On the 27th, Lu Ping'an appeared at the opening ceremony of this year's Shanghai Film Festival.

The opening ceremony of this Shanghai Film Festival can be regarded as the most brilliant starlight in the past years.

On the red carpet in front of the Shanghai Concert Hall, more than 170 Chinese and foreign film and television stars and guests came to cheer and cheer for the festival.

Famous film directors Lu Ping'an, Li An, internationally renowned Jin Yuxi, famous musician Tan Dun, "Schindler's List" star Liam Neeson, Berlin Film Festival opening film "Snow Cake" actress Sigourney Weaver, Andy McDowell who starred in "Four Weddings and a Funeral", "The Last Emperor" starring Zunlong, "Boxer Ali" starring Ron Silver, as well as Kurihara Komaki, Sanada Hiroyuki, Cheng Long, Zhou Gongzi, Ling Chiling, Yan Danchen, Zeng Li, Zhou Bichang, Li Zi, etc.

There are also crew members such as "The Countess", "Painted Skin", "Night Banquet", "Return to Twenty Years Old", "Dragon and Tiger Gate", "The Condor Heroes", etc., all of whom have stepped on the bright red carpet.

The dazzling starlight not only illuminated the opening ceremony, but also the heavyweight guests added weight to the festival.

The international selection committee of the "Golden Goblet Award" of this year's Shanghai International Film Festival is chaired by the world-renowned French director Luc Besson, which is the first time that the Shanghai International Film Festival has invited a foreign director to serve as the chairman of the jury.

Among the 9 committee members, 3 have won the Academy Award, which makes the authority of the "Golden Goblet Award" selection of this Shanghai International Film Festival self-evident.

In the short film unit, Hu Qingquan served as the chairman of the jury.

In the Asian newcomer unit, Tian Zhuangzhuang served as the chairman of the jury.

Lu Ping'an was originally invited to be the chairman of the feature film jury, which is where Luc Besson is now sitting, but because of limited time, he and Cheng Long will go to Hollywood to shoot "Peak 3" in a few days, so he declined.

However, this does not affect the cooperation between the two parties at all.

The first Chinese director to win an Oscar.

He doesn't have to do anything, as long as he shows up, he will make the Shanghai Film Festival more "justified".

In a larger sense, with Lu Ping'an, all kinds of domestic film festivals will have a more confident sense of internationality from now on, of course, provided that Lu Ping'an is willing to appear.

In addition to the appearance, the main purpose of Lu Ping'an's coming is to talk about cooperation.

This film festival, most of the domestic filmmakers and practitioners came, so this has also become a negotiation window for Lu Ping'an to promote digital projection technology and online ticket purchase cooperation.

At present, most of the domestic projection mode is still film-based.

It's not that digital copies haven't been promoted, but that cinemas haven't been able to fully implement digital projection technology.

As a result, it has increased a lot of costs for many producers.

The price difference between film copy and digital copy is huge, one is a few hundred yuan and at most more than a thousand yuan, and the other can easily cost tens of thousands.

Judging from the current playback effect, it is actually no different for ordinary movies.

Which one is more applicable, in fact, is clear at a glance.

But there is a cost to the theater to transform digital projection.

The related technologies were all overseas before this, and the country was in a state of being "stuck", which is one word: expensive.

In this regard, Planetary Cinema with its own technology has become the first cinema in the country to complete the digital projection transformation and the first cinema in the world to complete the full screening mode.

Film, digital, IMAX and more, everything from tradition to the future.

Now that it has completed its own transformation, it is time to cooperate with China Film to give back to the public.

Of course, it is said that it is to give back to the public and contribute to domestic films, but it is actually a business.

The technology is exported to China Film Digital Co., Ltd., and they are promoted, and Xingchen can collect some reasonable money.

Taking advantage of this time, the bigwigs of the theater line are all there, and it is not difficult to talk.

I believe that the lower price and the technology that is not worse than that of foreign countries will quickly realize the technological transformation of the national screening end in the future.

Compared with this, the biggest business this time is actually the full launch of the online ticketing system.

As of the 27th, "Twenty Years Old Again" was released for a week, and the box office has exceeded 100 million.

In addition to the strong record that made everyone marvel at Lu Ping'an's movie strength, everyone finally set their sights on online ticket purchases.

The box office of the movie is 100 million, and the box office from the Internet has reached 32 million!

Netizens entered the "Maoyan Ticket" website through various channels such as Penguin and Taobao, or directly.

At first glance, you can see all the information about the released and upcoming films.

Trailers, promotional materials, and a super sci-fi and ultra-silky user experience that can be freely selected from the city, theater, show, and even seat in the ticket purchase process.

This kind of model, which has been accustomed to in the future, is naturally extremely shocking to netizens in this era.

Of course, there are many obstacles.

For example, the payment method is cumbersome, and there are only three theaters that support online seat selection, with a total of less than 300 theaters.

Overall, the ticketing track has just just opened, and there is still a long way to go.

But the Internet is subverting lifestyles, and it's not just talking.

So some people come for movies, and some people simply come for new tastes.

So much so that "Twenty Years Old", which is currently being released, has received box office data that exceeds expectations.

And it is not only "Twenty Years Again" that profits.

The rest of the movies currently released on the website, such as the upcoming "Initial D" and "Painted Skin", are also more than 10 million at the pre-sale box office, among which the online pre-sale box office of the earlier "Initial D" is almost exceeding the record of "Twenty Years Old".

Of course, the most comfortable, except for the stars, are those small parties who dare to try it.

For example, Snow Village's self-directed and self-starred work "Xinjiekou", which is expected to be released on July 14.

Huang Bo played a small role in this film, and it was precisely because of Huang Bo's relationship that "Xinjiekou" took this ride.

At present, the advance box office of the film has exceeded 1.5 million.

You must know that the cost of this movie is only 3 million, and the original time and space of the film has been put in Beijing, Shenyang, Dalian and other places 13 film copies, and the box office in 3 days is only 300,000, until the next release, the total box office is less than 1.5 million!

Of course, Snow Village didn't know about the original time and space, but just now, the pre-sale is 1.5 million, and the future return can almost be seen, which can already allow the filmmaker to set off firecrackers and burn high incense.

There is also "The 601st Call" from Tang Dynasty that was released at the end of July, the film has attracted much more attention than "Xinjiekou" because of the starring Brother Hu, and the pre-sale has just begun, and the pre-sale box office has exceeded 300,000 on the same day, and it may be possible to finally rush to 3 million.

There are many other domestic films, and the pre-sale box office has achieved good results.

Clear-eyed people can know how big the dividends brought by the Internet are at a glance, after all, many of those movies are preparing for "day trips", and now it seems that they have to stay for a few more days.

The hot online consumer sentiment has also made many filmmakers send requests for cooperation.

Cinemas, filmmakers, advertisers, etc.

Of course, Lu Ping'an is happy with this.

The ticketing service platform needs to be played like this.

So when the filmmakers gathered at the Shanghai Film Festival, he could be regarded as a wave of sales.

Whether it's projection equipment or online ticketing, there is no other choice at present.

Lu Ping'an is also very fair, and only makes reasonable money.

Therefore, it is inevitable that the formation of a certain degree of monopoly will be formed by cat's eye tickets. (End of chapter)