Across the ocean.

The former [Groupon], the initiator of the Huaxia group buying war, and the originator of the Internet group buying business that made countless capitals almost crazy, is now in a quagmire.

In 2011, it lost money for nearly three quarters, and in the fourth quarter, it was profitable for the first time, but the good times were short-lived, and by the beginning of 2012, all aspects had taken a sharp turn, with a loss of nearly $15 million......

Groupon, the originator of group buying, which was once a limelight, has been completely blacklisted by investors.

The failure of [Groupon] has been showing signs since the moment it went public.

In addition to the group buying business, it has developed businesses such as Getaways (wine and tourism) and GrouponLive (ticketing), and the business has expanded rapidly, but it has not really formed a synergy and linkage between businesses.

In 2012, it even copied Huaxia and launched a takeaway business Groupon To GO, but it did not develop.

In essence, the fundamental reason for the decline of [Groupon] is that group buying is only a means of short-term promotion. It is not a complete business model, which fundamentally cannot realize the benign operation of the interest chain of merchants, platforms and users......

It seems that all kinds of businesses are very extensive, but it has never formed a series of every business, but has only barbarously settled in one industry after another, blindly expanding the scale, pulling more investors into the pit, and then borrowing investors' money, making the market value high, and cashing out.

The natural capital attribute of Laomei made the founder define [Groupon] as a financial product, and never thought about the industrial layout, let alone build it into an ecosystem.

At this time, the term "ecosphere" is no longer an unfamiliar word in 2012.

On the contrary, it is something that countless Huaxia capitals are frantically forming and often hang on to their mouths.

However......

It seems to be late.

In the early hours of September 29.

[Tengji Technology] officially announced that it had terminated its cooperation with [Groupon] Huaxia Model [Baotuan.com], and almost at the same time, the overseas operation team of [Baotuan.com] also announced that they would end their more than one-year operation journey and return to the head office [Groupon] in the next ten days.

………………………………

September 29th.

After Ma Yunhua saw the news of [Groupon's] withdrawal from Huaxia, she was not happy because [Tengji Technology] was missing an overseas help.

On the contrary, emotions are extremely complex.

The [Thousand Regiments War] in the past is really like a microcosm of the current market, and countless people have rushed into the Internet [gold mine], and everyone is also mired in the mud......

The news of Groupon's evacuation was short, and with the exception of a few people who were remembering Groupon, the news was quickly replaced by another piece of news.

[Huaxia's two major cinema lines, joining the [Group Buy] online ticketing business, Zhang Xing, founder of [Group Buy]: I am very sympathetic to the failure of [Groupon], but in the future, we will continue to do group buying! 】

The news briefly sent ripples through the internet.

But eventually, in the early hours of September 30, calm returned.

However, Ma Yunhua has always been closely eyeing the news of [group buying].

He is acutely aware of ......

[Group Buying] suddenly acquired the ticketing industry of two of the three major cinema giants in China, and in essence, it is a brand integration in the field of group buying, so as to give birth to a new platform.

At this time, he received a call from Wu Wenhua of [Dadi Cinema Line].

It is said to be a phone call, but it is actually a cry for help......

Zhang Sheng is wrapped up in other theaters, and he has already formed a situation of encirclement against him, if he doesn't find big capital to compete with in the first place, he will be slaughtered as an evil dragon sooner or later!

After answering the phone, Ma Yunhua asked Wu Wenhua to calm down first.

Then he immediately convened almost all the capital to discuss what to do next.

The meeting lasted from the early morning of the 29th to the morning of the 30th.

When the first light of dawn shone on Ma Yunhua's face, Ma Yunhua was like a careerist, and once again expressed his talent for speech.

"The failure of [Groupon] made us discouraged by the online ticketing system for a while, and even gave up the business......"

"But, just today, I suddenly realized one thing, from Xiao Zheng's [Q Dog] to our [Taozhu.com], we have been crossing the river by feeling the stones of the West from beginning to end...... We have always regarded the Western standards as our future, after all, the Internet in the West is nearly ten years faster than us, but ...... We ignore the capital soil of China, which is not as fertile as the West, and the Western model in China will be constrained everywhere if we do not localize it......"

"I used to think that the [takeaway industry] born from [group buying] was only a part of the [group buying model], and it turned out that I was right before, the failure of the [Thousand Group War] is not that Huaxia is not suitable for the [group buying] model, but should be more flexible, such as the disgusting slashing behavior of the [strong victory online mall], all of which come from a variant of the group buying system......"

"This scheme is the same as giving out red envelopes at the Spring Festival Gala, it is all about using people's hearts to carry out fission and qualitative change......"

"Personally, I think that we have to do the next [tourism], [movie ticketing system], and even the store promotion system of [major merchants], ......"

"It's not an outlet, it's survival!"

“……”

A clear dawn light entered the conference room.

Ma Yunhua looked at everyone.

His thinking was very clear, but he didn't know if it was because he stayed up all night, or if he was too tired these days, but his voice lost its previous confidence.

There was even more silence in the meeting room.

The countless capitals who are very enthusiastic are very interested in the [ticketing] system, but they are all very painful.

After a long time, Li Zongyao sighed slightly, stood up and broke the deadlock: "Mr. Ma ......"

"Mr. Li, what do you ......say?"

"We are very clear about the future of the [ticketing] system, and we know that this is another format, but from 2011 to September 2012, we [Hongtian Capital] have invested nearly 10 billion yuan in the major markets of China, and this data is constantly increasing ......."

“……”

"In the food delivery industry, we are still fighting, and we are desperately transfusing blood every day...... In the shared electric vehicle and bicycle industry, since Xiao Zheng and you made a credit system together and directly replaced the deposit system, our capital leverage has been broken, and we cannot use the deposit to expand other industries, and we have lost real blood! ”

“……”

"In addition, the [taxi system], the 2 billion I invested in Mr. Liu, is still burning, and I am still burning with my life, but Zhang Sheng's [Didi Taxi] has never declined, and we don't even have any intention of suppressing the momentum of [Didi Taxi]!"

“……”

"Zhang Sheng split all the shares of [Didi Dache] and other industries to his subordinates in the way of share distribution, and the people under his command are like a group of shoe sect believers, all kinds of smashing pots and selling iron to do with us...... In addition, many brands that rely on Zhang Sheng's cooperation model to make profits, as well as small and medium-sized Huaxia Capital, have also entered the diluted shares of [Didi Dache] through various ways! These small capitals seem to be small, but the number is like transit locusts, everyone is crazy to throw money into it, all want to take advantage of this battle, a piece of the pie, sit at the table, our capital pressure for a while, is not ordinary...... According to analyst analysis, this battle will have to be fought for at least two years, in addition, how much do we subsidize you [Taozhu] in the battle between [Taozhu.com] and [Qiangsheng Online Mall]? How much do you subsidize merchants? This time in the Double 10 war, if you want to complete the goal of 15 billion, you have to go to the capital circle to make at least 2 billion supply merchants! ”

“……”

"You have to make up, if you don't make up, Zhang Sheng will dig merchants, from the beginning of September to the present, don't think I don't know how many domestic brand merchants Ling's [Taozhu.com] has run......"

“……”

"What else? Lao Ma, there is also [photovoltaic industry], photovoltaic industry, we have invested 3 billion in it, this track, we do not invest, in the future, after the successful research and development of monocrystalline silicon, we Zhang Sheng can make a lot of money with the back of the country...... Didn't you notice that since your Lakeside University was shut down, a lot of capital has begun to respond to the call to invest in the photovoltaic industry? On the one hand, the photovoltaic industry may really be able to rise, on the other hand, the Huaxia market is not the capital market of the United States, if you want to survive in Huaxia, you have to consider the big picture! ”

“……”

"There is also a battle between the field of [new energy vehicles], Zhang Sheng has compressed the cost to the extreme, we are too late to settle in, and if we want to occupy a place, we must have another blood transfusion......"

“……”

"In addition, [the takeaway field] is like a bottomless pit, you can't give shares to these users, you can only improve the treatment, but the treatment is ......"

“……”

"Lao Ma, it's not that I don't support our future, and it's not that I don't know the feasibility of the ticketing system, [group buying] and other models, but there is really nothing I can do! The ticketing system will have to make a lot of money next, and when the capital chain collapses, our layout in Huaxia will also completely collapse! ”

“……”

"It's impossible to win from capital! Recently, I received news that the state's subsidy to Zhang Sheng is unprecedented, in other words, Zhang Sheng's previous investment in the photovoltaic industry will soon be returned to the commercial market, and even more capital ......"

“……”

Li Zongyao looked at Ma Yunhua.

His face was not pretty.

The voice was sincere, but with a sense of exhaustion.

With that, he sat back in his chair.

Ma Yunhua's face was gloomy.

Looking around at the crowd, although everyone did not say anything, they all had the same meaning.

Looking back suddenly, all new outlets and new formats have long been occupied by Zhang Sheng, and even if the latecomers are a day late, they have to make Zhang Sheng's move pay a lot of price.

The only time to hurry up and win is [Shared Domain], but it is not a victory, [Shared Domain], countless capitals want a piece of the pie.

In order to hold on to market share, they are forced to subsidize.

……

After fighting with Zhang Sheng for 3 years, the advantages he once had were constantly losing, and he fell into an endless capital quagmire......

After one battle after another, they were extremely tired.

At this juncture, a variety of [ticketing] systems will be opened......

Even if they have the capital in their hands to fight again, they are gradually unable to bear it, and they have to consider what they should do when they fall into the quagmire of capital.

"Lao Ma, from the beginning of [takeaway] to the real economy, Zhang Sheng has made the [ecosystem], every circle is to communicate with each other, plus [WeChat] is now close to 270 million amazing users, we want to destroy Zhang Sheng's ecosystem at one time, it is almost impossible, we are getting more and more anxious......"

“……”

"Lao Ma, we can't open a new business format anymore, and then we can't afford it, our analysts have said that we can only lay a victory after 1 year, but the premise of 1 year is that Zhang Sheng should not make any new industries and new formats, otherwise as long as it opens, he can change a lot of money in the market at any time like [Hive Sharing], and nourish blood with blood!"

“……”

Ma Yunhua heard one by one former capital friends complaining bitterly about all kinds of difficulties.

He watched one person leave, and in the end, only he and Liu Hong were left.

At this moment, Liu Hong is also complicated, looking out the window, knowing that many industries can do it, but the situation is not optimistic.

This year, the sales of their [Lianzhong Computer] have declined slightly, but the sales of [Shenchuan Computer], which they once looked down on, have continued to reach new highs.

Now [Shenchuan Computer] is still very small, but who knows if they will become a big threat to [Lianzhong Computer] in the future?

"Mr. Ma ......"

"Needless to say, I know."

Ma Yunhua nodded silently.

He looked at Ni Xingjun.

Ni Xingjun took out various data of [Zhilibao].

He glanced down.

He is not short of money, as long as he wants to fight, he can take out the money of [Zhilibao] users and continue to fight.

The funds in this are tens of billions.

However, it must be resolved quickly, once there is a problem with the capital chain in [Zhilibao], the entire living market will completely collapse......

At that time, nearly 8 years of planning will come to naught......

It was a big gamble.

He is not Zhang Sheng.

Zhang Sheng can take out everything and bet on a future.

However......

Ma Yunhua didn't dare to bet anymore.

"Forget it!"

"Let him play!"

"This time, we're not playing."

When he said this, Ma Yunhua's face gradually calmed down, but his heart was like a knife.

This is the first time in nearly 8 years that Ma Yunhua has made concessions to the market.

After that......

He was in a trance!

This moment......

He realized that they [Jiahu Technology] might have to go from the attacking side to the defending side completely!

……………………………………

"What!"

"Mr. Ma and Mr. Zheng both chose to give up the ticketing system!"

"We don't get the support of [Jiahu Pictures]?"

"Unless, we sell the shares of [Dadi Cinema] to [Jiahu Pictures] or [Tengji Pictures]?"

"What are you kidding, it's impossible, how can we sell it!"

"We ......"

“……”

【Land Cinema】.

Wu Wenhua, who thought he had grasped the life-saving straw, instantly widened his eyes.

Subsequently......

He stared at the ticketing system of [Group Group Buy].

(End of chapter)