247 Lu Ping'an's image among the American people

The next day, Qing Lu Ping'an got on the plane to Lao Mei.

Coming to the peak company, Lu Ping'an entered the working state non-stop.

As the soul of the peak, there are many things that need him to make decisions at the moment.

The first is Batman.

"Batman" has been released around the world, and the longest release is in North America, with a total of three months.

At present, the global box office has reached 418 million, which is more than 40 million more than the original time and space, which is quite a good result.

It's just that the box office profit of 418 million is not very high, excluding the production and publicity costs, the total is only about 40 million US dollars.

Of these, 10 million were squeezed out by various means.

Lu Ping'an also understood for the first time in the real sense why Warner wanted to make "Harry Potter" lose money on the books.

But overall it's still good, at least it's a success.

Box office profits are part of it, and disc profits are starting to come into account.

The reputation of the movie is excellent, and sales are also rising.

At present, the disc has been on the market for more than a month, with sales of nearly 30 million, and the account sharing is about 10 million US dollars, and it is no problem for the profit to break 50 million in the next five years.

In addition to the disc income of "Batman", the disc revenue of Lu Ping'an's "Chainsaw" and other films has also exceeded 100 million US dollars after several years of accumulation.

The disc market is indeed not to be underestimated.

In addition to discs and account sharing, there is also advertising value-added income on the production side and the distribution and screening side.

Like discs, movies have a good reputation, and this kind of data will also be a huge gap compared to ordinary bad movies.

And this thing is an imaginary value, and the amount is basically all hype.

If the reputation is good, the higher the attention and the higher the value.

At present, it is close to 80 million, and it is listed as the 13th largest film in Hollywood's advertising capital increase revenue this year.

The first place is naturally "Star Wars 3", and the advertising value-added income on the distribution side alone has exceeded 200 million.

In North America, cattle are still Star Wars cows.

But Batman is not bad either.

In the middle of this month, the disc of "Mystery of the Heroes: Reloaded" was released.

This film is a documentary of "The Mystery of the Shadow", which records the whole process of the film's success from project establishment to shooting to release.

Once released, it sold more than 50,000 units in one day.

In addition, there are also many fans who want to buy Batman vehicles, costumes and other props, including a local tyrant who bid $5 million to buy a Batman vehicle.

Lu Ping'an didn't agree, there was no shortage of money, and in case someone drove out and had an accident, it might have an impact on the sequel, so it was good to hold on.

The fanaticism of fans and the high sales of documentaries have also made advertisers and investors see the deeper potential of Batman's fan base.

Of course, everyone also recognizes Lu Ping'an as a director more.

Watzberg said that when Lu Ping'an is ready to open the second part, when the project is established, the advertising sponsorship base will be 100 million.

I understand the meaning, and Lu Ping'an also gave the right words: "At the earliest as the end of next year." ”

"Batman" is the same as Aaron's "Rush Hour".

The series is to be used as a ballast.

Before the second part, it was the perfect time to come out with an original movie.

Although "Pacific Rim" and "District 9" will not be at stake.

But what if it happens, right?

In addition, "Batman 2" is extremely explosive and has a huge reputation.

This kind of movie must be the best to put in the future, very simple.

Watts smiled with satisfaction.

Move on to the next item.

"Chainsaw 3" has been completed, Lu Ping'an will go over to see the later stage in a while, and it shouldn't be a big problem to think about it.

Rachel has a bit of a problem with "Death Day 2", and the schedule has been adjusted to next spring.

The rest of the movies, such as "Insidious 2" and "Human Removal Plan", are on track.

Among them, Lu Ping'an is not ready to shoot "Human Removal Plan", he has no time, and the salary is too high.

suddenly raised the cost of this movie from a few million to more than 20 million, and lost the advantage of a small-cost hit.

So just find the original director and give him a chance.

And then there are some other projects.

"Iron Man is still talking here"

Watzberg explained that the people from Marvel who had been approached before said that they were interested in opening "Iron Man", but they only had intentions.

Because the copyright of "Iron Man" is still in the new line, the copyright is about to expire, but the movie has not been launched.

Tom Cruise has been waiting for this for a long time, and not long ago he said that he was going to give up, saying that this project is not working.

As a result, Marvel came up with the idea of taking the copyright back and doing it itself.

Thought precedes action, so I chatted with some directors in advance, including Lu Ping'an, who successfully resurrected Batman.

"So it's still not scored?"

"yes, we'll have to wait for what the new line says."

"Then let's leave it there for now."

Then came another big hit: "Twilight".

"The other party agreed to sell, but the specifics have to be discussed."

"Let's talk about it."

Lu Ping'an didn't care much, originally this film was negotiated at the top and then successfully operated, so let Watzberg negotiate it himself.

What Lu Ping'an did was just to let him know in advance that he was very optimistic about this IP.

Then there's Nolan's Deadly Magic.

The film is still in the preparation stage, with a production budget of 30 million.

Nolan still brought Bell in the same way as the original plane, and the two of them were originally good friends.

As for the rest of the actors, Nolan is still looking for them.

It is estimated that there will be some differences from the original time and space, after all, the current Nolan is much less famous than the original time and space.

Finally, there is "Brokeback Mountain".

Just now, talking about this, Hu Qingquan is back.

Everyone continued to chat, and Hu Qingquan frowned and said:

"Peace, it's not very good."

Hu Qingquan's face was full of worry, and then he talked about the specific situation.

It's the end of November, less than two weeks before the official release of "Brokeback Mountain" in North America.

As mentioned before, "Brokeback Mountain" met with a boycott.

But the reality is a bit more complicated.

First of all, there is the issue of the theme of the movie, which goes without saying.

The rest is for Lu Ping'an.

Lu Ping'an filmed "Brokeback Mountain" and won the award.

After a lot of positive reviews in Europe, there was a lot of not-so-good speculation.

Some people are speculating whether Lu Ping'an is the same.

Coupled with the fact that the subject matter is already sensitive, and now it is about to be released, it has caused some religious groups to boycott, saying that they are not allowed to let the film be filmed, let alone participate in the Oscar competition.

Of course, there are supportive ones.

At present, several places in the United States have passed bills in support of "sameness".

So for a while, the two groups seemed to have a tendency to confront.

This also attracted a lot of people who didn't think it was a big deal to watch the excitement.

You must know that Lu Ping'an is a little white rabbit in the eyes of his relatives, and an elegant, easy-going and super talented director in the eyes of the Chinese people.

But in Lao Mei, Lu Ping'an's image is a tough man.

This has been the case since the first time I participated in the Oscars.

confronted the smear head-on, and loudly declared "I'm here to attack the Oscars".

Later, in the show, he bet on the next low-budget movie to still create good results, and he really did it, just like Bird in the NBA, bragging is not a bull, and the bragged bull has done it, that is the real bull.

and then hugged Batman in the form of a wronged head on Warner's side.

In the end, in the midst of a lack of favor, Batman head-on and Star Wars and other fierce movies were tough and achieved impressive results.

Although the middle road Pingan also showed a humorous side.

But all his words and deeds are different from the Chinese in the current impression of the old American media and the public.

This also further strengthened Lu Ping'an's "hard" image.

Now that "Brokeback Mountain" has encountered resistance, everyone wants to see how Lu Ping'an will deal with it, and what kind of method will be used to "toughen" this time.

The traffic is up, and the popularity is very high, but Hu Qingquan feels that this is not a good thing for Lu Ping'an.

Watzberg knew about this, and he was worried.

Although he was disdainful of such religious groups, he was not stupid enough to ignore them.

In the United States, religion cannot be taken lightly.

And he was worried that Lu Ping'an would be too hard.

So now he reminded: "Lu, you must stay calm and take it seriously, this kind of thing can't be messed with." ”

Lu Ping'an couldn't help but laugh after hearing this.

He didn't care about the movie, but about his image in various places.

I've been mixed up for so many years, and I've really mixed up with several faces.

"Don't laugh, be serious, it's really not a trivial matter!"

Watzberg was in a hurry.

But Lu Ping'an was not worried at all.

At this point in time, when Lao Mei is indeed about the problem of "sameness" has exploded.

It seems that "Brokeback Mountain" has come at an inopportune time.

But on the contrary, the fact that this movie can become a milestone and have such far-reaching significance is really because of this timing.

One of the biggest dependencies is the movie itself.

The film is not a cry for same-sex rights, nor is it a conservative observation of the same-sex, but a pure love story.

It can be seen that Li An values precisely a universal value concept that can be vigorously promoted and foolproof: love can transcend cultural differences, and when love comes, there is no difference between heterosexual love and same-sex love.

It is precisely because the content of the film is actually not particularly directive, and the whole article is full of only the most natural "beauty", and the "love" expounded transcends class, gender and culture, and is the most neutral.

That's why it's so successful.

In the words of a critic more than ten years later, "Brokeback Mountain" uses a moisturizing and silent way to eliminate potential opposition, sublimate the theme of human civilization, and make the film itself endowed with a deeper meaning.

So now that the movie hasn't been officially released, let them be noisy.

Without this hustle and bustle, it would not have been able to set off the film's later achievements.

So he waved his hand, "Don't worry, movies return to movies, art returns to art, this time I will handle things from an artistic perspective, don't worry." ”

Hu Qingquan: "From an artistic perspective? ”

"yes, what else could I do?"

"Yes." Hu Qingquan was helpless, and then reminded, "The show will be on the day after tomorrow, and there will definitely be targeted questions at that time, you can prepare how to answer, don't shake your wit." ”

"I've thought about it for a long time, don't worry"

(End of chapter)