On August 25th, "Source Code" held a viewing party at Nortel.

Nortel has been extremely supportive of its students' work, not only providing the venue, but also enhancing security.

When Lu Ping'an and Guorong arrived at the place, many people had already arrived in the screening hall at this time.

Hu Qingquan and the rest of the producers each greeted their own contacts.

"Source Code" is about to be released, and the Oscar short film is not yet tense, so Hu Qingquan naturally has to come back to help deal with it.

It's just that after these people came, they talked a lot about "Heroes" not "Source Code", but "Heroes".

Just after the news of the "Source Code" viewing meeting, "Hero" also released the news that it will hold an early press conference, and the day after tomorrow, it is said that there may be a film viewing meeting.

The popularity of "Hero" is already higher than that of "Source Code", and it is very powerful.

From start-up to finishing, singing all the way.

With the support from above, Zhang Weiping is also very good at marketing.

Every node of "Heroes" is very hyped.

Now that the development conference is going to be held again, it is said that you can still watch the film.

This also made the filmmakers who came today discuss "Hero" at the beginning.

"'Hero' is finally done?"

"I've been doing this film for more than a year, and I really want to see how good it will be."

"Is there a saying about the overseas copyright of "Hero", Mr. Han, you can help ask, we are very willing to have the opportunity to cooperate..."

A group of filmmakers talked about "Heroes", which made the producers a little embarrassed.

Of course, there is certainly interest in Source Code, but not so much in comparison.

When Watzberg saw that Lu Ping'an, Guorong and others finally came to the scene, he was very happy to greet him, and then shared the good news with Lu Ping'an:

"Lu, Chainsaw has been graded, it's R-rated."

"That's great, you can go to the big theater."

"yes, I'm going to the St. Denis Film Festival in January, and I'm going to make it a hit."

"It's up to you to decide the distribution, the quality of the film is here, you know."

Lu Ping'an shrugged his shoulders and didn't continue.

Watzberg naturally knew what he meant, and he smiled and assured: "Unless the tastes of the American audience change, I can guarantee that this time it will be successful." ”

"Then I wish us the best of luck!"

"Of course!"

The two chatted, and then began to talk about "Source Code".

"Lu, this film is a science fiction movie, right?"

"That's right."

"Sci-fi films with Asian faces are rare in North America, and they may not sell well at that time."

"I know that you Americans like to watch Chinese kung fu movies and martial arts movies."

"Yes, but I dare to believe that your film will definitely not be bad, and remember to leave the adaptation rights to me first when the time comes."

"I'll talk about it when you watch the film."

"Of course, I won't miss your film."

Watzberg said, glancing around at the rest of the studios, and said with a somewhat disdainful expression, "They don't think much of you, I think you're going to surprise people again this time." ”

"Thanks, but you'll have to worry about running out of money."

"Don't worry, I have the money!"

Overall, filmmakers are still interested.

But with "Hero" pressing, the degree of interest will naturally not be as great as Lu Ping'an expected.

The time was soon close to 3 p.m., and the guests from all parties were seated one after another.

Media, filmmakers, distributors, cinemas and advertisers sat down one by one.

At a glance, except for some student actors and teachers, there must be a total of about 100 people.

The scale is indeed worthy of the title of "second blockbuster".

Huayi, Guangguang and other producers are also in place, in addition to them, Bona, Shangying, Xiying and other distributors are also in place at the same time.

Among them, Bona is very ambitious, and in August, they successfully released "The Legend of Tianmai", with a box office of nearly 30 million, which is also the highest box office of a Chinese film since the establishment of the theater.

With this successful distribution experience, it is only natural that they will look even further, and the only two blockbusters, "Source Code", are their next target.

Of course, their minds are the same, that is, "Source Code", is it really qualified?

The film blew hard, and there were not a few people who actually overturned.

Isn't this the case with "The Legend of Tianmai", which is still being released, with an investment of 160 million Hong Kong dollars, but the actual film is a bad movie, with a big name, whoever buys it loses!

Wasn't it the same with Lu Taro's "Looking for a Gun" before, it was blown badly, but in fact, the audience didn't buy it, especially the domestic distributors here, who valued it the most, they relied on the box office to eat!

Journalists have already picked up their pens.

Lu Ping'an is still a student, and he has always been successful since his debut, is he going to suffer today?

Among them, Lu Ping'an's little brother Feng Ke is also full of worries.

If Lu Ping'an doesn't give his strength, he is really not easy to wash.

After a while, the screening of "Source Code" began...

An hour and a half later, applause resounded in the screening room.

After the sound effects and dubbing are all polished, the viewing experience brought by "Source Code" is much better even for Han Sanpin, who has watched it twice.

He's all like that, let alone for those present.

Everyone's expressions changed at the beginning, and then followed the plot all the way to the end.

The quality of the film has been affirmed by everyone, even amazing!

"The story is engaging enough and the script is awesome!"

"It's really rare for Chinese science fiction to be able to do this."

"There are some Chinese symbols missing."

"Lu is really different from other Chinese directors."

"He's only 20, right?"

"Tut-tut..."

Goldfinger's social score of 8.7 for Source Code is no joke.

At this time, filmmakers, distributors, theaters, and advertisers are gearing up.

The slight suspicion and contempt at the beginning has already turned into an eager face at this moment.

The atmosphere in the screening room has long since changed.

He officially turned his gaze to the filmmakers who had changed their faces, smiled and raised his chin, although it was not a real mountain carving, but the momentum had already taken shape, he got up and calmly greeted the guests: "Let's change places and talk slowly..."

。。。。。。。。。

After the screening, the distributors also started the first round of offers.

In the first round of offers, there were 16 filmmakers who gave low prices, and most of the rest were waiting for "Hero".

Among the 16 countries, South Korea issued a buyout price of 300,000 US dollars, Neon issued a buyout price of 450,000 US dollars, six European quotations totaled 800,000 US dollars, and the rest of the small countries offered a total of 500,000 US dollars.

North America, the largest market, has the highest price of 800,000 in terms of distribution rights, plus 1.2 million adaptation rights, and the adaptation rights are still from Watzberg, whose offer is 1.2 million adaptation + 500,000 distribution.

In the first round of quotations, excluding Watzberg, the total issuance rights also reached 2.85 million US dollars.

In addition, domestic disc manufacturers also quoted a copyright price of 1 million yuan, which is hundreds of thousands higher than "Big Names", which is very good.

This also made the producers very happy.

After all, the cost of this film is only how much.

The external report was about $6 million, but in fact it only cost more than $4 million, minus advertising sponsorship, it was only less than $2 million.

If you sell it at this price, you will already be able to recoup your capital by relying on the issuance right alone, and you can make a lot of money!

In the future, there will be box office accounts in the mainland and Xiangjiang and other places, that is, you can make as much money as you have.

This money scene makes people's hearts itch.

And this price is also the highest price sold by Lu Ping'an among all the movies so far.

The previous highest "Tuner", the distribution right + adaptation right is only 2.05 million US dollars, and the total cost of "Comet" is about 800,000 US dollars.

"Source Code" can rush to about $2.85 million in release alone, which looks very good.

Even if the news is released now, from the perspective of Lu Ping'an's personal directorial achievements, the media will also begin to tout.

It's just that judging from the "second blockbuster", this price is obviously not enough.

This is the "second blockbuster", with a total distribution copyright of less than 3 million, which translates to the global box office of "Source Code" is expected to be less than 20 million US dollars, except for the mainland, Hong Kong and Taiwan!

This is seriously underrated!

The global box office of the original "Source Code" is 120 million US dollars, although now that the protagonist has been replaced with a yellow face, the box office may be discounted a lot, but even if it is discounted, there will be a box office of 30 or 40 million US dollars, and if it is sold according to the distribution cost of less than 3 million, people can also make a lot of money.

So Lu Ping'an asked Han Sanpin and Hu Qingquan: "This price is too low, are they lowering the price?" ”

Hu Qingquan explained: "The first round of consultations is like this, so it's good to negotiate slowly. ”

Han Sanpin and the rest of the producers are the same, they don't feel that there is anything wrong.

After all, the 2.85 million issuance rights offer is not much different from what was expected.

This price can be even higher after a few more negotiations, and it has been like this before.

So everyone is not in a hurry.

At the end of the day, Lu Ping'an said goodbye to Guorong.

Then there will be no national glory in the copyright negotiations, Yu Feihong will help take him around for a day, and then he will return to Hong Kong tomorrow.

Guorong's mood tonight looks much better than at the beginning, and Lu Ping'an knows that this is all brought by the film.

"Ping'an, I'm really handsome in the movie."

Guorong smiled when he saw Lu Ping'an seeing him.

"That is, it wasn't a blind choice to choose you as the protagonist."

Lu Ping'an smiled very easily.

Before entering the airport, Guorong sent an invitation to Lu Ping'an alone: "September 12th is my birthday, Ping An, can you come?" ”

"Okay!"

Naturally, he would not refuse such an invitation.

Guorong was also very happy, but then added: "Don't bring gifts, bring cash, I'm going to donate money." ”

"Haha, of course that's fine."

"You don't need to bring too much, just make up an auspicious number."

"Eighty eighty thousand?"

"It's too much, twenty-eight thousand is fine."

"Okay, I'll be ready."

"Then I'll go, don't be late then."

........

"Watching the film "Source Code" will amaze industry insiders"

"Lu Ping'an breaks the doubts, the quality of the new film is excellent, and the copyright negotiation may reach a new high"

"The second domestic blockbuster "Source Code" is set for November this year"

"Source Code may be the highest-grossing film in Cheng Guorong"

“。。。”

After the viewing meeting, the news about the "Source Code" viewing meeting was also posted on the portal.

Advance propaganda has begun.

In the future, fans' expectations and doubts will continue, and the final word will only be finalized when the film is finally screened.

Two days later, the pre-press conference of "Hero" began.

This time, there are more film companies in the past, and the scale is several times that of "Source Code", because it is said that "Hero" will be released, and there may be a viewing party.

However, in the end, there will be no viewing of the film, but a 30-second clip will also be released.

But this 30-second clip shocked everyone present.

The cavalry of the Qin army galloped on horseback, and the Qin army was pressed by black.

There is also the momentum that tears the screen: wind, wind, gale!

Now it's okay, the filmmakers can't sit still at all.

"It's difficult, Ping'an, it may not be easy to sell here."

After watching the press conference, Hu Qingquan called Lu Ping'an for the first time.

And the next situation was indeed as Hu Qingquan expected, and the copyright negotiation of "Source Code" encountered a lot of obstacles...

。。。。。。。

"Lu, the film is really good, the plot creativity and rhythm are excellent, but the problem is that there are not many Chinese elements in this film, and the stars are not well-known to Americans, and Americans are not used to the themes of Chinese films except for kung fu films and martial arts films, especially science fiction films, at least there is no reference precedent at all, so I think the release prospects of "Source Code" in North America may not be very large."

"Director Lu, it's not that I can't look down on "Source Code", it's that my strength is limited, and I can't give a higher price."

"Lu, to be honest, if I were really rich, I would definitely give priority to "Hero", that film would definitely make money, but who made me just a small filmmaker."

"Director Lu, your "Source Code" is really good, but it can't be added again, if your film is a kung fu movie, I will definitely double it, if it is Chinese science fiction, we don't dare to take this risk..."

The second round of negotiations began.

Theoretically, in the first round of negotiations, everyone is tentatively offering, which is considered a floor price, and the second round will slowly raise the price.

But because "Hero" made a clip, filmmakers flocked to it.

Although it is not a finished film, "Source Code" is so powerful, isn't "Hero" more fierce?

As a result, there are a lot fewer studios on the side of "Source Code".

The strong ones went to fight for "Heroes", and the ones who stayed to talk about "Source Code" were not so strong that they couldn't give too high a price.

Besides, even if it is a small film company, it can't buy the first-hand distribution rights of "Hero", and when the time comes, you have to ask the big film companies to buy the distribution rights.

So you have to hold on to the money, unless you give up "Heroes".

This is one reason for this.

On the other hand, although the quality of the finished film is very high, because it is a Chinese science fiction, it is not as good as martial arts, kung fu and other films, and there is no precedent for particularly successful foreign countries, and the risk of high prices is already very great.

So the overall price and the first round of negotiations, not much up.

After chatting for a while, Lu Ping'an and Hu Qingquan summed it up, and in general, the distribution right has indeed been raised a lot.

400,000 in South Korea, 600,000 in Neon, 1.5 million in Europe and other regions, and 1.5 million in North America.

It has risen from 2.85 million to about 4 million.

The price is actually still very good.

At the very least, it can make about double the income of "Source Code" on the basis of returning to its original cost.

But Lu Ping'an was still not satisfied.

Take South Korea as an example, Kookei has a lot of popularity in South Korea, and they only reported 300,000 yuan in the first round and only 100,000 yuan in the second round.

"Xenodimension" hit the street at the box office, and people bought it for $200,000, "Source Code" is only so much better than "Xenospace"?

This is obviously impossible.

So in the third round, Lu Ping'an simply went on his own.