An hour and a half later, applause resounded in the screening room.

After the sound effects and dubbing are all polished, the viewing experience brought by "Source Code" is much better even for Han Sanpin, who has watched it twice.

He's all like that, let alone for those present.

Everyone's expressions changed at the beginning, and then followed the plot all the way to the end.

The quality of the film has been affirmed by everyone, even amazing!

"This plot is amazing!"

"Lao Mouzi is ancient, and Lu Ping'an is modern, it's really interesting."

"This kind of film can be a big explosion when it is released abroad!"

"The story is engaging enough and the script is awesome!"

"It's really rare for Chinese science fiction to be able to do this."

"There are some Chinese symbols missing."

"Lu is really different from other Chinese directors."

"He's only 20, right?"

"Tut-tut..."

Goldfinger's social score of 8.7 for Source Code is no joke.

At this time, filmmakers, distributors, theaters, and advertisers are gearing up.

The slight suspicion and contempt at the beginning has already turned into an eager face at this moment.

The atmosphere in the screening room has long since changed.

Zhang Weiping also smiled and applauded, and Han Sanpin on the side asked him: "How is it, the film is not bad, right?" ”

Zhang Weiping nodded: "The road guide is really good!" ”

More than that!

He thought that no matter how good Lu Ping'an's movie was, it would be just like that.

But now it seems that everyone underestimated him.

"Hehe, it's definitely not good to compare with "Hero"."

Han Sanpin's heart became even happier after hearing this, of course, the face that should be given still has to be given.

"That's nature."

Zhang Weiping regained his confidence.

The quality of the film is really amazing, and the key to a commercial film is not to win an award, but it depends on how much it is sold!

At present, the dislike negotiation of "Hero" has been at least 15 million US dollars, how much can "Source Code" sell no matter how strong it is?

You must know that "Source Code" is Chinese science fiction, there is no precedent in the market, he thinks that if he dies for 5 million US dollars, any more will be stupid for the filmmaker!

In the age of business, the most important thing is money!

He is full of confidence at this point, so "Hero" will still be the hero of the blockbuster era!!

And Han Sanpin saw Zhang Weiping's confident appearance, and now he has more confidence in his heart, what will be the scene when two blockbusters are successful?

He officially turned his gaze to the filmmakers who had changed their faces, smiled and raised his chin, although it was not a real mountain carving, but the momentum had already taken shape, he got up and calmly greeted the guests: "Let's change places and talk slowly..."

。。。。。。。。。

After the screening, the distributors also started the first round of offers.

In the first round of quotations, South Korea issued a buyout price of 300,000 US dollars, Neon issued a buyout price of 450,000 US dollars, six European quotations totaled 800,000 US dollars, and the rest of the small countries quoted a total of 500,000 US dollars.

North America, the largest market, has the highest price of 800,000 in terms of distribution rights, plus 1.2 million adaptation rights, and the adaptation rights are still from Watzberg, whose offer is 1.2 million adaptation + 500,000 distribution.

In the first round of quotations, excluding Watzberg, the total issuance rights also reached 2.85 million US dollars.

In addition, domestic disc manufacturers also quoted a copyright price of 1 million yuan, which is hundreds of thousands higher than "Big Names", which is very good.

This also made the producers very happy.

After all, the cost of this film is only how much.

The external report was about $6 million, but in fact it only cost more than $4 million, minus advertising sponsorship, it was only less than $2 million.

If you sell it at this price, you will already be able to recoup your capital by relying on the issuance right alone, and you can make a lot of money!

In the future, there will be box office accounts in the mainland and Xiangjiang and other places, that is, you can make as much money as you have.

This money scene makes people's hearts itch.

And this price is also the highest price sold by Lu Ping'an among all the movies so far.

The previous highest "Tuner", the distribution right + adaptation right is only 2.05 million US dollars, and the total cost of "Comet" is about 800,000 US dollars.

"Source Code" can rush to about $2.85 million in release alone, which looks very good.

Even if the news is released now, from the perspective of Lu Ping'an's personal directorial achievements, the media will also begin to tout.

It's just that judging from the "second blockbuster", this price is obviously not enough.

Especially the future compared to "Heroes".

Lu Ping'an knew that "Hero" would then sell the distribution rights in Europe and the United States to Miramax at a high price of more than $20 million, and then the mainland audio-visual rights would also be sold at an auction for a high price of 17.8 million yuan.

The distribution rights of the rest of the places have not been calculated, in short, the cost of 30 million US dollars can be recovered before it is released.

That's the result of the strong support from above.

It is also the result of Lao Mouzi's personal brand overflow, strong Chinese elements and Zhang Weiping's marketing.

Of course, Lu Ping'an doesn't want to compare with other people's "Heroes", but he still feels that the current offer is too low.

This is the "second blockbuster", and the top is also strongly supported, with a total of less than 3 million distribution rights, which translates to the global box office of "Source Code" is expected to be less than 20 million US dollars, except for the mainland, Hong Kong and Taiwan!

This is seriously underrated!

The global box office of the original "Source Code" is 120 million US dollars, although now that the protagonist has been replaced with a yellow face, the box office may be discounted a lot, but even if it is discounted, there will be a box office of 30 or 40 million US dollars, and if it is sold according to the distribution cost of less than 3 million, people can also make a lot of money.

So Lu Ping'an asked Han Sanpin and Hu Qingquan: "This price is too low, are they lowering the price?" ”

Hu Qingquan explained: "The first round of consultations is like this, so it's good to negotiate slowly. ”

Han Sanpin and the rest of the producers are the same, they don't feel that there is anything wrong.

After all, the 2.85 million issuance rights offer is not much different from what was expected.

This price can be even higher after a few more negotiations, and it has been like this before.

So everyone is not in a hurry.

In this regard, Lu Ping'an has a different view.

He still feels that the price is still a little abnormally low.

Take South Korea as an example, Kookyoung has a lot of popularity in South Korea, and it is certainly unreasonable that people only reported 300,000 yuan in the first round.

"Different Dimension" hit the street at the box office, and people bought it for 200,000 US dollars, "Source Code" is weaker than "Different Dimension"?

This is obviously impossible.

However, he is not in a hurry, after all, this is only the first round of consultations, and it is not too late to wait for a few rounds of consultations.

Overseas distribution rights still need to be discussed slowly, and the next thing is about mainland distribution, publicity, anti-piracy and file finalization.

Publicity and anti-piracy are good to say, and producers such as Guangguang, Xingmei, China Film, and Eagle Emperor have already prepared plans these days, and after a few days the copyright negotiation will begin to be fully publicized.

When it is released, the pattern is quickly set.

"Source Code" will be distributed by China Film, with the assistance of 12 distributors in the mainland, covering all cinemas in the country and cinemas in other regions, with a big-screen occupancy rate of no less than 85% and a film schedule of no less than 40%.

At the same time, there are guaranteed contracts, and the distributors have signed contracts with major theaters across the country, and the signing of this contract has made "Grandma in Place" have at least 60 million yuan of guaranteed box office revenue

This basic data is the same as "Hero", "Hero" is also 60 million, but "Hero" will require more in actual operation, such as the big screen coverage rate will reach more than 95%, and the film schedule will also reach more than 80%, and the number of films in many big cities can even reach 100% of the horror.

Not only that, but the unit price of movie tickets and the share of theaters will also rise.

Under such a high standard, it can support the box office to reach 250 million.

It's just that "Heroes" hasn't officially started talking about it yet.

At the end of the day, Lu Ping'an said goodbye to Guorong.

Then there will be no national glory in the copyright negotiations, Yu Feihong will help take him around for a day, and then he will return to Hong Kong tomorrow.

Guorong's mood tonight looks much better than at the beginning, and Lu Ping'an knows that this is all brought by the film.

"Ping'an, I'm really handsome in the movie."

Guorong smiled when he saw Lu Ping'an seeing him.

"That is, it wasn't a blind choice to choose you as the protagonist."

Lu Ping'an smiled very easily.

Before entering the airport, Guorong sent an invitation to Lu Ping'an alone: "September 12th is my birthday, Ping An, can you come?" ”

"Okay!"

Naturally, he would not refuse such an invitation.

Guorong was also very happy, but then added: "Don't bring gifts, bring cash, I'm going to donate money." ”

"Haha, of course that's fine."

"You don't need to bring too much, just make up an auspicious number."

"Eighty eighty thousand?"

"It's too much, twenty-eight thousand is fine."

"Okay, I'll be ready."

"Then I'll go, don't be late then."

........

"Watching the film "Source Code" will amaze industry insiders"

"Lu Ping'an breaks the doubts, the quality of the new film is excellent, and the copyright negotiation may reach a new high"

"The second domestic blockbuster "Source Code" is set for November this year"

"Source Code may be the highest-grossing film in Cheng Guorong"

“。。。”

The news about the "Source Code" viewing will also be posted on the portal.

Advance propaganda has begun.

In the future, fans' expectations and doubts will continue, and the final word will only be finalized when the film is finally screened.

Early the next morning, Dong Xuan called.

The Venice Film Festival is going to leave for the opening ceremony today, and she asked if she wants to go along.

Lu Ping'an told him that he was really not free, so let Dong Xuan and them go play first.

The copyright of "Time and Space Sin" was handed over to the company's team to talk about it first, they have experience in copyright trading, so it's okay to talk about it first.

Bidding farewell to Yu Feihong, who was still asleep, Lu Ping'an drove to pick up Hu Qingquan, and after arriving at the place, the second round of negotiations began.

In the first round of negotiations, everyone made a tentative offer, which was considered a reserve price.

The second round will start to slowly raise prices.

Lu Ping'an's side mainly negotiated with North American film dealers first, and there were Watzberg and two other film dealers in North America.

Lu Ping'an first chatted with Watzberg, and if he talked to this person, there was no need to detour about some words.

"Watts, you speak first."

"Lu, the film is really good, the plot creativity and rhythm are at the top level, but the problem is that there are not many Chinese elements in this film, and the stars are not well-known to Americans, and Americans are not used to the themes of Chinese films except for kung fu films and martial arts films, especially science fiction films, at least there is no reference precedent at all, so I think the distribution prospects of "Source Code" in North America may not be very large."

This is indeed a problem.

This is similar to the fact that it is not easy to accept foreigners in China to perform Qing Palace and Xianxia dramas.

But it's not so absolute.

There are also foreign sci-fi films that have made achievements in the North American market.

"Source Code" is not a clumsy imitation of Dong Shi's imitation, you have also seen the quality of the finished film, it is not inferior to Hollywood's top films, creativity and plot have their innovation, the element of time loop is not the first, but it is absolutely fresh, the market wants fresh themes, the box office prospects of "Source Code" will not be bad, in addition, there is a disc market in North America, which is a more profitable market than the box office, and your price is still low." Lu Ping'an retorted.

After hearing this, Watts nodded and said: "You are right, but I still suggest that you sell the adaptation rights in North America, if the actors are changed in this film, the box office in North America will not be less than 50 million, and it may be able to break 100 million." ”

Lu Ping'an also agrees with this number, the original "Source Code" was released in 2011, and the concept of time loop was not new at that time, but that's it, under the premise of low scheduling, it still won dazzling results.

If you put the time at this time, under the premise of the same film scheduling, the results of "Source Code" are estimated to be better.

After thinking about it, Watzberg quoted: "Lu, I will pay 2 million US dollars for the adaptation rights, if you are willing to cooperate with the copyright of "Chainsaw", we can make the North American version of "Source Code" together." ”

"I'll think about it."

Don't think about it, the copyright of "Chainsaw" will not be taken out, and if you want to co-produce, you don't need to take out this.

Lu Ping'an asked again, "What about the distribution rights?" ”

"1.5 million, it can't be more, Chinese sci-fi films are too risky in North America, and this price has exceeded my bottom line."

"Then let's talk to someone else first."

"No problem."

After chatting with Watts, Lu Ping'an chatted with the other two in North America, and their meanings were similar to Watts, but the quotations were hundreds of thousands lower than Watts's.

Lu Ping'an didn't make a decision for the time being, and then chatted with filmmakers in other regions.

After chatting for a while, Lu Ping'an and Hu Qingquan summed it up, and in general, the distribution right has indeed been raised a lot.

500,000 in South Korea, 800,000 in Neon, 1.8 million in Europe and other regions, and 1.5 million in North America.

It rose from 2.85 million to about 4.6 million.

Among them, the highest increase was made by a group of European filmmakers.

They made money through the two films "Comet" and "The Tuner", and this time the offer was more generous.

Hu Qingquan said that they can still rise after chatting for a few more days.

However, in the rest of the region, it is a little more difficult.

If you want to raise it again, you really have to consider objective factors.

For example, Wattsberg's "Source Code" is not adapted to the water and soil in North America.

There is no precedent for Chinese sci-fi films, not only is there no precedent for success, but there is no precedent for even entering the market, so you can only make conservative predictions.

Lu Ping'an is understanding.

A Chinese science fiction, if you want to get good results against the market, even if Lu Ping'an thinks that the probability is high, but you have to consider it conservatively, after all, cultural barriers seem to be invisible, but they can actually suffocate people.

In addition to these objective factors, there are also some subjective factors.

For example, the South Korean film company made it clear that in addition to the fact that there are no reference cases for Chinese science fiction films, he is ready to hold "Hero", and the reason is also very strong: "Source Code" is so powerful, isn't "Hero" more fierce?

South Korea is not alone in thinking so.

Han Sanpin also came over and said that most of them have this meaning at present.

"Heroes" is really powerful enough!

Come to think of it, the North American distribution rights of "Heroes" in the future can rush to 20 million US dollars!

This has to be bullish to make such a high price!

In fact, the publishers did make money at this price.

South Korea later paid $2 million for "Hero", and they also made a lot of money.

This piece of meat is really appealing.

It's really uncomfortable to be close to a film of the level of "Hero".

But the same cannot be said.

After all, the release time is staggered, and when "Hero" is released, "Source Code" will be released on their side.

Lu Ping'an felt that this kind of price reduction was very unreasonable.

Lu Ping'an thought for a while and asked Hu Qingquan: "If it is released in a split account, how is the box office split in these regions calculated?" ”

Hu Qingquan quickly replied: "Europe, South Korea, and Neon are similar to China, and the proportion of account sharing will be slightly higher than that in the mainland, but North America is different, there are many ways to share accounts, according to the stepped account sharing, it can reach about 70% in the first two weeks, and if it is calculated after deducting the normal publicity and distribution costs, except for North America, the box office share that the film can get can reach 20%, and North America is higher, and it can reach 40% in the first two weeks." ”

After saying that, he asked, "Do you want to try to split the account?" ”

Lu Ping'an did have this idea, and he had it for a long time.

Now that the offers of the filmmakers are not to his liking, he has even more thoughts of trying this way.

Take, for example, South Korea.

The $500,000 buyout of the distribution rights is calculated at a minimum of 20% according to the box office share ratio of South Korea, and as long as the film exceeds $2.5 million, the South Korean distributor can make a profit.

With the quality of "Source Code" and the signboard of Guorong, would it be too much to get $2.5 million in South Korea?

Lu Ping'an felt that it was not too much at all!

Similarly, the North American distribution rights of 1.5 million US dollars, according to the first two weeks up to 70% of the producers' accounts, as long as the box office exceeds 2.5 million US dollars, theoretically profitable, the distribution rights here even include the video market, so the profit will be even greater at that time!

"Source Code" is a Chinese-language science fiction film, which has no precedent in North America, and may not be adaptable.

But what if it's possible?

His Chinese version of "The Tuner" was released in Lao Meizhi for three weeks, and with a total of more than 100 screens, it was able to win more than one million US dollars at the box office, "Source Code" is not worse than it, right?

Lu Ping'an thought for a while, and said to Hu Qingquan: "The distribution right quotation of less than 5 million is equivalent to less than 30 million US dollars at the global box office except for the mainland, and my "Tuner" is higher than this, I don't believe they can't see it!" Didn't they hold their money and wait for "Hero", then let's help them save money! Let's talk about account sharing! ”

Hu Qingquan asked, "Wouldn't it be too risky?" ”

The account-sharing model will also give rise to many problems, such as a series of problems such as account fraud, box office swallowing, and long payment collection cycle.

This is also the reason why many producers are discouraged from choosing the selling point distribution rights.

This is something that even Hollywood can't completely avoid, they have global distribution channels, but many times they still choose to sell out in certain regions.

Lu Ping'an said confidently: "Anyway, no matter how to return the cost, there is no problem, then let's be bold on this basis, combine the issuance and sale and account sharing, to maximize the benefits, according to the quotation, where you can take risks, which places to choose conservative, we will divide it, of course, they may not give you a share of the account, let's talk like this, maybe we can also raise the outright price." ”

Hu Qingquan, Han Sanpin, and the rest of the producers looked at each other, and then Han Sanpin smiled and said, "Anyway, it's a negotiation, so let's talk about it." ”

Soon the third round of negotiations began.

Lu Ping'an's attitude is that the outright price is generally appropriate, then sell, if you still don't want to raise the price, then directly negotiate the account, and bet on it!

According to this kind of negotiation, unless they continue to raise the price of the issuance right, so that Lu Ping'an feels that it is more cost-effective not to divide the account, then directly agree, anyway, it will not be a loss.

In this regard, after the third, fourth and sixth rounds of negotiations, the pre-copyright transaction of "Source Code" was finally finalized.

The copyright price of the mainland video disc is 1.5 million yuan.

The rest, who are not willing to gamble, choose to split the account because they can pay less upfront.

South Korea, North America, Spain, Neon, and Germany chose to issue the account.

If you are willing to gamble, you choose to raise the cost of issuing a buyout, and pay more upfront, but if you have good results, you can also make more money.

A total of 41 countries and regions have sold out their distribution rights.

Among them, the outright sale price totaled 3.9 million US dollars, which was a little higher than before, and the strategy of using split issuance as a bargaining chip is still useful.

In the account-sharing issuance model, VAM issuance is implemented according to different regions.

In addition to North America, countries such as South Korea are based on the offer of buying out the right to issue as a publicity fee, the implementation of separate issuance, the issuance process will be supervised by two third-party institutions, all kinds of default clauses are very sound, involving a series of problems such as box office, fake accounts, etc., liquidated damages will be very high.

For example, the buyout price of South Korea's issuance is only 500,000 yuan, which is not high.

Lu Ping'an is not uncommon to earn your money, 500,000 yuan will be exchanged for publicity and distribution expenses, and then we will see how much box office we can do.

After calculation, if the box office account wants to return 500,000 US dollars, the number of moviegoers must be about 350,000 people, which is only a return to the cost, and if you want to earn back 500,000 US dollars, you have to double.

According to common sense, this is more risky, but if the $500,000 is smashed, there will be a lot more film scheduling and theater coverage.

More than 1 million people, you can really look at it.

"Heroes" has 1.9 million people!

Source Code isn't too bad for him, is it?

The same pattern is the same in North America, but with the addition of a variation clause on the quotation of adaptation rights.

If the box office is less than 10 million, the adaptation right will be sold to the summit at a price of 2 million, and the box office will be between 10 million and 30 million, 30 million and 50 million, and the adaptation right price will be 1 million and 500,000 respectively, and the box office will be more than 50 million, and the adaptation right will be automatically waived.

The box office is so high, and the peak adaptation is meaningless, after all, the adaptation has to add production fees, and repeated releases will affect the box office, so the adaptation is not interesting.

In addition, the distribution rights of the North American disc market were also bought out by the peak, and they were also graded according to the theatrical box office, with 500,000 within 5 million box office, 3 million within 30 million box office, and 5 million above 30 million box office.

This piece is not easy to divide, Lu Ping'an can't talk about it, so he simply let it go.

North American distributions, like the rest of the region, will also be subject to three-party regulation.

Regarding Hollywood's urine, even if Watts is a friend, Lu Ping'an is not at ease.

So in addition to taking out the three-party supervision, he also has an offer in his hand, whether he does well or badly, it is actually worth his offer, of course, before that, he has to talk to other Hollywood bosses.