On the 12th, the latest episode of Mango Channel's "Quick Book" began to be recorded.

He Yan faced the camera and revealed today's guests with a sense of suspense:

"She is the first beauty in the fairy world"

There is no suspense.

But it did not affect the enthusiasm of the hundreds of spectators at the scene.

In the warm cheers, Yan Danchen and the main creators of "Twenty Years Old Again" appeared one by one.

At this time, there is still a week before the release of "Twenty Again".

This time, I went to "Kuaiben" to record the program, and after the program was broadcast, it was just three days before the movie was released, which was the time when the publicity effect was the best.

2006's "Quick Book" should be said to be in full swing, and it is the head program in domestic variety shows.

This time it is also the penultimate stop in the Xingchen publicity plan.

Because "Twenty Years Old Again" is not a literary film, it is a purely commercial film, and the main audience is mainly women and young people.

The fans of the main creators are also young, such as Yan Danchen and Xue Zhiqian, who are all famous stars who are very popular among young people at present, and have become a new generation of small stars, which is very suitable for "Kuaiben".

In addition, Yan Danchen and Liu Yan are both from southern Hunan, which is another propaganda point that is extremely suitable for "Quick Book".

Shonan people are the protagonists, and the publicity is good, which will play a good role in stimulating Shonan, which is not a small ticket warehouse.

After a brief introduction, let's move on to the regular mode.

Yan Danchen and Xue Zhiqian contributed to the singing.

Yanzu and the fans in the audience interacted on the catwalk.

Wang Zhiwen and Yan Danchen came to a wave of contrasting "dubbing shows".

Then everyone plays the game together.

There was also a wave of on-site connection to Guorong, which provoked the "brother" voice of the female fans on the scene to pierce the sky.

Everyone had a great time, and they didn't have to worry about whether they would be cut, because the whole show today was "Twenty Years Old".

Finally, we wish the box office a big hit.

Yan Danchen also threw out a new concept in a timely manner.

"Don't be afraid of not being able to grab tickets, you can buy tickets online on the official website of Kuaiben."

The recording of a few hours was very smooth, and everyone was still unsatisfied.

After the end, He Yu invited the guests to dinner as usual, and at this time, Lu Ping'an was already eating with Director Ouyang.

This time I came to Shonan, and he came, but he didn't appear on the show.

This time, he also came here mainly to talk about TV drama projects and the cooperation of ticket-buying platforms.

The two TV series projects of "Young Yang Jiajiang" and "Soldier Assault", as well as the ticketing platform borrowing Mango Station to drain traffic, are the protagonists of this time, Director Ouyang is the director after all, and the level is not low, so he has to talk about it in person.

Of course, Director Ouyang will not lose the face of Director Lu Da, and who doesn't know that the works controlled by Lu Ping'an are of good quality.

Of course, he also mentioned the matter of cooperation in the future.

Lu Ping'an didn't refuse, business, since there will be an intersection in the future, it is naturally open-minded.

For example, the online ticket purchase in cooperation with Kuaiben is one of the cooperation projects.

This involves the goal of the "movie periphery" of "Twenty Years Old" this time.

Commercial films, movies are important, and business is also important.

In fact, since the beginning of "Source Code", Xingchen's commercial film projects have not only aimed at the box office.

Instead, we are focusing on movies and expanding peripheral industries.

The surrounding Industry 1.0 model during the Source Code period.

The peripheral industry 2.0 during the period of "Wonderful Night 1" includes brand business development, as well as 3D, special effects, Douban, cinema and other businesses.

Later, "Batman", "Rim Tai" and other "Rim Tai" focused on the full set of industrial system hardware models.

This year, the Internet model will be officially introduced from "Twenty Years Old Again".

Buying tickets online is the biggest seed that has been planted this year.

This online ticket purchase is an online movie ticketing website launched by Xingchen and Penguin, named after the later "Maoyan Ticketing".

The pattern is copied from the later ones.

Now Lu Ping'an has penguin shares in his hands and relevant talents, and the most important thing is money and cinemas.

It's not that hard to do something like this.

The difficulty lies in the times.

Now in 06, the Internet is not developed, and a small joke can make the effect of the show explode, and similarly, there will be great resistance to the promotion of new things.

The number of netizens is limited, payment methods are not popular, and movie-watching habits are not completely activated.

Therefore, the role that "Maoyan Ticketing" can play at the box office of movies is actually limited.

However, it is limited, and that is also from the overall situation, as well as the situation compared with the later.

In fact, until now, its contribution to "Twenty Again" is indeed surprising.

The next ten days.

Lu Ping'an continued to publicize, promote movies, and promote "online ticket purchase".

Cooperate with Penguin, cooperate with Alipay, cooperate with Wanda and other three theaters that have agreed to try cooperation, and cooperate with various traffic entrances.

On June 18th, one day after the current episode of Kuaiben was broadcast, there were still two days before the release.

The pre-sale box office of "Twenty Years Old Again" on "Maoyan Ticketing" has come to 17 million.

This is only on the cat's eye, on other platforms, such as traditional telephone ticket purchases, cinema reservation ticket purchases.

The overall pre-sale box office has come to 46 million!

The news was announced by the media.

Countless traditional media have sighed: Lu Ping'an's box office appeal is terrifying.

Only Lu Ping'an sighed there: the Internet changes life!

has not been released, and the box office has exceeded 40 million.

This is not unusual at all a few years later.

But in 06, it can really be said that "horror".

The previous huge "Wuji" had a pre-sale box office of more than 20 million.

This is still a case of publicity for a long time and a lot of money.

So just from the data, countless media have started to analyze in various ways.

Everyone's analysis direction basically points to one thing: this is the inevitable result of the high reputation accumulated by Lu Ping An for a long time.

You must know that at present, Lu Ping'an's movie reputation, the most popular sentence among the people is: Lu Ping'an never makes bad movies.

This is handed down from Douban.

So far, among all Lu Ping'an's short films, commercials, and feature films, the lowest score is "Happy Death Day" with a score of 7.4.

The highest-ranked film is the Oscar movie "Brokeback Mountain", which has been released in the mainland for two weeks, with a score of 9.3!

The film has already won 120 million yuan at the box office in the mainland, and the global box office has also reached 240 million US dollars.

In second place is "Source Code" with a score of 8.9.

The rest of the movies are basically above 8 points.

Judging from the highest score, Lu Ping'an is certainly not as good as many directors in the mainland.

But judging from the average score, the results of Lu Ping'an and several big Asian directors are simply not of the same grade.

So the road is safe, there are no bad movies.

This also makes "Twenty Years Old Again" inherently have extremely high viewing expectations.

In addition to this factor, online ticket purchases have also aroused the curiosity of some media.

It's just that because Lu Ping'an is too famous, the importance of Internet ticket purchase has also been subjectively ignored.

Everyone thinks that if it were someone else's movie, it would definitely not sell so well.

Of course, some people think it's a sharp weapon!

So at this time, there are already investors and filmmakers on the way to seek cooperation.

(End of chapter)