On July 7th, "Returning the Pearl 3" was launched, and "Goddess Dragon" also began pre-promotion.

Regarding the matter of publicity, Lu Ping An will not come forward.

He only needs to contact the light and some TV stations and portal publicity platforms, and then let Wu Guohua operate and take a few main creators around, while Lu Ping'an himself continues to stare at the later stage.

In addition, at present, there is no need for special publicity before the release of TV dramas, and only projects that attract special attention will be promoted all the way before the release or even before filming, such as Zhang Dabeard.

And this period is when "Returning the Pearl 3" is released, the popularity is big, and it is not easy to grab it, so it is good to maintain a certain degree of popularity, and when the popularity of "Returning the Pearl 3" continues, "Goddess Dragon" will naturally rely on its own strength.

However, "Goddess Dragon", as the first TV series released by Xingchen Film and Television, will still receive a lot of attention even if it is not specially promoted.

First of all, Xingchen Film and Television is a well-known film and television production company in China, and the boss Lu Ping'an has a good reputation in the film industry.

suddenly engaged in the promotion of TV dramas, which will naturally attract the attention of the outside world.

In addition, the production cost of "Goddess Dragon" is said to be very low, it is still a three-no drama, no famous director, no star, and the only Sun Yaowei is still outdated.

And such a TV series will actually let Lu Ping'an personally participate in the distribution, which has to make people think more.

The protagonist of Lu Ping'an's last movie is also Dong Xuan, the two are in the same class, and Dong Xuan is the protagonist in the play, will there be anything else in this?

This kind of discussion has been there since "Goddess Dragon" began to be previewed by the light and two broadcast TV stations.

This also increased the popularity of some "Goddess Dragon" to a certain extent.

Xingchen and Lu Ping'an also did not explain for the time being, so they should be publicized for free.

On July 10th, the word-of-mouth of "Returning the Pearl 3" began to collapse three days after its release, although the ratings were still very high, but it also gave up a considerable share to other TV series.

At the same time, the pre-promotional program of "Goddess Dragon" also began to be broadcast, and the related scandals between Lu Ping'an and Dong Xuan were officially mentioned by some media.

At this time, Wu Guohua held a press conference.

The first thing is about the scandal: "Lu Ping'an and the goddess Long Dongxuan are just ordinary classmates, please don't speculate." ”

Feng Ke immediately picked up: "I heard that "Goddess Dragon" is a low-cost martial arts film, there is no famous director, no star, Sun Yaowei, who is the only big star, is now outdated, and the competitive advantage is almost no compared with other martial arts films. ”

Wu Guohua said calmly: "Director Lu took over the promotion of "Goddess Dragon" because although the cost of "Goddess Dragon" is small, it is well-made, and Director Lu believes that the show can achieve good results. ”

Soon the reporter asked again: "What if "Goddess Dragon" fails? ”

After Wu Guohua gritted his teeth slightly, he said what Lu Ping'an asked him to say: "Lu Dao said, "Goddess Dragon" is very suitable for dinner, and the whole family watches TV while having dinner at night, which helps digestion, and its ratings may not enter the top 20 or even the top 50 in domestic ratings this year, but it will definitely not be bad." ”

Some reporters were curious: "Road guide has studied the TV drama market?" ”

Wu Guohua directly revealed: "Yes. ”

The reporters were suddenly curious: "Will the road guide get involved in TV dramas in the future?" ”

Wu Guohua nodded and said: "Lu Dao currently has a script, originally wanted to make a movie, but after several revisions, I think it is still a TV series to show it more perfectly, so in the future, after the script is perfected, the work will be met by TV series to everyone, "Goddess Dragon" is an attempt by our company to enter the TV drama business in the future." ”

Reporter: "What kind of subject matter?" When will the production begin? How much production cost will be invested? ”

A barrage of questions was quickly asked.

Wu Guohua is still calm: "The script is not perfect, the production time is undecided, and the only thing I can reveal is that if the show is really going to be produced in the future, the investment will not be small." ”

The reporters are happy.

Film directors want to get involved in TV series, which is actually not new in the current film and television industry.

Chen Dashi has made a very magical TV series before, and Feng Dacang also co-produced a TV series with Warner some time ago.

Although the quality is average, it does not prevent everyone from expecting Lu Ping'an TV series.

After all, he is a great film director, and Lu Ping'an's works have always been different from others, so the on-site reporters were very happy, and they didn't come in vain and dug up a good news.

After the end, Wu Guohua was still a little flustered.

He still doesn't have much confidence in "Goddess Dragon".

He felt that the boss might have spoken too much.

In the evening, some news from this press conference was released on the portal.

The scandal was really overwhelmed by the news that "Lu Ping'an is about to set foot in the TV drama market, and it is a big investment".

Under it is "Lu Ping'an thinks that the three-no TV series "Goddess Dragon" will create good results".

For a while, the audience quickly looked forward to the "Goddess Dragon" that will be broadcast in two days.

Industry insiders, especially those in the TV drama industry, feel that Lu Ping'an's entry into the TV drama market is somewhat threatening, but more often they feel that Lu Ping'an seems to be a little too big.

Can the TV drama market be the same as the film market?

Do you really understand the TV drama market?

Don't you want to be a star when you make movies?

And this drama is not filmed by you, if it is really filmed, then you really have to pay attention to it.

Of course, some people are thinking that according to Lu Ping'an's movie style, this drama may be a brain-burning theme, and the quality will be good.

But thinking about it this way, everyone thinks it's strange, brain-burning, and it seems to have nothing to do with eating, right?

But this also makes everyone more curious, what kind of drama is this.

On the other side, the deputy directors of the two TV stations are a bit big.

"It's okay now, it's such a high-profile, if "Goddess Dragon" pounces, it can't be hidden."

The director of Guangdong Provincial Taiwan Film Purchasing complained to the deputy director.

The deputy director is the same idea.

Previously, he told Lu Ping'an that if the ratings were not good, he would not remove the drama from the shelves, but would change to another channel to continue broadcasting.

This is to give Lu Ping'an a safe retreat step, which gives a lot of face.

But now Lu Ping'an seems to be a little conceited, and he is on the show in the early stage to promote, and he shouts that the results will be good.

Aren't you afraid of being embarrassed by shouting like this?

Or, does Lu Ping'an really have anything to do with the heroine?

Or is his vision really accurate?

After thinking about it, the deputy director said, "Just follow the contract." ”

It's his business to be embarrassed, and if it's not ashamed, it shows that the TV station has to make money, and the face that should be given has been given, so why don't you care so much.

This kind of dialogue is also happening in Jingjingtai.

Those who have watched the drama are not very optimistic about "Goddess Dragon".

Even producer Li Peng.

It has been so long since the filming of "Goddess Dragon", and he has also watched many various martial arts dramas produced in the mainland at present, so he feels more and more that "Goddess Dragon" really does not seem to have much competitiveness.

Fortunately, it was sold at the time, and it was still at a high price.

Of course, as his own hard work, he naturally has hope.

And if you really want to pounce, it will have an impact on yourself in the future.

So he is going to burn incense tomorrow, not asking for more, just asking not to pounce too hard.

Some of Lu Ping'an's relatives and friends also sent text messages or phone calls to greet them.

They can express support or concern, and the emotions vary.

The emotions of the creator of "Goddess Dragon" are also relatively torn.

They haven't seen the finished film, but they also know that the plot of this film is very simple, and the crew has no money, in short, the show doesn't look like it will do well.

And now that the film is so optimistic about Lu Ping'an, they will be happy and worried.

Naturally, I am happy because as an actor, I can now have such a high level of attention, which is their favorite.

The worry is naturally because it is held too high, and the worse it falls.

The careers of many actors in the film have just started like Dong Xuan.

This fall may be a lifetime.

Dong Xuan wanted to call Lu Ping'an for comfort, but she felt that Lu Ping'an's pressure was also very high now, so she rashly called to make him troubled, and it would ruin the only remaining goodwill at the moment, so she finally put down the phone.

It's just that what he doesn't know is that Lu Ping'an isn't paying attention to these things at all now.

The late stage of "Hunger Platform" only has a 1% margin for error, which is not to be taken lightly.

On July 12th, "Goddess Dragon" was finally launched.

Beijing and Guangdong Provincial Channels broadcast together.

At this time, countless viewers were already focused on the TV.

Everyone's thinking is very simple.

Director Lu is very optimistic, so let's watch it, if it's not good-looking, don't read it, and go back and see how the newspaper arranges and ridicules Lu Ping'an.

The lives of ordinary people are so simple, and the affairs of celebrities actually have little to do with them.

Just bring good work.

Industry insiders are also paying attention, and everyone wants to see what the situation of Lu Ping'an's optimistic TV series is.

The creators also watched in front of the TV, nervous.

The results followed the following week.

Responses have been mixed.

Insider: That's it? It has nothing to do with brain-burning at all, Lu Ping'an is afraid that he will be embarrassed!

Creator: It seems, it's okay?

Older viewers: Okay.

And the young viewers who occupy the majority of the summer vacation TV drama market are: good-looking!

Finally, the deputy directors of the two TV stations: this data. Get the contract!

The two deputy directors searched the VAM contract again.

The basic average rating is not less than 0.5%, the price of the episode is 20,000 episodes, and if it falls below 0.5%, it will be withdrawn, and the national average rating will exceed 2% to 5%, respectively, to give Xingchen Film and Television 2 to 80,000 per episode, with a jump of every 0.5%.

In 03, the top ten national TV drama ratings were all above 5%, close to 6%.

According to the current situation, the national ratings started from 2.5% at the beginning, and instead of falling, they rose to the current 4.1%, if the average ratings are at this number in the future, the price of each episode is 80,000, and they have to make up 60,000!

The high price of 80,000 is comparable to the price of 70,000 episodes in the first round of "Dragon Babu", and the key Tianlong Babu has no 5% ratings!

How does this work?

The two directors didn't have time to regret that the VAM contract was set too low, and they made a decision directly: increase the price of advertising!

So the next day, the news about the ratings of "Goddess Dragon" breaking a new high became a hot topic.

The ratings of 4.1% are not particularly high, but they can also squeeze into the top three of the two satellite TVs and the top 50 of the year in the country!

"Lu Ping'an's vision is really accurate!"

"This drama is too bloody, is the ratings fake?"

"Don't say it, my kids love it!"

"Dong Xuan is so beautiful, and her posture of biting her hair is handsome."

“。。。”

Most of the online are optimistic.

Because the age group of people who go online is younger.

Many people in the industry are confused.

Can this kind of film get such good results?

This market is magical!

But the facts don't lie.

The two TV stations then announced that the advertising transaction price before the start of the broadcast each exceeded 5 million!

This is the price of a big hit.

It shows that the ratings will not be wrong, and the two TV stations are really making money!

The puzzled reporter interviewed several experts from the TV station, and they said that this result just reflects that in the current fierce competition market for TV dramas, big investment, big lineup and big background may not be a sure win, only by studying the audience's mentality and having an attractive story can we really touch the hearts of the audience.

The expert's words seem to show that "Snow Goddess Dragon" also has a touching and heartfelt story, which is just right for the appetite.

However, the reporter interviewed a few viewers randomly, and everyone said that they don't remember what the show said now, and they just know that they don't need to use their brains to spend a night easily.

The broadcast of the drama happened to be the time for the whole family to eat on a summer night, and the whole family could understand it, and there was no "inappropriate for children" plot such as exaggeration of violence and adult emotions, and a TV series that didn't use your brain would help digest

This is the fulfillment of Lu Ping'an's "help digestion".

Industry insiders looked at the report and were speechless again.

Dare to love is my family's drama too brain-burning?

Brain-burning movies have been made by you Lu Ping'an for two years, so many film and television works will now lean on brain-burning.

If you don't do it like this, it seems that your own works are not of grade.

As a result, you now push a brainless cool tablet.

Lu Ping'an, why don't you play cards according to the routine!

Some media outlets also had opinions, so they quickly sent out reports:

If such a miracle of "indiscriminate drama" happens repeatedly, it will not be a comedy but a tragedy, and it is an indisputable fact that the audience loves to watch light-hearted and interesting TV dramas, but if the audience accepts too many low-level and low-quality TV series, it is worth introspection, and improving the audience's viewing taste is the direction that TV stations and TV drama creators need to work hard in the future.

For this kind of thing, Lu Ping'an didn't care at all.

It's not a drama he makes, he just releases it.

This is a well-known thing in the industry, insisting on the bar of distribution, so many distribution companies have to be offended to death by you!

If you really want to scold, you have to scold the production unit.

Now, all he cares about is how much he's earning.

Wu Guohua reported: "The revenue of patch advertising can now support the return on investment, and if the drama bet is based on the 4.0% rating, it is expected to earn about 5 million, and after tax, the price of the second round has now reached 20,000 episodes, and the income after the second round is expected to be no less than 3 million." ”

"Oh, it's okay."

Lu Ping'an nodded, without any expression.

Expected.

So after listening to the report, he continued to return to the late stage of the ventricular liver.

And producer Li Peng didn't know whether to be happy or sad at this time.

The film became popular, and although the word of mouth was torn, he also became famous.

But the problem is that the film is a big hit, and Lu Ping'an is sure to make a lot of money, but this has nothing to do with him.

I really don't know how much Lu Ping'an earned.

Li Peng would like to ask if he has earned more than 3 million, which is what he has earned on the project so far.

But in the end, he decided not to be curious, and he had a hunch that his heart would definitely not be able to stand it when he heard the answer.

(End of chapter)