070 A playbook more suitable for the North American market

Lu Ping'an smiled.

What I asked him just now was a cliché, and it was also a test.

He still has two offers in his hand now, how to use them, Lu Ping'an has actually thought a lot.

One of the directions is certain, and that is to use it in Hollywood.

Why?

The reason is simple, because Lu Pingan is Chinese, or strictly speaking: he is a foreign director.

How hard is it for a foreign director to break through in Hollywood?

In the words of Hong Kong director Yu Rentai: 50% politician + 20% psychologist + 20% talent + 10% luck.

Yu Rentai is a Xiangjiang director who made good results earlier in Hollywood, and his masterpiece is "The Ghost Bride", which won the box office championship in North America for two consecutive weeks, and later Lian Jie's "Huo Yuanjia" was also directed by him.

Hollywood is a big system, a whole system, they have a history of 90 years, and they are not as small as one person.

You have to fit in, and if you ask the whole system to accommodate you, of course it won't work.

By analogy, ordinary foreign directors want to enter the country and break through, and they are not easy to mix with if they remove the halo of "foreigners".

The biggest difference here, in addition to cultural and legal differences, is that Hollywood is not a director-centric system.

The director is a part-time worker in Hollywood, not an emperor on the set.

Producers and stars are.

If you want to mix up as a director in Hollywood, you have to have a great person to do it for you at a critical moment.

John Woo kicked open the door of Hollywood, his double guns, slow motion, Xiao Ma Ge's coat and other elements are a stepping stone, Hollywood likes it, and it is also the foundation for John Woo to gain a foothold in Hollywood, but his personal style and talent alone are not enough, he also needs a Zhang Jiazhen who takes care of all the relevant mechanical affairs for him to succeed, not just any Xiangjiang director can break into Hollywood.

If Lu Ping'an wants to be a director in Hollywood in the future, he must also have a cow to shelter you from the wind and rain.

Hu Qingquan can be counted, but he can't do it now, and he may be able to do it in the future, but that's the future, not the last few years.

In addition, Lu Ping'an wants more than that.

He wants a position above the "director".

That is, to really enter Hollywood.

It's easy to say, but it's hard to do.

There are many cheating people in Hollywood, and countless examples are in front of them, and the gang on Wall Street can't handle it, let alone have a safe road.

But if you have a Hollywood studio boss who is your subordinate, it's much simpler.

So Lu Ping'an said, and Goldfinger also responded.

[Binding: Yes/No]

"Offer" shows that if you want to bring Watzberg under his command, a big hit work in three years is a reward, and Lu Ping'an agrees to bind it, and after binding, the offer will become invalid if you don't give enough remuneration within three years.

In other words, a big-selling work in three years can indeed make Watzberg treat her as a baby, and it is indeed what he wants.

Lu Ping'an silently clicked "no" with his mind.

He felt that Watzberg's words were correct.

A big hit in three years is very ethereal, but it is tempting enough, he wants it, and others probably want it too.

So who the offer is for, this has to be well studied.

He has already learned about the company Summit Entertainment, and founders such as Watzberg are very ambitious, but in fact, the shortcomings of this company are also obvious.

I have money, but I don't have enough money to make any blockbusters, and I don't have many distribution channels in my hands.

Watzberg himself was ambitious and ambitious, but he was always a little bit behind.

In fact, Watzberg should find a senior manager, who will manage the company himself, which is really the same as the domestic financial management company, which is not comprehensive, and some of them are arbitrary.

In contrast, Lionsgate, also in Santa Monica, is much stronger.

They were founded late, in '97, but the company is more structured, has a number of distribution companies, and has a clearer plan for the future of the company, and its future commercial achievements are the leading independent film distribution companies in Hollywood.

Later, Dingfeng was acquired by Lionsgate, and although Dingfeng later had several hit projects, such as "Twilight", the rest were more crotch-pulling.

In addition, if he really wants to use the offer, Lu Ping'an is also more inclined to try to bind the shareholders of big production companies, such as the Hollywood Big Eight.

However, Lu Ping'an also knows that the higher the person, the higher the "reward", which may be unimaginably high.

But how do you know if you don't try?

Lu Ping'an has already thought about it, and after that, he will have more contact with people, if there is someone more powerful and suitable than Watzberg, then bind them.

If it doesn't work, it's okay to go back and bind Watzberg, Summit Entertainment will not make much improvement before making "Twilight" in the future, and the "reward" will not change too much.

Besides, if Lu Ping'an is really bound to Summit Entertainment, although this is just an independent film company, in fact, for Lu Ping'an, there is such a person at that time, and the convenience that can be provided to him is enough, and in turn, he may be able to make Summit a large company, and it will be easy to do the matter of buying shares at that time, after all, Watzberg is the major shareholder, with great power, 100% loyalty, and can operate.

But that's still something to talk about later.

And then there's business.

The two talked for a long time, and Watts asked, "Lu, do you have any plans for a movie next?" ”

"Yes, there will probably be my film in Venice in a few months...

Lu Ping'an simply told the story of "Time and Space Sin", and Watts still had the same attitude: "When the time comes, you have to sell me first." ”

"Of course!"

Lu Ping'an raised his glass, and the two clinked glasses.

Lu Ping'an took the opportunity to say: "Actually, I have a script that is more suitable for the North American market, and I plan to start filming in the next few days." ”

"Filmed in Hollywood?"

"Yes."

Watts' expression changed slightly, and he reminded, "Lu, this is Hollywood, are you sure?" ”

Lu Ping'an knows that this is the conventional impression of foreign screenwriters and directors in Hollywood.

Lu Ping'an's talent is indeed there, but when he opens his mouth to say that there is suitable for the North American market, no one will believe it, even if Watzberg has seen so many of his works.

But Lu Ping'an still said calmly: "Sure, because this is a horror movie." ”

After hearing this, Watts' expression relaxed a lot, and he nodded in agreement: "Horror movies, this kind of film is relatively niche in North America, and the market is relatively stable, and there are many Chinese directors who come to Hollywood to make ghost movies and kung fu movies." ”

"yes, so I'm going to try to do it."

"But I still want to ask you, are you sure you want to do it in Hollywood?"

Watts continued to remind, "Lu, you are not well-known in North America now, even if you are very famous, if you don't have any special strengths, ordinary companies will not dare to vote for you, including us." ”

"Of course I know, but this film is not a big production, it can be done within 1 million, this horror film will be different from all previous horror films in North America, I am full of confidence, the North American people will like it."

Lu Ping'an's eyes were full of confidence.

This is said in a very loud tone, a Chinese who comes to Laomei for the first time, who understands the tastes of North American audiences, will not believe it at first.

Watzberg also had this idea in his heart, but he knew Lu Ping'an better than others, and ordinary people would not care if they said such things, to be honest.

But Lu Ping'an is different.

Lu Ping'an's style is indeed not very Asian, and it is very suitable for North America.

So he asked: "Have you found a partner, you are Chinese, without the cooperation of North American companies, it will be difficult to move an inch." ”

Lu Ping'an naturally knew this truth, and this was also his purpose, so he had a direct showdown: "So Watts, I need your help." ”

When Watzberg heard this, he began to think.

It's certainly okay to help him, but for Lu Ping'an, you can't just help.

You must know that the American version of "The Tuner" is the only film that has made money and sold well since "Two Big Smoking Guns" in 98 and "Memory Fragments" in 00!

In 01, there was also a film called "Vanilla Sky", but with an investment of 68 million and a box office of 100 million, it lost a lot.

And the adaptation rights of "The Tuner" were bought before this.

It is almost equivalent to Lu Ping'an saving their lives.

Later, Lu Ping'an got the projects here, except for "Comet", which has not yet been released, the rest are all earned.

Now that Lu Ping'an said that the investment in this film is not large, and he is so confident, Watzberg feels that he has to read the script no matter what.

The market for horror films in North America is stable, if the quality is okay, you won't lose much if you invest a little, and besides, even if you invest 1 million, you can afford to lose all of it.

If it's a hit...

Watzberg shook his head and woke up, he felt that he was thinking about this a little early.

He raised his glass and said, "Let's talk about it tomorrow, and if the script can, I will vote." ”

"Yes, as a friend, I welcome you to invest, but I won't give more."

"So confident?"

"Of course, if it weren't for my friends, I wouldn't have said it."

"Okay, looks like I'm going to get ready for the knife again."

The two clinked glasses, chatted for a while, and the party ended.

Back at his residence, Lu Ping'an continued to draw a storyboard...