The day after the celebration banquet, Han Sanpin came to Lu Ping'an's Xingchen Film and Television.

This is the first time Han Sanpin has come to his company, and Lu Ping'an took him on a tour.

There's nothing to visit, more than 600 square meters, more than a dozen people, very empty, fortunately, there are all kinds of organs, a few days ago, Lu Ping'an built a post-editing room by himself, and there is a recording room, which cost more than 2 million, which is basically enough to deal with the later stage of the movie.

This time, "Time and Space Sin" will be cut by itself, so there is no need to continue to trouble Beijing Film Studio, Xingchen Film and Television needs to grow independently.

Of course, Zhang Yifan, a big bull, and several late-stage, art, music and other masters were also invited by him, either affiliated or directly became employees, so that he could learn, and there were also outstanding talents such as makeup and lighting behind the scenes, which added a lot of background to the company.

After looking around, the two returned to Lu Ping'an's office, invited tea, and got to the point.

Han Sanpin asked: "Ping'an, what is the plan for the next movie?" Do you want to come to the university? ”

Lu Ping'an nodded, took out the script that had been prepared a long time ago from the drawer and handed it over: "There is a movie plan, you can read the script first." ”

Han Sanpin took the script,

Then, he opened the script and was surprised: "Or science fiction?" ”

"Yes, sci-fi, but the cost will be a bit big."

Han Sanpin's interest at the moment also increased greatly, he no longer spoke, but focused on reading the script.

Lu Ping'an drank tea silently, waiting for his reaction.

Soon, Han Sanpin finished reading the script, and the first thing was to like it.

"Yes, yes, it's still your style."

After liking it, he said, "The world background is set in the future, which can avoid some problems, but the military background still needs to be blurred, and the city name is better not to appear, and it is also blurred... ”

Han Sanpin said a few things that needed to be changed, and Lu Ping'an wrote them down one by one.

After correcting it, Han Sanpin asked again: "This time, you want to add a lot of special effects?" ”

Lu Ping'an replied with a smile: "Yes, but it's not too much, if you want to do it, I have to do it the best, the special effects are not a problem, I am completely sure." ”

Han Sanpin asked again: "That Aix is yours, right?" ”

It is not surprising to hear this Lu Ping'an, you can find it if you have the heart to check, Lu Ping'an does not intend to hide it, his offer is at the same level as Hollywood, and even if the quality is the same, it is much cheaper than them.

So even if some people think that Lu Ping'an's left hand is down to his right, he can't say anything, anyway, he gets what he pays for, they really want to find a replacement, they can only be more expensive, and at the company level, Xiang Guoqiang has already done all the effort, and he can't find anything greasy if he wants to check.

So he generously admitted: "It's mine, but the technology hasn't been fully done yet, and in the end, I still have to go to Lao Mei to do it later." ”

Han Sanpin nodded, he knew that the special effects were expensive, and the special effects of "Hero" were made by Americans, which were very expensive, but he had to pinch his nose to admit it.

After all, there is no decent special effects team in China, if you want high quality, you have to find Hong Kong, Taiwan or Hollywood to do it, and now Lu Ping'an is ready to introduce Hollywood special effects localization, which is a good thing, and you can support it if you need it in the future.

Han Sanpin asked, "How big are you going to do this time?" ”

Lu Ping'an reported a number: "It may have to be about 15 million to 20 million, which is a bit big, and the market is estimated to be unbearable, so I am still hesitating, I think it may be better to wait a few years." ”

This number looks big, but it depends on who compares with whom.

It's naturally not easy to compare with "Hero", a tenfold gap.

But it's high enough compared to ordinary movies.

And Lu Ping'an has always spent a little money to do big things, Han Sanpin believes that the potential of this film will be good, of course, if you add more, the effect will be better.

Just listening to Lu Ping'an's worries, Han Sanpin smiled confidently.

He said with a smile: "Don't worry, the domestic cinema line will be approved in June, a total of 30 cinema lines, and it is estimated that there will be 1700 to 1800 big screens by the end of the year. ”

"The theater is really coming out?"

Lu Ping'an looked surprised, after all, he was just a student, how could he know what happened in the future.

"Yes..."

Han Sanpin then began to explain the advantages of cinemas and traditional administrative divisions, and the significance of the future to the domestic film industry.

Lu Ping'an naturally knew this, but he still listened humbly.

And Han Sanpin's words can be summed up as long as he wins the full support of theaters and theaters, he can break 100 million! Of course, the premise is that the film must be attractive enough, such as a "blockbuster".

Ordinary people may think that this is mostly a fool, that is, blowing wind in your ears, making you spend a lot of money, and adding political achievements to him.

But in fact, Lu Ping'an, who knew how things would develop later, naturally wouldn't think so.

What Han Sanpin is saying now is that the future has come true, and it is far beyond his imagination.

Even this year, Han Sanpin is a little conservative about the results with the full support of theaters and theaters.

Judging from the current situation, can the theater fully support the box office of a film to exceed 100 million?

This is actually completely possible, and "Life and Death Choice" in 2000 was like this, directly more than 100 million.

It's just that this film is a little special, and everyone who understands it understands it.

By the time of "Hero", the theater debuted, and commercialization began to officially come to the forefront.

The first domestic blockbuster, many super celebrities joined, and as soon as the $30 million investment came out, the roles of the film side and the theater side were reversed.

It's a blockbuster, and it's reasonable to schedule more films, and even increase movie ticket prices is reasonable.

Didn't Zhang Weiping let it go later, if you don't raise the ticket price, if you don't increase the account, you won't show the movie!

In addition, the number of big screens has also increased a lot, and the audience's enthusiasm for watching movies has been activated on a large scale, and finally the key to postponement, and most importantly, the top, that is, the strong support of China Film.

As a result, the theater line was fully opened, and the film company even won the movie ticket price to rise by several yuan, and the theater share rose from 38% to 40%, and the final box office directly reached 250 million, which was a quarter of the total box office that year.

The industry was shocked beyond measure, so the era of blockbusters and commercial films officially began.

So it's really important to have full support from above.

This is also the purpose of Lu Ping'an to take out this script today and pretend to hesitate.

If you want me to make a blockbuster, I can do it, but you can't let me do it for nothing, you have to give me support beyond my expectations, I have to make money!

What investors flocked to come, what fans are optimistic about, and advertisers are coming.

It didn't work.

The key is to look at the above!

Well, now there is a mountain carving's attitude, although it is only a verbal promise, but if the quality of the film is guaranteed, it can be fulfilled, which means that the foundation of the "blockbuster" is already half solid, and it can also return to you results that exceed your expectations.

Lu Ping'an's heart is basically at ease.

However, he will still be more conservative: "If this film is really going to be made, I don't dare to think that it will break 100 million, and I will burn high incense if I can return to the original." ”

Han Sanpin smiled after hearing this: "Peace, be confident, your script plus your signboard is worth at least 40 million box office, which is still an ordinary release." ”

This number is similar to what Lu Ping'an thought, before his two movies said that they were "released nationwide", in fact, less than 6% of the 1500 big screens in the country can really be used, and the rest of the movies are the same, Feng Cannon may be more, but now after all, it is a princely system, and many theaters don't bird your kind of films, many of them have task films.

So in this case, about 40 million is the limit of domestic films.

This is also the reason why Lu Ping'an chose the current script.

Now this script, in terms of a box office of 40 million, Lu Ping'an can already make a lot of money.

Because this film is said to cost 15 million to 20 million, in fact, he made it himself, and if there is no high-paid star to join, 5 million will not be used, and the rest of the money is all special effects money, and the high price is just to look more reasonable.

In other words, if the film is released according to the usual mode and takes 30 or 40 million, he will lose money on the books, but in fact he is already making a lot of money.

And if you fully support it, it's even harder.

Now it seems that there will be support, and Lu Ping'an has a number in his heart.

But he couldn't agree so quickly, so Lu Ping'an said, "Uncle Han, I'll think about it again." ”

Han Sanpin is not surprised by this, after all, this is the first time in domestic film and television, and the cost is tens of millions, so it is reasonable to think more.

He continued to suggest: "If you are really afraid that it will be difficult to return to your roots, my suggestion is that you find a few big names, those from Hong Kong and Taiwan, and those with box office appeal." ”

Han Sanpin went on to talk about the benefits of finding big names.

To put it simply: the value of big names lies not only in box office appeal, but also in their ability to attract investment.

The former is well understood.

The big names of this era are very box office appealing.

Especially the top stars in Xiangjiang have a really strong box office appeal at the moment, and bad movies can pull out a good box office.

With them joining, although the production cost will be much higher, the advantage is that in addition to being able to attract audiences who are not currently in many movie-watching habits to enter the cinema, they can also open up more overseas markets, such as East Asia and Southeast Asia.

For example, who among the Four Heavenly Kings joins the movie, in addition to having one more gimmick in the mainland market, they can also sell high box office in their original advantageous market, and they can also negotiate account sharing.

In addition, the big coffee also has its own metal-absorbing ability, which is the ability to attract investment.

A movie, a big name joins, and the most sensitive sense of smell is actually the advertiser.

It has almost the same meaning as the later traffic stars.

Why do so many people like to find traffic stars, because they are piled up with traffic behind them.

With them joining, there is really no shortage of money, the production cost of hundreds of millions of dollars looks terrifying, in fact, the filmmaker's smile can't be held back, of course, the premise is not to collapse the house...

At present, Lu Ping'an's own signboard has a certain potential for investment, and if he adds big-name stars, he will not be able to return a lot of production costs before the film is completed.

In addition, the production cost of the film itself is virtual, and the quality will be excellent, if you really find a big name to join, the money scene of this film may exceed expectations again.

Of course, not all big names have this kind of appeal, and there are many box office poisons.

And not everyone can afford to invite top celebrities, after all, it is the early stage of development of mainland films.

The coal bosses have not entered the market, and there is not much hot money in the market.

The whole country counts on their fingers, and all the big names who can be invited are big directors, and the big names also have to pick people.

In other words, if Lu Ping'an can attract big names to join, to some extent, he is also a big director...

In this regard, Lu Ping'an's attitude is actually relatively calm.

The name of "great director" is false in his opinion.

Ensuring the quality of the film without losing money is actually enough to ensure these two points.

On top of that, it depends on the situation.

For example, now, Han Sanpin has given great support and made another move, and the time and place are favorable.

The next thing is to see how big of a problem you want to solve.

Anyway, the cost is 5 million, and with a star, the cost is a few million more at most.

is 10 million overall, and he can earn more than 35 million at the box office, which has already broken his own box office record.

As for whether the box office can break 35 million, under the condition of ordinary release, Lu Ping'an has full confidence in the films in his hands, let alone now.

So Lu Ping'an nodded and said, "Okay, I'll look for it first, and if I can find a suitable star, I'll tell you." ”

"After thinking about it, tell me, you can do it boldly, shoot the film well, and I fully support the distribution, what China Film can't do, we can unite with other distribution companies, the significance of blockbusters is extraordinary, and we will not set up obstacles."

Lu Ping'an smiled and said, "Okay, Uncle Han, I'll think about it." ”