Chapter 29 The Most Expensive Acquisition Since Microsoft's Founding
Microsoft is much richer than Yahoo.
Yahoo has only started to rise this year, and it hasn't explored a stable and profitable ability.
It mainly relies on blood transfusions from investors.
Microsoft, on the other hand, has good hematopoietic capabilities.
Operating systems were a first-class monopoly until twenty years later.
If it weren't for losing the mobile operating system war to Google, Microsoft wouldn't have given up the throne of the No. 1 technology company by market capitalization.
Because of this, Yahoo's need for Riot Games is even more urgent.
The reason why investors are willing to give Yahoo such a high valuation is based on the premise that Yahoo will be profitable in the future.
The sooner this future is realized, the faster Yahoo's valuation will rise.
Yahoo's internal board of directors has estimated that if they succeed in acquiring Riot Games, their market value will rise by at least 50 percent.
So the price of 300 million is willing.
What Yahoo is clear, there is no reason that Bill Gates is not clear.
So he offered a higher price.
"I'm willing to sell some of Riot Games to Microsoft, but not all.
I want to continue to hold control of Riot Games.
I prefer this to be an investment rather than an acquisition. ”
Zhou Xin looked at the other party seriously and said, Riot Games is not important to him, but the future is not important.
For a long time to come, Riot Games has played an important role in his strategic planning.
That's the payment scenario.
A payment software needs to have enough payment scenarios to be able to occupy market share.
The reason why PayPal was able to become the first place in the global payment software market share in later generations was because they had eBay as a payment scene in the early days.
Relying on eBay, the accumulation of original users has been completed.
The payment software that Zhou Xin wants to build is in direct competition with PayPal, and it is unrealistic to seize eBay's payment scene in the early stage.
As for Amazon, Amazon itself wants to make payment software, how can it give you the payment scene.
Therefore, for Zhou Xin, the early payment scenario he envisioned was online payment.
Payments like video games, online books, and online audio-visual transactions that don't require physical accounts need to capture more than 90 percent of the market.
The reason why the taxi war between Ahri's fast taxi and Didi taxi, which relies on the goose factory, will spread from first-tier cities to second-tier cities and then to third-tier cities in later generations, in the final analysis:
This is the payment scenario where the two giants are competing for mobile payments.
It seems to be a taxi war, but it is actually a war between Alipay and WeChat Pay.
As for why Zhou Xin didn't get involved in online shopping, because doing this from capital to management is too demanding for people.
Zhou Xin has no incentive to compete with Amazon and Ebay in this very mature field.
He only had experience in managing more than 200 people in the past, and if he engaged in online shopping, he had exceeded his upper limit in terms of management logic.
And it doesn't matter.
After the rise of the mobile Internet in later generations, there are more opportunities for overtaking in corners.
Human energy is limited.
Bill Gates explained: "Even if Microsoft buys Riot Games, I'm going to hand over the whole Microsoft Games business to you.
The last time we met, we said you need to start with the head of the department.
It's because you've only proven yourself to have unique insights into certain areas before.
From a management point of view, it is the ability to solve a single problem.
And now from the Riot Games digital community, you've proven that your abilities are compound.
You have a long-term plan for the development of the whole enterprise.
I can rest assured that Microsoft Games will be handed over to you.
Of course, considering that you are too young, I will arrange for you a deputy with sufficient experience to assist you in management.
You only need to be responsible for the planning and consideration at the strategic level, and he will be responsible for the specific execution, which is your forte. ”
Bill Gates said: "I believe that with you joining, Microsoft Games will give a new future to the entire video game industry."
We already have a very big idea internally. ”
Zhou Xin interrupted: "Do you mean making a game console similar to Sega?" ”
"Oh, you guessed it.
But yes, it's not surprising that you know so much about the field.
Yes, we intend to make consoles.
But it's not Sega's form.
We plan to do home game consoles.
Microsoft intends to rebuild the entire gaming chain.
This includes the acquisition of a portion of game studios, game publishing, and game consoles.
Before I saw Riot's form of an electronic community, I always felt like we were missing a piece.
Riot Games made up for the missing piece.
That's right, we're building our entire gaming industry without the communication part.
There is a lack of a platform for communication between players, or between players and game manufacturers.
So Microsoft is very sincere about Riot Games.
Including my price.
This would be Microsoft's highest single acquisition ever.
It's even more expensive than the price we paid for Hotmail last year.
Keep in mind that when we acquired Hotmail last year, Hotmail had over 8.5 million users, compared to Riot Games' 200,000.
Maybe that number is now 300,000.
I took my thoughts to Steve when he thought I was crazy! ”
Steve Ballmer is now a Microsoft executive and will take over the position of president of Microsoft in the future.
Hotmail was the original email service provider, which was acquired by Microsoft and merged into the MSN service, and later became the name.
There are two different versions of the acquisition, $400 million or $500 million, and $400 million is used here.
Zhou Xin nodded slightly: "The value of a company does not depend entirely on the number of users.
If Riot Games is willing to open up free registration, its user base will also soon leap by the same time.
Moreover, the number of Hotmail users refers to the number of registered users, in fact, it is very likely that one user will register multiple accounts.
It doesn't make sense to use this number to value a business.
Of course, sir, I'm not here to contradict you, but to tell you that I know the value of Riot games.
And I'm willing to accept investment from Microsoft or you personally.
But I can't accept a direct acquisition.
It's not that outright acquisitions are bad, but I simply like the name Riot and don't want it to become a Microsoft electronics community. ”
This is a big reason why Riot Games will never accept a Yahoo takeover.
Similarly, Microsoft may accept only investment and no interference in operations, while Yahoo will definitely not.
For Yahoo, they need to keep users at Yahoo as much as possible, which determines that after Riot Games is acquired by Yahoo, it will be absorbed by Yahoo from its name to management to its users.