85. USP's unique selling proposition

Elaine smiled slightly and said:

"In fact, we have some speculation about the troublemakers in the fundraising activities, and even the city has some judgments, so there was yesterday's dinner."

When Hu Die heard this, he replied embarrassedly:

"I know, I already felt it at yesterday's dinner."

Elaine continued: "It's just that I didn't expect that you would have the courage to come out and admit it, and you alone took all the responsibilities, and you were more courageous than the chairman of those projects." ”

Hu Die listened and was slightly surprised, even the president didn't seem to believe that she was the only one who did it.

Elaine said again: "That's it, I'll put my attitude to you first, about this matter, I have the same opinion as Wu Dong, let it go in the past, we don't plan to pursue this matter again, but if there is a next time, we will not be merciful, we will call the police and collect evidence, and hand it over to the law to deal with." ”

Hu Die was so happy that he quickly stood up:

"Great! Thanks to the magnanimity of Wu Dong and Mr. Lian, I will not make stupid mistakes again, otherwise the head of the item will be handled by Mr. Wu Dong and Mr. Lian. ”

Jin Lin, who had been gentle and silent, hurriedly raised his hands, "Mr. Hu is serious." ”

Elaine said again: "Okay, this matter has been revealed, and then I want to mention your business suggestions." ”

Hu Die was surprised, "Mr. Lian, please advise!" ”

Elaine talked about her views on trading.

Elaine believes that there is a clear difference between Tianjing Venerable and Ningbei Imperial Court in terms of product positioning and development and operation.

First of all, the product positioning of Tianjing Zunpin is to take a relatively high-end route, with a unit area of 120 to 180 square meters, while Ningbei Imperial Court takes the mid-range route, with a unit area of 90 to 130 square meters, and the customer audience of the two does not cross much.

Secondly, the development and operation mode of the two is also different, Ningbei Imperial Court is 2 million square meters divided into two phases of development, the first phase is 1 million square meters to work together, and the Tianjing Venerable is 1 million equal to four phases of development, and the amount of development at one time is between 200,000 and 300,000 square meters.

Therefore, Elaine believes that Tianjing Zunpin and Ningbei Imperial Court can be sold at the same time, and the key is to play the product differentiation, for example, the first phase of Ningbei Imperial Court mainly promotes 90 square meters to 130 square meters, so Tianjing Zunpin will not sell 120 to 130 square meters of units for the time being, but mainly promote more than 140 square meters.

In this way, there is no comparability of house types, and there is no comparability of prices.

In addition, the high-end positioning of Tianjing and the greater cost investment, so the customers who want to buy more than 140 square meters will naturally be diverted to the Tianjing side, and even some customers who come to see Ningbei Imperial Court but want more than 140 square meters, we can also recommend it to you.

After Hu Die listened, he suddenly realized and was extremely shocked.

She stood up again, bowed, and said excitedly:

"Thank you Mr. Lian for your teaching, I have benefited a lot, it seems that I came to the right place today, I have made a lot of money!"

Hu Die grew up in front-line sales, she understood this idea as soon as she heard it, but she couldn't think of it herself.

Because she has been studying how to get a customer for a long time, this kind of systematic and differentiated marketing method requires professional planning knowledge, as well as long-term SWOT analysis and differentiated marketing thinking training, before she can put forward USP's unique sales proposition.

Elaine smiled and waved her hand and said:

"You're welcome, but it's a gesture of effort, mutual benefit and win-win!"

Jin Lin laughed and said:

"Our company is a marketing expert, and he is very good at trading, so you can communicate more when you are free."

Hu Die hurriedly answered:

"Yes, yes, I want to worship President Lian as a teacher, President Lian, you can accept me as an apprentice!"

As he spoke, Hu Die bowed again.

Elaine was startled when she saw it, she thought Hu Die was joking, but she didn't expect her to be serious.

Elaine hurriedly pulled her down again and said:

"Mr. Hu, how many years younger than you, if you don't dislike it, I'll call you Sister Hu, and you can call me even sister, as for the joke of the apprentice, I won't mention it anymore, what can't be communicated between sisters?"

When Hu Die heard this, she was shocked again, this time she made a lot of money again, so she hurriedly said:

"Okay, Sister Lian!"

Elaine took the opportunity to call, "Sister Butterfly." ”

As he spoke, the two of them laughed at the same time.

Jin Lin was amazed, can women become sisters so quickly? Maybe there are too few heroines, which makes the two feel sorry for each other.

Mr. Tong is even more stupid, these two are not simple women, they are both smart people, doesn't it mean that the same sex repels each other, and the opposite sex attracts, how did they become good sisters all of a sudden?

It's not that when she first came, Hu Die was still kneeling down and admitting her mistakes, why did she become a good sister now? This can't be a plastic sister, right?!

But then, Elaine came up with a sentence:

"Sister Hu, do you believe my sister?"

This turn of events was a bit sudden, Hu Die's heart chuckled for no reason, and he didn't dare to believe it directly, but said:

"Sister, you say!"

Elaine said:

"My sister apologized as soon as she came, and my sister was greatly moved by your sincerity, so my sister also has a secret to tell you, but not now, it's night, I'll take you to a place at night?"

Hu Die is confused!

But she thought, I made such a big mistake, she can forgive me, will it still be bad for me?

Worst! Could it be that her forgiveness is fake, and she wants to take revenge on me at night?

Forget it, if she can let go of the Heavenly Realm Venerable, even if it is the Hongmen Banquet, I will go with her.

That's not right! The idea of the Heavenly Realm Venerable and the Ningbei Imperial Court's differentiation that she mentioned to me really makes sense, if it really hurts me, is it necessary to tell me this?

In just a few moments, Hu Die's brain quickly turned a few guesses, and finally she replied:

"Okay, what time is it, where?"

Elaine said leisurely: "At half past nine in the evening, in the parking lot of your sales office, I will pick you up." ”

When Hu Die heard this, his face immediately changed and he was a little frightened.

Parking lot!

I was attacked in the parking lot yesterday, why did she make an appointment in the parking lot?

Elaine was deliberately shocked and asked:

"What's wrong with Sister Hu? Is there anything wrong with being half past nine? Or is there something wrong with the parking lot? If you are really embarrassed, you can take you there when I come to Donghua next time. ”

What? Even the president is leaving?

If she doesn't tell this secret this time, she won't necessarily say it next time.

Hu Die's heart was crossed again, he took a deep breath, calmed down his inner emotions, and said with a smile:

"No problem, that sister, I'll be waiting for you at half past nine in the evening."

"Okay, see you in the evening!" Elaine replied with a smile.

In this way, Hu Die got up to say goodbye and went back first.

After Hu Die left, Jin Lin Elaine also got up to say goodbye, and Mr. Tong sent them down.

In fact, Mr. Tong obviously saw Hu Die's emotional changes just now, he was full of curiosity, and he didn't dare to ask if he wanted to, but said:

"President Lian, do you need a car at night?"

Elaine replied directly:

"No, don't come along."

Mr. Tong: "......"

………

9:25 p.m.

Jin Lin Elaine didn't know where to come from, and was already waiting in the parking lot of the Heavenly Realm Venerable.

At this time, all the employees of Tianjing Zunpin had already left work, and the office where Hu Die was the only one was still lit.

Not long after, Hu Die also turned off the lights and walked out of the sales office.

Slowly walked towards the parking lot, but when she thought of last night's events, her legs and stomach couldn't help but tremble.

But at this moment, Elaine's voice came:

"Sister Hu, I'm here!"