It's the 29th.

"Pacific Rim" was released in North America for two weeks.

Compared with the 41 million in the second week of "Fantastic Four 2", after the box office went through the first week of see-sawing, this week "Huantai" completely threw it off.

However, the overall box office is not as good as the first week, and only 57.6 million this week was won.

Because at this time, there are many new films released in North America.

"Ocean's Thirteen," also starring Matt Damon.

Columbia's animated film "Surfing Penguins" in the form of a pseudo-documentary.

The series "Hotel 2", "Fake Gods 2" and "Die Hard 4" are also promoted.

"Pacific Rim" seems to be under a lot more pressure on paper than it was two weeks ago.

But the box office of "Huantai" this week is still strong, and the overall reasons are that the reputation of "Huantai" is strong, and the reputation of the rest of the movies is good and bad, and the good movies are not particularly explosive.

In addition, "Pirates of the Caribbean 3" has been released for more than a month, and the deterrent effect has begun to decrease, hedging the impact of the new film.

With the combination of many parties, "Huantai" has maintained its advantage.

However, as for whether the next box office can continue to maintain this high point, Lu Ping'an does not have much hope.

Because I said before, the golden period of the release of "Huantai" in North America is actually only about two weeks, and when "Ratatouille" tomorrow, "Transformers 1" the day after tomorrow and "Harry Potter Order of the Phoenix" a week later, it is basically impossible for "Huantai" to continue to soar.

Fortunately, the result is that the task has been successfully completed.

The box office results are good, and the return on cost has basically been realized.

The most important thing is that "Rim Tai" has been successful as an original film, and the significance here is actually more important than the resurrection of "Batman" to a certain extent.

This is not the same as the original horror film that achieved a big hit.

The counterpart group of horror films is completely different from the counterpart group of this kind of big production.

Similarly, this is not the same as the exclusive fan group of "Batman", and the literary and artistic groups to which award-winning films such as "Brokeback Mountain" and "1937" belong.

This time it's on a much broader level.

The moviegoers have no special tendencies, no obvious group division, and most of them are passers-by representing the broadest group.

can achieve commercial success at this level.

It can be said that this is the real "national character" at the mass level.

In the future, if Lu Ping An wants to engage in original large-scale productions, it will be much easier.

The North American mission was basically completed, and Lu Ping'an and the creators returned directly to China that night.

No. 30, landed in Beijing.

At this time, the mainland's "We Come from the Future" has been released for a month.

Also because there is no special restriction on piracy, the box office is not very high, only 220 million ~

For this number, Ning Hao and others have already opened three bottles of champagne.

More than 200 million were opened once, and then every 10 million after that.

It's like a dick who got rich overnight.

Fortunately, this was opened secretly, otherwise as the winner of the Oscar for Best Cinematography, it would be a shame to designate it!

Compared to the box office of "We Come from the Future".

At present, the box office of "Huantai" is even more explosive.

After returning to the company, Wu Guohua happily brought the data.

At first glance, Lu Ping'an was surprised.

Tomorrow is the premiere, and at present, the online pre-sale ticket office of "Huantai" Maoyan ticket has exceeded 200 million, and it has come to 216 million!

And that's just the networking aspect.

The rest of the channels add up to about 50 million, that is to say, before the release of "Huantai", the box office has already reached 266 million!

"Exceeded expectations."

Lu Ping'an said with emotion.

"yes, it's all stained with the light of "Fantastic Four 2"."

Wu Guohua pointed to the data with a smile.

The overall pre-sale skyrocketing began with beating Fantastic Four 2.

"Self-produced and self-sold, it is better to export to domestic sales, but unfortunately "Kung Fu Panda" was set early, otherwise it should also go this way."

After Lu Ping'an regretted it slightly, he asked again: "The rest of the channels don't seem to be very high, is there anything greasy in them?" ”

Wu Guohua nodded and said: "Some theaters are indeed making small moves, but Han Dong attaches great importance to it this time, and it doesn't have much impact on the whole." ”

"So 50 million is probably the upper limit of the traditional pre-order method?"

"Yes, the impact on the network is relatively large, and the number of theater seats and open pre-orders is also limited, and 50 million is indeed the ceiling of the traditional way."

"So in the end, there is actually a limit to the box office."

Lu Ping'an sighed slightly.

There are so many domestic theaters at the moment, and now that such a high box office has been pre-sold, in fact, most of the box office in the first week has been squeezed in advance, so the overall box office growth in the first week after the release in the future may not be so ideal.

But it's also something that can't be helped.

It's great to be able to do this now.

After all, apart from him, who can hit the ceiling box office at the pre-sale stage?

"Let's focus on the defensive side, especially piracy."

Wu Guohua nodded in understanding.

Xingchen's two recent films, "1937" and "We Come from the Future", have not made any effort in this regard because of the special nature of the films.

But this time was different.

The pre-sales are close to 300 million, and no one knows how high the box office will be in the future.

An explosive record is just around the corner, if the pirated version comes to the bottom of the kettle, the stars will definitely become a big joke, and peers will definitely fall into the ground, so this time you must be ruthless!

At this time, the industry peers have indeed been shocked many times.

We all know that the road is safe.

But a few years ago, his domestic box office doubled over and over again, that is, about 400 million, which is considered to be the peak.

Although there is a bit of a gap between other companies and him, the closest thing to him at present is Lao Mouzi's "Golden Armor" with less than 260 million.

The gap between the rest of the movies is almost one or two hundred million.

This gap seems to be big, but in fact, more than 100 million is actually nothing in everyone's eyes.

People are very good at finding reasons.

I was unlucky, and the announcement was not in place.

Or Lu Ping'an has a theater, maybe it's cheating, or it hasn't been stolen at the box office, etc.

Anyway, a little bit here and there, accumulatingly, the gap of one or two hundred million seems to be easily filled.

As a result, this pre-sale is about to break 300 million?!

This is really going to be released for a month, and you can't go directly to 560 million?!

This can't help but make people wonder if he and Lu Ping'an are eating together in the same market!

Of course, everyone knows the objective factors.

The movie was a success in Lao Mei.

Beating Hollywood blockbusters head-on, it's quite tough indeed.

So the quality of the movie will definitely not be bad.

But people are also curious.

How good can this movie be?

It is said that there are a lot of special effects.

Is this the wealth code?

It is also said that Matt Damon also has a strong box office appeal in Lao Mei.

So can we learn too?

With a variety of moods.

On the evening of July 1, everyone walked into the premiere of "Pacific Rim".

(End of chapter)