinese film industry. Under the momentum of "Rise of the Night", it won an astonishing box office of 450 million yuan, and there is no doubt that this is another movie that is about to break 1 billion......

……

While blockbusters and groups of box office data have fascinated countless fans, countless Chinese filmmakers have fallen into deep thought.

Since the end of the Hong Kong film era, why have Chinese films become more and more sluggish?

Everyone once thought that it was [Hollywood movies] with the most powerful industrial system, invading the Chinese market, and Huaxia could not resist the offensive, so it was defeated, or even collapsed......

As a result, the [Domestic Film Protection Month] was born without explicit provisions to support and protect Chinese films.

However......

So far......

The box office of Huaxia movies is the highest, only about 350 million yuan.

has never been born a hit movie that can compete with Hollywood movies in the true sense.

So......

What is the reason for this?

The Chinese film industry in 2012 can only be described as sad.

Chinese movie blockbusters are still emerging, but the box office is bleak, and investors are exposed to their bottoms, and fans once questioned these movies as [coin laundering] movies.

There is still a market for youth movies, but because some movies in the past are in front of them, many movies are seriously homogeneous, and fans have gradually lost their expectations......

As for literary films, it's even worse, my uncle doesn't love my grandmother or grandma, and fans find that these movies can't be understood except that they can't understand them......

Occasionally, a few movies with a good box office were born, but after everyone watched it, they found that the plot of the movie was sparse, and it was simply a [circle money movie] created by capital with the power of fans......

In addition to the main theme movies, except for a wave of official advantages, in the cruel film market, the rest of the movies are all tepid.

……

What happened to Huaxia's movies?

Hollywood movies are certainly strong, standing in an extremely high dimension, overlooking below, lonely and seeking defeat, but, is this the core question?

So, the Huaxia film department has launched the [Domestic Film Protection Month] to protect domestic films, so why not?

If it's not a problem, then, what exactly is it?

Obviously, Huaxia has such a large volume and market, but why?

Many years ago......

On the Internet, many people are discussing this topic.

Some people say that it is a problem of the right to speak, while others say that it is a problem that the director circle is becoming more and more impetuous and worse......

And in September.

The word "capital", which has been limited by many official software, suddenly became popular because I don't know when it started.

Such a fire!

Countless filmmakers, as if they had found an outlet overnight, vented their anger that had been squeezed for a long time.

From the millennium to the beginning of 11 years, many headline articles are introducing the history of Chinese films, and in very explicit words, they point out the erosion of the Chinese film industry......

This kind of erosion includes, but is not limited to, [Sleeping Door], [Collecting Money to Release], [Capital Suppresses Powerful Directors], [If a movie wants to be released, it must kowtow to capital N times], [Under the suppression of capital, there is a lack of influx of new film forces], etc., after seeing a series of contents written in these articles, netizens were addicted, and they didn't know when it started, and a burst of anger welled up in their hearts.

When the heat about capital is getting bigger and bigger......

Countless media in the circle immediately turned their direction to "Truman" and "Demon World", as well as Bi Feiyu and Zhang Sheng......

[An advertising movie, dare to call the Hollywood blockbuster "Demon World", a Chinese movie, how can it be finished? ] 】

[Huaxia movies have long been controlled by capital, Bi Feiyu can be on the throne, in addition to relying on Zhang Sheng's big capital, what else is there? ] 】

[was originally an international celebrity, but he just wanted to run back and just mess with money, how can he save Huaxia movies? ] 】

[Huaxia movies are completely rotten, a few years ago, Bi Feiyu was still a hero who protected the manhole cover, and he was also worthy of admiration, but now, he has long forgotten his original intention]

[The chief director of Zhang Sheng's "Truman"? I think this is Zhang Sheng's money-making movie, Zhang Sheng's essence is that he is a businessman, how much artistic feelings do you really think he has? 】

【……】

Mid-September.

The promotion of the movie "Demon World" is overwhelming.

Fans looked at the trailers revealed on the Internet and were stunned!

While looking forward to the release of this movie, many fans have seen articles about Chinese movies and "Truman" on the Internet.

On the Internet, some people posted the filming of the movie "Truman", and some people even made a summary of all the large and small brands of the movie "Truman", and then ......

Stunned!

In this movie, there are dozens of advertisements on the surface, but in fact, the number of signed advertisements has reached an astonishing hundred......

From refrigerators and other appliances to knives and kitchen supplies......

From ballpoint pens to cars, to instant noodles to clothes......

……

Food, clothing, housing and transportation, as long as you can see everything, he has product placement.

What's even more amazing is ......

The film is divided into a Chinese version and an American version......

are all directed by Bi Feiyu, and the advertisements for the American version of the movie are even crazier, and there are nearly 200 advertisements of all sizes.

……

Which is this movie?

Isn't this the money of the red dew?

This moment!

A sense of indisputable anger, with all these years of depression, all of a sudden, all broke out!

...... on the web

Some people even claim that it is precisely because of such capital moths that Chinese movies are so bad!

Under the excitement of the crowd......

Some theaters in Huaxia stood up.

have said that they will reduce the schedule of "Truman" on the premise of not breaking the contract......

The person in charge of many theaters stood up and told countless audiences with justice and awe-inspiring that they had sent someone to discuss with Director Bi, and if it went well, they would terminate the cooperation agreement.

"Director Bi, we have been boycotted."

September 20th.

Bi Feiyu received a phone call.

The call was from an assistant.

Public opinion on the Internet is getting bigger and bigger, and the movie "Truman" has not even begun to enter the screening system, and it was reported to the relevant departments.

There are all sorts of reasons......

However, to sum it up, it is a sentence, he Bi Feiyu is regarded as an accomplice of capital for the tiger, and his fans are regarded as [leeks].

Every user has self-esteem, and this self-esteem is very sensitive, and under the leadership of countless rhythms, it is easy to be bombarded on the hot search.

Bi Feiyu was very calm.

Looking at the comments one after another, the filmmakers were impassioned and looked like they were speaking for the Chinese film industry......

He soon understood that behind this public opinion, there is a lot of capital shadows.

In fact, the propaganda across the country in September is also becoming more and more difficult.

At first, it was okay, every place I went, the fans were very enthusiastic, but since the public opinion on the Internet gradually rose, they worked hard to promote on the stage, and the fans below came with bursts of voices such as "hurry up", "don't waste everyone's time", and even when it was the most excessive, someone threw a mineral water bottle on the spot when they were promoting......

"Mr. Shen has negotiated with these theaters, except for [Wanda Cinemas], other theaters basically have the intention of boycotting our films, and public opinion on the Internet is getting higher and higher, and our public relations team can't hold it down at all......"

"I'm going to talk to these people personally!"

When Bi Feiyu heard this, although he was still calm, he also knew that the matter was serious.

The movie "Truman" is so important!

It is not only a movie that he has high hopes for and fights for Chinese films, but also a warm-up for the next live broadcast field and the national field, and even the [National Products Festival]!

If something goes wrong with the first shot, it's not just a face, it's a heavy blow to morale!

Bi Feiyu hung up the phone and left the office in a hurry.

………………………………………………

September 22nd.

Two days later, the public opinion of this boycott did not dissipate, but became more and more intense.

On the Internet, there are a lot of [heroes], they are either well-known filmmakers, directors, or producers in the circle, and there are also some young people who have just graduated from college......

One by one, they all stood up and spoke out publicly, saying that they would boycott the release of "Truman", a movie composed of advertisements, and the entire film industry would be clear......

At this moment, the entire Chinese film industry seems to be particularly united at this moment.

For the first time, Bi Feiyu felt a huge amount of pressure......

He suspended the roadshow and publicity, and personally went to many theaters in China to negotiate the film schedule, and put his posture very low......

He led the team to release the new version of the promotional video carefully prepared by "Truman".

However, after the promotional video was announced, it didn't take long for it to be completely suppressed by a round of abuse and boycott.

As for the boycott of many theaters in China, it is becoming more and more severe......

Even though Bi Feiyu keeps claiming that [Truman] is definitely a good film, and it can even leave a mark in the history of Chinese and even world films......

Although in person, these people did not sarcastically or ridicule Bi Feiyu, but behind the scenes, Bi Feiyu knew very well that they were another face.

He didn't give up......

constantly visit the leaders of each cinema chain......

At first, it was fine, but after visiting too much, these leaders all shirked with various excuses, and the core purpose was one, that is, they were willing to pay a liquidated damages, and then, forget about this movie!

September 22 to September 26.

Another three days passed......

Bi Feiyu's ambition was hit hard.

Even......

When he went to the [Huaxia Directors Association] to deal with the handover matter, he heard behind the compliments, accompanied by prickly words.

"President Bi, young people should be a little calmer, movies can't make way for capital, and art can't be coerced by capital, otherwise, movies will lose their thinking ......"

"yes!"

"We are still willing to support "Truman", President Bi, as long as you say something, I will discuss it with those theater companies again, how can the president of the Huaxia Directors Association not be able to release a movie?"

“……”

Kou Huai's words that seemed to be concerned, but were actually sarcastic, made Bi Feiyu want to slap him hard.

He was well aware......

Kou Huai is taking advantage of this incident to make him bow his head, let him sweep away his majesty, and use this to elevate him!

He knows better......

This boycott and the so-called storm of public opinion were all set off by these people and some capital, and they used it to act.

He knows everything, but he can't do anything!

He realized that he was too young, enthusiastic and ambitious, and he couldn't suppress the old man of this era at all.

But, he can't back down!

In the early hours of September 27.

This was a very desperate night for Bi Feiyu, and many theaters terminated their contracts with "Truman".

He pondered until the early hours of the morning......

When it came to the next day, Bi Feiyu thought about it for a long time......

Eventually, with a sigh.

【Stay Alive】

At the very least, the movie is going to be released and scheduled!

It's nothing to be down.

Stay in the green mountains without worrying about no firewood!

Just when he picked up his mobile phone and was about to make a call to his teacher Wu Guanli and ask the teacher to help reconcile......

There was a knock on the office door.

"Come in!"

He looked up nonchalantly.

The moment he looked up......

His pupils constricted.

Immediately after, I almost couldn't hold my phone!

"Zhang, Zhang, Zhang......"

"Mr. Zhang......"

It was so shocked that he started to stutter!

He saw Zhang Sheng, who had been away for a long time......

Zhang Sheng has become thinner, his skin has darkened, but he is stronger, and the smile on his face has become more and more peaceful, with a restrained charm, as if seeing this person, all the difficulties have come to naught.

"It's been a lot of buzz lately...... Director Bi ......"

"Mr. Zhang, I'...... I'm sorry, I messed up......" When he saw Zhang Sheng's smiling face, Bi Feiyu lowered his head, ashamed, and blamed himself.

"What's wrong, it's good, the popularity is now higher than that "Demon World"......"

"I ...... Mr. Zhang, I don't know what to do now, I ......"

“……”

Bi Feiyu told him about the recent situation one by one.

I also chatted with various connections with the theater......

After listening to it with a smile, Zhang Sheng shook his head and asked another question instead.

"How's the advance ticket?"

"The theaters have terminated the contract with us, in addition to the movie [Wanda Cinemas] is willing to support us, the next ones are [Star City], [Borui], [Sketa] and other low-ranking theaters, this is a critical moment, what else do we sell advance tickets, I am considering withdrawing ......"

"In this way, you can call the people in charge of Huaxia Dapai Cinema Line......

"I fought, they ......"

You just say...... I'm in the office of NC Entertainment, I've already made tea, I'm waiting for them, ready to talk to them about their dreams, about new projects......"

"That's it?"

"Well, tell them, tomorrow at 9 a.m., I'll wait here for 2 hours...... Whoever comes first, I will talk to whoever first, and after two hours, the company that does not come, I will be regarded as an opponent! ”

"Good !!"

“……”

looked at Zhang Sheng's smiling expression.

Bi Feiyu nodded excitedly!

(6000 words 1 chapter)

(I don't want to divide chapters anymore!) ）

(Typo BUG changed first and then corrected)

(End of chapter)