"Bang!"

Zhang Weiping slammed the newspaper on his desk again.

"On marketing, it's better to be safe!"

Zhang Weiping was speechless.

He didn't expect things to turn out like this.

In this regard, not only him, but even Lu Ping'an himself did not expect it.

Originally, in the publicity and distribution plan of "Bucket List", the most important thing was to engage in a "list" craze, and it would be good for the Internet to drive the emotions of watching the movie.

This is based on the comparison between The Bucket List and The Golden Armor itself.

In Lu Ping'an's opinion, this time he used "Bucket List" to benchmark "Golden Armor", and he was not completely sure that he could crush "Golden Armor" at the box office, after all, the gimmick of this film is indeed very high.

If it were like "Ambush on All Sides," "The Bucket List" would have killed it without any other marketing.

So at the beginning, the biggest goal he set was to win at the box office, followed by word-of-mouth victory, and then to use word-of-mouth to contrast Lao Mouzi.

Ask for it.

In any case, this is just a matter of the film industry.

But I didn't want to, and Lin Xiaohui suddenly came out in the middle.

Then things got out of control and began to develop in society.

During this period, Lu Ping'an had already considered the matter of "changing taste".

So I got in touch with Father Lin's old troops early.

And Father Lin is really powerful, and his last wish list is indeed a "high" wish such as tomb sweeping, which made the old army directly agree to cooperate and help.

So things ended well.

In this regard, while Lu Ping'an feels lucky, he is actually thinking about something.

I have done this as a director, and this is the first time that my work can have such a social repercussion.

This is not a good thing, because a movie is a movie, and if it is mixed with too many other things, it will be tasteless.

But this is also a good thing, because from the director's own point of view, it is also a great achievement to be able to use his work to promote the society in some good aspects.

It's just a deep understanding of this issue, and Lu Ping'an doesn't have time to think about it for the time being.

Now, he just wants to settle accounts!

Zhang Weiping, this guy has been stumbling for so long, and now that the winner has been divided, it's time to settle the score!

Lu Ping'an called Wu Guohua directly: "You can start!" ”

"Understood!"

Is it going to die?

As long as he Zhang Weiping and Lao Mouzi don't completely break up, then he basically can't die.

Lao Mouzi will not sit idly by, and will definitely help.

So this time he can only make him suffer a big loss at most, unless he really does too much in some places, and even Lao Mouzi can't protect him.

It's just that Lu Ping'an thinks it's unlikely.

So after hanging up the phone, I continued to shoot, and I didn't care much about domestic affairs.

On the domestic side, the public opinion atmosphere in the film industry has begun to change again.

The protagonist of this criticism became "Golden Armor".

Since the release of this movie, there have been a lot of criticisms, but basically only stay at the movie itself.

The filming is not good, the plot is bad, the lines are not good, etc.

Everyone scolded and scolded, but the scope was controllable, and it was painless for Zhang Weiping.

But now it's different.

Now that the social influence of "Bucket List" is in front, "Golden Armor" naturally can't run away from being criticized "out of the circle".

And the point that revolves the most this time is actually the super unbounded marketing method of "Golden Armor".

Earlier, Jia Zhangke threw out an issue when he was promoting "Golden Armor" at Peking University.

"I want to see if people nowadays want to be more optimistic or look at the golden armor."

At that time, the two movies "The Good Man of the Three Gorges" and "Golden Armor" were released at the same time, and when such a topic was thrown out, the social side would naturally smell and watch it.

Now the answer is clear, gold is clearly more attractive than good guys.

It's just that this kind of result, for those with vested interests, it's good to look at it, and it can't be said directly, let alone taken out and used.

But the new picture Zhang Weiping is not a person at all this time.

actually directly used the vulgar to no lower limit of "watching the gold armor to get rich and looking at the bucket list to get bad luck" to market the movie in a grand manner.

The cult of money and superstitious ideas are openly promoted in society with "gold".

I don't even want to have a face!

At that time, the social impact of "Bucket List" was not large, but the reputation of the movie was good.

Now the "Bucket List" has set off a "list fever" at the social level, as well as a high-level thinking about "death and life" at the social level.

At this time, I will look back at Zhang Weiping's operation.

This directly made Zhang Weiping's personal reputation fall to the bottom again.

Not only is he vulgar, but he also makes Lao Mouzi vulgar.

Now everyone knows that Lao Mouzi made a step in the movie of Gold and Naiko.

Jia Zhangke even directly ridiculed: Lao Mouzi has been ruined by Zhang Weiping!

Jia Zhangke naturally can't get used to Zhang Weiping, and there are few people in the entertainment industry who are used to this product.

At the same time, the safe cinema line of this circuit also gave "The Good Man of the Three Gorges" a lot of films, although the effect was not very good, but Jia Zhangke naturally had to repay the favor.

So he scolded Zhang Weiping ruthlessly.

"This person doesn't understand movies at all, and he doesn't have any respect for movies at all, and Lao Mouzi is blind and has cooperated with him until now."

As soon as the news came out, others soon stood up in solidarity.

said that Zhang Weiping would engage in propaganda, interfere too much in movies, and so on.

This circuit Ping An won in a magical way, and everyone naturally had to come to a wave of wall and push everyone.

Of course, everyone still accepts the criticism of Lao Mouzi, after all, he is now the chief director, and he has a background in the past, so he has to be leisurely.

In this regard, Zhang Weiping also saw this.

He knows very well that Lao Mouzi is his talisman and cash cow.

It doesn't matter if you are scolded, you can break everything by maintaining the old master.

So in China, these people scold and tickle, which is not a problem for him at all.

Anyway, Lao Mouzi is in his hands now, and he still holds someone else's handle, and it is almost impossible for the two to be separated.

In terms of interests, "Golden Armor" still has the first two blockbusters that were scolded, but it does make money.

It's better to make money than anything else.

So it's useless for you to scold like that.

If you have the ability, you can scold the old planner.

As a result, you don't dare to scold too much, look ahead, are you tired!

So he didn't care about the scolding from the outside world, but worked harder to promote "Golden Armor".

"Golden Armor" can't beat "Bucket List" at the domestic box office now, which is a fact, but we still have foreign ones.

Although, now "Bucket List" is doing well at the box office across the Taiwan Strait and Southeast Asia.

But can you go to North America?

Don't tell me that the copyright has been sold, and the North American version will be filmed in the future.

This is fundamentally two meanings from the direct landing of Chinese films in North America, okay!

Now who can promote my Chinese culture and pass on Chinese stories better than Lao Mouzi?

Only Lao Mouzi!

And your Lu Ping'an will only be adapted, and the difference between the two is one level!

Also, Who is the box office record for Chinese films in North America?

It's still the old man.

This time, "Golden Armor" may be able to break the record.

After all, foreigners are good at this.

Zhang Weiping was full of confidence, and he raised his hand to start the next step of advertorial marketing.

As a result, the assistant came to report: "The Oscar nominations are out!" ”

"Yes, have we been nominated for "Golden Armor"?"

"There was no nomination for Best Foreign Language Film, but there was one other item, which was Best Costume Design."

Zhang Weiping was a little confused, he submitted the best foreign language film, and he was nominated for a costume?

But there's one of them, and that's good.

But then he seemed to remember something, and then asked, "What about 1937?" ”

"Eleven."

"What!"

Zhang Weiping's eyes widened, and without waiting to think about it, there were uniformed people in the company.

"We're from the tax office." (End of chapter)