081 Loss? Birthday, trailer

The matter of distribution rights was finalized, and for a while, the popularity of "Source Code" outside was completely crushed by "Heroes".

Lu Ping'an didn't care much.

Because the release time of the two movies is different.

The quality of the source code is guaranteed.

And now, even if it is a $3 million distribution right, the film has been repaid.

The most important thing is that there is still a guarantee for the film schedule after the film is released.

Lu Ping'an is not stupid.

Why did "Hero" release the film when watching "Source Code", the other party must also have a certain sense of suppression.

They can not admit it, but how can Lu Ping'an, who knows the situation of the original time and space, not know?

So after the copyright was negotiated, he cried with Han Sanpin as soon as possible, made trouble and hanged himself.

Crying children have milk to eat.

Regardless of whether it is reasonable or not, you must be able to cry!

You can't bully honest people like that!

Gotta make up for it!

So the film scheduling guarantee, publicity and distribution support are still there, and there are even a few more.

In the end, the mainland will be distributed, publicized, and anti-piracy.

Publicity and anti-piracy are good to say, and producers such as Guangguang, Xingmei, China Film, and Eagle Emperor have already prepared plans these days, and after a few days the copyright negotiation will begin to be fully publicized.

When it is released, the pattern is quickly set.

"Source Code" will be distributed by China Film, with the assistance of 12 distributors in the mainland, covering all cinemas in the country and cinemas in other regions, with a big-screen occupancy rate of no less than 85% and a film schedule of no less than 40%.

At the same time, there are guaranteed contracts, and the distributors have signed contracts with major theaters across the country, and the signing of this contract has made "Source Code" have at least 60 million yuan of guaranteed box office revenue

This basic data is the same as "Hero", "Hero" is also 60 million, but "Hero" will require more in actual operation, such as the big screen coverage rate will reach more than 95%, and the film schedule will also reach more than 80%, and the number of films in many big cities can even reach 100% of the horror.

Not only that, but the unit price of movie tickets and the share of theaters will also rise.

Under such a high standard, it can support the box office to reach 250 million.

Now "Hero" has not officially started to talk about this part, so in terms of the unit price of movie tickets and the share of theaters, "Source Code" may still not be able to get it, after all, the volume is too small.

。。。。。。。。。。

The matter is finalized, the theater operators and filmmakers leave separately with the contract, and then they will send their respective teams to Beijing Film to subtitle and dub the film in their respective countries.

In the future, "Source Code" will be released in more than 40 countries and regions around the world starting in October.

After the contract was finalized, Lu Ping'an didn't have much time to rest.

There's a lot more to come.

The main thing is the promotion of the source code.

After several rounds of negotiations, it is now September 3rd.

The promotion of "Source Code" will be concentrated two weeks before the release, but now there are many tasks.

With the support of China Film, its movie channels, various cooperative TV stations, as well as various publicity channels of Guangguang and Xingmei must be repeated.

So unless Venice actually wins the prize, he won't go.

A few days ago on the Venice side, Liu Qianqian and Dong Xuan walked the red carpet and walked happily.

Soon the mainland also saw the photos of the big and the small on the red carpet, and through the exposure of light resources, the two became famous.

After participating in the opening ceremony, the two beauties came back after playing in Venice for two days, one was about to start school, and the other continued to join the crew.

Dong Xuan expressed full understanding that Lu Ping'an couldn't go to Venice, but the meal was doubled to four, I don't know how she calculated.

Liu Qianqian also expressed regret that Lu Ping'an could not go to Venice, saying that she must be given a ticket for the premiere of "Source Code", and she would come over to see it.

Lu Ping promised to be safe, and he didn't want much money anyway.

The next day, the matter of the copyright transaction of "Source Code" was also exposed.

"The total price is 3 million US dollars + 1.5 million video disc copyright fees"

"Source Code" refreshes Lu Ping'an's personal film copyright transaction record!"

Shocked + envied countless people.

But with "Hero" in front, such envy and shock are obviously much smaller.

Not only that, many people in the industry are envious and are also discussing Lu Ping'an's account sharing plan.

The media exposed.

"Give up the five million royalties and choose the account-sharing model, the sky-high gambling of Lu Ping'an"

Three million is said to be five million, which is very interesting.

Needless to say, the result is that they all feel that the road is safe and big!

Martial arts movies are just that, sci-fi? That's the old Western stronghold!

So many people are already waiting to see the jokes, including Zhang Weiping.

Seeing the transaction price of 3 million US dollars, Zhang Weiping showed an expression of "I already knew".

The old man on the side frowned and said, "You have gone too far this time. ”

"Hero" held an early press conference when "Source Code" was watching, and he disagreed.

are all domestic movies with high hopes, and there is no need to engage in confrontation.

Zhang Weiping disagreed.

Lu Ping'an advertised the "second blockbuster" and released it ahead of schedule, which made him unhappy.

This time, it was only a small demonstration.

And it also gave enough face, at least not on the same day.

Now the royalties can't be sold for a high price, can I be blamed for that?

It's that the film is not very suitable for the foreign market, and Lu Ping'an is blindly arrogant and wants to share the account!

"If he doesn't choose to split the account, he can sell four or five million, which is very good, and now the account sharing is not bad, maybe their box office is really high."

When Lao Mouzi heard this, he stopped talking.

Zhang Weiping knew that Lao Mouzi didn't speak, which meant that the topic had passed, so he no longer paid attention to Lu Ping'an.

On September 7, news came from Venice that "Time and Space Sins" failed to receive an invitation to the awards ceremony.

Lu Ping'an is not surprised by this, because among the three Chinese films shortlisted this time, "Looking for a Gun", "Time and Space Crime" and "Spring in a Small Town", among them, only Mr. Tian Zhuangzhuang's "Spring in a Small Town" will win the award, Tian Zhuangzhuang is indeed a cow.

On the 9th, Hu Qingquan sent news that "Time and Space Evil" sold for $1.35 million, which was slightly lower than the $1.5 million of "Looking for a Gun".

Lu Ping'an invested 500,000 yuan in "Looking for a Gun", so this wave of copyright earned a total of 1.35 million + 107,000 US dollars, before tax, plus the box office share of "Looking for a Gun" is about 360,000 yuan, which is not bad this time.

So far, the total copyright fee for Lu Ping'an's three films is 10 (minus the source code distribution transaction income after recovering 35% of the account distribution) + 135 + 10, totaling about 12.7 million yuan before tax.

This gave Lu Ping'an, whose pockets were almost exhausted, a wave of blood back, and after getting the money, his whole body was lighter, which was more comfortable than being served by Yan Danchen and Yu Feihong.

On September 12th, before the official start of intensive publicity of "Source Code", Lu Ping'an flew to Xiangjiang again to participate in the last birthday of the original time and space Guorong that only a few people were invited.

This time, there are a lot more elements of "Source Code" that are visible to the naked eye.

Since the screening in August, "Source Code" has been promoted.

In the early stage, Lu Ping An went on various publicity platforms in the mainland.

With the support of China Film, the full assistance of the producer Guangguang, the support of Nortel School, and the active cooperation of various theaters.

The key is that "Hero" will no longer be a demon during this time.

In less than two weeks, the movie with the most attention in the mainland at the moment has become "Source Code".

It's the same in Xiangjiang.

Guorong's base camp is in Xiangjiang, and the release of the film in Xiangjiang is led by the Eagle Emperor, this time the publicity momentum is very strong, and it has become the film with the highest attention in Xiangjiang at present.

The most important thing is that there are no good movies in the schedule of September and October.

The only film that has attracted more attention is Gu Tianle's "Peerless Good Bra", which is now clearly tentatively scheduled for the end of October, and this film will also rush to the sixth place in the Xiangjiang movie list this year.

The rest of the high-grossing Xiangjiang movies, such as this year's "Infernal Affairs" in December, will not only have to compete with "Heroes", but also have a strongest opponent "Harry Potter and the Chamber of Secrets".

There are also "Spider-Man", "Minority Report", "The Lord of the Rings 1", etc., all of which have been released in the first half of the year or in the summer.

That is, throughout October, in the Xiangjiang region, "Source Code" had almost no opponents.

Of course, the eleventh schedule is not a very good schedule in Xiangjiang.

But again, the protagonist of "Source Code" is Guorong!

Lu Ping'an got off the plane, bought a newspaper at the airport, and saw the fan's report on the birthday of the country at a glance.

Looking at other newspapers, I found that Neon Rong fans spontaneously bought an advertising space in Xiangjiang "Ming Pao" to wish Guorong a happy birthday.

In addition, Wuhan Rong fans and Magic City Rong fans are also spontaneously holding birthday parties.

There are also many birthday parties held in South Korea, Xiangjiang, Wanwan, and Southeast Asia, but they are not reported.

got into the car to pick up the airport, and Guorong's "The Wind Continues to Blow" was also playing on the radio.

The driver's Mandarin is okay, and he said with some pride: "Every year on Guorong's birthday, there are many fans who order songs, and at that time, the gifts can't be received." ”

Lu Ping smiled, thinking of "rice circle" in his mind.

Shaking his head, he felt that these two words were insulting the glory of the country.

However, this does show that Guorong has a lot of fans, and while the age group is wide, there are many young people.

It's all a ticket office!

Of course, even with these people, if you want to create good box office results, you still have to look at the quality of the movie.

There are still a lot of media outlets questioning "Source Code", which doesn't work, that doesn't work.

It's the same as many paparazzi who have been chasing Guorong to bite.

In this regard, Lu Ping'an and the fans are standing together.

For example, outside the car window now, there are more than a dozen girls holding banners next to the villa area, which are in traditional Chinese characters, which means: "Come on, brother, fight a turnaround!" ”

Now Guorong has been hacked by some media for many years in terms of movies.

Not only in terms of movies, but also in music.

Many media don't care about anything, awards, or artistry, they just sell a lot.

Not much?

Well, you're going to get cold!

And then continue to sing and fall.

This time "Source Code" looks good, although there are doubts, fans are still excited.

So the words "turning over" are really appropriate.

When the car arrived, Guorong went out to greet him, Guorong was wearing sandals, a pair of burgundy pants, gray long sleeves, and was very energetic.

A bunch of paparazzi are outside clicking and taking pictures.

But this time the paparazzi attitude is much better.

Everyone sent birthday wishes to Guorong.

Some also asked Lu Ping'an what birthday gift he had prepared this time.

"Source Code" has been promoted in Xiangjiang for two weeks, and reporters have already known Lu Ping'an's face unless they are very unprofessional.

Seeing that the reporters asked Lu Ping'an, Guorong introduced it to the reporters again: "This is my friend Lu Ping'an, you should all know it, he is the director of this movie, he is very powerful, and he must come to see it when the time comes." ”

"Okay."

"No problem."

“。。。”

The reporter asked Guo Rong about his birthday wishes, and Guo Rong happily replied: "I hope everyone is healthy, the economy of Hong Kong is improving, it is best to put an end to the copy, and the entertainment industry can be more vigorous, my personal wish?" It's all about physical health, and it's a big hit at the box office! ”

Bidding farewell to the reporters, the two entered the apartment, where many people were already there.

This time Guorong's birthday party was not as big as before, perhaps because friends felt that there was still time in the future.

In the past, Guorong birthday parties were held at hotels and restaurants for the convenience of guests and mahjong play.

This time, Guorong's birthday party was changed to home, and there was no mahjong to play.

At the birthday party, in addition to the "good friend" Tang Hede, a group of friends in the circle were also invited.

When Lu Ping'an entered the door, he saw several familiar people.

Karen Mok, and Guanxi.

The rest are not very familiar, but after being introduced, they know that they are not small people.

Shi Nansheng, Chen Jieling, Shangshan Shina, Chen Ziqiang, and Guanxi's father Chen Zemin and others.

After some introductions, everyone had a banquet, and after cutting the cake, Guorong stretched out his hand: "Take out the money!" ”

Everyone smiled and took out the red envelope, which was almost the same thick, and it seemed that Guorong had indeed said it in advance.

After receiving the red envelope, Guorong took it out and counted it, and said with great satisfaction: "This is your love, I will help you donate it, I won't write my name, my birthday, I'm the biggest!" ”

Hahaha.

The crowd laughed, and the feast began.

During the meal, everyone talked and laughed, and Lu Ping'an and Guanxi chatted a few more words.

This person's appearance is on par with himself, and his personality is actually very good.

Guanxi asked, "Your movie, um, I mean I can watch it?" ”

A standard "Sang Bai Yuan" Mandarin, stumbling, sounds very kind.

"Of course, the premiere is in the capital, you come in advance, and I'll take you to play."

"OK, thank you."

Guanxi laughed very happily, that appearance actually made Lu Ping'an feel the pressure.

Karen Mok also talked about the movie, and Lu Ping'an directly invited her to sing at the premiere.

Guorong also helped: "Come on, let's sing together." ”

Karen Mok also agreed on the spot, and then said that she was going to order a song and say that she wanted to rehearse.

Guorong was in high spirits, and it was much crazier to play than Lu Ping'an imagined, so he directly pulled out the DVD player in the apartment and connected the microphone, obviously playing a lot before.

Then the apartment burst into the sound of singing.

Lu Ping'an doesn't know Cantonese and can't sing very well, Guorong thoughtfully took out a CD "Xiaofang" of a mainland singer.

Lu Ping'an shouted Nima, and then pulled Guanxi to sing along.

The birthday party lasted until midnight, and everyone had a lot of fun.

When the show ended, Lu Ping'an left last, Guorong and Lu Ping'an talked about the next promotion, and after confirming a few words, he asked again: "Ping'an, this movie will be successful, right?" ”

Guorong, who was drunk, revealed some sensitive thoughts.

That's right.

It's not okay to always pretend to be strong.

Lu Ping'an smiled and said firmly: "Yes!" ”

"Really?"

"Of course, I have always been confident that all the doubts from the outside world will be shattered at the moment of release!"

"Whew~"

Guorong sighed, then smiled and began to drive people away, "You hurry up and go back to sleep, I also have to go to bed early, there will be a war tomorrow." ”

"Haha, then see you tomorrow!"

"See you tomorrow!"

Next, the publicity of "Source Code" officially entered intensive mode.

On September 15th, the main creator and his entourage gathered in Beijing.

Guorong, Yu Feihong, Yan Danchen, Xie Yuan, as well as Lu Ping'an behind the scenes, as well as some teachers from Nortel and China Film, began to start from the capital, connecting various programs, six princesses, multiple stations in Beijing, and three major portals, and then went all the way south, and many variety shows such as Xiangnan Channel, Modu Channel, Blue Channel, Fujian and Taiwan brushed all the way.

The media of all parties also followed along and spread propaganda slogans.

"Absolutely no pee spots the whole time!"

"This is a movie unlike any other Chinese film in the past!"

"The pre-copyright of "Source Code" has been profitable!"

“...”

At the same time, the trailer of "Source Code" was also fully broadcast on nearly 200 TV stations across the country, through the cooperation between Guangguang Media and TV stations.

At this time, at Nortel, the new students have been enrolled for more than half a month.

One of the most talked about topics in school at the moment is the "Source Code" by junior Lu Ping'an.

The hype is hot, the publicity is big, and the filmmakers have unanimously praised it after watching it.

It's fascinating.

But at the same time, it is still accompanied by a lot of controversy.

Speaking of which, the biggest question at the moment is that the film was shot too quickly, and the copyright is also a big difference with "Hero".

Is the quality good or not?

In addition, some media also broke the news, saying that Lu Ping'an will be released overseas in the form of account sharing.

This makes many media optimistic at the same time, but also makes more people feel that Lu Ping'an is too big.

Greed is not enough to swallow an elephant!

It is said that the road is safe.

The director's personal image sometimes affects the desire to watch the movie.

So at present, in fact, many people are not optimistic about "Source Code".

However, for the students and most people in the outside world, the biggest question is what the film is about and how it was filmed.

Everyone only knows that "Hero" is related to Qin Shi Huang.

But little is known about the Source Code.

It is only known that it is a science fiction film, which is said to be different from all previous types of Chinese films.

There's not much information about the plot or anything.

Dong Xuan was asked more than once today what this film was about.

"Huanhuan, some people on the Internet still say that the road guide's film is a scam, what do you think?"

"Yes, yes, you filmed it at the time, you can tell me about it."

In the face of classmates' questions, Dong Xuan would not have said it before, but today is different.

"Walk, go to the cafeteria, there will be a trailer today."

Dong Xuan looked confident.

The rest of the students looked surprised and delighted: "Trailer? This form is rare in China. ”

Trailers are indeed uncommon in China, or very rare.

Because the era of commercial films has not yet begun, everyone will not take the initiative to embrace this obvious business behavior.

In addition, there are not many media that can support the playback of trailers, the network is not developed, and there are very few video playback software.

Of course, there are also models that rely on early video to promote film and television dramas, but it is more often to intercept a little bit of footage, and sometimes there is none, and then rely heavily on behind-the-scenes interviews with actors and directors.

To put it bluntly, you still rely on your mouth when you are on TV, instead of using the form of a trailer to directly hook your soul.

Now Lu Ping'an is directly on the trailer.

This says a lot.

First, the road is safe enough to be foreign.

Second, I am confident enough in the quality of the film!

Of course, it may still be a scam, after all, the role of editing is understood by Nortel students.

Dong Xuan looked confident: "That's Lu Ping'an... The film! Rest assured, the quality is absolutely guaranteed! ”

Everyone immediately came to the cafeteria, and at this time, the newly installed TV above the cafeteria had already locked on the six princesses, which was deliberately designed by the school.

After waiting for a while, when the time came, the movie report program of the six princesses came.

Soon, the students gathered more and more on the TV.

Soon, the source code trailer came out ...