Chapter 275: A Call from Stockholm
Suddenly hearing Li Mu ask if he understood business negotiation, Yun Rongshang felt very confused.
"Business negotiations, what business negotiations?"
She asked.
Li Mu explained: "I opened a pharmaceutical company, you should know, right? ”
"This ...... I did hear about it. Yun Rongshang replied.
Li Mu's company, of course she knows.
In other words, there are still many people who know about this, after all, the effect of RSCA has long been on the hot search, and people have known that Li Mu opened a pharmaceutical company since then.
"Recently, Bayer in Germany contacted me about the sales rights of RSCA abroad, and we plan to discuss it and discuss some conditions at that time."
"But as you know, I don't know any business negotiators here, and now the company is mainly in China, and there is only about an empty shell left in Germany."
"So I wondered, do you understand something?"
"Ah......h
Yun Rongshang hesitated for a moment, and finally said, "This ...... Actually, I still know a little bit. ”
"My mentor often takes us to see this kind of occasion, my mentor is not only a financier, but also a lawyer, and some big companies often ask him to do this kind of thing."
"During my time in China, my aunt also took me to my uncle's company and asked me to practice a few times."
Hearing Yun Rongsheng's answer, Li Mu's eyebrows couldn't help but raise.
Good guys, is this the child of a big family?
At such a young age, I can even experience such an occasion.
He can only rely on his innate talent to get to where he is today, step by step.
At this time, Yun Rongshang continued: "Of course, this kind of specific negotiation at least needs to bring a lawyer, although I also study commercial law, but I don't study much, at most...... It is to be able to determine the conditions for the final negotiation according to the market value. ”
Listening to Yun Rongsheng's words, Li Mu laughed, and finally said, "Okay, then I will officially hire you as the negotiation consultant for this negotiation." ”
"Hire?" Yun Rongshang snorted lightly: "Does it mean that there is a reward?" ”
"The reward is a meal."
Yun Rongshang sneered: "It's worthy of you." ”
……
Friday, September 23.
墨顿学院内的一间会议室中,坐着三个人。
One of them is Li Mu, and of course, Yun Rongsheng.
And the third person is the business lawyer hired by Li Mu.
This lawyer's name is Alson Witton, and he is also a well-known barrister in Europe, when Britain did not leave the European Union, he had to travel back and forth to Europe almost every day, accepting the commissions of various world-famous large companies to conduct business negotiations.
As for why Li Mu was able to invite such a barrister over, the reason is very simple, of course, it is to give full play to the ability to save face.
Alson Witton himself is also a professor at their Merton College, and when Li Mu said that he needed the help of a business lawyer, he happened to be free, so he gladly offered to come over and help Li Mu take a look.
As for the price, there is no need for it.
对于他来说,无非就是到时候看看合同,找一找里面有没有什么陷阱什么的,基本上就没有其他的什么问题了,顺手的事情。
It is simply to have a good relationship with Li Mu, the best genius in the history of mankind.
It's just that standing in the conference room at this time, Elson Witton looked at Yun Rongsheng, who was sitting at the conference table and still looking at the various materials in his hand, he looked at Li Mu next to him with some curiosity, and asked in a low voice: "Li, is she your business negotiation consultant?" ”
Li Mu smiled and nodded: "Yes." ”
Alson Witton was a little confused, as a British barrister, of course he knew a lot of such negotiators, let alone a Chinese, let alone a handful, but he had never heard of such a young negotiator.
"She's actually a friend of mine, a graduate student in finance at the University of Oxford."
"Well, I know, I know." Elson suddenly realized, and a "I understand" expression appeared on his face.
李牧:“……”
What do you know?
But he didn't ask anything, but when he looked at Yun Rongshang again, he couldn't help but sigh in his heart.
This negotiator hired for a meal is quite conscientious.
Earned.
Of course, for him, if it is really a negotiation, there are probably few negotiators in the world who know more about negotiation than him.
After all, when he was bored, he had also read some related books.
The most important thing is......
His mental computer can be directly connected to the other party's communication tools, and then directly through the information recorded in the other party's communication tools, directly figure out the other party's bottom line.
It would be better if the other party said that they would like to make a phone call to ask during the negotiation, and the brain computer can also directly figure out what the other party is talking about on the phone.
Business negotiations?
抱歉,这个世界上没有人比他更懂商业谈判。
After all, the purpose of all negotiations is to constantly approach the bottom line of the other party, and the final reaction is the difference in information difference.
And now Li Mu can directly reach the other party's bottom line without approaching the other party's bottom line at all.
As for why you are looking for Yun Rongshang......
Well, he's happy.
忽然,就在这个时候,会议室的门被敲响了。
Looking at the time, it should be someone from Bayer.
"Please come in."
Li Mu said.
Then, the door to the conference room was opened, and a group of people walked in.
The person who started was a staff member of their Merton Academy, and after coming in, he said to Li Mu: "Professor Li, someone from Bayer in Germany has arrived. ”
"Okay, thank you, Sheldon."
Li Mu nodded to the staff member, and then looked at the leader of these people in Bayer.
He had seen the photo before, so he quickly recognized that this was the president of Bayer, Karls Moffett.
他走上前伸手说道:“墨菲特先生,欢迎你的到来。 ”
"Professor Li, it's a pleasure to meet you." Moffett nodded, smiled and shook hands with Li Mu, "I am deeply honored to be able to shake hands with the most outstanding genius in human history. ”
Li Mu waved his hand again and again: "I am willing to admit that I am a genius, but no matter how I say it, I have to add one to it." ”
"Haha, in my mind, there is no one, Professor Li, you are the 'the-one'."
Moffett laughed, and his tone was very sincere.
Of course, these words are basically just business blows, maybe Moffett really thinks so in his heart, but for Li Mu, he doesn't have to care about it in particular.
Soon, the two sides were seated and negotiations began.
Unlike Huaguo, which likes to negotiate at the dinner table, foreign countries generally like to conduct formal negotiations in this kind of conference room, so Li Mu can be regarded as following the local customs.
Without too much nonsense, after introducing each other, Moffett, as the president of Bayer, went straight to the point.
"So, Professor Li, we have fully seen the performance of RSCA in your country, and the condition we gave is 150 million euros, five years of patent use rights in Europe and the United States, what do you think?"
李牧笑着指了指自己身旁的云容裳,说道:“这位是我的谈判专家,您先和她说就好。 ”
“哦! I almost forgot. Moffett nodded, then turned to look at Yun Rongshang, "Ms. Yun, what do you think?" ”
Yun Rongshang nodded slightly, and then closed the relevant data file in his hand, raised his head and looked at the other side.
Today, she is also dressed very formally, with a suit and trousers, and a pair of gold-wire glasses, which has a very good feeling of a business female elite.
She spoke, "Mr. Moffett, this condition proposed by your company is obviously completely inappropriate. ”
"What we all know is that in medicine, the production cost is very low, and the R&D cost is the highest."
"For example, Gleevec, which is used to treat leukemia, has a long research and development process, about 50 years, about half a century, and the research and development cost invested in it is as high as one billion US dollars, and it is still one billion US dollars in the last century."
"Gleevec, on the other hand, is only effective for leukemia patients."
"But RSCA antithrombotic drugs are aimed at all medical behaviors related to blood clots, and it is important to know that even tooth extraction, if not properly handled, may cause blood clots, and even pulmonary embolism."
"I believe that the market size of RSCA will be more detailed in your survey data than ours."
"This can already be seen in the huge medical market of China."
"So your company, don't you think this offer is a bit of a lion's mouthful?"
Without waiting for Moffett to speak, another person next to Moffett, who was also a senior member of Bayer, said: "Of course, we all recognize the research and development process of Gleevec, but we also all know that the research and development process of RSCA antithrombotic drugs is short and scary, even less than a year, and in terms of research and development costs, according to our survey, it may be less than 10 million euros." ”
"How can this compare to Gleevec?"
Yun Rongshang laughed, shook his head and said: "Pengzu Company has never announced the R&D time and R&D cost of RSCA antithrombotic drugs, as for where your investigation results came from, we don't know much, do you have any evidence?" ”
For Yun Rongsheng's words, Bayer has nothing to say, and conducting a pre-investigation is a necessary process, but if they really come up with evidence to talk about, they can be prosecuted for stealing trade secrets.
At this time, Yun Rongshang continued: "What's more, the effect of our RSCA in the field of antithrombotic drugs can be completely equated with drugs like Gleevec, and the two can be equated in value and status, which is the key to the cost not being affected." ”
As soon as he came up, Yun Rongshang showed full aggression, so that the other party didn't know how to refute for a while.
And Li Mu next to him saw this scene in his eyes, and admired her approach in his heart.
It's just that he actually said in his heart that he hoped that Yun Rongsheng would be more aggressive.
Because he has connected the computer in his mind to the other party's mobile phone and determined the bottom line of their negotiation.
The bottom line of this gang of beyond, but 60 million euros per year, that is, 300 million euros in 5 years, and a maximum of 30% profit sharing, the first condition given now is this?
Give me a hard attack.
In this way, the negotiations continued, and Bayer's side was also pressed by Yun Rongshang step by step, constantly improving their conditions, and of course, slowly approaching their bottom line.
It wasn't until they talked about 250 million euros over five years and a 20 percent profit share that the other side seemed to bite the bullet.
Yun Rongshang also turned his head to look at Li Mu at this time, and shrugged his shoulders, indicating that the other party seemed to have really reached the bottom line.
Of course, this condition still looks pretty good.
After all, after the other party negotiated this condition, it still needs to spend a lot of money to publicize the European and American drug administrations, which is a huge expense.
"Professor Li, it seems that your negotiator has confirmed our offer, what do you think?"
Moffett looked at Li Mu with a smile.
Of course, he was still quite surprised in his heart that Li Mu had found this negotiator from nowhere, who looked so young and so powerful, was about to enter their bottom line.
However, I just don't know what Li Mu, the boss, thinks, and whether he is close to his bottom line.
Moffitt stared at Li Mu, waiting for him to speak.
Li Mu just smiled indifferently, and then said in a tone that could not be refused: "400 million euros for 5 years, and 35% profit sharing." ”
"If it doesn't work, then wait for your company to discuss it for a while before continuing the conversation."
His conditions immediately made both sides stunned.
Yun Rongshang and Elson were surprised that Li Mu dared to mention such a high condition, while Moffett was surprised that Li Mu's condition was just a little above their bottom line.
Moffett's face deteriorated: "Professor Li, your condition is a bit excessive, isn't it?" ”
"I don't think it's too much."
Li Mu spread his hands and said with an indifferent face: "RSCA is worth the price. ”
Moffett shook his head: "Professor Li, we forgive us for not being able to accept your condition. ”
"You are also worth it, RSCA has not passed the review of the European and American Food and Drug Administrations, which means that we will have to spend a lot of money to get through the relationship with the Food and Drug Administration......"
"No, no, Mr. Moffett, this matter is not important, believe me, now doctors in Europe and the United States will help you, RSCA has such appeal."
"This ......"
Moffett finally sighed: "Professor Li, it seems that you really need to go back and think about whether your offer is reasonable for a while, and we are here with sincerity." ”
Li Mu shook his head: "If you really came with sincerity, you wouldn't have given the initial offer." ”
For Li Mu's words, Moffett didn't have any explanation.
The initial price of 150 million euros is indeed not particularly reasonable.
If the first round of negotiations failed, the two sides naturally broke up unhappily.
Of course, this is all too normal.
商业谈判经常多轮磋商,都太过正常。
It's just that for Yun Rongsheng, she was very shocked.
In a restaurant, Li Mu fulfilled his previous promise and invited Yun Rongshang to have a meal.
And Yun Rongshang was still thinking about what had happened just now, and couldn't help asking, "How dare you suddenly raise the conditions so high?" Aren't you afraid that they will run away? ”
本来是5年2.5亿,百分之二十的利润分成,结果李牧条件一出,就变成5年4亿,百分之三十五。
Such conditions......
Yun Rongshang couldn't imagine it.
Li Mu spread his hands: "This is impossible, they will definitely not run, after all, the initial offer has not yet touched their real bottom line." ”
"How do you know?"
"Do you believe me in my math calculations?"
“这种东西还能算出来? Yun Rongshang looked suspicious.
"I'm a Fields Medal winner, so I can count." Li Mu said hehehe.
Yun Rongshang suddenly rolled her eyes: "Okay, okay, you are a Fields Medal winner, you are amazing, you win another Nobel Prize, I believe everything you say." ”
Li Mu shrugged: "Anyway, they will call later and say that they want to renegotiate the terms with me, do you believe it or not?" ”
As a result, as soon as he finished speaking, the phone rang, it was Moffett's number.
Li Mu gave Yun Rongshang a "how" look, and Yun Rongshang said, "This is also what you calculated?" ”
"That's what I guessed."
Li Mu smiled, and then also connected the phone.
Moffett's voice came from the other side: "Mr. Li Mu, first of all, I apologize to you, the offer we made at the beginning is really not very suitable, of course, your conditions, do you need to think about it again?" The conditions you gave have exceeded our costs a lot, we can accept a fee of 80 million euros per year, but the share ratio remains at 20%, what do you think? ”
"That's a 15% cut." Li Mu said: "My conditions will not change, Mr. Moffett, why don't you have a good talk with your board of directors?" ”
"Okay." Moffett was helpless, and finally complained: "Professor Li, maybe you can also become a negotiator." ”
……
Then this round of negotiations became a pull between the two sides.
What is the bottom line, that is, as long as it is higher than this bottom line, it will make one party satisfied.
The premise that both parties can be satisfied is that there is an intersection between the bottom lines of the two sides, and the final negotiation result falls in the middle of this intersection, so that both parties feel that they have something to earn.
However, this is obviously a rare occurrence.
What Li Mu wants now is to let the negotiation result exceed the other party's bottom line, so that the other party has to continue to adjust his bottom line.
After all, the bottom line can also be changed.
Just like the saying in the computer circle, the budget of 3,000 is in the card, and it is added all the way to 98,000.
Time has passed slowly.
While continuing his research on LCS alloys, Li Mu pulled with Bayer from time to time, of course, he still had to loosen his mouth, just like when fishing, sometimes he had to release his strength a little.
After that, there was nothing important, of course, on September 28, a big event happened on the British side, and that was the death of the Queen.
However, for Li Mu, at most, he just watched it on TV, and as for spontaneously mourning or something, he didn't have much leisure.
If you have the energy to mourn, you might as well go and talk to Moffett more.
After nearly two weeks of wrangling, the two sides finally decided to hold discussions and consultations again on the morning of October 4.
Soon, it was 10 a.m. on October 4th.
"It's a pleasure to meet you, Mr. Moffett."
Moffett grinned a smile as well.
"Hello, Professor Li."
Li Mu spread his hands: "That...... Our negotiations continue? ”
"Of course." Murphy nodded: "It's like the conditions we talked about on the phone......"
As soon as he mentioned the phone, Li Mu's phone suddenly rang.
Li Mu took out his mobile phone, and at the same time said apologetically: "I'm sorry, I'll answer the phone first...... Well? It's ......"
When he saw the caller message, he was suddenly stunned.
"Calls from Sweden and Stockholm?"
Everyone present was immediately stunned by his words.
What kind of call will Stockholm call Li Mu?
The phone is connected.
"Hello, is this Professor Li Mu?"
"It's me, you're it?"
"Haha, Professor Li Mu, I am Goran Hansen, President of the Royal Swedish Academy of Sciences, and I now officially inform you that you have won this year's Nobel Prize in Physics, thank you for your great contribution to physics, congratulations!"
(End of chapter)