121 How can a sporting goods company make stockings
Inside the office of the University of California, Berkeley, Wolfgang.
"This is polyester coolmax, a new material developed by DuPont, which is very effective in making up for the breathability that ordinary polyester does not have, and solves the stuffiness of this kind of clothing, the only disadvantage is that the cloth is thin and only suitable for making summer clothes."
Half-bald Wolfgang, an assistant professor of materials science at the university, took on the job of selecting suitable materials for the newly formed Under Armour Company.
In front of him, Bill and his former roommate Adam were tapping a piece of fabric to their arms, and the assistant professor had selected a total of ten polyester and nylon materials that sounded the perfect match for Mr. Ferrari, but the polyester Coolmax was the favorite of the two rugby players.
Sophia rubbed the fabric sample, as if comparing the tactile sensations between the different samples.
"Enough is enough, we don't even want to wear clothes when we're training hard."
Adam tore the fabric of the polyester coolmax a few times with both hands, and found that the wrinkle resistance was quite good, "That's it, Bill, it's thin and elastic, it's good to use to make stockings, maybe your company can make some of the stockings we need in the future." ”
He prefers the kind of stockings that are tight, which can outline the wonderful lines of a woman's legs, but the ladies of the day prefer nylon stockings, which are not elastic and have to be hung on the legs with straps.
This makes Adam feel like sometimes it's not very good.
"What are the pros and cons of this polyester and nylon blend? I feel good too. ”
Ignoring his former roommate's words, Bill asked, pointing to the last piece of fabric.
Wolfgang picked up the tenth piece of fabric from the table, his hands tugging at it tightly, "As you can see, this blend combines the best of both worlds, nylon and polyester, which is both hard-wearing and soft, and easy to care for and clean, just more prone to static electricity. ”
"It's not a big problem if it's made into clothes, right?"
In addition to the intimate clothing for high-intensity training, ordinary training clothes can use this fabric, as long as there are no major hidden dangers.
"It can be a little inconvenient in dry areas, and the rest of the place is the same as normal clothing." Wolfgang has the answer.
Bill, who had just become the boss, made up his mind, and after picking out six kinds of fabrics, he signed a check for the assistant professor and left with Sophia and Adam.
"He's not going to be DuPont's advisor, is he? Among these fabrics, the most popular ones are from this company. ”
On the way out of campus, Sophia Moritty couldn't help but question.
Since UC Berkeley doesn't allow parking, they can only walk out on their legs.
"It's not important, just find the fabric, we'll place an order right away, and make some finished training clothes to try the effect."
Although he planned well, Under Armour is only a small start-up company after all, and if you take a slow step, you may miss the opportunity to sign Michael Jordan.
In a week or two, it will be the second phase of the Stanford varsity team's pre-game training camp, and Bill, as the owner, wants to convince the school team to buy Under Armour's initial products in the window between the first and second phases.
Then, according to the feedback of teammates, we will improve the version and optimize the design, and quickly open the market when the Parker 10 League starts.
"Okay, boss, after returning to the company, I will immediately buy the corresponding six fabrics, and let Ms. Anna design the sample clothes after the arrival, and let Mr. Dai Rui contact the foundry to place an order after showing it to you."
Sophia's Ms. Anna is a new patternmaker hired by Under Armour's technical department to design the style, and she has two samplers under her command.
Under Armour's Supply Manager, Mr. Dai Rui, who previously worked for a clothing company that sold formal wear such as suits and women's dresses, used him to appreciate his connections and experience in the upstream supply chain.
Under Armour was founded, and the employees hired so far are just that, plus a young Asian guy named a clerk who is actually a handyman. As the progress progresses little by little, the employees responsible for merchandising, quality inspection, logistics and warehousing will also be slowly recruited.
Finance and legal affairs do not need to hire full-time personnel for the time being, the cost is too high, and you can save a little bit before the business is bigger.
The company's current headquarters are located in an office building in southeastern Santa Clara County, in the middle of nowhere, but the rent is slightly lower, and Mr. Ferrari has generously rented a floor.
The current price of land in the Bay Area is not high, although Bill has the intention to hoard land, but he does not have much cash in hand, and he is almost gone to invest in the Bosses and support Under Armour to grow bigger.
When he enters the NFL to play, he can use most of his salary to buy land in the Bay Area a little bit, first, to avoid the personal income tax of California and the IRS, and second, the land in the Bay Area will rise sharply in the 90s, and there is room for appreciation.
"You have to pay attention to these things, Sophia, you should also find a general manager who can take the lead, it must be the kind of industry old man who has been crawling and rolling in the garment industry for many years. If you find something to do, I'll give you a separate bonus. ”
In the last interview, Bill only picked Ms. Anna and Mr. William Darey, and the others didn't think much of it, so it's no wonder that Sophia didn't find someone who was useful, she is also a newcomer to the industry, and it is quite strong to be able to organize an interview for the boss, and others may not have such action.
"We can try to advertise jobs in newspapers, like those in the clothing press." Sophia tried to propose.
"My God, when will we find someone, and besides, will a really capable person read the newspaper and find a job?" Adam complained, "In my opinion, why don't you ask that Dai Rui and see what they can do, people in the industry are more experienced than us." ”
The words of the former roommate finally reached the heart of Bill, the boss, "It's okay, in short, quickly support the company, as long as our samples can be used, the school team can pass this level, who makes our peers do worse!" ”
During small talk, the three of them walked to the off-campus parking area, Sophia drove her Toyota sedan, and Bill got into the pickup truck of his former roommate Adam, and the two cars drove south.
"Bill, we are also people with a company, why don't we make some products we love to make, I recalled, the elasticity of the polyester coolmax is still not good enough, and the quality gap with the nylon material is not opened, or we take the time to find a few more elastic ones, make a batch of stockings? Women like it, and so do men. ”
As soon as he started the car, Adam couldn't help himself and began to bewitch his former roommate.
"Can you please stop messing around, now is the time for me to build a brand, a serious sporting goods company makes stockings, what do you want Under Armour's potential customers to think?"
Although Bill was also impressed, he verbally rejected Adam's offer.
PS: Ask for a recommendation ticket and ask for a monthly pass.
(End of chapter)