122 PSA, back-to-back? Nolan is here
At the end of Huabiao, Lu Ping'an and Xu Cainu were interviewed together.
It can be seen that the organizers have paid a certain amount of attention to the two newcomers in the film industry.
That's how this kind of award works.
Lu Ping'an also followed the rules to be interviewed.
During the period, the reporter asked: "Will the two cooperate in the future?" ”
Lu Ping'an: "Of course you can have a chance." ”
Xu Cainu: "You must find me, I don't recognize it if you are polite." ”
Xu Cainu in front of the camera is very expressive, and the two are very familiar.
Lu Ping'an also did a good job of expression management and did not show any flaws.
In fact, the relationship between the two is still good in the eyes of the outside world.
She came to cheer for Lu Ping'an's movies before.
Both of them are from Beijing, and the places where they grew up and lived are in Chaoyang.
So in fact, the two are not familiar with this matter, and not many people will believe it.
Lu Ping'an didn't bother to expose this kind of thing, there was no need to provoke people for no reason.
After a brief interview, Lu Ping'an politely declined Xu Cainu's dinner invitation, and the reason was very strong, he wanted to talk about things with Han Sanpin.
got into the car, Lu Ping'an left Xu Cainu behind and concentrated on talking about the new movie with Han Sanpin.
The production cost of "Wonderful Night" is estimated to be 10 million to 15 million, and 35 million is definitely needed with special effects.
"That's 50 million." Han Sanpin said directly.
The big production of 50 million made Han Sanpin very happy.
He asked, "When will it be done?" ”
"It's going to be done very quickly, and it's expected to be on next summer."
"Or are you looking at Lao Mouzi?"
Tomorrow, Lao Mouzi's "Ambush on All Sides" will be officially announced, and it is expected to be released next summer, and Han Sanpin will naturally think that Lu Ping'an is going for him.
"Only by putting a blockbuster together can we activate the market."
Lu Ping'an's face was not red, and his heart was not beating.
Han Sanpin said with a smile: "This time Lao Mouzi's film is more commercial, you have to be fully prepared." ”
"Don't worry."
Lu Ping'an smiled confidently.
Xiang Guoqiang's small goal is already in contact with several distribution companies and cinema companies, and by next summer, at least one or two will be able to complete the purchase of shares.
With the distribution channel in hand, it will be much easier to get started.
Then Han Sanpin asked about the public service advertisement: "Are you ready to take it?" ”
"I'm going to go over tomorrow and talk about it."
After Lu Ping'an answered, he asked, "What's the doorway here?" ”
He realized that Han Sanpin suddenly asked about the public service advertisement, and he was afraid that it was not idle chat.
It's just that Han Sanpin still sold it, and he told Lu Ping'an: "This public service advertisement, if you can, you can do it seriously, it will be beneficial." ”
"What's the benefit?"
"We'll talk about it tomorrow."
"Okay."
Before getting out of the car, the two made an appointment to meet again tomorrow, and Lu Ping'an got off the bus and returned to the courtyard.
As soon as I sat down, a congratulatory text message clicked.
Apparently the news of the party went to the portal.
Among them, Gao Yuanyuan is still calling.
Since April, Gao Yuanyuan has been calling every once in a while, and even Lu Ping'an has not let go of Lao Mei.
It's the same this time.
After congratulating on the phone, she asked, "Do you want to visit the class?" ”
Gao Yuanyuan now likes acting after "Yitian" became popular, and not long ago she joined the group "The Oath of the Sea", in which the male protagonist in her youth was played by Zhang Ruoyun.
"I'm not going, I'm busy."
Lu Ping'an directly refused.
I'm a big director, going to visit the class?
Gao Yuanyuan was not surprised at all, and said again: "Then I'll come to you in a few days." ”
"Zhang Dacai will be jealous!"
"Oh, I didn't tell you a long time ago, I have nothing to do with him."
"Ah, yes, yes, yes."
This conversation has actually been happening since July.
Gao Yuanyuan said that she was single, Lu Ping'an didn't believe it, the other party explained, continued to don't believe it, and then repeated it over and over again.
Is the actual road safe letter?
Believe it or not, he doesn't have time to pay attention to this at this stage, he is busy, just talk on the phone.
Hanging up the phone, Yan Danchen urged: "Take a bath!" ”
"It's coming~"
The next day, Lu Ping'an came to CCTV on time.
The relevant leaders of CCTV were responsible for the meeting, and there was also a Director Jiang who came at the same time, this person was not from CCTV, so he came over to take a look, but he didn't say anywhere, and CCTV didn't introduce him.
Lu Ping'an guessed that this was probably the way Han Sanpin said.
Then the director of CCTV praised Lu Ping'an's achievements in the short film.
After chatting a few words, let's get to the point.
"The theme of the public service announcement we plan this year is similar to that of previous years, focusing on children, women, the elderly, family affection, environmental protection, and advocating civilized quality."
Director Wang said a lot.
This form is completely different from the general advertising tender.
Identity achievements are different, and the way of treatment will naturally be different.
So the other party doesn't look at whether you can do it, but on which one you are willing to do, and if you do, it's not bad, and it can be broadcast.
Because the "works of short film slam directors" already have a great publicity effect, which is the most beneficial for public service announcements.
If the work is really bad, then it's okay, CCTV can give creativity, you can shoot, and you can also successfully achieve the publicity task.
Of course, there are still some themes that need to be limited, because there are many themes that actually have good plans at the moment.
So after the introduction, Director Wang asked:
"Director Xiaolu, see which one you are better at, just submit a plan before November, if you can, you can focus on the two themes of caring for the elderly and women."
Lu Ping'an said directly: "You don't need November, you can give it now." ”
Director Wang and the others were slightly surprised when they heard this, but they quickly reacted, and Lu Ping'an was afraid that he had already prepared.
That's good, at least be prepared, it means that you pay attention.
As a result, Lu Ping'an said again: "Give me paper and pen, I'll write now." ”
Everyone was slightly surprised when they heard this, but they also quickly expressed their understanding, perhaps in a hurry.
After a while, the pen and paper were in place, and Lu Ping'an brushed down the script.
Regarding CCTV public service advertisements, he had seen too much in his previous life.
As an art student, I first majored in visual communication, that is, I was engaged in graphics, and later changed my major to environmental art design, which is engaged in interior decoration.
In his freshman year, he had seen quite a few advertising schemes.
Of course, even if you haven't studied it, I believe most people have seen those super classic advertisements on CCTV.
For example, "Mom Washes Her Feet", an advertisement shot in 99 has accompanied countless post-90s generations.
There are also advertisements for caring for the elderly that are "busy, busy, busy", and public morality advertisements of "kicking cans on the subway", which are all super classics.
But these can't be copied, because these two have come out this year.
So if you want to copy it, copy the big tear gas that came later: "Packing"
After brushing and writing the script, Lu Ping'an handed it over to Director Wang.
Director Wang's expression was expectant, and after glancing at it, his eyelids suddenly rose a lot.
Then take a closer look.
This is an advertisement for Almerheiz's disease.
The old father is getting older, suffering from Alzheimer's, and his memory is getting worse and worse, and even his son can't remember.
This caused a lot of troubles for the son.
Once at a restaurant, the old father saw that there were still the last two dumplings on the plate, so he directly picked them up and stuffed them into his pocket.
This made his son unable to get off the stage suddenly.
As a result, the old father said: This is reserved for my son, and my son loves to eat this the most.
After reading it, Director Wang felt that his heart was scratched.
He held back his emotions and handed the script to Director Jiang beside him, and then, after reading it, Director Jiang handed it to the next one.
For a moment, the office fell silent.
A bunch of forty or fifty-year-old men who don't speak.
It wasn't until the last person finished watching it that Director Wang nodded and sighed: "It is worthy of being the first person in the short film, Lu Dao, admire!" ”
Lu Ping'an replied with a smile: "This should be enough, right?" ”
Director Wang asked, "Do you have any other ideas?" ”
"Then care for women, mothers are also women, no problem."
Lu Ping'an smiled and continued to paint.
This time, it's about mothers: "What is Love"
Soon, a few storyboards were drawn.
Director Wang and others have also witnessed the whole process of painting.
In the script, it is the process of a mother and son changing from young to old.
Accompanied by the text "What is love. ”
Son childhood: Love is as long as you are happy.
Son's youth: Love is to accompany you for a lifetime.
My son grows up: Love is the passage of youth without regrets, and your high flying is my comfort.
The son got married and left his mother: love, is an idiot waiting.
In a simple four stages, accompanied by text and storyboards, a group of big men in the office are silent again.
A few seconds later, Director Wang sighed again: "Lu Dao Dacai, I think these two can be used." ”
Of course it works, it's made by your family.
Lu Ping'an smiled and said, "Then order these two?" ”
"Yes."
Director Wang slapped the board with a smile.
At this time, Director Jiang on the side asked: "These two ideas, the road guide came up with them temporarily, right?" ”
As soon as Director Jiang asked, Director Wang and the others reacted.
It's okay to say one script, but two scripts are written improvised, and the ones written are focused on the subject matter mentioned, which is a bit unusual.
However, Lu Ping'an expressed his modesty: "No, no, I had this idea before, I knew that I was going to do public service announcements, so I perfected it, but I didn't expect it to be so coincidental, the script fell at home, and you just mentioned these two themes." ”
In fact, Lu Ping'an wanted to pretend to be a big one, but if you think about it carefully, forget it.
If he is asked to think about it again, it will be a bit difficult.
So it's better to be humble.
But he wanted to be humble, but some people didn't.
Director Jiang looked at Lu Ping'an with a smile on his face, his eyes full of appreciation.
But now he didn't say anything.
Lu Ping'an didn't notice it.
After a while, the matter was settled, and two public service announcements were confirmed.
Lu Ping'an will finish filming in the next week, and the broadcast will be during the Spring Festival.
The remuneration is 10,000 yuan, 5,000 yuan a piece, and the mother gives it, so you have to accept it.
After the end, Lu Ping'an, Director Wang and others had a meal in the Yang Ma canteen, and saw Sa Beining, who was still a little green, from a distance.
Without saying hello, Lu Ping'an went to Han Sanpin's place after eating.
When he arrived at the place, Han Sanpin asked, "Is it surnamed Jiang?" ”
"Yes, what's the origin of this man?"
Han Sanpin said with a smile: "The Olympic Organizing Committee." ”
“。。。 No way? ”
Lu Ping'an asked, "Could it be that you really fell in love with me?" ”
Han Sanpin then smiled: "You are the first person in short films, of course I will consider you carefully." ”
Lu Ping'an suddenly became numb, he had thought about this possibility.
But in fact, if you think about it carefully, if 08 lets him go, he is willing to do it a hundred times, no matter how difficult it is, he has to carry it, but 04?
Even if Athens really did it for him in 8 minutes, he couldn't bear it.
First, there is no creativity to learn from, and secondly, even if he has borrowed from him, he has no experience to organize, if he copied the old planner, he would have organized, but Athens would have been scolded to death for 8 minutes.
Lao Mouzi was scolded for 4 years after Athens, and it was not until the 08 Olympics that he was completely washed and then became a national teacher in one fell swoop.
Is there such a fate if Lu Ping'an comes?
If 08 also gives it to him, then 04 will be scolded.
But is 08 possible?
Even if he copied Lao Mouzi's creativity, he would not have the qualifications to be successfully elected.
Movies, and this kind of event, are completely different concepts.
Unless you have a lot of awards, and you are tough enough, and your box office results are huge, and there is no other suitable person in the country except you, you can really be elected.
So about 08, in fact, Lu Ping'an didn't think about it at all.
Now 08 is impossible, but Athens has given you the opportunity to take the blame?
In this way, this infamy may have to be carried for a lifetime!
"I'm not ready, I don't have the ability, don't go!"
Lu Ping'an shook his head directly.
Han Sanpin was curious: "This kind of opportunity can't be asked for by others, and now that things haven't started to decide, why do you retreat?" ”
Lu Ping'an said helplessly: "It's because things are extremely important, so I'm cautious, it's not that I'm retreating, if I run for the chief director of 08 in a few years, I'll definitely have no problem, but I'm only 21 years old now, and I haven't been in the industry for a few years, how can I convince the public?" ”
Han Sanpin smiled after hearing this: "You are a little self-aware. ”
After speaking, he took a sip of tea and said, "Don't worry, this time it's an inspection, and when the time comes, there will be a meeting, and in the end it will not be your turn, but you will have the opportunity to participate in the rest of the party or something." ”
This sounded quite frustrating, but Lu Ping'an was still relieved.
Anyway, don't let him carry the black pot, as for other parties, I'm not interested.
Han Sanpin continued: "Don't be unconvinced, just like you said yourself, you have little qualifications, little experience, and you are young, and no one dares to give you this kind of task." ”
"It's okay if you don't say it, but I'm really a little unconvinced."
Lu Ping'an joked with a smile.
"It's good if you're not convinced, if you're not convinced, then make a good movie in the past few years and rush up the box office of the awards, maybe the 08 Olympics will really be a campaign, that's a matter of glory for a few lifetimes, you must grasp the opportunity!"
I have to say that Han Sanpin's prediction was really right.
But no matter how you hear it, it's a bit suspicious.
Can Han Sanpin not know that even if he is campaigning, he still can't run away?
So his purpose is still a movie.
Lu Ping'an said with a smile: "Uncle Han, don't worry, I will make box office movies, and I won't fall behind in award-winning movies." ”
Han Sanpin smiled and pointed to the way, and then poured tea.
The topic of the Olympics ended here, the two chatted again, drank two pots of tea, and Lu Ping'an said goodbye and left.
On the way, he received a call from Watts: "Someone really recommended himself." ”
"Who?"
"The director of 'Fragments of Memory,' Christopher Nolan."
Nolan still came to the door.
"Let's talk, let him come to China."
Hung up, and after a while, Watts called again, and Nolan said he could come over.
Looks like this guy is going to win.
Lu Ping'an was very satisfied.
So he immediately began to transcribe the script.
Nolan, it must be me who took the flight!
(End of chapter)