Speaking of the advertising of the Huawei brand, there are two that impressed Xu Chuan.

The first one is "Dream it possible", which was released in 15 years. The core of the song is good and the lyrics are good. On the other hand, the commercial MV for this song was shot very well.

The second is the creative ad "A Photo from Space" launched for Mate 18 for Mate 20. JPG》。

It was the astronaut who took pictures of the moon on the space station, and one moment he broke off safely, and the other he closed the door, and went to the moon and stepped on Armstrong's footprints.

After this advertisement is paired with a Sichuan-Chongqing accent, the laughing fruit is quite explosive.

Subsequently, in 2022, Huawei launched a sequel to the same series of advertisements for the Mate50, "Mate Returning to the Moon".

Although Huawei has actually shot a lot of excellent video commercials.

But the most out-of-the-circle should be "Dream it possible" and "A Photo from Space. JPG series.

Therefore, when Yuan Meng called Xu Chuan and said that Lan Xinghua wanted to find him to write an English song as promotional material. All he had in mind was the song "Dream it possible".

Not only that, Xu Chuan also thought that since he had started to talk about cooperation, it would be better to do the MV and the astronaut series of advertisements together.

It's a waste to put this thing in your head and not use it. Anyway, Shuangmuchuan Media can take on the task of advertising production.

Of course, the original MV of "Dream it possible" was filmed by a Hollywood team in 2015, and at that time, Huawei was rapidly expanding its business in the international market, so the protagonist of the MV, Anna, was European.

Now, Bluestar's Huawei is quite mature in the international market, especially in Europe, and its shipments are second only to Samsung.

Moreover, although they are all promotional songs, Blue Star's positioning for this song is definitely not as high as Huawei's positioning for "Dream it possible" on the earth.

It is not clear whether it will be high in the future, and it really will not be so high now.

So Xu Chuan pondered, although the song is in English, can the background story of the MV be changed to Chinese? Anyway, the core of dreams and family affection shown in this MV is something that people all over the world can understand.

Thinking of this, Xu Chuan thought that in addition to Yuan Meng calling him just now, Qiu Yicheng also called.

It is said that Huawei hopes that she can endorse the P series mobile phones that focus on youth and become one of their global spokespersons.

Moreover, they also revealed the idea of asking Qiu Yicheng to sing an English advertising song for Huawei.

In other words, in Huawei's planning, the song written by "Sanger" was used to sing for Qiu Yicheng.

Thinking of this, an idea suddenly popped into Xu Chuan's mind.

Since Huawei has these plans, why not just use Qiu Yicheng as the protagonist and shoot a story similar to the original MV.

Again, Huawei is now a relatively well-known enterprise in Europe. Qiu Yicheng is currently well-known in the American music circle.

If she can follow Hua Wei to Europe again, then she will be completely loud in the world. It will also be more impressive for foreigners.

The most important thing is that Xu Chuan feels that Qiu Yicheng's life is still somewhat similar to the original protagonist Anna.

Anna, the protagonist of the original version, leaves home to learn piano.

Qiu Yicheng also left home to become a trainee at about the same age.

Finally, Anna performs at the Vienna Musikverein.

And Qiu Yicheng has now become a well-deserved first young female singer in China.

Now it seems that Qiu Yicheng's personal experience only needs to be artistically processed, maybe the MV will be more moving?

It just so happened that she was about to hold the largest concert in her life at the Bird's Nest, and she didn't have to deliberately set up the scene to replace the Vienna Musikverein.

Thinking of this, Xu Chuan directly began to turn on the computer to write the plan for this MV.

Since it is an artistic process, it cannot be completely in accordance with reality. First of all, I have to replace Qiu Yicheng's trainee experience on the side of the stick.

Otherwise, with the urine sex of the stick, they may have to jump out and say that Qiu Yicheng can now reach the top in China and take second place on the Billboard in the United States, which is their credit.

On the other hand, Liu Tanhui, the relevant person in charge of Huawei, immediately gathered his team and began to arrange tasks after receiving a reply.

"Now that's the case, Mr. Yuan from Xingtang gave us Sanger's contact information and personal studio address, I thought he was abroad. But the good news is that he is in Shanghai, and Qiu Yicheng's studio is also in Shanghai.

So this time, we won't divide the two groups, I'll lead the team to talk to Sanger about writing songs. Then go to Qiu Yicheng to talk about endorsements, pay attention, we have to ......

All in all, the focus of this work is to cooperate with Qiu Yicheng, and Sanger's songs can be written best, and it doesn't matter if they can't be written. ”

"Boss, isn't a month a little too much?" After Liu Tanhui finished speaking, a person in the conference room spoke.

The one-month time he said refers to the scheduled time for Liu Tan to get Qiu Yicheng's endorsement and song creation this time.

Anyone who has worked in the field knows that it is quite common to cooperate with a popular top artist like Qiu Yicheng and take half a year to get it done.

Because of this, the working group felt that the time would be relatively tight after talking to Qiu Yicheng in a month.

After Liu Tanhui heard this, he shook his head and smiled: "If it is someone else, it may not be enough, Qiu Yicheng has about a month's time, do you know what Qiu Yicheng's business rating is?" ”

"I know, S++, she and Xu Chuan are in this rating." After hearing Liu Tanhui's question, someone immediately replied.

This so-called business cooperation rating is not a public industry standard. It's an internal assessment by some large advertising agencies.

Because it is an internal evaluation, there may be some differences in the criteria for ratings and even the codes used for ratings in different advertising companies.

Liu Tan will talk about the business rating done by their advertising service provider. Lin Mengying has no rating now because she does not accept endorsements and personal artist business.

"Do you know why the two of them are unique?" Liu Tanhui asked with a smile.

"Fame? Good grades? ”

"That's also a factor, but there's one biggest reason to be able to give them two +s. That is, the two of them generally don't accept endorsements and don't talk to you.

But once you are interested in taking it, there is no one who can speak better than them among the first-line artists in the entire entertainment industry. They don't misquote extra fees, they don't deliberately make things difficult.

Even the follow-up promotion is very attentive and proactive. Like those artists we have worked with before, there is still an extra amount of money to promote Weibo, and I haven't done it since Qiu Yicheng and Xu Chuan met.

Not to mention Xu Chuan, not only does he not do it, but he can also deliberately live out from time to time to increase the exposure of the brand he cooperates with.

This is evidenced by the feedback from the brands they have worked with, as well as from the information we have seen.

So, talking about this cooperation with Qiu Yicheng, since she has intentions, one month is definitely enough. ”

"It would be nice if they were all like them, some artists simply can't say it, it's outrageous, I'm fed up." Hearing this, one person couldn't help but complain.

This buddy's words are not nonsense, some artists are really outrageous. Even if it is difficult to talk about cooperation, after the negotiation is done, when it comes to fulfilling business cooperation, it is also an abstraction.

How abstract is it?

Let's take an example, for example, in 2022, Lenovo found Wang Yibo as a spokesperson.

At the time of the new product launch conference, the host asked him: "Yibo, in fact, you are a Lenovo user, and you usually use a lot of Lenovo products, can you share it with you." ”

As a result, this guy said, "For example, when I was in the crew, I would use a tablet, and that iPad." ”

Absolutely, really, simply absolutely.

If you don't say that there is no wrong nickname, the three words "absolute brother" are really very suitable for him.

There are such players on the planet, and there will be no shortage of them on the Blue Star side.

Therefore, Qiu Yicheng and Xu Chuan, in the eyes of many brands and large advertising companies, are evaluated as the best business cooperation artists in China, which is quite normal and reasonable.

And so the meeting lasted for about two hours before it ended.

After it was over, Liu Tanhui dialed Yuan Meng's phone number to him.

Because it is a work mobile phone number, it was Cai Meng who answered the phone, and after the phone was connected, before she could speak, she heard Liu Tan say into the phone in English: "Hello, is it Mr. Sanger?" I'm ......."

Should I say it or not, it was the first time that Cai Meng received a call to communicate with him in English.

In the past, even if a foreign brand wanted to communicate and cooperate with Xu Chuan, it would be through Chinese.

Fortunately, Cai Meng's English level is also okay, and there is no problem with normal communication. In addition, considering the fact that Xu Chuan does not want to disclose that he is Sanger now.

Therefore, after hearing Liu Tanhui say a lot, she followed Liu Tanhui's title and replied directly in English: "I am Sanger's assistant, my surname is Cai, please wait a moment, I will give him the phone." ”

Ten seconds later, Xu Chuan, who was writing a case in front of the computer, took the phone from Cai Meng's hand: "Hello." ”

"Hello Mr. Sanger, I'm ......, and I'm calling to make an appointment with you to meet you. Do you think it's appropriate for us to come over tomorrow at 3 p.m.? ”

"Tomorrow may not work, so today is the 8th, how about seeing you on the afternoon of the 12th?" Xu Chuan said with a smile.

"Yes, you can."

The two exchanged a few more words before ending the call.

After hanging up the phone, Liu Tanhui pinched the phone and thought for a while, then said to his colleagues: "I always feel that this Sanger's voice is a little familiar, but I can't tell who it looks like." ”

"Familiar?"

"Yes, that's familiar. Forget it, it's also possible that I heard it wrong, and I haven't heard of this person before anyway. Liu Tanhui shook his head and didn't think much about it.

Immediately afterwards, he called Qiu Yicheng again, wanting to make an appointment for a visit.

Qiu Yicheng didn't give time directly, but said that he would reply to him later. After about ten minutes, Qiu Yicheng replied to him that they would meet on the 13th.

Of course, this time is actually a blind report, because Liu Tanhui will be able to see Qiu Yicheng in Xu Chuan's studio on the 12th.

Time passed quickly.

In a blink of an eye, on the 12th, after Liu Tanhui and his party of five landed in Shanghai, they took two cars directly to Xu Chuan's studio. About half past two, they arrived at a villa area.

It is worth mentioning that in order not to disturb others in the villa area, Xu Chuan's studio did not hang any signs, but only made a relatively large door number plate at the door.

Xu Chuan usually comes here, and he drives his car directly into the garage of the villa and enters the company from the garage.

Relatively speaking, the names of other companies on the other side of the office building are clearly written, and the new interviewing employees are all working there, and the studio is still the first few people.

Because of this, even if Liu Tanhui is standing at the door of the studio now, he still doesn't realize that Xu Chuan is Sanger.

However, after Cai Meng came out to pick them up, Liu Tanhui finally felt that something was wrong. Not only did he feel that something was wrong, but the other people who came with him also showed a trace of doubt in their eyes.

"How does this assistant look familiar?"

"It's a little familiar, and I always feel like I've seen it somewhere."

Several staff members deliberately walked a few steps slowly and whispered in the back.

The people behind felt that Cai Meng was familiar, and Liu Tanhui, who was walking next to Cai Meng, was naturally no exception. He wanted to ask, but hesitated to speak.

But it's okay if you don't open your mouth, because you don't have to. When they walked through the courtyard and into the villa, they looked up and saw a lot of pictures on the wall.

These photos are all group photos of employees, and Xu Chuan's figure is also in between some group photos.

At this time, Liu Tanhui finally reacted to why Cai Meng was familiar, isn't this girl Xu Chuan's assistant? In the Reuters pictures that Xu Chuan is usually photographed, she can often be seen.

"That, Mr. Cai, take the liberty of asking, you and Mr. Xu Chuan?" Liu Tanhui finally couldn't help but ask.

"I'm Mr. Xu's assistant." Cai Meng smiled when he heard this.

"So, Sanger is from Mr. Xu's studio?" As soon as Liu Tanhui heard this, he immediately thought of a possibility.

And this may be very reasonable in his opinion, after all, Qiu Yicheng has always been cooperating with Xu Chuan, and suddenly a Sanger came out, it is indeed normal to say that he has a relationship with Xu Chuan.

"It's okay to say that Sanger is from our studio." Cai Meng said with a somewhat strange expression when he heard this.

After speaking, she led Liu Tanhui to the reception tea room.

"Brother Chuan, Huawei's guests have arrived."

With Cai Meng's greeting, Liu Tanhui and his party saw the situation in the reception room, and there were three people standing in the reception room at this time.

Xu Chuan, Qiu Yicheng and ...... Lin Mengying?

He didn't have time to think about it, because Xu Chuan had already gotten up and stretched out his hand to him and smiled: "Mr. Liu and a few big men are here, let my small workshop shine, come, everyone sit inside." ”

"Oh, hello, hello." Liu Tan hurriedly stretched out his hand when he saw the situation, the development of things was too unexpected, and he was really a little stunned for a while.

He was stunned, and the four who followed him were no better.

After everyone entered the house and sat down with a blank face, Liu Tanhui recovered.

I saw him get up again and say to Qiu Yicheng: "Teacher Qiu, hello, I originally made an appointment for you to meet tomorrow, but I didn't expect to meet here." ”

"That's right, we'll talk about the same thing here later." Qiu Yicheng smiled when she heard this.

"It's up to you." Liu Tanhui smiled.

Then she said to "Lin Mengying": "Teacher Lin, speaking of which, my daughter is still a fan of yours, and she used to sing your songs at home every day." Please sign it later, and I'll go back and surprise my daughter. ”

"Mr. Liu misunderstood, I am Mengying's cousin, my name is Fu Wanwan, the person in charge of Shuangmuchuan Media." Fu Wanwan smiled, "But I can help you find her for an autograph." ”

As soon as these words came out, Liu Tanhui, who had already recovered, could not be rectified again.

He just felt that this "Lin Mengying" was a little strange.

But strange is strange, he only thinks that there is a difference between him and himself on the screen. After all, it was too reasonable for Lin Mengying to appear next to Xu Chuan and Qiu Yicheng.

"Hahaha, I can't tell the difference sometimes, their sisters really look too similar." At this time, Xu Chuan interjected.

In fact, he put on this posture on purpose, that is, to disrupt the various rhythms of Liu Tanhui, so that he could take the initiative in talking about things.

Xu Chuan didn't have time to pull back and forth with Liu Tanhui, what he wanted was to be able to implement some of his ideas as soon as possible.

"Hahaha, I've heard of it for a long time, but now I see that it's like this. It must be a very happy thing for Mr. Lin to have a sister like Mr. Fu. Liu Tanhui was the elite of Huawei in the end, and his embarrassed look quickly disappeared.

After he finished speaking, he said to Xu Chuan naturally: "Before I came, I really didn't expect that Sanger, who has been praised on the Internet recently, is actually from your studio.

But this is also reasonable, you are a recognized talent, and the people under your command are naturally elite soldiers. As for the purpose of coming here this time, Mr. Yuan should have told you too.

You see, did we call Mr. Sanger over to communicate together, and you still need to spend energy to convey it a second time? ”

"Not really." Xu Chuan smiled when he heard this, "I'm Sanger, just tell me directly if you have any requirements." ”

"Huh?"

"Huh?"

"Huh?"

As soon as Xu Chuan's words fell, the mouths of Hua Wei's group of five people made a similar surprise sound almost at the same time.

"No, you're Sanger?!" Liu Tanhui looked at Xu Chuan with disbelief in his eyes and said.

After a few minutes of coming in, I was already stunned three times in a row.

What the fuck is this!

I don't know how to communicate with Xu Chuan normally.

"Mr. Liu, don't you think Sanger is familiar to read, third brother, hahahaha." Fu Wanwan laughed next to her.

When she smiled, Qiu Yicheng and Xu Chuan couldn't help laughing.

And Liu Tan, who was opposite them, would look at the three people in front of him, and he didn't know whether to laugh or cry.

Nima's, dare to love "Sanger" is what it means?

"Please keep this matter a few times secret for me." After laughing for a while, Xu Chuan said to a few people.

"Oh, I see, I see." Liu Tanhui immediately opened his mouth when he heard this. Although he replied quickly, his train of thought was completely off-track.

There is only one thought in his mind now: if those people on the Internet who took Sanger to trample on Xu Chuan knew about it, what would they have to do?

Dog, I heard that Xu Chuan would be able to live, but now I finally see how good he is.

"Mr. Liu, to be honest, I was very happy after hearing the news that your company wanted to ask me to write a promotion song a few days ago.

To tell you the truth, I myself am a long-time user of your company's products. All these years, has been the flagship machine of your company. Xu Chuan said and shook his Huawei mobile phone.

He did use Huawei's phone all the time.

Of course, he has more than one mobile phone, and he has always used Apple's mobile phone.

Even, he also has a green factory mobile phone, because the green factory's mobile phone is more beautiful when used to shoot some Reuters videos or Reuters pictures.

"We are also very happy that Mr. Xu can support our company's products, and our new flagship will be released soon. When I go back this time, I'll apply to the company to see if I can give one to each person in your studio. ”

"That's not necessary, when your company's products are launched, I will definitely buy them as soon as possible and give benefits to the people in my studio. In fact, I have already purchased your company's mobile phone as an employee benefit last year. Xu Chuan waved his hand when he heard this.

"Thank you so much for your support." Liu Tanhui hurriedly said when he heard this.

"Yes, support domestic products. To be honest, I still have a certain understanding of your company's brand culture. So, after receiving a call from Mr. Yuan that day, I immediately had the theme of the promotion song in my mind.

What do you think of the theme of dreams? Xu Chuan didn't talk about polite words anymore, but turned the topic directly to the song.

Regarding the theme of the promotion song, Liu Tanhui naturally has an estimated idea. Dreams belong to a theme that will never go out of style, and it is certainly within their consideration.

Therefore, after hearing Xu Chuan's words, Liu Tanhui nodded and said, "Of course, this theme is quite good, but I don't know how you want to express this theme?" ”

"Do you know why you called me on the 8th and I only asked you to come today?" Xu Chuan did not answer Liu Tanhui's question, but asked with a smile.

Hearing this, Liu Tanhui couldn't help but have a ridiculous idea in his mind. It can't be that you finish the song in four days, right?

Just when he wanted to ask why, he heard Xu Chuan on the other side say: "Because what I think is, since you asked me to write a song, it is better for me to write the song, and let's talk about it again." ”

As soon as Xu Chuan's words came out, Liu Tanhui immediately experienced the fourth state of confusion when he entered this reception room.

Wait, what is the guy surnamed Xu on the other side?

He's done with the song?

I'm going to dare to wonder if the ridiculous idea I just had in my head has really come true?

Thinking of this, he couldn't help but look at the four people in his team, and at this moment, they all seemed to see a substantial question mark in the eyes of their colleagues.

"Mr. Xu, what do you mean, the song has already been written?" Liu Tanhui confirmed again with an inquiring expression.

"Yes, it's a complete finished product, isn't your company going to ask Mr. Qiu to sing this song, so I took Mr. Qiu to record this song yesterday.

So, come with me to our studio's video room, and I'll play the song to you. Xu Chuan said with a smile.

It's not just about writing the song.

Dude did something else.

If I don't completely complete the circle of you today, I will lose.

(End of chapter)