It's July 7th.

"Hunger Platform" was released for a week, with a box office of 21 million, and the media predicted that if "Ambush on All Sides" was not about to be released, it would not be a big problem for "Hunger" to exceed 50 million before the painting.

Online ratings continue to stabilize at the level of 8.4.

And as a film that is more selective of the audience and not so commercial, it is already very good to achieve this result.

"Happy Death Day" was released for two weeks, with a box office of 38 million, and it is very likely to exceed 60 million before the next painting, but most of the media are not optimistic, because "Ambush on All Sides" is about to be released, and there will not be many movies scheduled at that time, so the media predicts that it is already very good for "Death Day" to exceed 50 million.

No matter how much it exceeds, the current box office of both movies has exceeded the expectations of Star Film and Television.

And the reputation of the two movies is very stable, making Lu Ping'an's signboard deeper and deeper, and taller and taller.

At the same time, the expected box office results of the two films are stable according to last year's film market.

But not necessarily this year.

Many people think that this year's film market will be much larger than last year's.

In addition to the 15% increase in the number of new movie theaters, the box office in the first half of the year was also very impressive.

Several Hollywood blockbusters, such as "The Lord of the Rings 3", "The Day After Tomorrow" and "Troy", all have more than 70 million at the box office.

Compared with last year's Hollywood blockbusters, there has been an increase of more than 20 million.

This also makes everyone's box office expectations for the two blockbusters "Ambush on All Sides" and "Wonderful Night" in this summer's file a lot higher.

Therefore, the predicted score of "Happy Death Day" is about 50 million, which does not make people feel very amazing.

It's just that Lu Ping'an knows.

This year's film market looks big, but in fact it is still like that, and the increase is not much.

The eighth domestic film box office this year is Cheng Long's "New Police Story", with 43 million.

Ranking tenth is Wangjiawan's "2046", 30 million.

And "Ambush on All Sides", which has high hopes, is only 150 million, which is not as good as Zhou Xingxing's "Kung Fu".

So after the end of this year, Lu Ping'an is likely to occupy three places in the top 10 list.

But no one else knows about this data.

So at present, everyone is very regretful about the results of Lu Ping'an's two movies, and at the same time, the box office expectations of "Ambush on All Sides" have risen a lot again.

Some media predict that it will be no problem for "Ambush on All Sides" to catch up with the box office results of "Hero".

After all, in terms of the new picture, the publicity and release of "Ambush on All Sides" showed a momentum far beyond "Hero".

On July 1st, "Ambush on All Sides", a recognized big fish in the film market, finally embarked on the fast track of publicity and distribution.

The first is the copyright aspect.

The new picture Zhang Weiping revealed in a high-profile manner that the North American distribution rights of "Ambush on All Sides" were sold for about 115 million yuan, and the neon distribution rights were sold for 85 million yuan, adding up to exactly 200 million yuan.

Zhang Weiping said with confidence: The total investment of "Ambush on All Sides" is 290 million yuan, it can be said that the film has not yet been released, and most of the cost has been recovered, which does not include the distribution rights income in other overseas regions and all VCD copyright income, in short, "Ambush on All Sides" will definitely be profitable.

The copyright sale, in addition to boosting the confidence of investors, also dropped a confidence bomb on fans, and the enthusiasm for watching the movie skyrocketed again.

Zhang Weiping took the opportunity to open the press conference.

Subsequently, the media said that the No. 2 test screening would be very successful.

When the "Little Sister" international chapter, dressed in a Tang Dynasty costume and particularly graceful and luxurious, danced the long water sleeves in the peony workshop and danced the dazzling "Pan Encouragement", the audience resounded with the admiration of "tsk", and with the development of the storyline and the revelation of the fate of the characters, applause sounded again and again in the theater

Spend a lot of money and you can hear good things.

Fans were once again teased and impatient.

This is not over, the premiere celebration on the 16th has not yet begun, and "Ambush on All Sides" once again shows a strong "lethality".

According to a reporter from CCTV's "Economic Half Hour" column, the car refrigerator manufacturer that registered the four-word trademark of the film "Ambush on All Sides" in advance quadrupled its product sales shortly after registration.

In this regard, Zhang Weiping stood up in time, angry and happy: "This shows that "Ambush on All Sides" has become a household name and known to women and children before the premiere battle started. ”

Immediately, the cooperation between Founder Technology Company and New Picture and mutual borrowing also made Zhang Weiping happy: "Fangzheng is a national brand, and "Ambush on All Sides" is also a national film, showing the essence of Chinese culture, and the cooperation between the two sides will be a win-win situation." ”

A series of publicity methods have made the popularity of the film continue to rise.

The new screen will soon open the "online ticket sales for the premiere concert at the branch venue".

In three days, more than 60% of the tickets for the main venue have been pre-sold, and more than 600 tickets for the premiere have been ordered by overseas Chinese alone.

In addition, the new picture announced that "Ambush on All Sides" will open its premiere ceremony in Chengdu, Modu, Yangcheng, Hangzhou, Shenzhen, Xiamen, Yongchuan and other 7 venues.

The Xiamen branch will be the largest, with a capacity of 26,000 spectators.

The local organizers are doing quite well in ticket sales, "I can't disclose the details and figures, but they are confident and ready to apply for Guinness World Records." ”

The Guinness Book of Records has come out, and these fans feel even more that "Ambush on All Sides" is not a big problem for "Hero" to surpass "Hero".

Therefore, everyone also feels more and more that the word-of-mouth of "Hero" is a mistake of Lao Mouzi.

As a result, the enthusiasm for watching the movie has increased.

And such a large-scale publicity and distribution have such a good effect, which also makes Zhang Weiping stronger in front of the theater chain.

In the end, the producer's cinema share was determined to be 43%, the movie ticket price was raised by another 5 yuan, the film schedule within two weeks must not be less than 80%, and the final payment of the box office must be settled no later than 3 months.

Under the combination of propaganda warfare, "Ambush on All Sides" really has an invincible momentum.

As a result, many media began to follow up on the report, one of which was to whitewash the protection period of "Ambush on All Sides".

Zhang Weiping did not shy away from the preferential treatment of the unimpeded two-week schedule of "Ambush on All Sides": "All governments in the world will take measures to protect their national films, especially the United States and France, the freezing of "Hero" in the United States is the direct result of the US policy to protect their own national films, "Ambush on All Sides" has been treated with such courtesy, on the one hand, we are very grateful to the relevant government departments for their support and protection of domestic films, and on the other hand, it is also the embodiment of the strength of "Ambush on All Sides", We welcome more domestic blockbusters to squeeze into the summer season and win more market share for domestic films. ”

The moral aspect stood on his feet, and Zhang Weiping took the opportunity to announce that this time "Ambush on All Sides" will be led by the State Administration of Radio, Film and Television, and jointly issued by the Ministry of Culture, the State Administration for Industry and Commerce, and the General Administration of Press and Publication to help prevent piracy.

The intensity looks a little bigger than "Hero".

So when the reporter asked Zhang Weiping: What are your expectations for the box office of "Ambush on All Sides"?

Zhang Weiping's tone was firm: With the warm-up of the market and the feedback of information, I am confident that the box office of "Ambush on All Sides" will surpass "Hero" this time!

"What a big tone!"

Lu Ping'an, who was far away in London, couldn't help but sigh after seeing this interview.

That's what he said in the original plane, and he still says that.

For a while, Lu Ping'an really began to wonder if this version of "Ambush on All Sides" had changed the plot.

Hu Qingquan on the side also knew the news, and he worried: "Now the publicity of "Ambush on All Sides" has completely overwhelmed your "Wonderful Night". ”

"It doesn't matter old Hu."

Lu Ping'an was full of confidence, "Let's win by word of mouth, not to mention that "Wonderful Night" was released on the 30th, which is early." ”

Hu Qingquan asked again: "What if "Ambush on All Sides" is better than expected? ”

"That's a real problem."

Lu Ping'an nodded, and then said, "Then give him more strength." ”

So that night, the first rumor circulated on the Internet:

"Zhang Weiping: "Ambush on All Sides" will break the box office record of "Titanic" in China!"

In 98, "Titanic" was released in China for at least half a year, setting a box office record of 360 million.

This time, Zhang Weiping suddenly said that he wanted to surpass "Titanic".

At this moment, all parties were shocked.

But soon, before Zhang Weiping began to clarify, spontaneous rumor-refuting posts appeared on the Internet.

"Don't talk nonsense, the original words of Zhang Weiping in the new picture are that "Ambush on All Sides" can definitely surpass "Hero", and the increase in ticket prices is 300 million!"

Suddenly, a group of people who eat melons suddenly realized.

It turned out to be 300 million!

That's a big deal!

Supported!

In the non-real-name Internet environment, with the successive relays of a number of water armies.

Soon, "over 300 million" became the official goal of "Ambush on All Sides".

Zhang Weiping naturally saw this, but he wanted to clarify in time that the timing and motive were not suitable.

In fact, he didn't think that number was too exaggerated.

He has confidence in Lao Mouzi.

Feel more confident in your marketing abilities.

He doesn't feel like he's over-marketing, and he doesn't think there's anything wrong with over-marketing.

Anyway, commercial movies are marketing.

Without marketing, how can there be a box office?

So 300 million is 300 million.

This number is slightly more than I expected.

But what if it does happen.

Even if it can't be reached, but it's not much worse, it can be justified.

On the 16th, the scenery of "Ambush on All Sides" was launched.

(End of chapter)