When your nerves are tense and you work intensively for three or four months, the work has a phased result, and you can finally breathe for a period of time in the future, this kind of psychological relaxation is incomparable.

Because of this, there is no comparison between people who don't need to work, and they don't feel happy because they don't have to go to work every day.

Only people who work at high intensity every day will be happy because of the rare respite vacation.

With the exception of Louis, all three of Riot's shareholders all work at Microsoft at the same time, which means they continue to work in the garage during the day and at night.

"Congratulations, let's do one!"

They gathered in the garage as usual, only today instead of working, they celebrated.

Everyone bought some ingredients and beer and had a barbecue in the yard outside the garage.

"We need to think about pricing now, and tomorrow we will put the official website and the price up, and the price is appropriate." Zhou Xin proposed while eating.

"The average price of Nintendo's game cartridges is around $70.

Since our game doesn't have a physical cartridge, there's just a normal download link.

We should be selling for a little cheaper than $70. ”

1998 was an unusual year in the history of video games, and later known as the best year in the history of video games.

It has been almost a year since he came to 1998, and Zhou Xin's brain has become more and more useful, and he found that the memories after 20 years are like a book in his brain, waiting for him to pick up the memories at any time.

And the memory is impressively written: In 1998, a large number of successful video games such as "The Legend of Zelda: Ocarina of Time", "Pokemon: Pikachu", "Resident Evil 2", "Half-Life" and so on came out.

Oh, and StarCraft I.

The Legend of Zelda: The Wheel of Time will be released in November, and the best way to deal with this kind of outstanding title, which has been voted the best game of all time until 2022, is to release it before it launches.

No one wants to steal the player's time with The Legend of Zelda.

"Angry Birds" has a natural disadvantage in terms of game positioning.

"How about $50?" Ashley proposed.

Zhou Xin thought about it again and said: "$19.9, our price." ”

Louis looked incredulous.

And the family conditions are superior, Stephen, who has been playing video games since the era of red and white machines, quickly shook his head: "This price is too cheap."

Even in 1986, the year when the red and white machine was first released.

The lowest selling price for a Nintendo game is also $29.99.

The expensive ones can go up to $49.99.

Taking inflation into account, $29.99 is equivalent to $49.99 today.

Angry Birds is definitely much better than Nintendo's cheapest game.

In all fairness, our game quality should be in the $49.99 range.

It's just that because we don't have a game cartridge, only a download link, the price should be appropriately cheap.

But that doesn't mean we're going to have a lower cost.

It's just that the cost has shifted from making game cartridges to renting servers and network bandwidth.

Newman, this price is really too low. ”

Zhou Xin saw that everyone disagreed, and explained:

"I know the pricing is low, but it's a strategy.

The bank transfer is then downloaded via SMS verification code, which is something new like never before.

In order for players to get used to this, we need to make a certain amount of concessions.

This is called customer acquisition cost on the internet.

The price we lowered, in fact, was to get the cost of users.

And do you think game distributors will be willing to see us go this way?

If we go down this path, it means that they will lose hundreds of billions of dollars in revenue, which needs to be measured in billions.

What will game distributors do? ”

Louis quickly realized: "Will they put pirated download links online? ”

"That's right, when they realize that something is wrong, they put the pirated links on the Internet as soon as they see it.

Even let the Angry Birds pirate download link, put in front of Yahoo Search.

When players search for angry bird through Yahoo, they will be attracted by pirated free download links before they enter our official website.

We can only watch as a large number of users who are supposed to belong to us play our games without paying.

Therefore, we need to set the price low enough, so that the game channel providers can complete the accumulation of original users at the beginning before they realize it.

Then, after a large number of pirated links were hung on the Internet, through paper media and electronic media, a war was set off with channel providers in the field of public opinion.

In this war, we have made players aware of such a low price through low selling prices, and I should buy the original version directly instead of downloading pirated copies.

If it's a $50 selling price, they might hesitate.

But with a price of $19.99, their willingness to pay will go up dramatically. ”

"Okay, you convinced me, and I agree with those ** game channel merchants to do so.

There are too many places where the regulation of the Internet is not in place.

The spam that fills the entire Internet alone wastes half an hour of my time every day. ”

"In fact, we can let more people know about our game through mass mailing!"

In other words, in the future, after the email system has a spam interception function, you need to pay specifically for this if you want to send your email to many people.

Now, as long as you have an email address, no one can limit how many emails you want to send.

"We need to go both offline and online.

Ads can be sent not only via SMS, but also via email. ”

"Good idea.

We need to spread this little red bird to the whole of America in the shortest possible time! ”

"No, no, no, it's the world.

Our sales method will not be limited by geography.

Even players in the Europa region can feel the charm of this little bird for the first time! ”

"And Huaguo." Luis added.

"This price is still a bit high for Huaguo." Zhou Xin is well aware of the economic situation in China.

$20 is equivalent to 160RMB, and there are very few people who are willing to pay 160RMB to download video games.

The most satisfying thing about Zhou Xin in California is the weather, even in the hottest August, the maximum temperature will not exceed 32 degrees, and the average is around 28 degrees.

On a slightly hot summer day, it's not too cool to have a barbecue outside with your teammates.

After about half a year of cooperation, he got along very well with Ashley and Stephen, and Stephen's most common words were: Newman, you are the best product manager.

With Riot's first game on the horizon in this unprecedented way, the answer to whether his design will be recognized by the market will be revealed soon.