After Luo Shuihan finished speaking, he took a cup of wine and stopped talking, and after a long time, Wang Bo asked again: "It's over?"

Luo Shuihan: "I've finished introducing the origin of beer, now I drink." [Full text reading]"

Wang Bobei: "I saw an advertisement a while ago, the advertising slogan was 'Wuyou people drink Wuyou beer!' I thought it was for foreign product brands to pick the ditch, and after a long time, these beers are all one family, and they make their own plays." ”

Luo Shuihan: "Advertising has the attention of advertising, and this advertising slogan is also using local complexes, local protectionism, and even patriotic sentiments to achieve market segmentation." Most of the people who drink are just like you and don't know the story behind 'Uyu Beer'. ”

Wang Bobei nodded: "Well, it makes sense, for example, me, it's a habit to drink Changsheng Island beer for so many years." ”

Bai Shaoliu had been thinking about Luo Shuihan's words, and suddenly said at this time: "This kind of advertising is also a prison for the product." ”

Luo Shuihan smiled: "That's right, beer has its own market characteristics, and every business needs to be studied." Xiaobai, you also graduated from the University of Finance and Economics, and you have learned a lot of things on paper, right? So you can talk about Qingrun Group and Wuyou beer market, and analyze this product and this business. ”

Bai Shaoliu: "How dare I be ugly in front of a big expert like Mr. Luo?"

Luo Shuihan: "I started from scratch, and I didn't study finance and economics, so I learned everything in the business field. Xiaobai, you will not only be a bodyguard who fights with people in the future, whether it is doing business or doing things, knowing what to do is the most important thing. Let's talk about it. ”

Bai Shaoliu took a sip of wine: "Mr. Luo wants me to say." I'll just say two words...... "He thought about it and gave his opinion.

Beer is a special thing because its mainstream products are very regional. When Zhixu opened the market to the outside world, most of the domestic beer companies did not open the high-end hardcover product market, so the high-end beer market was almost blank, so as soon as foreign brands entered, they effortlessly occupied almost all of the high-end market. But in the mainstream product consumer market. It is difficult for any company to monopolize it, and under the circumstances at that time, it was almost an impossible task, but Qingrun Group did it.

The so-called mainstream product refers to the simple beer they are drinking in recyclable green high-pressure glass bottles, which is the cheapest and the most sold, and is the basic product of the beer industry. Relative to the unit price, plain beer is large in size and weight, and the additional costs of long-distance transportation and storage, including distribution and packaging recycling, are high. Therefore, it is not suitable for long-distance off-site sales. For example, the cost of selling Wuyou beer in Wuyou may only be two yuan, and if you go as far as Wucheng to sell it, the sales cost will increase to five yuan, and it will not be able to compete with the local Qingquan beer at all.

It is precisely because of the particularity of the beer market that the mainstream products are only suitable for local factories to be sold in the surrounding urban and rural areas. This is a fairly stable market that can accommodate a lot of businesses to live together.

It is almost impossible for foreign companies to monopolize this market under the existing pattern. If you use conventional commercial means, you will open factories one by one in hundreds of cities. The cost of participating in local market competition is too great for anyone to bear.

The existence of the original consumption habits makes the new product have to pay exponentially more than the cost of brand promotion and the cost of rebuilding the sales network than the opponent. For example, in the past, consumers only drank Changsheng Island beer, and small stores only entered this beer, so you have to convince people to drink your beer and sell your beer. The upfront investment is doubled.

Secondly, the way to enter the market competition with a new factory will inevitably lead to a surge in product supply. Greatly reduce the profit margin of the industry, and the loss is their own first. This is a way to commit suicide first and then seek survival, how long the profits of this market can be returned, and whether the surviving companies are themselves are difficult to say.

And the most important point is that according to this conventional way of competition in one city and one place, the time is probably hundreds of years, even if it is successful, the profit recovery cycle will be longer, and no company can do it.

But Qingrun Group did it. It took less than ten years to move the northeast region of Zhixu country. This area is quite a medium-sized medium sized beer with a complete monopoly on all the mainstream beer markets. The strategy it uses is to acquire, one by one, until it is all taken. Qingrun Group can succeed because the price paid is very small, many enterprises are directly transferred or even discounted according to the value of book assets, local governments help provide preferential conditions, banks provide financial support, and there is a kind of marriage green light.

Dealing with a company is also equivalent to giving away the local market, the value of which cannot be calculated, and the result of dealing with the same recipient is to actively help the other party monopolize their own market, so that the other party completely controls the industry, and the commercial value is immeasurable.

Then the final result is that Xiaobai and the others put beer on their tables all the beer produced by Qingrun Group, unless you don't drink beer, whether it is Black Dragon Beer or Wuyou Beer, it is all the beer of Qingrun Group. The industry has been completely controlled, and for those breweries that have been acquired, they have fallen into the same fate - Qingrun Group can decide the life and death of every company and every brand. Even if it is a well-known local brand that is well run, it will be ugly for some kind of profit. Everything depends on the owners of the Qingrun Group, the handful of people who are far away in the Kingdom of Geely and the Kingdom of the Mountain Demons.

Xiaobai said this and asked, "Mr. Luo, I don't know if what I said is right?"

Luo Shuihan showed appreciation on his face: "Eight or nine are not far from ten, you have never done beer business, but you have analyzed the characteristics of this market so clearly, and you can immediately understand it when you sit here, it's not simple!"

Bai Shaoliu: "I'm ashamed, I was a little sober after listening to Mr. Luo's mention just now, and I have been with Mr. Luo for a long time." I learned a little bit of something. When he said this, he thought of the conflict between the Kunlun cultivators and the Western Holy See, and he also understood that there were many things that could not be solved through the Heavenly Fighting Method.

Mr. Mei and other Kunlun masters, especially Zeren, the head of the Zhengyi Sect, said to Xiaobai with obvious meaning, that is, the world's affairs are solved by the world's law. The Western Holy See avoids frontal conflict and infiltrates control from the secular world, which is a problem that people in the secular world need to face and see clearly. Mr. Mei and the others pinned their hopes on Xiaobai in Wuyou, but can Xiaobai have a way to dig into this situation? Don't talk about big things, just take the Wuyou beer market in front of you, don't talk about Xiaobai, even Luo Shuihan may not be able to do anything, right?

As soon as I thought of this, I heard Luo Shuihan say: "Xiaobai, let me ask someone another question, why doesn't Heluo Group do beer business?"

He had something to say, and he was actually asking if Heluo Group could do beer business, which meant to test Xiaobai. Xiaobai smiled and said honestly: "You can't do beer business now." This market has been lost and cannot be recovered, even if Heluo Group is stronger than Qingrun Group, it cannot compete with others in the beer market. It is impossible for Heluo Group to follow the old path of division and acquisition, because Qingrun Group is not so stupid. ”

"If you must want to take back this market, what should you do?" Luo Shuihan then asked, seemingly intending to give Xiaobai a problem.

Bai Shaoliu: "It is impossible to gradually encroach from the bottom like Qingrun Group, the opponent is very sober and will not give a chance, I can think of one, but whether it can be done is another matter." ”

Luo Shuihan's eyes lit up: "Say!"

Bai Shaoliu: "At the top of the hierarchy, take the opportunity to acquire Qingrun Group." However, it is very difficult to do so, and other conditions may be required. At this time, he remembered Mei Yeshi, the leader of the Kunlun League, this gentleman did not go to Wuyulai to entangle with a group of people in the Holy See, but went directly to the Gambides Mountain. And after that attack on the island, she also directly asked Avtena to send a message to the Holy See to explain the rules.

Luo Shuihan: "Go on." ”

Bai Shaoliu: "Other conditions include that you have the strength to do it, and your behavior will be supported." We will try our best to make Zhixuguo, from the official to the non-governmental, see the nature of the problem clearly. Promote a change from the policy environment to the public opinion environment, and don't let the same thing happen again. Otherwise, the beer thing is still small, and it would be bad if this trend spread, and if the life and ideological trends of the people of this country are controlled by people, then everything will be controlled by people in the future.

Luo Shuihan sighed: "That's right, it's difficult, isn't it? Why am I willing to increase the price to buy the shares of the International Morgan Bank from the Rome Union Financial Group, this is the reason, if one day I don't need to increase the price and can directly buy the shares, it means that the environment has improved, and when they need to come to me at a higher price one day, it means that the situation has been reversed." ...... It's a pity I can't wait for this day. ”

Wang Bo asked puzzledly: "Why did Mr. Luo say this? At least there are people like Mr. Luo who understand, and I think there is still great hope that they can wait until this day." ...... I used to look down on you precious heroes. However, after meeting Mr. Luo today, my mind has changed, and a few bottles of beer can drink so much truth. Listening to your words is better than reading a book for ten years. Come, Mr. Luo, I'll give you a drink!"

Luo Shuihan took a big sip of wine and smiled indifferently: "Don't say that, you should continue to look down on those who should be looked down upon." ...... I really can't wait, so I entrust the aftermath to Xiaobai. ”

Wang Xiaobo looked at Luo Shuihan: "Your complexion is not very good, you should pay attention to take care of your body, and drink two glasses of wine." ”

Luo Shuihan: "You can also see it? My physical condition is not a secret now, it would be good to survive until this summer, why not take a sip of wine comfortably?"

Wang Bobei was taken aback and didn't know how to answer, Luo Shuihan said to Xiaobai again: "Xiaobai, I'm very happy today, listening to what you just said is a person who understands the truth of the world." The most important thing is to know what to do and how to do it, at least you won't get lost in this world. Let you stay by Luoxi's side and help her take care of Heluo Group, I am very relieved, because you understand my original intention and will not use the wealth I left behind to do things I don't want to see. ”

Bai Shaoliu: "Mr. Luo, don't say that, I will definitely do my best to help Miss Luo." ”

Wang Bobei also understood what Luo Shuihan wanted to say to Xiaobai, and sighed while drinking: "Jiao'er in front of you is worried behind you, Lao Luo, I understand your mood." ...... I was originally a person who traveled through the red dust without restraints, but since I married a wife and had children, I have also begun to worry, if there is a time when I should go to the soup and fire, I should not be afraid, but I will definitely think what should I do without my wife and children?"

I have drunk a lot of wine unconsciously, Wang Bobei was drunk, and he drank a little too much in the water, and he reached out and patted Wang Bobei's shoulder and said: "Xiao Wang, I haven't drunk it so happily for a long time, hot pot meat and tofu taste fragrant, who doesn't want to put down chopsticks?...... Thank you for this meal! Just rush this, I will take care of anything in your house, drink it with confidence, and wipe out all the beers on this table!"

Looking at this posture, Luo Shuihan had to get drunk, and after a few more rounds of drinking, Xiaobai reminded Luo Shuihan: "Mr. Luo, are you here alone, what about the others?" Xiaobai knew that Luo Shuihan would not go out alone.

Luo Shuihan: "I beat them all away at the door of the hotel, do you still need other bodyguards?...... Xiao Wang, do you know that Bai Shaoliu is known as the number one master of Wuyou?"

Wang Bobei waved his hand: "Of course I know, I know better than you know - how high his hand is." ”

The three of them began to push the cup and change the lamp, this drink was more than two hours, and in the end, everyone drank a lot, especially Luo Shuihan was already drunk and hazy. Xiaobai made a phone call and asked Zhuang Ru to drive the car to the door of the hotel to pick him up and Luo Shuihan, and prepare to send him back in person. Outside the hotel, he said to Wang Bobei: "Where are you going? I'll give you a ride by the way." ”

Wang Bobei shook his head: "You don't need to send it, I'll just walk back by myself." After saying that, he left drunk, and Xiaobai watched his figure disappear around the corner of the intersection.

......

The tattered king walked along the street humming a little song, looking drunk and staggering, but his feet were not slow at all, and he soon arrived at the northern outskirts of Wuyou. Of course, he didn't have the money to live in a house in the city center, and his home was in the middle of nowhere. However, when he arrived in the suburbs, he did not go directly in the direction of his home, and turned a deserted alley full of glass bottles on both sides. At this time, he suddenly stood up straight, the drunkenness in his eyes disappeared, he turned around and said coldly: "Friend, come out!