Jiang Shiyue's eyes lit up, it would be much more convenient to buy things in the future without tickets.

"But in terms of price, it is definitely more expensive than the state-run department store."

Jiang Shiyue: "......"

"Can you speak without panting? No wonder it is said that what Nanjing buys in Beijing is not as good as what it sells. It's equivalent to exchanging tickets for money?! ”

She just complained in a joking nature.

The purpose of introducing foreign capital is to develop the local economy and promote the employment of ordinary people, not to smash their own jobs.

If Dongsheng doesn't want tickets here and sells them cheaper than state-run department stores, who will go to state-run department stores in the future?

And it's also unrealistic to sell it cheaper than state-run.

After Jiang Shiyue's observation in the past six months, the current parity hotels and parity stores are really cheap, almost unprofitable, and some even have a little upside down.

For example, the cafeteria of their school.

Dongsheng is in business, so naturally he will not trade at a loss.

People who don't have tickets and have money are one of Dongsheng's target customer groups, and the other kind of customers are those who want to go to the friendship store to buy things but don't have foreign exchange coupons.

The Friendship Store is a foreign trade store that sells imported goods.

You need a ticket when you enter the door, and you need a foreign exchange coupon to buy something.

Some people have never seen foreigners since they were born and grew up, let alone foreign money. The Friendship Store is an unattainable presence for them.

Jiang Shiyue is already an open-minded existence, and it is not easy to go to the friendship store.

Dongsheng and Yong'an, two department stores, happen to be enterprises in Xiangjiang and are regarded as foreign-funded.

Some of their goods overlap with the Friendship Store and are imported.

In other words, Dongsheng Department Store is equivalent to a combination of a state-owned enterprise that does not need a ticket and a friendship store.

What Jiang Shiyue can think of, Dongsheng and Yongan can naturally think of, which is why they chose to open a store in Huacheng.

Of course, the two stores are built and opened at the same time face to face each other for purely private reasons, and have nothing to do with the market.

Because people who do business know that when two stores are opened face to face, no one makes less money.

***

Jiang Shiyue and Duan Kunze walked while telling him what they wanted to change, and the reason for the change.

Speaking with your mouth is certainly more detailed and comprehensive than writing with a pen.

Jiang Shiyue meant to remove all the miscellaneous counters on the first floor, frame the entire supermarket, and leave an exit and an entrance.

The entrance can only enter but not exit, and there is a row of cash registers at the exit.

In 78, there were no monitors, and Jiang Shiyue suggested setting up fixed posts at the entrance and exit, and mobile posts in the supermarket to prevent someone from taking the sheep by the way.

Duan Kunze listened to the freshness, "According to what you say, after customers enter the supermarket, they can choose to take their own, I only need to stay in the security and cashier posts, and other workers don't need it?" ”

"How is that possible?" Jiang Shiyue shook her head, "There must always be a service desk at the entrance of the supermarket for customers to exchange gifts, return and exchange registration, or something." Even in the supermarket, there are always a few shopping guides. You have to let the customer know if what she wants is available and where it is, right? ”

"So what's so tossing and turning? Wouldn't the previous model customers know more clearly what they want? There is also a special person in charge. ”

The difference is nothing more than one with a counter and one without a counter.

Jiang Shiyue: "......"

It seems so.

She just copied the supermarket model of her previous life, but she didn't think about the reason.

The assistant who had been following them suddenly spoke, "According to Ms. Jiang, although we can't save manpower, we can put some more goods in the space of the counter and the empty part in the middle." In other words, with the same large area, we have to put more goods than on the opposite side. ”

Duan Kunze nodded and didn't say anything.

Jiang Shiyue not only wanted to change the first floor, but also wanted to change the second, third and fourth floors, but the time was too tight, so the upstairs would not move for the time being, and then slowly change it.

The most important thing at the moment is to finalize the opening celebration and opening promotion.

In fact, Duan Kunze doesn't need to do these things himself, they Dongsheng has a special marketing team and a special advisory group.

Because of Jiang Shiyue, a "temporary worker", he gave up the consultant group hired with a lot of money, and had to accompany Jiang Shiyue like a class.

Fortunately, Jiang Shiyue did not disappoint him, and the marketing plan broke their previous marketing model.

Duan Kunze took Jiang Shiyue into the conference room.

He admired Jiang Shiyue's ability very much, and also told the assistant that he wanted to gamble. However, the marketing team and the advisory group were still called to a meeting to discuss the feasibility of Jiang Shiyue's marketing plan.

However, in order to keep it secret, he only called a few henchmen.

Jiang Shiyue's opening promotion plan still copied the means of the previous supermarket opening promotion, but slightly changed to suit the 78-year market.

First, free eggs, one person can only receive one, with the leaflet to receive.

78-year-old eggs are considered a precious food and can be sold for a dime.

A dime can buy several catties of vegetables! It's really not a pick.

Of course, there is also a limited quantity, on a first-come, first-served basis, and one batch will be available every day during the opening period.

Second, discounts.

This point does not need to be elaborated by Jiang Shiyue.

Opening a low-price promotion is almost a common solution for the whole industry.

It's just that how to make profits, how to discount, and to what extent is a difficult problem.

Third, full reduction or full gift.

The full minus is the full five pieces minus five points or one dime.

The full gift is to buy three pieces and get one free, or buy noodles and give cloth bags.

These three promotions are similar to the marketing plan prepared by Dongsheng before.

The way of publicity and concession is relatively more novel, but it is not amazing.

Fourth, full lottery.

How much money you spend can get a chance to win a lucky draw.

For example, if you spend more than one yuan, you will be given a lottery chance, and if you spend more than five yuan, you will be given two lottery chances.

The prizes should be set up with first, second and third prizes, as well as a number of lucky prizes.

The first prize must not pick out the atmosphere to be given, at least it is also the beginning of the electric word.

Electric fans or black-and-white TVs cost three to five hundred yuan.

The second prize is second to the first prize, but it must also be taken out.

The price is about one or two hundred yuan, such as a bicycle.

The third prize is about 50 yuan.

One first prize, two second prizes, and three third prizes.

As for the lucky prize, if it starts from twenty, a coupon will be given.

The amount should be a little larger, such as five cents for a full five yuan.

After a period of opening, the lottery will be drawn uniformly.

On this point, the marketing team has no opinion, and they have praised the idea as good, and also said that the prize will be placed at the door as soon as it opens, so that people will know that we are playing for real.

It's sure to attract a lot of customers.

The advisory panel said that the idea was good, but the cost was not low. This second and third prize will be worth 1,000 yuan, plus the lucky prize is not a lot of money.

The two sides disagreed, and in the end, it was Duan Kunze who made the decision.

He chose to support Jiang Shiyue.

The fifth is the online membership system.

Customers who are willing to apply for Dongsheng membership can enjoy the membership price of some products, but they need to deposit 10 yuan in advance for the first time.

This one is actually different from what Jiang Shiyue experienced in his previous life, in his previous life, supermarkets and convenience stores were full of online shopping blessings, and basically all major supermarkets were free members.

But in fact, when the various membership systems were introduced, there were thresholds.

In 78, the membership system was still a blank area, which could be scribbled by Jiang Shiyue.

The 10 yuan is equivalent to a stored-value card, which can be consumed directly in Dongsheng and can also enjoy discounts on some goods.

The purpose is very simple, that is, to make customers the first choice when buying things.

On this point, the advisory group and the marketing team have no opinion, and it is a wave of rainbow farts to Jiang Shiyue.

However, after Jiang Shiyue finished the next one, the rainbow fart turned into a collective crusade.