187 Movie-watching craze, stealing the box office, thinking too much!
"Lao Wang, why are you going on the weekend?"
"Isn't this a summer vacation, take the children to watch a movie, and accompany the wife and children."
"What kind of movie are you watching?"
"Lu Ping'an's "Wonderful Night at the Museum", I heard that this movie is very suitable for the whole family."
"Oh, I've heard of this, it's a very fun comedy, Lao Cui in the next building They just watched it, and they said that there is a 3rd brother mode?"
"Yes, we're looking at 3D this time."
"Okay, let's talk to me after reading it, and if it's good, we'll go with our family."
"Didn't you just finish watching "Ambush on All Sides"?"
"Hey, why are you mentioning that thing, it's not appropriate for children for me to tell you, it's best not to take children to watch this kind of film, don't talk about it, you go quickly."
Conversations like this are happening all over the country these days.
Question: When did the first family-style comedy movie in domestic film and television, which is all-inclusive and suitable for all ages, appear?
A: Now.
I don't know if I don't go to research, but after researching, everyone found that "Wonderful Night at the Museum" is really the first movie of this type mentioned above.
There are many movies for family fun, but at the same time, there are very few that can be suitable for all ages in the north and south.
"Wonderful Night" did it.
Not only did it, but it did it well.
The plot creativity, the texture of the film and special effects, and the audio-visual effects are all top-notch.
There is also positive energy in the film.
Educate people to be brave and do things.
There is a warm father-son relationship.
The character creation is also full and three-dimensional, but it is not noisy.
Of course, the most important thing is that the movie is fun and can be experienced in 3D.
In addition to these, it also has a "super bad movie" on the side.
In the case of word of mouth, one in the sky and one on the ground.
"Wonderful Night" is one of the two blockbusters in the summer file.
It's hard not to explode now.
Besides, a family, at least three people, needless to say, has an impact on the box office.
It's like the later "Thai Embarrassment".
When word-of-mouth began to spread, there were no particularly good movies in the same period.
That's when it's time to explode.
So it was released for nearly 3 days.
The box office data for the first three days has not yet been counted.
But Lu Ping'an already knew.
The data is definitely not bad.
The reputation of "Wonderful Night" is really good.
Coupled with the right time and place, the movie-watching boom has appeared.
According to the data from the Planet Cinema newspaper.
The average attendance rate of "Wonderful Night" has exceeded 75%.
That's a scary number.
The occupancy rate of the 3D theater has reached more than 95%.
Among them, 40% of the audience came with their families.
The praise rate for the movie is also high.
On the Tianya movie rating post, hundreds of people gave "Wonderful Night" a high score of 8.6.
This score is definitely inflated, and it will definitely drop to around 8.4 in the future.
Lu Ping'an also knows the reason for such an inflated height, one is the novel experience of new technology, and the other is the foil of peers.
But in any case, this is enough to show that the audience loves it.
Of course, there are people who give bad reviews.
Some say that history is not respected, and there are also that there are bugs in the plot, etc.
Fortunately, on the whole, there are many praises.
And as long as you are good enough, only the Great Confucianism will discern the scriptures for you.
At present, there are some bad reviews, and there are many dissenting opinions at the bottom.
Lu Ping'an actually doesn't particularly care about these bad reviews.
Movies without bad reviews don't exist after all, do they?
At 12 o'clock in the evening, China Film sent a statistical message.
The box office of "Wonderful Night" in the first three days was 53 million!
Less than "Ambush on All Sides", but for a reason.
It is currently the third week of the release of "Ambush on All Sides".
Although the two-week protection period has passed, there are still a lot of films.
At present, the overall film schedule on the market is probably "Wonderful Night" and "Ambush on All Sides" each accounting for 40%.
You must know that when "Ambush on All Sides" was first released, it was 80% alone!
So the film schedule is less than half, but the box office in the first three days is only a few million behind.
A lot of the media already know about it.
Over time, Wonderful Nights will be unstoppable!
Sure enough, another four days later.
"Wonderful Night" was released for a whole week, and the box office came to 122 million.
And "Ambush on All Sides" only claims 120 million.
120 million in three weeks, which looks good.
But there were 60 million in the first three days of "Ambush on All Sides"!
It can be said that "Ambush on All Sides" has suffered a cliff-like rout.
And "Wonderful Night" surpassed the three weeks of "Ambush on All Sides" in just one week, and it was a complete victory!
And "Wonderful Night" has at least three weeks to go.
What kind of box office height can be reached in the future, some authoritative media have given a number: 220 million!
This number is conservative, but it makes sense.
The first is piracy.
At present, "Wonderful Night" has been released for a week, and there are already pirated versions on the market, just like "Ambush on All Sides" a few weeks ago, which will cause a certain loss of box office potential.
Secondly, the opening of the Olympic Games will be in a week, and when the time comes, there will be an extra small screen for the audience with "Wonderful Night".
This will likewise lose some box office potential.
Therefore, the figure of 220 million is given, which has also been recognized by most people in China.
But even so, 220 million is already an extremely high number, which has surpassed the "Source Code".
Lu Ping'an holds two movies with a box office of over 200 million.
The first domestic commercial film director can deserve his name.
Just when a group of people in the industry were envious and jealous, our old rival Zhang Weiping couldn't sit still.
In his opinion, I can't do it, but don't think about it so well.
So a few days later, Lu Ping'an received a message.
Zhang Weiping asks for film scheduling protection!
Who is this!
Lu Ping'an's side will never agree, and other theaters will rarely agree.
Zhang Weiping still didn't understand the situation, thinking that he was very good.
It's just that less than a day later, Lu Ping'an received news again.
"Really stealing the box office?!"
Lu Ping'an couldn't help laughing.
He found Zhang Weiping really interesting.
He really does everything.
The point is that this kind of thing can still be done to him.
You must know that Lu Ping'an is also a theater party now!
Fortunately, as a person from the whole world, Lu Ping'an naturally took such a precaution a long time ago.
In Akari, there are 16 of his planetary cinemas, and this is not openly said to be his cinema, in addition to these, there are more than 30 that have not changed their names secretly.
In addition to this, he also used the names of two companies to invest in two theater chains, and outsiders did not know that he was the shareholder.
In addition, more than 400 part-time investigators were scattered.
While they investigate the word-of-mouth of the movie, they will pay attention to the ticket sales by the way.
Although it is not easy to know the wind and grass in the market, it is not easy to know it at the first time.
But as long as you do this kind of thing as stealing the box office, I will know that it is nothing more than the length of time.
So less than two days after Zhang Weiping's plan was implemented, Lu Ping'an received the news.
What else is there to say about this.
Throw it directly to Zhuo Wei and Feng Ke, let them attract traffic!
So that night, an amazing news appeared on the Internet.
""Ambush on All Sides" steals the box office, there are pictures and truths!"
The news reported strange things that happened to at least 10 netizens across the country.
Someone watched a movie and bought a ticket for "Wonderful Night", and the result was a ticket for "Ambush on All Sides".
The author checks the box office data again.
Sure enough, in the past two days, the box office of "Ambush on All Sides" has risen against the market, while the box office of "Wonderful Night" has dropped significantly.
One stone stirs up a thousand waves.
Lu Ping'an was furious for the first time.
United Han Sanpin directly pressured Zhang Weiping to explain.
Lu Ping'an also gave an interview to the media and angrily denounced this disgusting behavior.
"If you don't stop him today and let him receive the punishment he deserves, will there still be a fair environment for the industry in the future?"
This kind of words can be recognized by the rest of the peers.
On the bright side, they all said: You don't talk about martial arts, a grain of spoils a pot of porridge, how can we drink it in the future?
The top is also very important.
This was the time when the film market was booming.
Isn't this digging roots?
For a time, the media from all sides followed up on the report.
Lao Mouzi and Zhang Weiping suddenly fell into the whirlpool of public opinion.
Word of mouth has hit rock bottom again.
Zhang Weiping probably never thought that this kind of thing would be dug up so soon.
But now there is no point in thinking about this, and the most important thing is to deny it.
How can such a thing be admitted?
But soon, Zhang Weiping realized one thing, that is, without Lao Mouzi, he is really nothing.
You know, now Lao Mouzi is protected.
The Athens Olympics are about to begin.
You Zhang Weiping made your own initiative and made the reputation of our Olympic director like this, you are very brave!
The boss is not happy, and Lao Mouzi is not happy.
He handed over the movie to Zhang Weiping, and now he makes it look like this.
It's no wonder that Lao Mouzi can be happy!
As a result, it is said that an unprecedented quarrel broke out between the two zhang.
I don't really know.
Just two days later, Han Sanpin informed Lu Ping'an: The new picture was warned, the relevant theaters were fined, and as compensation, the film schedule of "Wonderful Night" received more support, in addition, the above is studying the cancellation and postponement of "Ambush on All Sides".
Han Sanpin said that there is a high probability that it will not be postponed.
After all, Zhang Weiping has done too much in this new picture!
Lu Ping'an nodded in understanding.
It's good to be able to do that.
After all, Lao Mouzi is in the protection period.
And it doesn't involve any laws, so it's not easy to do.
Zhang Weiping also thinks so.
Small setbacks are not terrible.
When the old Mouzi Athens returns, the new picture can still be beautiful.
In this regard, Lu Ping'an can only wish him good luck.
Then turn around and move on to the next thing.
After the box office stealing incident.
Although the schedule of "Wonderful Night" has risen a lot.
But piracy is also a growing problem.
Movies are booming, and the demand for the disc market is also growing.
After all, it costs more than 20 yuan to watch a movie, and the disc is only 6 yuan.
This did have quite an impact on the box office.
But fortunately, "Wonderful Night" also has a Dinghai God Needle, that is, the "3D" version.
If you want to see 3D, you can only go to the cinema.
And the ticket price of a 3D movie starts at 50 yuan!
At present, 3D viewing is still in short supply.
Lu Ping'an immediately added thirty halls.
Full deployment is expected within a week.
After all, there is technology, and this thing is really not as difficult to deploy as imagined.
At the same time, Lu Ping'an also cooperated with disc manufacturers to continue to pressure pirates.
As a result, the next box office decline of "Wonderful Night" may not be as big as the market expects.
As for where the final box office will fall.
Lu Ping'an himself is also very curious. (End of chapter)