"The first thing we had to do was move out of the underground garage." Susie Dink said half-jokingly, half-seriously.

Zhou Xin thought to himself that he didn't have much money before, and all the working capital had to be kept for salary, did I like to work in a garage?

The most inconvenient point of the garage is the lack of supporting facilities, and you have to drive to buy something around.

And it's hard to rent garages, which means that communication between employees needs to be done online.

Garage offices are nothing but cheap.

"Okay, these transactional tasks will be handed over to you in the future.

You can decide for yourself what you want to spend under $100,000. Zhou Xin said.

Susie Dink is not averse to coming to Riot Games as an executive, as he is only in the middle of the hierarchy at Microsoft.

And he knows a thing or two about Riot Games and knows what kind of potential this company has.

The only worry he had before he came was that Zhou Xin was not easy to get along with, Zhou Xin was an intern under him before, and he asked for leave every once in a while.

There are at least three levels between Susie and Zhou Xin, and he doesn't know much about Zhou Xin.

Entrepreneurs like this, who have achieved great success at a young age, are mostly difficult to get along with.

Not to mention that Zhou Xin now has two successful products, Angry Birds and Electronic Community.

This can lead to more self-confidence, and it is difficult to strike a balance between obeying the other person's ideas and expressing one's own ideas when working under such a boss.

The opening words are also a kind of temptation, testing Zhou Xin's tolerance for different opinions.

Now it seems that Zhou Xin is a founder who can accept the opinions of others.

Susie will also express different strategic thoughts according to the different reactions of the other party: "Boss, the main thing is that we are a big company.

With 200 million in cash, it is considered an upper-middle company in Silicon Valley.

Having a good office environment will help us to carry out our subsequent recruitment work. ”

Zhou Xin nodded and said, "I understand, we will change the office location." ”

Susie continued: "I think our priorities right now are the following.

The first is recruitment, the biggest difference between a startup and a company that has received financing is the organizational structure.

We need to break down the responsibilities of the role, and I had a rough idea of the growth of one of the Riot communities before I arrived.

The growth rate is very fast.

According to the feedback of my friends, some of them even paid $20 for Angry Birds to speak, just to get that verification code to register an account that can speak in the electronic community.

These are friends who have downloaded Angry Birds, have already cleared the game, and purchased the game purely for the community account.

On some online shopping sites, there are dedicated Riot Games community accounts for sale for between $5 and $10.

What we need to do now is scale up to deal with the growing number of users.

At the same time, there is one thing I would like to ask, and that is whether we need to lower the threshold for registration.

After you accepted Mr. Gates' acquisition, Yahoo Games was about to go live, and they took a similar model to ours. ”

Zhou Xin shook his head and said, "The threshold cannot be lowered.

Our monetization model comes from the stickiness of the community, which refers to the time and effort that users are willing to spend on our e-community.

If we open up the free registration permission, it will only lead to a temporary surge in the number of users, and in the long run, it will destroy the ecology that we have built so hard.

Let's put it this way, users spend money to run their own community accounts.

If you register for free, then the account they will not cherish, and it is a big deal to change the number if you are banned for your speech.

And our account registration is just a giveaway for buying a video game through Riot Games, and it doesn't cost money on its own.

Such a setting is conducive to the online purchase of our games.

After registering for free, other Internet companies are also engaged in the model of buying video games online, so why should players choose Riot Games to buy video games online?

The content of the electronic community, the time and energy spent by users, the collective participation of users in the community, and the consumption behavior of users when purchasing games are a complete set of ecological composition.

Any change in any link will upset the ecological balance.

The registration threshold will be lowered in the future, but not now. ”

"I roughly understand your thoughts, and if you follow your ideas, it's very demanding for our community content.

Once the Yahoo gaming community was founded, they were able to quickly reach two million or more users with the help of the Yahoo brand.

In other words, the content quality of our 200,000 users needs to beat the content of their 2 million users. ”

"Sometimes more content isn't always better, and it's not an antagonistic relationship between our users and Yahoo users.

The cake of the entire video game community is bigger, as long as our community is good enough, the users of the Yahoo game community are our nourishment, and they are constantly converted into our users.

Let them help us develop users for a while.

In Huaguo's words, it is called letting the bullets fly for a while. ”

Zhou Xin is very calm, and the intensity of American's Internet war is far inferior to that of the Chinese Internet industry.

He's already prepared a series of set meals waiting to be served to Yahoo.

The biggest adversary at the moment is Yahoo, and defeating Yahoo would mean the end of the war for the entire video game community.

"I'll tell you about my strategy." Zhou Xin couldn't bear it anymore.

In his opinion, even if Susie was a product manager before, his thinking was only limited to the operating system, and he did not have Internet product thinking.

The other party can only be the executor, not the strategy maker.

"We need to do a couple of things in a year, the first thing is to build the client.

The client is essentially a launcher through which players can launch video games purchased through Riot Games.

When building the client, we need to think about how to ensure that the digital rights are not stolen.

Riot's download mode now allows players to copy and paste the game to any player after downloading it.

As long as he wants.

This is the most important reason why many game makers are afraid to release through Riot Games.

They are worried about piracy.

The fear that if it was handed over to Riot Games, the entire Internet would be flooded with pirated users, which would reduce their income.

We need to guarantee the digital rights of the game developer from the technical level of the client.

These two things are a priority.

In the future, we will distribute games through clients, attract users through electronic communities, and attract game publishers through digital copyright anti-piracy.

In this way, the entire Riot ecosystem is complete.

All you need to do is recruit people to do these things.

Our time is tight, the money is on the books, and the money can be spent to make the business grow faster.

Don't worry about spending money when recruiting, we only need elites. ”