That's a bad word.

But it's still very powerful.

05 years now,It's long been a well-known thing that domestic animation is slumping.。

In fact, it's not really sluggish, but it can't keep up with the international top level at all.

Compared with neon, people's industrial scale and industrial maturity are not easy to compare.

So many works are familiar, but domestic animation is childishly okay.

It's not even better to compare with Hollywood.

The 3D animation technology alone is a huge moat, and no one will be stupid to compare.

And now, "Kung Fu Panda" seems to have caught up with Hollywood.

But if the technology is not its own, it will indeed lose a lot of brilliance.

However, most netizens can see it.

"It's better to have than nothing, there was no similar movie before, but now that it has, it's worth encouraging."

"Doesn't our country's technology all start with learning? Take your time. ”

"It's just, there's no hurry, it's a good start to work with DreamWorks now."

Everyone comforted themselves and looked very good, but they did not look at a gloomy feeling that could not be erased.

After all, the current situation of animation is also the current situation of almost all industries in China.

The world's industrial crown is still full of pearls, and few of them have been picked by China.

And I don't know how many years it will take for this situation to change.

However, at this moment, many netizens suddenly shouted excitedly on the Internet:

"Go and see the official website of Xingchen, there is a lot of information on it, I just want to say, Lu Ping'an Niu pen !!"

For a time, countless netizens and everyone entered the official website of Xingchen.

Soon I saw that in addition to the trailer, there was a lot of more information.

The first is the story overview of "Kung Fu Panda": a panda who always daydreams and dreams of becoming a hero, but in fact is a little clumsy and greedy, has become a candidate for the Holy Land of Martial Arts by mistake, and he will face a peerless master.

There's nothing special about the story overview.

Those who are familiar with Lu Ping'an do not think that this kind of overview is important.

When did Lu Ping'an's movies release the overview, weren't they all "ordinary"?

So everyone quickly moved on to the next piece of information: "Origins".

Click in and take a look, the information is dense.

It details the birth process of "Kung Fu Panda".

"On December 6, 2000, with the giant pandas Mei Xiang and Tian Tian living at the Washington National Zoo in the United States, Lu Ping'an, who was appreciating the classic kung fu movies in Hong Kong, had the inspiration of kung fu + panda, and it became one of Lu Ping'an's goals to make an animated movie that is good-looking and fun and can be loved by fans all over the world."

"In July 2001, Lu Ping'an and Shanghai Art Studio reached a cooperation to produce his first animated short film "Hiring Life", which was Lu Ping'an's first attempt at animated film production.

"In February 2002, "The Number of Hire" won the Golden Bear Award for Short Film at the 52nd Berlin International Film Festival, and Lu Ping'an's animation road was a success."

"Through this animation production, the Xingchen Film and Television Animation Team has taken shape, and the original members: Bao Qingqing, Bao Dahai"

In the origin stage, the inspiration for "Kung Fu Panda" and the path it traveled before its birth are detailed in detail, and dozens of photos and character information from that time are attached to it.

This is called having pictures and truths.

It was also at this time that everyone really knew that the purpose of Lu Ping'an's animated short film was to make a big one!

Then many media people and fans quickly remembered.

Lu Ping'an seems to have really said these words.

For example, one of the current photos is a photo of Lu Ping'an and Hayao Miyazaki.

Lu Ping'an said at the time: I will make feature film animation in the future.

It's just that after many years, everyone has either forgotten it, or just thinks that Lu Ping'an is just talking.

Unexpectedly, he already had a plan, and he did it as soon as he did it.

So many people sighed, Lu Ping'an was only a few years old at that time, and he had such a long-term plan, and there was a reason why he was outstanding.

Moving on, the next stage is the "journey".

"In March 2002, the first draft of the script for "Kung Fu Panda" was completed, but it encountered a problem in the form of animation, whether it was 2D hand-drawn or 3D animation? To this end, Lu Ping'an decided to use two short films as an experiment, a 2D hand-drawn short film "Memories of the Building Block House" and a 3D animation "Dinner for the Few", and happily, both short films won awards. ”

An Oscar for Best Short Film, a Golden Lion for Short Film.

When everyone saw this, the surprise in their hearts came out again.

It turned out that Lu Ping'an's short film grand slam was won by the way during the trial?

What else can I say, I can only say "cow pen".

And then continue:

"In the end, the animation team decided to use 3D animation to present Kung Fu Panda, but there are still 108,000 miles to make animation comparable to Hollywood standards."

The following text details the various obstacles such as software, technology, experience, talent, environment, etc.

After watching it, netizens don't think it's exaggerated, after all, it's still the same sentence, the current gap between China and the United States is like this, all walks of life are similar, and animation can't be a representative.

But then, everyone saw the power of the Xingchen team.

"In November 2002, the Xingchen team conquered the animation production compatible software"

"In December 2002, the Xingchen animation team was established next to the Bashu Wenchuan Giant Panda Conservation Base"

"In March 2003, the Xingchen animation team overcame 12 production difficulties such as hair, water waves, and light."

More and more professionals are joining, the team is getting bigger and bigger, and the technology is becoming more and more mature, making the production of "Kung Fu Panda" faster and faster."

"In April 2003, the characters of "Kung Fu Panda" were finalized"

"In May 2003, Guorong named the protagonist 'Ah Bao' for the protagonist in Bashu, which means national treasure."

"In January 2004, "Kung Fu Panda" started filming nationwide.

"As of July 2004, Xingchen Animation has conquered 43 technologies, and the overall level has been on par with Hollywood."

This is followed by various technical diagrams, such as hair, water waves, and various models made with new technology.

And these technologies are indeed not made up by Lu Ping'an.

Nearly 200 animators are all outstanding in this era.

The Chinese are never short of creativity.

If the salary is enough, I can really make anything for you.

The technical director of "Ice Age" is still Chinese, but now he has immigrated.

And it's true that animation technology isn't particularly difficult, especially since the most difficult software compatibility issues have been solved.

So the Xingchen animation team has indeed achieved a lot of results.

"In August 2004, the literary and drama part of "Kung Fu Panda" was completed.

"In October 2005, the Xingchen team developed the world's first virtual camera, and "Kung Fu Panda" entered the stage of action capture and production, the motion capture stage is the focus of "Kung Fu Panda", and the film will invite several martial arts champions to participate in the production, and strive to perfectly show the beauty of national arts."

"Cheng Long, Guorong, Jiang Wen joined the Chinese dubbing team, Cheng Long, Cate Blanchett joined the English dubbing team"

"To date, Kung Fu Panda has invested 180 million dollars." (End of chapter)