In the next week or so, Lu Ping'an and the creators ran four programs in a row.

The four programs are all top propaganda outlets in the United States.

Lu Ping'an's words are similar to those on the Oprah show.

It's almost the same script, the same is marketing-oriented.

Whether it is the program or the relevant media, everyone is very cooperative.

The producers have Hollywood's Big Six, and they are so arrogant.

Of course, the controversy in the market is also getting bigger and bigger.

Because the program on Lu Ping'an has not yet been broadcast.

Until four days before the release, several programs were also broadcast one after another.

Lu Ping'an once again released a "bold statement", which made the atmosphere in the market stop.

In fact, the people of North America, like all over the world, are relatively easy to incite.

was so popular before, many people thought that this movie was a movie promoted for "Tong".

Now that the show is out, the popularity has risen again, and many people really realize that this is a different movie directed by Lu Ping'an.

Lu Ping'an is familiar to everyone, his movies are very good.

So this "same" movie, maybe really good?

So countless people had the idea of entering the cinema.

Of course, this is only a temporary publicity effect, and how the atmosphere will change in the end depends on the movie itself.

And as the release date approaches, the final announcement war will follow.

Then came the wrestling.

Supported, unsupported.

Same, different.

Like romance movies, or other movie fans.

Then there are the TV stations.

Taking advantage of the relatively close proximity of the subject matter and political issues, various parties began to report.

In the past few days, countless fans have focused their attention on the release date.

For a while, the literary film "Brokeback Mountain" has really become a wonderful dark horse in this year's Christmas schedule.

Watzberg couldn't help but say that this year's Christmas schedule is the most special in all these years!

In the past, the most popular movies were comedy, sci-fi or animation and other movies that fit the atmosphere.

This year, I actually mixed in a work of art, and it was a love movie with X!

Although the Christmas schedule in the past was also the last release window before the Oscar nomination, art films are also piled up during this period.

But it is really rare to be as popular as "Brokeback Mountain".

It can't be said to be rare, but it hasn't been like this for years.

Watzberg sighed: "I remember when I was a child, there were popcorn movies everywhere like now, and everyone watched movies and talked about art. ”

Hu Qingquan smiled and asked: "Aren't you talking about female stars?" ”

Watzberg: "It's better to talk about female stars than to talk about the same X, you look at the situation this year, I don't know, I really think that the old beauty has changed!" ”

Everyone laughed and was happy that the popularity of "Brokeback Mountain" exploded.

Lu Ping'an was shocked when he heard this.

I didn't expect Watzberg to be a prophet!

He tried his best to pretend to be natural: "Maybe it will be like that in a decade or so." ”

"Hahalu, I'm telling you it's impossible, if that's the case, the United States will be finished."

Isn't this a prophet?!

Everyone chatted, the time was almost up, and the creators began to enter the venue.

Today is December 9th, and like the original time and space, "Brokeback Mountain" premiered today.

As a Golden Lion Award-winning film, "Brokeback Mountain" is currently very popular and controversial in North America.

This is simply a huge advantage for the PR Oscars.

Therefore, since the film is going to hit the Oscars with a high profile, the premiere naturally cannot be carried out quietly.

So the red carpet, reporters and other cards were arranged.

In this matter, Paramount, one of the film's investors, is the main promoter.

The reason is simple, Paramount's Deberloton wants to show his presence.

Because when the project was established, it was Lu Ping'an who sought a Hollywood cooperation from one of the six major Hollywood companies, and in the end only Paramount agreed, but this was only incidental to their acquisition of investment shares in small-budget films such as "Chainsaw" and "Latent".

In other words, at that time, they didn't pay attention to this movie at all, and the main purpose was "Chainsaw".

Now, "Brokeback Mountain" has won the Golden Lion Award, and the copyright quotation can already have a profit of about 50%, coupled with the current great popularity, Paramount's De Ber Lawton has changed his attitude and stood in front of the stage, letting everyone know that I, De Burnton, have a good eye!

Lu Ping'an has no opinion on this.

Pulling them in was to escort the road to the prize.

Now that people are so positive, it's too late for him to be happy.

Then fans, journalists, film critics and creators entered the scene one by one.

In the crowd, many domestic reporters also entered the venue with expectations.

The high popularity and controversy of "Brokeback Mountain" in North America naturally also spread back to China.

There are expectations and worries.

The expectation is naturally whether the movie can satisfy the American people and those Oscar judges.

The concern is whether the controversy will really expand further after the movie is released.

Lu Ping'an is Chinese after all.

If the controversy continues to expand, Lu Ping'an's situation will deteriorate further.

This is the only big director in China who has really broken into Hollywood, but he can't just fold it like this.

However, everyone's worries seem to have begun to dissipate from the time they wait.

Xiao Zeng from Sina once again pricked up his ears and carefully collected the words of the old American audience around him.

"Lu Ping'an's movie this time will definitely not be bad"

"How bad can Batman be if he can shoot well."

"I like Lu Ping'an, he is more than that man, he is a tough guy!"

"Even if the tough guy really makes the same X movie, it must be super cool"

Most of the fans at the scene were Lu Ping'an.

The impact of movies like "Chainsaw" and "Batman" is not covered.

In addition, Lu Ping'an has been tough again in the show in the past few days, and fans naturally want to express their support.

As a result, some domestic reporters have an illusion: Lu Ping'an is simply a superstar in Hollywood!

Of course, the most important thing is that there are so many foreign fans who support our family, and this pride is simply indescribable.

So Xiao Zeng was a little excited at the moment.

But at the same time, he also has a lot of worries: These people are not actors, right?

Just like in China, anyway, as long as it has been greeted in advance, regardless of the quality of the film, the reports of the premiere are all rave reviews.

Xiao Zeng thinks it's better to be calm.

Watch the movie first, and then read the movie review tomorrow and the day after tomorrow.

No matter how rich Lu Ping'an is, he can't get rid of the old American media, right?

With this in mind, the movie begins.

More than two hours later.

Xiao Zeng gently wiped the moist corners of his eyes.

Then observe the old American audience around you again.

Everyone's demeanor is similar to his.

Obviously, it is not easy to block the deep shock from Brokeback Mountain.

What a movie!

Xiao Zeng no longer doubts whether these people are actors.

Even if they were actors, I would be now!

With the lights on.

Xiao Zeng, like the rest of the people, gave the most sincere applause to the road ahead of him to the stage.

。。。。。。。

On October 13, 1997, Pulitzer Prize-winning Anne Prox's short story "Brokeback Mountain" was first published in The New Yorker, and was subsequently adapted into a screenplay by writers Larry McMurtry and Diana Osana. The script was flipped several times, including Gus Van Sant and Jolsmece, who both refused to take over the low-budget film, and was finally taken over by producers Watzberg and Hu Qingquan in 2002 for $3 million, directed by Chinese director Lu Ping'an in 2004, and interestingly, Lu Ping'an's birthday was also on October 13. Thank you Director Lu Ping'an for the wonderful journey he has brought to the world. ”

"Lu Ping'an said that 'everyone has a brokeback mountain in their hearts', I think it means that we all have such a love in our hearts, which contains all kinds of hot and bright hearts, the pain of love, the sorrow of having to give up, and the emotion of looking back on the past, which constitutes the endless "brokeback mountain", which stands in our hearts and does not move, and any time you look at it from afar, you will instantly remember the fire that once burned in your heart. And even if I don't have such a mountain in my heart, I have some yearning and expectation for it. ”

"The Chinese style of introverted and subtle meets the love of western cowboys, Lu Ping'an has once again shown the strong ability of Chinese directors after "Batman"

"It's not promoting same-sex X, it's not simply expressing love, it's telling about those things that are far away or yearning for."

"There is no one of the most beautiful movies of the year."

""Brokeback Mountain" may be like what director Lu Ping'an said: everyone has a brokeback mountain in their hearts, I think, now is not to discuss whether it should appear, nor is it a question of whether it is worth an Oscar, but it must be in the history of the Oscars."

“.”

The day after the release of "Brokeback Mountain", various film reviews came out.

The media either reprinted it or created it.

It didn't take long to crush all the controversy.

Although some people still think the movie is "disgusting", after all, there are indeed scenes of men and men in the movie.

But compared to the macro theme of the film, these become minutiae.

And what everyone cares more about is the sentence "Everyone has a brokeback mountain in their hearts".

As the word-of-mouth of the movie continues to ferment, this sentence is also soaring on the road to becoming a "famous saying".

In short, at this moment, "Brokeback Mountain" is exerting its due influence.

What followed was a miracle counterattack at the box office.

Three days after the release, Watzberg called, and as soon as the phone was connected, he laughed wildly:

"Lu, you can never guess where the box office has rushed!"

Lu Ping'an stopped his movements and asked, "How much?" ”

"Guess."

"6 million?"

"Haha, it's low!"

"That's 8 million?"

"Haha, let's just say you can't guess! I'll tell you, it's 15 million! ”

Suddenly, a female voice shouted: "OMG! ”

It was the widow sister who was lying in front of Lu Ping'an and pouting her ass.

The figure of 15 million was shouted out by Watzberg, and even through the microphone, the whole room could still be clearly heard.

So the widow sister was suddenly shocked.

Also stunned was Watzberg: "Oh, sorry bro, I didn't know you were still busy, I'll inform others first, and we'll talk after you're busy."

Watzberg hung up the phone with a lot of amusement.

Lu Ping'an dropped his phone and continued what he was just doing.

The widow sister also wanted to ask what the situation was going on in the movie, but she was soon speechless by the shock, and then the room was full of her "OMG"

After a long time, Lu Ping'an called Watzberg again, and then learned more information.

"Brokeback Mountain" has a three-day box office of 15 million!

This data is the third largest of all the movies being released in the current Christmas file.

The first is "Harry Potter and the Goblet of Fire", which has been in theaters for almost a month.

The box office in the first three days was 27 million, and the current North American box office of the film has exceeded 200 million, and the global box office can reach more than 800 million in the future!

The second place is "The Chronicles of Narnia 1", which was released on the same day as "Brokeback Mountain", with a three-day box office of 21 million.

The third is "Brokeback Mountain".

The result of 15 million looks a lot worse than the second place.

But none of the movies after the fourth place exceeded 8 million in the first three days.

Among them, the fourth film is "Magic Woman Warrior" starring Charlize Theron, a commercial film that costs 65 million, and only 7.2 million in the first three days.

What a difference!

This made the attention of "Brokeback Mountain" skyrocket again.

You must know that "Brokeback Mountain" is a literary film!

Before its release, everyone's focus was on the "controversy" of the film.

But no one cares how high the box office will be.

Isn't it funny to watch the box office of literary films.

But on the contrary, as a literary film, "Brokeback Mountain" did not go through the motions like other Olympic movies in this Christmas file where strong players gathered, it was not swallowed up by blockbusters, but like Lu Ping'an's usual movies, it fought again!

Although there will be another blockbuster movie released soon, that is, "King Kong".

Everyone also thinks that the box office of "King Kong" will definitely not be bad, and it is true, this film will have a box office of 60 million in the first week of its release, and the global box office will eventually exceed 500 million.

The release of "King Kong" will also squeeze the box office space of the rest of the films.

But for the current "Brokeback Mountain", there is no comparative significance.

The box office of 15 million came out in the first three days, which has already shown that "Brokeback Mountain" is not only popular but also popular.

The media predicts that the final North American box office of "Brokeback Mountain" exceeds 50 million is already a high probability event.

Relative to the cost of the movie is only 12 million.

Lu Ping'an will once again create a box office miracle, and it is through a literary film!

In this regard, when the widow sister next to him looked at him, there was a little more admiration in her eyes.

But Lu Ping'an was very calm.

Because the biggest reason why it chose this movie in the first place was because of the box office.

The global box office of "Brokeback Mountain" is close to 200 million, and the North American box office is close to 90 million.

The North American box office of only 50 million can't stop "Brokeback Mountain" at all.

So everyone has to be "shocked" next.

"Meaningless, you have a good rest, come again!"

The widow sister bit her lip and rode up obediently.

On the 15th, "Brokeback Mountain" was released for a week.

At this time, "King Kong" has been released for three days.

The three-day box office of "King Kong" was very explosive, 31 million!

There is indeed no shortage of fans for this kind of old IP.

The box office explosion of "King Kong" did put a lot of pressure on the rest of the films.

At present, the box office of the rest of the films in the same schedule has almost all declined.

However, "Brokeback Mountain" doesn't seem to have been affected much.

When Lu Ping'an returned to the top after the roadshow and announcement, he didn't enter the door of the conference room, and he heard Watzberg laughing there again.

When he entered the door, Watts stood up with his cigar and clapped directly.

Then several shareholders and Hu Qingquan also applauded.

After the applause, Watts told the data: "29 million in a single week!" Lu, we've made it again! ”

29 million in a single week, and it is also a result in a number of blockbusters in the Christmas file, which is very impressive.

The media predicts that it is not a big problem for the North American box office of "Brokeback Mountain" to break 80 million.

is another movie that has hit the box office at a small cost, and it has a huge reputation.

This once again brought Lu Ping'an a huge popularity bonus.

Hu Qingquan was very excited: "Yesterday Dale did a random survey and found that in the eyes of ordinary people in the United States, you are the fourth most well-known Chinese, second only to Bruce Lee, Cheng Long and Yao Ming, and at least 70% of them know your "Brokeback Mountain". ”

What does this mean?

Naturally, it means that the Oscar road of "Brokeback Mountain" has been much smoother.

After all, in the eyes of passers-by, the popularity is like this, so how can the thousands of jury members be more closed.

Dale, who is in charge of public relations, said with a smile: "This box office hit saved us at least three million public relations costs, and now our movie has become the biggest hit!" ”

With that, Watzberg and several shareholders laughed even more.

The film at the top has yet to win an Oscar, and it has not even been nominated.

If he really wants to get the little golden man this time, he will go out and pretend to be more rounded than he can be.

Of course, Deberlawton, from Paramount, was even happier.

Deberlawton is in a good mood right now.

At first, he agreed to invest in "Brokeback Mountain", which was actually an idle move.

At that time, they were eyeing Lu Ping'an's small-budget movies, such as the "Chainsaw" and "Latent" series.

But I didn't expect that a simple $3 million idle chess could have such a good effect.

At present, "Brokeback Mountain" has won the Golden Lion Award, and the copyright offer has come to about 22 million US dollars, and the cost of this film is only 12 million.

The box office is expected to reach 80 million.

In this way, this is not much worse than the revenue ratio of the "Chainsaw" series!

The most important thing is that this film really has the potential to win the Oscar.

At that time, the price of copyright transactions will skyrocket again.

At this time, Deberlawton was happy, and he couldn't help but envy Watzberg's luck again.

I was also present at the Berlin Film Festival in 2001, if I had noticed Lu Ping'an and his short film in advance, with his status as one of the top six in Hollywood, he would still have made Watzberg pick up the bargain?

He felt that since he had missed it before, forget it, and cooperate more in the future.

Lu Ping'an, a Chinese, is blessed by God!

Let's talk.

The crowd was very happy.

Now everything is very cheerful.

The future of the award is immeasurable, and the box office can bring huge profits.

This Christmas schedule is really the same as the New Year.

But in the end, everyone still held their hands.

A phased victory is not a final victory, so it will be over after a little rejoicing, and everyone knows that there is still a big battle to be fought in the future.

For example, PR.

December 29 is the deadline for nomination voting.

Everyone quickly decided that the public relations expenses would be increased by $5 million, and they would go all out to chase after the victory, and they must not take chances.

Hu Qingquan will continue to stay in Lao Mei in the coming days.

Paramount also expressed its full support.

This time the road is safe, and it is more reassuring.

As soon as the matter is over, Lu Ping'an will also return to China.

The next time I come here will be in mid-January.

At this time, the mainland media has been lively for a long time.

Countless media outlets reprinted news from North American media.

And all the news is summed up, which is the sentence that the people are most concerned about:

"The biggest movie of this year's Oscars: "Brokeback Mountain".

(End of chapter)