Chapter VIII Benefit-sharing
It is not surprising that Zhou Xin has such a keen sense of smell for entrepreneurs of this era.
It is also not surprising that so many study abroad agencies have approached him in the hope of borrowing him to advertise.
Because it has been a while since I came to Yan University in 1998, every time I pass through the Yan University Triangle, the triangle, which used to be the necessary place for public opinion competition on the campus of Yan University, has changed from a public opinion vane to an advertising column of various study abroad institutions.
The current atmosphere of studying abroad will inevitably lead to similar institutions popping up to meet the needs of students.
Zhou Xin was just curious, they came to the door too quickly, almost only a day away from the counselor.
"I'm curious how you know?"
Wang Qiang raised his eyes: "Because there is news about you on Sina.com, we have a colleague in charge of propaganda to see it, and she thinks this is a good opportunity to expand our influence."
New Oriental has now gained a firm foothold in Yanjing, but we still need to radiate our influence to the whole country.
After our internal research, we believe that your event can be used as a good carrier to help New Oriental carry out a nationwide publicity with the help of your event through the media. ”
At this time, New Oriental was only a well-known English training institution in Yanjing, taking into account a certain amount of study abroad application business, and it was not until the millennium that New Oriental opened its first branch outside Yanjing in Shenhai.
Zhou Xin asked, "I roughly understand."
But these are the benefits of New Oriental, what can I gain?
Successful cooperation requires a win-win situation for both parties. ”
"We will make a comprehensive package for you, and we will mobilize New Oriental's influence in major media to help you become famous across the country."
Zhou Xin was speechless, Jin Gillette still knew how to give money directly, and New Oriental This is a pure painting cake: "These don't mean anything to me at all."
Why do you think that if I go to Berkeley to study for a Ph.D. and stay at Ameriken in the future, the reputation of China will be of any use to me? ”
"What do you want?"
"Before, the people from Jin Gillette came and said that they were giving me 50,000 RMB, and they just asked me to mention their name of Jin Gillette at the lecture.
And according to what you just said, it is equivalent to being deeply bound to New Oriental. ”
Zhou Xin's words stopped directly.
To be honest, is Zhou Xin short of money? Very lacking.
Now the whole body is not even a thousand pieces.
The knowledge stored in the brain cannot be measured in terms of money at all.
It's a pure waste to take these things out now.
And writing novels and songs, to be honest, I don't know anything.
It's not just a person who goes back in time and can write a battle that breaks the sky.
Not to mention that in this era, online articles are purely a hobby, and when published in magazines, the requirements for words are even higher.
Therefore, Zhou Xin just wants to cut a wave of leeks from study abroad agencies.
Although he had not been cut leeks by study abroad agencies when he was applying for a doctorate before, many of his classmates and friends were cut leeks.
Even in 2020, when the information exploded, the study abroad industry is also a profiteering industry, and basically you can receive thousands of dollars by changing your study abroad documents.
Not to mention now.
Wang Qiang paused for a moment, then sneered, "Jin Gillette?
They don't seem to be established yet.
They used to make clothing, and their boss's surname was Zhang.
I have always looked at study abroad services and English training to make money, so I have always wanted to invest in New Oriental.
We never said yes.
It seems that he plans to set up a study abroad agency in the future.
Kim Gillette, directly use the clothing brand as a brand for study abroad institutions?
It's no wonder that someone needs to help them stand on the platform.
We are also willing to offer a price of 50,000 yuan.
It's a win-win for us. ”
Zhou Xin nodded: "Okay, then it's New Oriental."
We need to draw up a contract.
You can't just use my image rights.
It is only possible to create a certain degree of creation in the description of this matter. ”
To put it bluntly, it is to use stories to promote the company.
You don't see Moutai relying on various stories, stubbornly picking up the name of national liquor and mixing it into a trillion market value.
In later generations, a single category of luxury goods can reach a trillion market value of Moutai.
LV, which has a higher market capitalization than it, has a bunch of other brands under its name, and has also done a lot of asset mergers and acquisitions.
For To C's business, stories matter.
Whether your story is engaging or not is more important.
New Oriental will tell stories and have a historical heritage.
The teachers who went out from New Oriental in later generations were all good at telling stories and cutting leeks.
With Lao Luo and Li Xiaolai as representatives, Lao Luo mainly harvests investors, while Li Xiaolai mainly harvests leeks in the currency circle who want to make a fortune.
At this time, New Oriental was already a group company with a special legal department.
Zhou Xin took the contract issued by New Oriental and went directly to the professor of Yan University Law School to help him see if there was any problem.
Then, after both parties clarified their respective rights and obligations, they signed the contract.
New Oriental was very simple, and 100,000 yuan was directly hit on Zhou Xin's card.
You must know that the 200,000 yuan in 1998 can buy a set of old and dilapidated ones in the second ring of Yanjing.
It was originally 50,000 yuan, but after Yu Minhong heard about it, he directly asked the legal department to double the amount when drafting the contract.
He claimed: "Give it a little more atmosphere, and we can also be regarded as sponsoring the students of Yan University to go abroad for further study."
Give 100,000 directly.
I can't guarantee that after returning to China in the future, I will be an excellent employee of our New Oriental. ”
New Oriental has always been very atmospheric under the leadership of Yu Minhong, and even in 2020, when it experienced various crises, it also compensated the laid-off teachers N+1 in accordance with relevant regulations, and refunded the parents who charged the money.
At that time, a large number of well-known and unknown study abroad institutions ran away in various ways, and chaos emerged one after another.
It's not easy to do both.
Don't say anything, New Oriental is a listed company, and the monk can't run the temple.
is also a listed company, Evergrande owes so much money, is it still lingering?
It is also a listed leader in the subdivision of the education industry, Zhonggong Education, which owes students money to drag the word directly.
For New Oriental, dragging the students' money for a period of time can generate income for a period of time.
Zhou Xin was quite surprised when he found out, because he actually only had a superficial concept of New Oriental, one of the most successful educational institutions in China in the past.
From this matter, Zhou Xin can see a very important reason why New Oriental has been able to stand tall for more than 20 years in later generations.
Be willing to share the benefits with others.
This is a very important thing in management.
Zhou Xin didn't understand this truth until he started his own business.
When Zhou Xin started his business in Shenhai, he was doing a certain subdivision of semiconductor foundry.
He had an employee under him, and he died in an accident while working in the factory in the field, and this accident had nothing to do with the company.
However, because this employee was stationed in the factory, Party A spoke highly of him, and the other party was a single-parent family, and after his death, his mother was the only one.
Out of humanitarian considerations, even after his death, Zhou Xin asked the company to pay a sum of money to the employee's mother every year.
Although it was a small thing, it made his team more cohesive.