"Wuji" began to promote, and various reports were exposed.

Regarding the old news and new news of "Wu Ji", the media from all sides have gone through it from the beginning of the great poet's idea three years ago to the present.

Zhang Baizhi, Xie Tingfeng and other leading actors have directly become the most talked-about stars at the moment.

In addition, "Wuji" released the copyright transaction.

said that it had sold the North American copyright to Wittenstein Film and Television for 200 million yuan to rush to the Olympics.

Chen Hong shouted the goal: The ultimate goal of "Wu Ji" is to hit the Oscar for Best Foreign Language Film!

The media directly put the headline: "Brother Chen Kai single-handedly picks two directors." ”

Released at about the same time as "Wuji", there is also Lao Mouzi's literary film "Thousands of Miles to Ride Alone".

In addition, Lu Ping'an's "Brokeback Mountain" will also compete for next year's Oscars.

So it makes sense for the media to take such a headline.

And it's really eye-catching.

For a time, the momentum of "Wuji" rose again.

And that's just the beginning!

Lu Ping'an knew that the film "Wuji" would also use CCTV to promote it at that time.

This is a nakedly sworn great poet's hard connections and background!

In fact, from a layman's point of view, the publicity of "Wuji" is extremely strong, relying mostly on connections and prestige, but from an insider's point of view, the entire project team of "Wuji" is actually quite strong.

A piece of cold knowledge, "Wu Ji" is the first film in China with complete industrial operation.

Production team, marketing process, brand development, distribution channels, contract management, cash flow management, and more.

Everything that is pulled out is a rare Hollywood industrial level in China at present.

Krypton gold is not white krypton, close to 400 million costs.

It is also for this reason that Chen Hong said: This is a 2 billion-level brand!

If it succeeds, the great poet will really become a real big brother in China from personal honor to industrial status.

But it's a pity that everyone who understands understands.

"Wu Ji" did everything well, but the screenwriter, who was the most critical in the behind-the-scenes team, couldn't make a good story.

Under the influence of this, "Wuji" has become an existence that wants to occupy both ends in the current blurring of literature and commerce, but neither end is pleasing to the end.

Sometimes Lu Ping'an actually really thinks that this movie is a pity.

But he just observed a second of silence and then went about his own thing.

With the finalization of "Wu Ji", Lu Ping'an soon received a call from Han Sanpin, inviting him to China Film to discuss a meeting related to the cinema screening of "Wu Ji".

This kind of meeting Lu Ping'an is too familiar, in the past, when his movies were released, Han Sanpin would organize them to ensure that the box office results of the movies would not be too outrageous.

The difference now is that in front of "Wuji", Lu Ping'an has become a theater party.

Business, of course Lu Ping'an will not refuse.

But if you go, you won't go.

"Uncle Han, I'll send someone over, he doesn't want to see me, so I won't go over to be an eyesore, but don't worry, although I don't have a good relationship with him, I won't be sloppy in business."

The great poet has been unilaterally dying for a long time, which makes Lu Ping'an's reason now very strong.

Han Sanpin expressed his understanding after hearing this.

Lu Ping'an then sent Wu Guohua, and he continued to do things.

The next day, Wu Guohua went to China Film, and acquaintances also came to the company.

Kang Honglei came and brought good news, saying that "Soldier Assault" can start to start.

In the morning, Kang Honglei came to the company and briefly talked about the recent situation of the project.

In short, the military reform has been completed, and the cooperative troops have been vacated and can start filming, and the location is in Yunnan.

Next, the actors can train as early as December, and then start filming around February next year.

Before the training camp in December, you can shoot the scenes before Xu Sanduo enlisted in the army.

At that time, Xu Sanduo had never experienced the military camp, and like Baoqiang, who has no traces of training now, it just fits.

Lu Ping'an directly agreed, and the matter was decided, and then called Lai Baoqiang.

Baoqiang was overjoyed when he learned the news.

He had been waiting for the role for almost a year.

During this year, I worked in the company and learned acting skills at the same time.

Although it is substantial, it is always uneasy to have a project that has not yet been decided.

Now, the project is about to start, which not only means that more than one million yuan is about to be paid, but also means that the career has to embark on a new journey.

Seeing the happy Baoqiang, Kang Honglei laughed again.

The more he looks at this kid, the more he looks like Xu Sanduo, and he can't wait to start filming.

The matter was decided, and Kang Honglei talked about other actors.

It's basically the same as the original plane.

Many actors have worked with Kang Honglei for a long time, such as Chen Sicheng, Chen Guoqiang and the like.

Some are Bayi, such as Wang Dazhi.

There are also roles such as Yuan Lang and Xu Sanduo's father, and Lu Ping'an has already given a list with Kang Honglei.

Whether you want it or not, Kang Honglei decides for himself.

Duan Long, like the original time and space, rejected Kang Honglei twice, and he only took it after Kang Honglei moved out safely for the last time.

Luo Jingmin is similar.

In this regard, Kang Honglei didn't eat Lu Ping'an's vinegar at all, he only felt that Lu Ping'an's vision was a real TM thief!

One Xu Sanduo, one Yuan Lang, and Xu Sanduo his father.

This is the character in the play!

Of course, there are also people in this version who are different from the original, such as "Wu Zhe", that is, the role played by Li Heiniu.

This time, "Soldier Assault" did not have Huayi's investment, and Li Heiniu, a subsidiary of Huayi, naturally did not get such an opportunity in the first place.

Kang Honglei didn't set this role, because although this role didn't have many highlights, it was indeed not easy to find, so he wanted to listen to Lu Ping'an's advice.

"Recommend me again? Didn't you call back what I gave you? ”

In the list that Lu Ping'an gave him before, Zhang Songwen and other friends were there.

In the end, Kang Honglei basically called back, leaving only Zhang Songwen to make a cameo appearance as the commander of the third company.

Kang Honglei said with a smile: "This character should have a better image, not be short, and be polite and sharp, the person in my hand does not match." ”

After speaking, before Lu Ping'an could speak, Baoqiang smiled and said: "Big brother, don't be angry when you say it, I think your image is very consistent." ”

Lu Ping'an laughed directly when he heard it, but he didn't take it seriously.

However, Kang Honglei seemed to listen to it, looked left and right at Lu Ping'an with interest, and then laughed: "It's true!" ”

"What the hell, how can I have time."

Lu Ping'an waved his hand to stop the topic, "You can find it yourself, it's still early anyway." ”

In fact, Lu Ping'an still expects to participate in "Soldier Assault".

He likes this drama very much, very much.

In addition, he is also more eager for the military, but he is not very willing to actually join the army.

So if he could spend a few months experiencing military life, and then leave a video in this kind of masterpiece, he would naturally be willing.

Unfortunately, this is probably impossible.

So forget it!

Then Kang Honglei asked: "The actors are basically decided at present, do you want to talk to them first?" ”

Lu Ping'an waved his hand and refused: "Forget it, you are the director, I went, where is your prestige?" ”

Kang Honglei laughed, and then said, "You are an employer and a big director, and they also want to see something new." ”

"Then let's wait until it's turned on."

After chatting about things, Lu Ping'an finally asked about the bodyguard.

Kang Honglei gave two business cards, both of which were bodyguard companies run by retired soldiers, Lu Ping'an accepted them to express his gratitude, and decided to send someone to inspect them in a while.

Then after the two had a brief meal, Kang Honglei left.

。。。。。。

After Kang Honglei left, Wu Guohua also came back, and the two talked about the meeting of the "Wuji" theater in the office.

The first is the sharing.

Like Zhang Weiping's approach in the past, "Wuji" also asked to increase the filmmaker's share.

However, this matter is indeed not easy, the current film share of the theater chain has come to 43%, no matter how high it is, everyone will really rebel!

Han Sanpin must have known the situation, so he just mentioned it at the meeting, discussed it for a while, and talked about the next topic after listening to a basket of complaints from the owners of various theaters.

Lu Ping'an knew that it would be impossible to talk about reunification and improvement, but each family would discuss it in detail independently, and then cooperate in a confidential form.

Lu Ping An is also open to this.

Although "Wuji" has a bad reputation, it has a huge momentum, and the box office in the first few days is very high.

To make money, he is naturally willing.

But if you don't think about the great poets, you won't talk to him.

Lu Ping'an still has his handle in his hand.

The 3D business falsely reported the price, and Lu Ping An hasn't shaken it out yet.

The poet who loves face the most can't pull that face.

Then there's the movie ticket price.

This is easy to talk about, after all, it is in everyone's interest.

It's just that the great poet is still beyond Wu Guohua's imagination: the ordinary ticket price of "Wuji" must not be less than 40 yuan!

Now a domestic movie, not 3D, the most expensive ticket price in ordinary cities is only about 30 yuan, and if it is 40 yuan, its increase is higher than the original "Hero"!

The great poet is estimated to be happy again.

In addition, the ticket price of the 3D version, the great poet hopes to be at least 120 yuan!

120！

Theoretically, with the current momentum of the movie, this price can indeed make a lot of money.

But Lu Ping'an, who knows the result, naturally doesn't think so.

It may be okay to say that it has just been released, but if the price is not reduced in a week, it will be shown to the ghost!

The heart is really big!

Lu Ping'an couldn't help but complain again.

But in fact, this price is still not exaggerated for the great poet.

Because the original great poet of time and space also launched a high-priced ticket of 1888 yuan for high-end audiences in Beijing and Shanghai, so that the audience can have a dialogue with the main creator of the film, the great poet, Chen Hong and others, and attract high-end consumers such as middle-aged people and foreign audiences with "aristocratic psychology".

The reason is also very simple, the launch of a high-priced ticket of 1888 yuan, in addition to creating a sensational effect, is also a strategy of "holding high and fighting", which is intended to send such a message to the public: the people who watch "Wuji" are high-end consumer groups with taste and status, which meets the requirements of consumers with "petty bourgeoisie" psychology, effectively strengthens the positioning of the film itself, and pulls more audiences into the cinema.

Ay!

Lu Ping'an shook his head, he really didn't know much about that class!

But he didn't say no outright.

120 is actually not bad.

At least the first week is definitely earning more.

After that, anyway, it wasn't him who was scolded in the end.

The technology company you are looking for has nothing to do with me.

If you expose this as my technology, then I will also expose you for falsely reporting the price, 8 million becomes 4 million, what will everyone think of you at that time?

As for the price being so high, will it affect the 3D business in the future?

Lu Ping'an is not worried at all, when Lu Ping'an's super blockbuster comes out, it would be good to have a wave of rational and civilian pricing, how simple it is, anyway, the technology is its own.

And there are still the majority of fans who are looking for cheap and high-quality movies.

In addition, I believe that when the market is impacted by the super invincible parallel blockbuster "Wu Ji", fans will also return to rationality.

When your real blockbuster is made, you will definitely be able to achieve an excellent "eyewash" effect.

Then further establish their own signboard of "Lu Ping'an must be a high-quality product".

So from this point of view, I have to thank the great poet!

Then Wu Guohua said: "This time, the guaranteed box office requirement for each copy of "Wuji" is 450,000, how many copies do we want? ”

"450,000 guaranteed, so confident?"

"They said that the goal of "Wu Ji" is at least 400 million at the box office, and at least 400 have been sold so far."

Lu Ping'an almost laughed.

At present, domestic film distribution copies generally have the task index of guaranteed box office, some of which are given by China Film, and some are negotiated by other distributors.

If the theater chain does not meet the target, it will have to compensate for the loss in proportion.

For example, if a copy guarantees a box office of 100,000 yuan, if the theater does not complete it, it must compensate the film distributor in accordance with the contract.

Lu Ping'an's earliest "Tuner", there is a Chinese film, the index is 80,000 box office per plate, 120 are sold, the task is arranged, and the box office can be about 10 million if the target is completed, and the final box office of "The Tuner" is more than 30 million, so all parties are happy.

If the target is not met, then the final income of the film will actually be higher than the theoretical income of the box office share.

The higher part is the compensation from the theater.

The theater chain can't complete the task, let alone lose money, so they may take risks and move the box office of some relatively loose films over.

What's more important is that theaters also undertake the task of screening domestic films, and theaters with good results in screening domestic films will enjoy certain preferential policies and rewards once they are rated as excellent screening units.

Therefore, if the normal screening cannot complete the task, it can only move the box office, mainly from imported films to domestic films.

And now the guarantee requirement put forward by the filmmakers and distributors of "Wu Ji" is at least 450,000 box office per copy, which is simply the life of many weak theaters.

So from this association, judging from the final word-of-mouth performance of "Wuji", the box office is close to 200 million, basically no need to guess, there must be moisture, and it will not be small.

You must know that before today, the movie with the highest guaranteed amount in China was only 300,000.

"The Lord of the Rings 3" is 250,000, "Heroes" is 200,000, "Source Code" is 200,000, and last year's "Ambush on All Sides" and "Wonderful Night" are also 300,000.

The original time and space "Ambush on All Sides" rushed to 400,000, but this is also related to the market, after all, the original time and space have no way to be safe.

Obviously, Zhang Weiping in this time and space is actually confident like that.

It is true that this time and space "Ambush on All Sides" has a minimum guarantee of 300,000 yuan, and the final box office is 120 million.

And if it is 450,000, the box office will be more than 180 million.

This number is the same as the original time and space's "Wuji", and the card is really accurate!

Lu Ping'an said to Wu Guohua: "Let's take a look at the average number of other companies first, the film copy will be bought according to the average number of 7 percent, continue to talk about the 3D version, the guarantee is impossible, the 3D version is different from the ordinary version, if he is not willing to talk, we will not follow." ”

6% of the 3D projection unit is here with me, I have your handle, can I still give you unjust money? Dream on!

Wu Guohua took the order and left, and Lu Ping'an ignored it and continued to do things.

At noon the next day, Han Sanpin took people from Wuji to Xingchen Film and Television to talk to Lu Ping'an.

3D is still fragrant, and the other party really doesn't want to drop it, and he didn't want to equate it with ordinary film at first.

In addition, although the great poet has some contradictions with Lu Ping'an, he will not be stupid to joke about "Wuji" at this juncture, the handle is still there, and it is really unwise to explode thunder at this time.

Lu Ping'an also gave Han Sanpin a face, although there is no need to guarantee the bottom, but it can be kept secret, and the first two weeks also guarantee 30% of the 3D film scheduling, and there is also the right to adjust the price, the lowest price is 80, so that Lu Ping'an still guarantees the harvest in drought and flood, and he can still make a lot of money in the first two weeks, which is a perfect solution.

The matter was negotiated, and before leaving, the people on the "Wuji" side were still a little unconvinced, saying that they would have to queue up for a new copy at that time.

Lu Ping'an didn't care at all.

Their stud "Wuji" exploded, and how Lu Ping'an knew "Wuji" for a long time, and he was still afraid of him?

Han Sanpin also seemed to see that Lu Ping'an was fearless, and after the people left, he asked Lu Ping'an: "What if "Wuji" really explodes?" ”

"Apologize, kneel and beg for a copy, make money, don't chill."

(End of chapter)