The movie ends.

The lights are on.

Everyone in the theater seems to have experienced a journey of life, and they can't extricate themselves from it for a long time.

That's what a good movie is, it can bring cleansing to the soul.

Lin Xiaohui kept wiping her tears, but she couldn't finish wiping them away.

Mother Lin is the same, tears can't stop flowing, she is a little cultured, but not a lot, but at this moment, as a family member of a terminal cancer patient, no one can empathize more than her.

Seeing this, Zhang Qiang pretended to be calm and covered up: "Lu Ping'an's movie is really touching, ordinary people really can't bear it, I'm about to cry, no wonder he can succeed in Hollywood, I heard that this movie has been adapted by Hollywood, it's really amazing." ”

Father Lin didn't speak, just took out a tissue and handed it to Lin Xiaohui, and then said in his trademark tone: "The movie is over, let's go." ”

Lin Xiaohui wiped away her tears and nodded and got up: "Oh, then let's go back, I'm hungry." ”

"Go back and make you squirrel mandarin fish."

Father Lin showed a kind side.

It's okay not to say this, but as soon as she said it, Lin Xiaohui's tears fell again.

This is her favorite food when she was a child, but after she started boarding in junior high school, her relationship with her father has been in a small conflict for a long time, she is tired of her father's machismo, and always wants to break away from him, so since then, she has rarely eaten this dish.

It's just that I didn't expect that my father always remembered.

Father Lin didn't seem to see it, and after talking to Lin Xiaohui, he asked Zhang Qiang: "Boy, where is the nearby vegetable market, can you buy mandarin fish?" ”

"Yes! Absolutely! ”

Zhang Qiang hurriedly beckoned Father Lin to walk in front and began to talk about other dishes to change the topic, he was still worried that the strange performance of Lin Xiaohui's mother and daughter would cause Father Lin to be suspicious.

Fortunately, with a son-in-law like him, the mother and daughter have time to adjust their moods.

Until they got out of the theater, the two looked no different from usual.

More than two hours later, the family finally returned to the home of Lin Xiaohui and his wife.

Father Lin was a little tired at the moment, and his stomach was also aching faintly, but he was still in good spirits.

Once inside, he began to cook.

Zhang Qiang put his hand down, and then was called by Father Lin.

Lin Xiaohui couldn't get used to it, and defended her husband for a few words, Father Lin smiled and nodded, reined in a little.

It's just that while making squirrel mandarin fish, he called Zhang Qiang into the kitchen again.

"Boy, look at it, I'll teach you how to make this dish."

"Okay Dad."

Zhang Qiang nodded, but still stood.

Father Lin's eyebrows furrowed: "Go get a pen and paper!" ”

"No, I have a good memory."

"Go get it! A good memory is better than a bad pen! ”

"Uh-oh."

Zhang Qiang had no choice but to comply.

In fact, he is also more annoyed by this old man, his temper is too strong, no wonder Xiaohui is afraid of him, and he hates him a little.

But for the sake of his condition, and for Xiaohui's sake, he endured it!

So he simply took out his hand-held video recorder and went to the kitchen.

Father Lin asked several times, and was very satisfied after knowing that this was more reliable than the "pen".

Then I started to make the squirrel mandarin fish carefully, saying a lot of things at each step, for fear of missing even a little detail.

Soon, a squirrel mandarin fish with all the color and fragrance was served.

Everyone was happy, just like Li Jian's last moments in the movie, and warmth overflowed the whole room.

After eating, Mother Lin was about to clean up, and Father Lin waved his hand: "Sit down first, I'll tell you something." ”

Mother Lin sat down obediently, and the little couple also sat down.

Father Lin said at this time: "I want to travel, and go around the three places on both sides of the strait." ”

Everyone looked up, and before they could ask why, Father Lin said again: "If you don't go, you won't have time." ”

As soon as these words came out, all three of them were shocked.

Lin Xiaohui asked in a trembling voice, "Dad, you know everything?" ”

Father Lin said with a smile: "I knew when I was in the county seat, after coming to the capital, you are the same as your mother, you can't hide things, looking at your expressions, I guessed that the results of the review are still like that." ”

"Dad"

Lin Xiaohui burst into tears in an instant.

"Don't cry, don't cry, hey, I can't see a woman cry in my life, and I don't know how to have a good relationship with you, so don't cry at this time"

In this way, how can you stop your wife and daughter from venting about life and death.

The family's tears could no longer be stopped.

It's just that soon, the topic also began to pull on the "cure".

This is a topic that is difficult for all patients with advanced cancer to choose.

For Lin's father, the current situation is actually not optimistic, he is suspected to have metastasized, treated, may be successful, and prolong the survival period, but the probability is not high, so it is very likely that he will die in the painful treatment in the future.

How painful cancer treatment is, in fact, it is something more terrible than just death.

So do you give it a go, or do you die with dignity?

The family opened up and decided to do another in-depth check tomorrow.

If it does spread, then make good use of this time, write a bucket list, fulfill your unfulfilled wishes, and die with dignity.

That night, the whole family didn't sleep well.

The next morning, everyone came to the hospital, and after a day of examination, the results were pessimistic.

It's just that Father Lin breathed a sigh of relief: "When I used to fight with the south, I saw my comrades-in-arms being blown off parts, and I couldn't die if I wanted to die in pain, I swore at that time that even if I died, I would die crisply, and then your grandfather died of cancer, and I still regret not helping him get rid of it easily, regretting that it hurt him too much, and regretting not letting him finish what he wanted to do at the end, so now, this is not a good thing." ”

After speaking, Father Lin looked at his daughter: "I also want to have a good death, don't persuade me, girl." ”

In response to him, only Lin Xiaohui cried.

The next day, the family packed their bags.

Zhang Qiang used the company's resources to book a VIP route yesterday, and the family started directly from the capital to complete the bucket list belonging to Lin's father.

And in the next few days, various reviews of "The Bucket List" began to appear.

"It's about death, but it's about how to live"

"The most vicious thing about Chinese scolding is probably 'not a good death', which is chilling. Therefore, as a member of the Chinese nation, most of the goals of life are to seek a good death. The whole world is talking about what is the purpose of life? Looking at it, compared to coming and going, there is no one who can compare to a good death. It's simple and clear, but it's impressive, and it's worth thinking about like Yi Li. To die well is not to die without getting sick, nor to avoid car accidents, not to be affected by disasters, not to die on the battlefield, not to be martyred, not to be martyred, no. It's very simple, and he dies peacefully. As long as you have a clear conscience, you are worthy of heaven and earth, ancestors, and parents, and your children and grandchildren, and you are not ashamed, that is, you can die with peace of mind, that is, you want to die well. It sounds easy, but it needs to be done at all times. ”

"From the comparison of the two great directors, compared with Lao Mouzi, I like Lu Ping'an's vigor in "Bucket List" more, yes, although "Bucket List" is about two people who are about to die, what it conveys is actually one thing, that is, how to live meaningfully"

Laughing two-thirds of the way, he finally started to cry. You kissed the most beautiful girl in the world, and your story became the most beautiful legend anyone else has ever seen. ”

"It's getting better, and it's right to the heart. Lao Li Jian's question: Have you ever had joy in your life? In your life, have you brought happiness to others? Liu Hua's experience: Don't be humble if you want to pee, if it's hard, go quickly, and be careful with your fart! ”

At the end of the movie, Li Jian's confession, Liu Hua came to her daughter's house, leaned over to kiss her beautiful granddaughter, and then crossed out "kiss the most beautiful girl in the world", I began to cry, and I cried until the end of the movie, it was so warm, this story seemed to be far away from me, but why was I moved like this. ”

"Love, as if you had never been hurt once, dance, like no one appreciates, sing, like no one is listening, work, like you don't need money, live, like today is the end"

"To be honest, this script is not first-class, but I think the reason why Lu Ping'an called him the most satisfying so far, I think, this is probably the most direct script to the heart"

"The script looks ordinary, but others can't think of it, and if others come up with it, they can't shoot it well, so fortunately Lu Ping'an came up with it, and fortunately it was Lu Ping'an who filmed it, the simple story of the two old men who decided to be hilarious before they died, can actually be filmed so deeply, and it can actually make me, a person who never shed tears for the movie, cry all night, and now I know the reason, because, maybe I have experienced death."

"The acting skills of the two protagonists are really a bit excessive, especially Mr. Li Xuejian, it doesn't look like acting, but fortunately, I was relieved when I learned that he himself had experienced cancer, Andy is also superb, this time he should have surpassed Liu Jianhua in "Infernal Affairs"

"Lu Ping'an is right, this is indeed a healing movie, not only healing the damage brought to me by "Golden Armor", but also healing the long-term damage brought to me by a lot of garbage blockbusters, and it also cured my confusion about life, those who say bad luck, I hope you will never watch it, because you probably don't need this kind of healing"

“.”

On the first day of release, there were more than 5,000 reviews, and there were almost no bad reviews among the critics.

The Douban score opened on the same day, and it also soared directly to 9.0.

This score may drop by a few tenths in the future, but even if it drops by one point, it will be a full two points higher than "Golden Armor"!

In this way, it is natural to let more fans enter the theater.

Everyone looked.

Such a high score?!

And when it is said to be about death, it is actually about how to live well?

Do you say it's very healing?

So what's so bad about that!

What are you waiting for, you have to go and see it!

A crowd of onlookers entered the theater.

And Zhang Weiping has just come out of the theater.

At the moment, his face is not very good.

He thought that the "Bucket List" would be good, but he didn't expect it to be good beyond the norm.

This kind of subject, to tell the truth, but if it is not handled well, he can operate in various ways, so that it cannot exert its due influence.

But Lu Ping An is Lu Ping An after all.

This person's ability to direct commercial films has already opened up Lao Mouzi's position!

But it doesn't matter.

In the end, it still depends on the box office.

And in this regard, "Golden Armor" has actually become a general trend.

The accumulation of various eye-catching commercial elements, although some of them are off-edge, such as the use of traffic star Jay, and the magnifying glass broadcast of "Naiko", it is indeed a genuine attraction.

Nowadays, many fans enter the theater not to watch the movie itself, but simply to watch "Jay", "Nako" and some pictures, which brings a stable number of moviegoers.

You must know that the ticket price of "Golden Armor" is about 8 yuan more expensive than "Bucket List" on average, but "Bucket List" has been out for a few days, and the reputation is so good, and the box office drop of "Golden Armor" is not as big as expected.

At this point, Zhang Weiping feels that this marketing is really successful.

Steady and ruthless!

And "Bucket List", although it has a good reputation, the publicity effect on "bad luck" has not been completely wiped out now, and even from the moment it was put forward by him, this "stereotype" cannot be erased.

In addition, the overall scheduling advantage of "Golden Armor" is no worse than that of "Bucket List", which has a theater chain, and it is impossible for Planetary Cinemas to greatly reduce the film schedule of "Golden Armor" in the face of the world's disapproval, even if it is reduced, the planetary theater chain accounts for less than 18% of the entire market.

So from the above perspectives, no matter how bad "Golden Armor" is, it can go hand in hand with "Bucket List".

Of course, Zhang Weiping himself knows that many things cannot be relied on by others.

So he also kept his hands back.

Anyway, this time "Golden Armor" has won!

A week later, the box office of "Bucket List" was 145 million, about 5 million higher than the weekly box office of "Golden Armor" of 140 million.

But this gap is almost equal to none.

China Film Han Sanpin looked at the market and word-of-mouth feedback of "Bucket List" and "Golden Armor", and also came to a similar conclusion as Zhang Weiping.

The marketing highlights are almost in the same order, one is a gimmick of the sword, and the other is a high reputation.

Among them, the gimmick of "Golden Armor" is extremely strong, covering up the rest of the shortcomings, which is equivalent to extraordinary performance, while "The Bucket List" has a high reputation, but the overall film and marketing have not been able to produce enough breakthrough points.

The two films are almost scheduled, accounting for half of each in the market, and the two directors are evenly matched, so they can't take special care of anyone.

In other words, this time, Lao Mouzi played extraordinarily and caught up with Lu Ping'an's normal performance.

So in terms of box office, Han Sanpin feels that it will basically be on a horizontal line in the future.

In this regard, he has the same idea as many industry bigwigs, that is, Lu Ping'an's directing level is really good, and the box office appeal is also strong.

is such a publicity method, there was no premiere, and Lu Ping'an himself did not come, only the main creative star ran a roadshow, the total publicity and distribution cost was less than 15 million, and the production cost was less than 60 million, and it was able to play a box office performance comparable to "Golden Armor" with a total cost of more than 400 million.

If "Pacific Rim" and "Kung Fu Panda" are released next year, it won't be heavenly!

The investors of "Golden Armor" are now afraid that their mentality is about to explode!

But for the director himself, the box office is indeed a measuring factor.

After all, the public is watching this, and they don't care about what is behind the movie.

So this time, "Golden Armor" and "Bucket List" are evenly matched, and the advantages are equal, Zhang Weiping will definitely not let go of this opportunity to do some operations, and when the time comes, Lao Mouzi will also step on the excellent film of Lu Ping'an to climb up.

Although this is very shameless, and he will definitely be scolded in the future, once the result is decided, it will be history, no one will overturn the case for the loser, and Lu Ping'an can only suffer this loss.

And if he wants to open up the gap, Han Sanpin feels that there is not much that can be done at present.

Lu Ping'an came back to participate in the roadshow, or buy tickets online for a discount, or engage in an unsightly operation.

Even so, it probably won't be able to close the gap.

So this year's Chinese New Year, the box office of the two movies is probably predictable.

The rest depends on who is more shameless.

Time entered 2007, "Golden Armor" entered the third week, and "The Bucket List" entered the second week.

The box office war between the two sides continues.

At this time, the effect of good word-of-mouth slowly appeared, but the other party's gimmicks and publicity were really powerful, and the overall gap did not widen much in the same period.

At this time, Zhang Weiping made a move.

He united a number of theaters and began to make some small moves.

This kind of thing, anyway, even if it is found out, there is actually no good punishment method, otherwise this kind of thing will not be eliminated all the time.

Wu Guohua, general manager of Xingchen, who monitors the box office data in real time, discovered the clues on the data for the first time.

"Golden Armor" actually has a sign of bucking the trend, and the momentum of "Bucket List" has actually flattened out.

It's not normal, it's so abnormal!

It must be countered!

But before he gave the order to start the next step, someone from the network department came to report: "Mr. Wu, you take a look at this and send you a link." ”

Wu Guohua clicked on his QQ, clicked on the link, and saw a travel diary.

He skimmed through it briefly, and his eyes lit up.

This is an article about a terminal cancer patient giving up treatment, and his children taking him around to fulfill his last wish.

And the protagonist in the article, Wu Guohua, also knows Lin Xiaohui, a reporter from Beijing Metropolis Daily!

And the reason why she is like this has something to do with "Bucket List"!

"Isn't that a coincidence?"

Wu Guohua was overjoyed, "This is a perfect fit for our next plan!" ”

The person in charge of the propaganda department also asked with a smile: "Mr. Wu, you give an order." ”

"Well, I'll make a phone call to her, and you guys get ready first."

"Understood!"

Subsequently, Wu Guohua found Lin Xiaohui's number, dialed it out, and after chatting happily for a while, Wu Guohua asked: "How about using this sentence as a theme, the world is so big, I want to go and see it." ”

Lin Xiaohui's eyes lit up on the other side of the phone.

The two sides reached a cooperation immediately!

That night, with the help of Xingchen's strong publicity, the whole network suddenly began to push a travel blog post about his last wish in life: "The world is so big, I want to see it." ”

At night, countless white-collar workers saw Lin Xiaohui and his father's touching travel blog posts in front of the computer because of the "Bucket List" movie.

(End of chapter)