As soon as the box office data came out.

The Xingchen Film and Television Company, which was far away in the capital, cheered.

In just two weeks, "Wonderful Night" won a super high box office of 235 million.

The box office is likely to exceed 300 million in the future, and maybe even break the record of 360 million in "Titanic".

This is naturally a huge victory for the Xingchen team.

Outsiders don't know, but people inside the company know that the whole company has actually invested a huge amount of work in the promotion of "Wonderful Night".

You must know that the cinema coverage of "Wonderful Night" is comparable to that of "Ambush on All Sides".

To this extent, it is really not easy to do it without the support of the top.

There is also Lu Ping'an's own cinema, from the purchase of the storefront to the decoration, construction or renovation, and then to the promotion and distribution of a single cinema, the employees of Xingchen have spent great energy.

And the above work is only less than half of the workload of this publicity and distribution.

Most of the rest is carried out on the main battlefield of propaganda.

For example, the roadshow of the main creative team, the reports of cooperative media, and QQ and the Internet, which occupy a large share.

Especially on the web.

Lu Ping'an attaches great importance to it.

Now it seems that the success of "Wonderful Night" is indeed inseparable from the word-of-mouth fermentation on the Internet.

From movie ratings to review control to how to stay hot.

This is not only a new thing for Xingchen employees, but also a new thing for practitioners across the country.

During the period, there was also a time to steal the box office, which will bring many surprises to the whole work.

Fortunately, the effort is worth it.

Not only did the film achieve impressive results at the box office, but the team also gained excellent experience through this time.

So at this moment, many people in the company were about to cry with joy.

This is a team honor, a bonus, and a future!

"The boss said, double the bonus!"

Wu Guohua announced to everyone at this time.

Now the cheers of the employees are even louder.

Originally, the bonus was good, but now it has been doubled, and it is even happier than the New Year.

However, Wu Guohua also reminded in a timely manner: "Don't be too happy, there are at least two weeks before the next painting, and there will definitely be negative public opinion in the future, so don't take it lightly." ”

Everyone said they understood, and then went back to work.

What Wu Guohua said is indeed right.

It is good that the box office record of domestic movies is good, but the position of the rising bird is not so comfortable.

Lu Ping'an knows this, and the people around him also know this.

So what we need to do now is actually to stabilize the rhythm and don't float.

So the roadshow team in Shenzhen just celebrated that night and then went back to their rooms.

Get a good night's sleep, calm down, be interviewed tomorrow morning, and then continue running as planned tomorrow afternoon.

The next day, after the media got the data, the news about the film history record swept through the entire domestic entertainment.

This directly shocked the eyes of countless people in the industry.

Everyone thought that "Wonderful Night" would be very high at the box office.

Some media have previously made predictions, 220 million.

But I didn't expect that 220 million was broken in just two weeks.

And "Ambush on All Sides" has been released for a month, and the final box office is only 123 million.

"Wonderful Night" can actually pull away so much from "Ambush on All Sides"!

And the environment that "Wonderful Night" faces is actually not very good.

First of all, the film arrangement is a hurdle.

No matter how bad the box office and reputation of "Ambush on All Sides" are, the film schedule was reduced because of stealing the box office time, but even so, the film schedule can still account for at least 20 to 30%.

And there are a lot of pirated discs of "Wonderful Night" on the market.

Finally, it's already two days into the Olympics.

The small screen is hot, how much will it steal the market of the big screen, right?

So how exactly did you get to this point in "Wonderful Night"?

It's greasy, it's definitely greasy!

Faced with questions from the media and some netizens.

Zhongying released the data for the first time.

One word: the data is not falsified.

Soon, relevant authoritative media also gave an analysis at the first time.

At present, the movie has been released for two weeks, and there are currently 75 big screens supporting 3D across the country.

The 3D ticket price for each big screen is 50 yuan, and in the past two weeks, the attendance rate of the 3D version has not been less than 80%.

Except for the 3D version, the attendance rate of ordinary screens everywhere is not less than 50%.

The reason for this is that the "family carnival" movie has become one of the most important factors in its success.

This is different from the usual movies, and the number of people who watch the "Wonderful Night" movie together is more than the proportion of the audience of all previous movies.

Wonderful Night is successful because of the joy and laughter it brings.

The plot and character design in the movie make it possible for the audience to have an enjoyable time in the theater.

Comedy is a genre of cinema that transcends cultures and languages, and "Wonderful Night" makes audiences laugh through creative brains, humorous dialogues and hilarious plots, as well as Lu Ping'an's masterful commercial approach.

Fantastic Nights was widely publicized prior to its release, including television, commercials, and social media promotion.

These campaigns attracted a larger audience and stimulated them to buy movie tickets.

In addition, the film also benefited from word-of-mouth, with audiences telling others that it was a very interesting movie after watching it, thus attracting more audiences to the theater.

Overall, there are many reasons for the high box office success of "Wonderful Night".

The success of the film itself, the joy and laughter it brought to the audience, the use of new technologies and its great success, and the effective publicity and word-of-mouth communication all played a positive role in its success.

This time, industry insiders felt the violent impact of box office success like "Thai Embarrassment" 7 years in advance.

Why was "Thai Embarrassment" able to make more than one billion box office at once?

Many experts have done the analysis.

But no matter how you analyze it, one thing is certain.

That is, no one thought that this movie would achieve such good results in the first place.

But the reality slapped everyone in the face.

Later, "Wolf Warrior 2" was the same.

At first, no one thought that it would hit such a high box office.

It wasn't until later that the results came out that the experts began to make an afterthought, all kinds of analysis.

And the analysis comes and goes, in fact, it is still a sentence: the audience likes to watch.

It's just that the truth is this.

People who are jealous of you will not let you go because of this.

Soon, after questioning the data, more negative comments came.

Some say that the movie is not nutritious, some say that Lu Ping'an has made a bad start, and some say that the film Chinese is full of mistakes and misleading the public.

There are also all sorts of negative remarks.

Some really want to hack you, and some just rub the heat.

Who made you number one now?

When you are "first", you will naturally have to bear more criticism and doubts.

In this regard, Lu Ping An and the team have long been prepared accordingly.

The general ones don't bother unless they're particularly excessive.

At the same time, when facing interviews, you have to be calm and low-key.

As a winner, it is in line with the domestic atmosphere to make such a statement, and Lu Ping'an did not want to be a maverick.

When facing the interview the next day, Lu Ping'an was very low-key and sober.

"Actually, I was a little surprised by this result, I thought that the movie would be good, but I didn't expect it to be so good."

"If you want me to tell me why, I think it has to do with the script, the dedication of the actors, the use of new technology, and the efforts of the entire team behind the scenes."

"In addition, the current film market is much larger than last year, and the number of big screens alone has increased by 15% compared with last year, and it has increased by nearly 1,000 compared with 2002."

"If you want to think that "Source Code" in 2002 could get more than 200 million box office, and it will be almost 300 million this year, so thinking about it, "Wonderful Night" 235 million is actually not particularly unexpected."

"Of course, the most important thing is that the fans praise me, and here I want to thank all the fans, and I will try my best to make more good movies in the future."

The reporter asked again: "How much box office do you think the future movie can reach, and will it break the record of "Titanic"?" ”

Lu Ping'an: "I am actually very satisfied with the current results, and if the box office increases by one dollar in the future, it will be the joy of one more dollar, and I am not greedy." ”

Don't be arrogant or impatient, win a full house. (End of chapter)