Chapter 134: The East Is Not Bright, The West Is Bright

"You're saying it's really Martha's doing?" Cheng Wensheng said in surprise on his phone.

He is now on the phone with Xu Chuan.

I saw him continue: "Actually, I did think the same way at first, but after calming down a little, I felt that it was not, because there was no reason and no need.

Not to mention, Yi Cheng is the owner of Maserati, in other words, she is a customer of Maserati.

Pulling on a well-known customer of his own brand, in order to support another spokesperson, this logic really doesn't make sense. It's a car company, not an entertainment company, isn't it a bad reputation? ”

Xu Chuan opened his mouth when he heard this: "Let me put it another way, this matter was done by Maserati and Li Junhao, can you understand this?" ”

"I still don't understand, there's no need for Maserati to agree." Cheng Wensheng still can't accept this statement.

"What's incomprehensible about this, let me tell you, it's precisely because Yicheng is their owner that they can step on Yicheng.

Look at the news of [Masera Tila stepping on the owner] that is popping up now, the heat is abnormal, if no one pushes the ghost, they won't believe it.

Think about it, who would push this?

Either the car company, or Li Junhao wants to use this as a marketing campaign to enter the Chinese market.

The question is that Li Junhao has just cooperated with Martha, and now he is using Martha's negativity for marketing, is this possible?

Again, how can Maserati have the right car company, who is it positioned as the target, did you say it?

Mercedes vs. BMW, Marks & Spencer vs. whom? Porsche? Did it sell over a Porsche?

Over the years, he himself has almost lost himself, sales have been declining year after year, and other car companies have to spend money to snipe them? And it's the topic of sniping.

Take 10,000 steps back, even if it is really a competitor sniping at them in public opinion, the day is almost over, and Martha's fart has no reaction, even if they buy a computer now, they should come out to refute the rumors.

Did you see them come out and refute the rumors?

Is this rumor hard to dispel?

It's not difficult to dispel, isn't the logic you just made very useful? Just said on the top that it is impossible for Masha to step on his own car owner, which the public will understand.

Putting aside all the impossibilities, even the most unreasonable things are reasonable.

This thing was done by Martha herself, and it is now waiting, waiting for this concept of stepping on until everyone knows about it before coming out to refute the rumors.

The content of the debunking rumor is still the same as I just said. When the time comes, all the responsibility will be pushed to the "ill-intentioned" marketing account or the "competitor" side.

Finally, take the initiative to send an invitation to Qiu Yicheng to promise a brand ambassador or a business cooperation with a close friend of any brand. Just come to the misunderstanding and clear it.

In this way, the public's favor has been pulled, Li Junhao's heat has been eaten, and the heat of Yicheng has also been eaten.

Finally, finally, buy a bunch of water armies and come over to a [we all misunderstood Maserati, we owe Maserati an apology] Balabala's.

This wave of marketing can be regarded as a complete explosion.

Eh, you say, do we have to be moved by them and play with their life's promotion? Xu Chuan said that in the end, the ridicule was directly full.

After Cheng Wensheng heard Xu Chuan's large series of analysis, everyone was almost stunned?

How dirty is this fucking Martha's heart to come up with such a bad idea?

No, how dirty is this heart, in order to dissect other people's plans.

Thinking of this, Cheng Wensheng said, "Then what should we do?" ”

"If you go to hype, let's just say that Yicheng failed to seek Martha's endorsement, and the fundamental reason is because she is not worthy. In other words, it is because Li Junhao is more popular, more valuable and more stylish. Isn't it going to be stepped on? We help him step on it. Xu Chuan said.

"No, why do you want to do this? Abuse of fans? Cheng Wensheng couldn't help muttering when he heard this.

It's not impossible to abuse fans, arouse the cohesion of fans, and Qiu Yicheng now has a lot of male fans, and now male audiences in China have always hated Korean male artists.

If there is a lot of trouble, Qiu Yicheng may still be able to get the support of many male viewers who were originally passers-by, which is equivalent to another wave of fans.

Another point, Li Junhao is the top in Asia, one level higher than Xiao Sizhu.

If the two sides can successfully go online, if the follow-up link is well marketed, it may be possible to shape the illusion that the traffic of the two is similar in the public's perception.

This is equivalent to helping Qiu Yicheng raise another hand in the status of a traffic artist.

This is called porcelain marketing.

Thinking of this, Cheng Wensheng said: "I probably understand what you mean, but the problem is that he is a male artist, Yicheng is a female artist, it is difficult to continue to benchmark in the future, and it will not work to touch porcelain." ”

Porcelain marketing must be the same kind to have a long-term effect. is also an electronic product, Luo Yonghao can touch porcelain apples infinitely when he makes a hammer mobile phone, but he can't touch porcelain ASUS.

It's the same for artists, although everyone is a traffic artist, there are also differences between male artists and female artists. Xiao Sizhu can go to Li Junhao in various things, infinitely touching porcelain binding.

Qiu Yicheng can't do it, you can't say that Qiu Yicheng and Li Junhao are competing for the same role, right?

Now the endorsement of this competing car company is completely an individual case, and it is difficult for the two of them to have a follow-up in the future.

If you are trampled to the end by the other party once, you will have no chance to make up for it, and there is no "ring" for you, and you will lose last time.

What Cheng Wensheng can take into account, Xu Chuan can naturally take into account.

Moreover, what he wants is that there is no follow-up "ring".

I saw him speak: "Lao Cheng, I think you have made a mistake, now it is not us touching porcelain Li Junhao, it is Li Junhao and Maserati touching us."

Ma Sha wants to eat traffic, Li Junhao is sure that there is no follow-up, and he wants to run after touching porcelain? They think of beauty.

Do you know how I found out about Masha and Lee Jun-ho's signing before they were officially announced, do you know where I am now? ”

Hearing Xu Chuan's words, Cheng Wensheng also suddenly remembered, yes, when Zhang Yan called herself, she said that she had received the news that Maserati had found a Korean artist spokesperson.

Everyone doesn't know, how did Xu Chuan know.

Thinking of this, Cheng Wensheng opened his mouth and asked, "How do you know." ”

"Masalati's counterparts told me."

"Peers?" Cheng Wensheng's eyes lit up when he heard this, and after thinking for a while, he said, "You're in a car company, right?" Let me guess, Porsche? ”

Cheng Wensheng knows which two brands Xu Chuan prefers.

In addition to Maserati, the other is Porsche.

Porsche is on the earth, and has asked for a sign as a spokesperson, although it is a spokesperson for motorsports, but ordinary netizens are making it clear.

The reason why Xu Chuan likes Porsche is the same, to be precise, in fact, Xu Chuan likes the positioning of the Porsche Paramela model.

It is both a sports car and a business car, which is actually very similar to Martha's positioning, and it is also very consistent with Qiu Yicheng's double-sided personality.

Thinking of this, Cheng Wensheng continued to speak: "I thought our follow-up hype failed this time, we spent a lot of money, and we didn't get a suitable endorsement from a car company." Unexpectedly, the peak turned around. ”

"Actually, I thought it was a failure, it was really a turn of peaks and loops, the east is not bright, and the west is bright." Xu Chuan laughed.

"How did you get in touch with Porsche? Did they contact you or did you contact them? Cheng Wensheng said curiously.

"Touch? I didn't have any contact with Porsche. ”

As soon as Xu Chuan's words came out, Cheng Wensheng's expression froze.

As soon as I wanted to speak, I heard Xu Chuan continue: "It's another one that comes into contact with me. ”

"Which one?"

"You'll find out in two days."

When Cheng Wensheng heard this, he couldn't wait to punch Xu Chuan's dog's head.

Of course, Xu Chuan didn't deliberately sell Guanzi, but now the matter has not been completely negotiated, what if it can't be negotiated in the end?

Soon, Cheng Wensheng, who hung up the phone, had already begun to "help" Li Junhao to continue stepping on Qiu Yicheng.

On the other side, Li Junhao's team is also continuing to communicate with Martha's team.

"I don't think it's time to refute the rumors?" The man from Martha's side spoke.

"You don't have to worry, you can let public opinion continue to ferment for a day, I see that there are already people on the Internet who are saying that Qiu Yicheng is not worthy, think about it, the more completely suppressed it is.

When the time comes, will your company choose to cooperate with Qiu Yicheng, will it be more humane? "Li Junhao's team is talking to a Chinese person.

Korean artists come to the mainland, and naturally need to cooperate with the team here, otherwise they will not be able to carry out their work.

In cooperation with Li Junhao, it is a well-known brokerage consulting company in the industry that specializes in serving foreign artists.

Entertainment companies are actually divided into many categories, but generally speaking, there are three categories, one is to produce projects, but there is no artist agent, just like Tengshi self-made.

One is to not only produce projects, but also to be an artist agent, similar to Xingtang.

The other type is only to do artist management, like Antlers and Haehan and this Ziyi.

Ziyi's channels are very wide, whether it is a TV station or an industry leader like Xingtang, they all have a way.

South Korea's top artists basically enter the Chinese market through them, and I heard that their commission is not low, and there is no accurate statement about who the boss is.

The leader of Martha's team, after hearing what Li Junhao's team said, tapped his fingers and said, "That's right, in this way, let's arrange for the water army to go to Qiu Yicheng's comment area to bring rhythm."

Let the water army ask her what she thinks of public opinion on the Internet, and ask her if she is really seeking our endorsement as said on the Internet. ”

"Wonderful, if Qiu Yicheng is forced to come out and respond, then this heat will be one level higher, and if Qiu Yicheng wants to respond, it can only be denial.

At that time, we will also take advantage of the situation to post a blog to refute the rumors, saying that things like stepping on things do not exist, and then send a cooperation invitation to Qiu Yicheng.

Qiu Yicheng didn't come, that was because we gave her face and she didn't want it herself, our attitude was expressed, the heat was eaten, and the money for endorsement was saved.

Qiu Yicheng comes, that is also our side to give face, our brand image has to rise. As soon as the leader of Martha's team finished speaking, another Martha's person next to him immediately patted his ass.

Obviously, this sycophant made the leader who had just spoken very comfortable, and he glanced at the person who spoke with a little appreciation.

Then he said: "I still have to let Qiu Yicheng come, her popularity is really high, if she doesn't come, for us, there is one less publicity point, but the budget is not enough, and I don't know if she will accept it." ”

"Don't worry, there's no reason why she shouldn't come, less money is less, she can endorse our brand, and it's also a boost for herself, don't you?"

The people in Li Junhao's team just laughed when they heard this, and didn't say anything, anyway, it was good for them.

Of course, there are exceptions, and a person in Li Junhao's team who obviously looks like a Korean man said: "Please rest assured, it is her honor for Qiu Yicheng to endorse the same brand as our Junhao."

For this honor, she should also come, you may not know that she debuted in our Republic of Korea at the beginning, and she was just a girl group idol who was not popular.

The opportunity to stand with a top male artist like us Junhao, she will cherish Smecta. ”

As soon as these words came out, whether it was the people from Mash's team or the people from Ziyi Media in Li Junhao's team, their expressions froze.

The leader of Ziyi Media reacted quickly and hurriedly spoke: "The main thing is that Martha's influence is here, and Qiu Yicheng has no reason to give up." ”

"Yes, yes, yes." Other people from Ziyi Media also quickly chimed in.

The clock goes on.

Some public opinion on the Internet, driven by the water army and Li Junhao's fans, has become more and more outrageous.

[Qiu Yicheng is just not worthy, if you were Martha, who would you choose? ] Give me and I'll choose Lee Jun-ho too]

[No, how can I be unworthy, Qiu Yicheng didn't cry and shouted that she wanted to endorse Maserati, right? ] 】

[That's right, people are just the owners of Maserati, why is it involved in the endorsement]

[Don't wash it, Qiu Yicheng just wants to endorse Martha, people don't want her]

[The main owner of your family is asking this in the comment area, if she has no ghost in her heart, why don't she dare to respond positively? ] 】

[Let Qiu Yicheng reply, does she dare? ] 】

[Why did Qiu Yicheng reply? ] If you don't have something to reply, you have to reply, and you reply that you don't have this mind, and then offend such a brand as Maserati for no reason? This is not full of support, some people's faces should not be too much]

Another day passed.

There are still people who tirelessly hype this topic.

The people on Martha's side are also puzzled, is Qiu Yicheng so tough?

If you don't respond, I'll respond, and the time to delay your live broadcast is coming, so let's talk about this before the live broadcast.

It was also at this time that a video suddenly circulated on the Internet.

The video is a candid view, showing an Aston Martin in the process of being modified in an apparent car tuning work area.

Several coded men were sitting in chairs chatting and watching

"The Internet now says that Qiu Yicheng wants to endorse Maserati." A man spoke.

"Poof...... Hahaha. As soon as these words came out, everyone present laughed.

"What's the trouble, who has run this road doesn't know that this car has made her sick enough over the years, and she will still endorse it? She won't endorse the van. ”

"Hahahahaha." Another burst of laughter.

The video is short, but the amount of information is huge.

Disgusting enough?

Why is it nauseous enough to choke.

Is the performance bad?

Also, who is the person talking in this video?

Are they telling the truth or false?

Anyway, whether it's true or not, the self-media and marketing accounts are a collective climax.

(End of chapter)