Just after the release of "Ambush on All Sides", the surrounding area became like this, and the reputation collapsed.

The biggest benefit for "Wonderful Night" is that it saves a lot of publicity costs.

As one of the "double heroes" of mainland commercial blockbusters, it is also one of the "double heroes" of this year's summer file.

Lao Mouzi and his films have basically been sent now, so the rest is Lu Ping'an and his movies.

Of course, the collapse of Lao Mouzi's reputation will also affect Lu Ping'an to some extent.

But the magic is that Lu Ping'an and Lao Mouzi are not even the same number as all Chinese directors.

Everyone else is doing a feature film, even if it is a blockbuster, it is a drama.

But Lu Ping'an has set up a "brain hole" signboard from the beginning.

After the last two films, this sign has become even more rigid.

So "Wonderful Night", to a certain extent, has become a place for fans to vent their desire to watch movies.

A lot of people are expecting that.

Lu Ping'an, don't be as bad as Lao Mouzi!

Of course, Lu Ping'an will not be rotten.

He also knows what to do when it comes to publicity.

So the theme of this publicity is not a "blockbuster", but a "happy summer".

A comedy movie should look like a comedy movie.

We also don't want how high your spirit will be after watching the movie, and how much aesthetic ability will be improved.

What we want is for you to come to the cinema happily, try fresh and fun 3D movies, watch the interesting and changed "Wonderful Night", and leave a touch of joyful memories this summer.

That's enough.

As for the super big propaganda pomp, these are even more unnecessary.

After the baptism of "Ambush on All Sides", fans already had a rebellious psychology against this kind of "excessive flickering marketing".

And it costs a lot of money to do this.

Of course, Lu Ping'an would not do this.

Of course, he won't really do simple and indifferent propaganda.

Strictly speaking, the scale of his propaganda may be even larger than "Ambush on All Sides".

It's just a battlefield that is invisible to traditional media.

Beginning on the 28th, when countless QQ users across the country went online, a pop-up window popped up on the computer.

"Jay invites you to experience the 3D "Wonderful Night at the Museum" together, come and see it together!"

In the pop-up window, there are stills from Milk Tea Week.

At present, the fan base of Milk Tea Week in China is very large.

Such a jump attracted countless fans of Milk Tea Week to raise their interest.

Click in to take a look, it turns out that with your QQ number verification code, you can also buy tickets at designated theaters with discounts.

You can save at least ten dollars on a ticket, and you can get a coke snack!

This made countless netizens want to move.

"Wonderful Night" has attracted a lot of attention, and 3D has attracted even more attention.

Now there's more to it again.

So for a while, everyone thanked the milk tea week

In fact, "pop-up advertising" is not just a star of Milk Tea Week.

There are also various versions of Lu Ping'an, Fan Wei, Northeast Lao Zhao and so on.

Within a day, nearly 10 million active users across the country received an ad alert.

And such reminders will continue for another week to come.

The cost is less than 3 million.

Because this was the penguin's first attempt, they didn't know how to charge.

Therefore, Lu Ping'an was given a preferential price, and Lu Ping'an, as a shareholder accounting for 10.8% of the penguins, deserved to win the internal price.

Of course, this kind of publicity method also has its limitations, for example, other theaters cannot get discounts, and can only be used in Lu Ping'an's own theaters.

But in Lu Ping'an's opinion, this will save too much effort and money than "Ambush on All Sides", which has so many sub-venues.

It's July 30th.

At this time, "Ambush on All Sides" was released for two weeks, and the box office announced to the public has reached 95 million.

In fact, there must be moisture.

Because the data of Lu Ping'an's cinema can't be faked.

But Lu Ping'an didn't bother to pay attention to it.

It's your own movies that matter.

5 p.m.

At this time, the third store of the Beijing Planet Cinema was crowded with people, and it was very lively.

An hour later, the premiere of "Night at the Museum" will take place.

The premiere of "Wonderful Night" was not as big as "Ambush on All Sides", but simply began its national premiere at 6 p.m.

This may seem a bit petty.

But not many people really feel that way.

Because the premiere of "Wonderful Night" is different from many previous movies.

This time, it's the premiere of the 3D version.

Xingchen Film and Television said that because of the reasons involved in projection technology, it is not easy to choose places such as the Cultural Palace.

Only the Planetary Cinema can achieve the premiere and watch the movie in 3D.

Many people don't understand technology.

And it sounded very advanced, so everyone quickly accepted the reason and took a greater interest in the premiere than the rest of the previous films.

In fact, if you want to achieve perfect 3D viewing, it is not particularly picky, Lu Ping'an has the technology in his hands, and the employees of IMAX Technology have been familiar with various technologies for several months, and it can actually be achieved with a little transformation of the new theater when the time comes.

But Lu Ping'an is now the owner of the theater after all, and he has to take care of his business.

And the more mysterious you advertise this thing, the fewer theaters that support movie-watching, and the higher everyone's sense of expectation.

The publicity in the past few days has made everyone very enthusiastic about the 3D version of the movie.

So much so that the places for today's premiere were snatched up by fans and reporters, so that the remaining 20 theaters that support 3D viewing are almost sold out of movie tickets for the first two days.

Many people in the industry are also inquiring about the quota in various parties and want to try it in advance.

Among them are potential customers from the theater side.

launched 3D viewing, Lu Ping'an naturally will not just use this as a publicity gimmick, otherwise it will be too wasteful.

To do it, it is necessary to not only achieve the publicity effect, but also to promote the technology.

The good results produced by a single 3D viewing are used to promote the technology.

"Avatar" was a case in point.

Of course, Lu Ping'an also knows that "Wonderful Night" is not particularly suitable for 3D movies.

And even if "Avatar" is taken out now, it is difficult for this kind of technology to be promoted nationally or even globally, let alone lead the 3D trend, because the overall market has not yet reached that point.

The time is not ripe, and a hard push is not appropriate.

But it also makes sense.

In addition to being used as a gimmick to stimulate enthusiasm for watching movies and increase the box office.

The most important thing is to take a look in front of various international studios and peers.

In the future, Lu Ping'an will release a similar movie, at least other theaters will have to find him to join if they want to get a piece of the pie.

If people in the industry want to try this kind of film, they have to find his company.

This would lay a good foundation for the commercialization of the technology.

Having said that, just after 5 o'clock, Huang Bo and Zhu Yawen were sitting in a taxi in suits.

Passing by the museum set in the Trade City, the two turned their heads sideways.

At this time, the curtain of the museum has been lifted on the set of the museum, which has been sealed for nearly a year, revealing the true face of the museum's magnificent gates.

And there are already many people taking pictures in front of the gate.

The two knew that starting tomorrow, the museum would officially open for business.

Zhu Yawen was envious: "It's so good, everyone can see your statue." ”

Huang Bohaha laughed: "What kind of statue did I have at that time, not much bigger than peanuts, Uncle Ge's talent." ”

"The most magnificent is still the dinosaur, hey, you say, will someone really go up and break bones then?"

"Haha, I guess there will be!"

The two talked and laughed, and after a while, the car came to the door of the theater.

After getting out of the car, the two looked at the lively scene in front of the theater and suddenly began to get nervous.

Zhu Yawen is nervous because his first big-screen work is about to come out.

But the tension is not particularly great, after all, he is just a cameo and appears for a few seconds.

Huang Bo is different, he has a lot of weight in the movie, which is related to his career.

And the career doesn't seem to be good now.

Because after the main creator's makeup photos were released earlier, everyone received praise, especially Zeng Li, everyone said that this Mulan was very heroic and beautiful.

But it was Huang Bo's turn to be different.

Many people are dissatisfied, saying that "Zhao Kuo" is not a handsome guy, why did he find such a thing to play?

Even if the prototype isn't a handsome guy and the movie is a comedy, you can't make such jokes, right? It's too stumbling!

This kind of thing is really hurtful.

No matter how thick-skinned Huang Bo is, he has been depressed for many days.

But after Lu Ping'an found out, he told him and said don't worry, everyone won't talk about you like that after the movie is over.

How he behaved in the movie, Huang Bo himself knows.

But the tension is still to be nervous.

What if the audience doesn't like it?

What if the movie pounces like "Ambush on All Sides".

Thinking of this, Huang Bo immediately slapped him.

Phew, this kind of unlucky thing is not to say!

Thinking so, the two entered the theater.

Following the guidance of the staff, the two came to the rest area.

At this time, many people were already here.

When Zhang Songwen saw Huang Bo and the two, he smiled and teased: "Dress so formally." ”

"That's it, a famous brand, I bought it on purpose."

Huang Bo lifted his collar, a little proud, this is not cheap.

However, Zhang Songwen's next sentence was: "Then you can buy it for nothing, and everyone will wear a uniform T-shirt for a while." ”

“。。。 Yes? Huang Bo was stunned.

"Ah what, when the movie explodes, won't you also become popular, and then you will still feel sorry for this money?"

When Huang Bo heard this, he immediately tasted the wonderful meaning in Zhang Songwen's tone, and he asked: "Brother Wen, have you watched the movie?" ”

Zhang Songwen nodded with a smile, and then patted Huang Bo's shoulder: "Be mentally prepared!" By the way, if you're hungry, eat something first, and you'll have to catch three of them tonight. ”

"Okay!"

Half an hour later, the creators were in place one by one, and Zhang Songwen began to distribute clothes.

The red T-shirt with the gilded text of "Wonderful Night" Happy Summer" is simple but not simple.

Everyone put it on one by one, although there is no unique feature of competing for beauty, but at this glance, the entire creative team has added a bit of unity and festivity.

This form became popular many years later.

Now it seems that there is no sense of disobedience.

Then Lu Ping'an also came, and he was wearing the same clothes.

After saying hello, Lu Ping'an clapped his hands: "Get ready, go, go on stage!" ”

A group of main creators went out with a smile and a smile.

At this time, the personnel in the premiere hall were basically in place.

In addition to leaders, there are also film companies, advertisers, investors, film and television companies, and so on.

There are 300 fans, 200 reporters, and nearly 100 film companies, investors, advertisers, theater companies, relatives and friends, etc.

In total, there were nearly 600 people, filling the theater, and many people were sitting on the steps.

Then the creators appeared, and the cheers in the theater were deafening.

Everyone was refreshed by the dress of the creators, and a sense of down-to-earth and unity and confidence came to their faces.

There are still many fans who are wondering if this T-shirt will sell or not.

After a while, with the opening introduction of the premiere host Sa Beining.

The premiere begins.

Jay Lun sang "Flurry Dance" and won applause.

Guorong, who came to cheer, sang a song of Jay's "East Wind Breaking" to set off a climax.

Then Sa Beining began to control the field and distribute 3D glasses, and at the same time began to explain the difference between glasses and spectacle lenses.

In the end, Lu Ping'an came to conclude: "I know you still have a lot of questions to ask, but let's watch the movie first." ”

It's still crisp and clean.

After a while, the movie opens. (End of chapter)