Suppose somebody suddenly tells you one day......

Say that in the world you live in, every minute and every second is arranged by people......

And, there are close to 5,000 cameras monitoring your life at all times......

The trajectory from childhood to adulthood......

Eating, drinking, going to school, falling in love......

Your friends, your companions, everyone who appears in your life, including girlfriends, including wives......

Everything is arranged, everything is acted, so, what do you do?

Before the release of "Truman".

Brands, audiences, film critics, fellow directors......

Before walking into the premiere hall, everyone came with a variety of intentions.

But no one has ever really come to the movie "Truman" itself.

And ten minutes after the release of "Truman......

Suddenly, the entire screening room fell silent.

…………………………

The moment when "Truman" opens.

Film critic Qin Weiqiang frowned.

Truman, a man born in a small town with a sea view, has no reservations or even any secrets from the moment he is born.

He was watched by the audience in front of the television......

From babies to walking, from school to graduation, from work to getting married......

Every act every day, every day, is exposed to the live broadcast room of [J&T Live] for people to watch.

This show is called "The Truman Show".

And that town is a huge studio, with the sun, the moon, the stars, grass and trees......

All of them are fake!

[How can there be such a big studio in this world, isn't it a joke?] 】

[Don't talk about the Basic Law anymore? ] 】

【……】

Qin Weiqiang had such a few thoughts in his heart.

Immediately afterwards, Qin Weiqiang watched one by one shocking and grandiose appearances in front of the camera, and he couldn't wait to implant the advertisements in the audience's eyes!

Even though he knew that this was an advertising movie in itself, he still felt twitching in his heart, on the one hand, because he felt speechless for Zhang Sheng's shamelessness, and on the other hand, because of Zheng Xingzu.

Zheng Xingzu, in the 80s and 90s, the king of comedy in Xiangjiang, and many popular comedies were all written by Zheng Xingzu......

However, Zheng Xingzu in the camera at this moment did not make Qin Weiqiang feel a sense of joy, but like an exaggerated, embarrassed, unlucky guy wrapped in advertising.

It's absurd and not comedy, it's black humor at best.

This is Qin Weiqiang's first evaluation of this "Truman".

Of course, Qin Weiqiang also had some surprises.

Before entering the cinema, when he heard that this "Truman" was implanted with more than 100 advertisements at once, Qin Weiqiang was ready for this movie to break through the lower limit of "rotten".

However, when the movie opens a few minutes, he realizes that "Truman" doesn't seem to be as bad as he imagined......

Bi Feiyu did not treat this movie as an "advertising movie", but in the real sense, he inadvertently implanted every advertisement into the plot.

This attitude made Qin Weiqiang begin to take a serious look at this movie.

As the plot began to get deeper and deeper, some things that were extremely scary gradually made Qin Weiqiang feel what this movie wanted to express.

[How an ordinary little person was made into a famous TV star without his knowledge, completely deprived of his freedom, privacy and even dignity, and became a victim of the mass entertainment industry]

It seems to be a simple plot, but it seems to be a metaphor for a complex thing.

[In this era of information explosion, the boundaries between reality and virtuality have become blurred......]

When the movie was in the middle half, Qin Weiqiang's expression gradually began to become serious.

One advertisement, even if it was forcibly implanted, not only did it make him feel abrupt, but it became more and more reasonable.

Meanwhile......

The plot made Qin Weiqiang start to think carefully and be extremely frightened.

………………………………

Zheng Shaoshuai didn't like Bi Feiyu, and he didn't like Zhang Sheng.

Coming to sit in the screening hall of "Truman" is more of a lively mood.

watched how Bi Feiyu, a director who stepped into the international hall, was corrupted by capital step by step, and then gradually degenerated......

At the same time, there is some sadness.

Sadly, the knee of the former comedy king has been completely broken by capital, and no matter how unruly an artist is, he can't withstand the sinking of five years.

And then......

Film screenings.

And then......

Zheng Shaoshuai's expression gradually became serious from casual to serious, and then to serious.

He looked at the movie played by Zheng Xingzu [Truman].

Zheng Xingzu at this moment is like a butterfly that is imprisoned but doesn't know it......

He has his own dreams and pursuits, but he has always stumbled in a small town, and no matter how hard he tries, he has never been able to find a way out of the future.

He is obviously a real character, but this character looks so fake in the movie......

It is watched, peeped, and even studied all the time, mixed with the interests of various commercial brands, and squeezes the value of a living life to the maximum.

He saw a utopian world of hypocrisy......

Then, in this hypocritical world, a real person, living carefree......

Until!

An accident......

A photographic light falls from the sky, bringing Truman closer to the truth.

But then the radio report "the plane malfunctioned, parts crashed" made Truman far away from the truth.

Everything in the world seems to be within the most reasonable range, preventing [Truman] from seeking the truth......

Whether it's police officers, pedestrians around you, passers-by......

are using all methods to act in this scene.

Truman is far from the truth, but this camera light reminds Zheng Shaoshuai outside the play, the absurd world in which Truman is located.

After that, the failure of the weather system, a column of water poured against Truman, brought him one step closer to the truth......

……

The plot scene after scene shocked Zheng Shaoshuai's heart, and the feeling of careful thinking became more and more intense!

The movie is set to be a fake world, which is his "reality" for Truman, so for the audience who is wrapped up in the Internet, how can they, and even us, not be instilled with a certain cognition from birth?

The world as we know it!

The rules of this world, the knowledge of this world, and the controlled media on TV, live broadcasts, and ......

When I think of it......

Zheng Shaoshuai couldn't help but stare into the distance, the figure with glasses.

At this moment, his face was no longer contemptuous, not even disdainful, and even the trace of pretentiousness in his heart gradually disappeared.

[Why can he write such an amazing script]!

[Why, such an amazing script, the director directed by Bi Feiyu, not him Zheng Shaoshuai! ] 】

【……】

The two rhetorical questions lingered in Zheng Shaoshuai's heart, and they lasted for a long time!

Subsequently, this emotion gradually turned into a sense of jealousy.

……………………………………

When the film critics in the back row saw the film, they were already amazed by what the movie had to offer.

They work hard to organize their language, immersed in the protagonist [Truman]'s exploration of the world again and again, and a rebellion that is almost impossible to escape......

The more people who know about movies and art, the more they can appreciate the reflection and horror that this film brings to everyone.

...... in the world

Any utopia seems to be set up.

Whereas......

Many brands don't see it that deeply.

They didn't watch many movies, and they came here purely for commercial purposes to contact Zhang Sheng......

There is only one thought in their hearts, that is, the brands that Zhang Sheng has cooperated with have increased their sales significantly......

Of course, they were not disappointed, and even this "Truman" really surprised them too much!

Deng Chun, who spent 100,000 yuan in the front row to buy a movie ticket, was very excited!

They saw a pair of elderly twins, who would always stand in front of the billboard under the camera, greeting the protagonist every day, and for a full twenty seconds, they were displaying an advertisement called "Mengxiang Instant Noodles......

They saw Zhang Panpan, who played Truman's wife, in almost every possible moment of life, he would promote products under the focus of the camera, some products were kitchen supplies, some daily necessities, and sometimes even some Internet advertisements......

They saw that [Truman]'s friends, in the plot, often drink a can of beer called [Harpy], and, as long as they seize the opportunity, they will show the can of beer with their hands, and see that now, even Deng Chun has the urge to drink a can of this beer immediately after watching the movie!

……

The blatant advertisements, which were reasonable and not abrupt, made Deng Chun's heart more and more excited and hot.

He opened his mouth......

looked at Zhang Sheng's figure, but in the end, looked around again.

When he saw that a group of people around him were watching a movie, he lowered his head and secretly left the screening room.

When he walked out of the screening room, he saw a crowd of reporters and media flocking around and asking him if he was leaving halfway......

He couldn't hide the excitement in his heart!

"Leave!"

"What am I leaving? I immediately asked my company to prepare 100 million yuan to support Mr. Zhang's movie! ”

"I heard that "Truman" has been filmed twice, one overseas and one Chinese, I don't know if there is any advertising space overseas, if there is ......"

“……”

“……”

The media saw Deng Chun excited.

I was stunned.

Followed by......

They saw another advertiser running out excitedly.

"Sorry, let me ......"

"Sorry, I don't know what to answer!"

"Sorry......"

"What!"

“……”

"Yes, yes, how much advertising funds does the company have in 2013?"

"Take it all out! Yes, take it all out! ”

"Yes, I'm in the screening room!"

"When the movie is over, I'll talk about cooperation!"

“……”

The media looked at the advertisers as if they had made a fortune and walked out excitedly.

They glanced wonderingly at the screening room of "Truman......

Confused!

What exactly is the advertising placement of this movie that makes these brands so crazy?

(End of chapter)