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ICP record number: Xiang B2-20100081-3 Internet Publishing Qualification Certificate: Xinchu Network License (Xiang) Zi No. 11 Network Culture Business License: Wen Wangwen [2010] No. 129

(54) Out of the palace (3)

"Sure enough, it's you the shopkeeper, don't you recognize me?"

"Childe is...... Please forgive the grass people for being stupid and not being able to see which rich and noble family the son came from. The shopkeeper's face was puzzled.

Tang Wan'er only remembered at this time that she was wearing men's clothes.

No wonder the shopkeeper doesn't recognize it.

So, Tang Wan'er put her hair down and explained: "I'm a girl, do you remember that I gave you the secret recipe, and I was with Lord Cai He, the patrolman......

After Tang Wan'er's explanation, Shopkeeper He finally remembered.

He pointed at Tang Wan'er, opened his mouth wide, and suddenly realized: "Yes...... It's Miss Tang! ”

"That's right! Why, it's developed, so come to the capital to continue to make a living? ”

Tang Wan'er asked kindly, but it attracted the shopkeeper's face full of gloom, he sighed heavily, and said helplessly: "It's also the grass people who take it for granted, because they are doing well in their hometown, with the grass people's craftsmanship and Miss Tang's secret recipe, how can they also make a career in this capital." No, the grass people handed over the Xiande Building in their hometown to the chef to take care of, and took two guys to the capital. Who knows, this capital is not a place where everyone can mix. Miss Tang, you have also seen it, even if there is Miss Tang's secret recipe, alas, the business of the small shop is still bleak! ”

What is it called? Right! We must first do a good job of market research, do a good job of publicity, and the funds must also be in place.

"Maybe it has something to do with the location, right?"

"Who's to say it isn't. It's not that the money is not enough, but only here. ”

"That's a problem." Tang Wan'er thought for a while and asked, "Shopkeeper, do you want to make this the best and most prosperous roast duck restaurant in Beijing?" ”

"Yes! Grass people just dream about it! ”

"That's good. It's up to me. Tang Wan'er swore that it could be regarded as popularizing the concept of marketing for Shopkeeper He and his guys, "If you want to do a good job, you must do a good job in the early stage." First, choose a good location. But this location depends on the nature of the product itself. Second, it is to locate the target group. You must position yourself as a guest official, whether it is a dignitary, an ordinary person, or a scholar. For example, paper, inkstone, pen and ink, you will definitely not locate people who are illiterate in big characters. Third, it is necessary to publicize more, one is to advertise directly, such as the current form of allowing the government to directly post notices, or rely on performances to attract the crowd, or you can have a promotion and discount publicity, such as selling ten taels of silver, selling nine taels of silver and sending a few plates of side dishes. Or do a full number of free activities on holidays. Or rely on the diners to spread the word from the hundred, and if you are famous, you don't need us to advertise. Fourth, quality is guaranteed, this duck must be made delicious, the signature dish can not be messed up, if it is not delicious, everything is empty. And the environment should be good, this decoration must not be sloppy......"

Tang Wan'er said the truth, and the shopkeeper He and the guys nodded frequently, but there was still a fatal problem.

"Miss Tang, the grass people also know that what you said is a good strategy, and your foresight is not comparable to many men. Can...... Where can you find so many silver platters? The grass people's savings can only have this store. ”

"Hmm. This is indeed a problem. As long as this problem is solved, the rest of the matter will be much easier. ”