Many things are not valued much by one's own family, and it is not until foreigners begin to pay attention to them that they do not know how to cherish them.

Back in August, when "Kung Fu Panda" was released.

At that time, domestic animation did make the Chinese people proud for a while.

But because of the overall subject matter of the movie.

It's a cartoon again, and it's a more old-fashioned kung fu theme.

So even if the animation quality is excellent, the overall domestic box office does not exceed 300 million.

In the end, the mainland box office was fixed at 276 million yuan.

This result is of course quite explosive compared to other movies.

But for Star Movies, it can only be said to be average.

And then compare it to its cost.

Nearly 200 million may be more than a small part of the investment.

It is more about the investment in various aspects such as talent training for up to five years.

Calculated by box office sharing, Xingchen lost a lot of money this time.

So "Kung Fu Panda" was seen by some people as a thankless thing at the time.

And others were ridiculing what Lu Ping'an said at the time.

At that time, Lu Ping'an said that the overseas box office of "Kung Fu Panda" could at least be on par with the $500 million of "Huantai".

As a result, due to various reasons for poor information, the overseas box office performance was indeed good, but the increase was only increasing little by little, completely ignoring the fact that the largest box office in North America has not yet been released.

Many people recklessly came to the conclusion that it was impossible for "Panda" to exceed 500 million.

In addition, in the past few months after the release of "Kung Fu Panda" in the mainland, the popularity has been occupied by "Lust and Caution" and other movies, so many people really think that "Kung Fu Panda" is Lu Ping'an's second fall since "The Sun Also Rises".

But this went on until yesterday, and everything was different.

Yesterday, the controversy over "Lust and Caution" in the film market was still hot.

But suddenly, an official media exposed a report:

"In October this year, Chengdu ushered in the highest flow of foreign tourists"

A simple report about the tourism market, not many people cared about it at first, especially those in the circle who didn't care about it at all.

But soon a series of reports appeared.

""Kung Fu Panda" goes to sea, and many countries seek panda leasing cooperation"

"Kung Fu Panda" has set off a global panda fever, and my country has ushered in the peak of overseas tourists' arrivals, and Chengdu Panda Base has become the first choice."

"The British Times published the hot words of October: Kung Fu, Panda."

All kinds of big media suddenly reported it.

made "Kung Fu Panda", like Tang Wei, become the hottest topic overnight.

Many people in the industry were confused and didn't turn around for a while.

Everyone really can't figure out why "Kung Fu Panda" has been screened again, and why it is suddenly so important.

Then after a careful analysis, the result is a series of "good guys!" Exclamations.

"Kung Fu Panda" now has a global box office of 410 million?!

At this time, many people who have been ignoring the topic of "Panda" going to sea suddenly realized.

It turned out that quietly, "Kung Fu Panda" is really about to be on par with the box office of "Huantai"!

Then everyone analyzed it again, and soon found that "Kung Fu Panda" may be far superior to "Huantai"!

Why?

Because so far, "Kung Fu Panda" has not been released in North America.

And North America is the largest ticket warehouse in the world.

According to the results of Lu Ping'an's films in North America, it is conservatively estimated that "Kung Fu Panda" can have a box office of 100 million.

In addition, there are more than 20 countries that have not yet been released, and more than 50 countries are being screened.

In the end, "Kung Fu Panda" can't break 600 million or even 700 million US dollars!

$700 million!

Converted into RMB, that is twice the total domestic box office in 2006!

There are some things that will never be taken seriously if you don't make it clear.

But once it is clear, many people really feel the horror of the stars.

A movie that overtakes the total box office of a big country in a year.

And this is not a co-production like "Huantai" and "Batman".

Because this is a real domestic movie.

The kind where the stars definitely have the majority!

The most important thing is that such a step movie is a big hit overseas, and the impact on the entire country is also huge.

For so many years in China, how can there be such a fierce commercial movie!

Reminiscent of the Chinese culture in the film.

At present, the movie about Chinese culture has achieved the highest box office in the world is "Crouching Tiger, Hidden Dragon", but it only has more than 200 million, and the key is that the culture in it is still nondescript!

And "Kung Fu Panda" is really rooted!

Now, everyone finally knows why the top pays so much attention to this movie!

Then, immediately after that, everyone began to follow the trend and report on foreign tourists.

And there is no fraud in this matter.

Many reporters went to the Bashu Panda Conservation Base, and sure enough, they saw many foreigners.

In the following interview, most foreigners decided to come to China after watching "Kung Fu Panda".

According to the staff of the conservation base, the number of tourists has more than doubled recently, and the pandas are not enough!

So so many foreigners have come, can this heat be small?

Many of the stronger ones went overseas to report directly.

And then it was confirmed.

Pandas are really popular overseas.

Then all sorts of reports started to appear.

There are all kinds of angles.

So soon, "Kung Fu Panda" became a global hit, and it directly became the biggest hot topic that overtook "Lust and Caution" at the moment.

And "Kung Fu Panda" has also become one of the faces of this year, and even in the history of Chinese films.

In the face of this fire situation.

The preparation of the Ministry of Culture in the country is clearly relatively unfamiliar.

In the history of Chinese film, or in the history of cultural communication in China after entering the 21st century, there has never been such a big intensity.

But fortunately, those who can get to the top are capable people.

So they made adjustments right away.

And such an adjustment, Lu Ping'an also knows that this is indeed taking advantage of the east wind.

At present, foreign opposition to the Beijing Olympics has also begun to increase.

I won't talk about this matter, it's easy 404.

In short, the situation began to deteriorate.

And then there is the current domestic film industry and literary circles because of controversial films such as "Lust and Caution", and the situation is indeed quite special.

So all kinds of situations are combined.

The overseas explosion of "Kung Fu Panda" came just right!

If you don't report "Kung Fu Panda" positively at this time, when will you wait?

Therefore, there is only one thing that the Ministry of Culture wants to talk about this time: get in the car!

"What am I going to do?"

Lu Ping'an asked directly.

Because the movie was a big hit, he could contribute to the country in other dimensions, so he naturally would not refuse.

And the leader also said directly: "We need your international influence to do this more beautifully."

。。。。。。

On the 7th, many domestic and foreign reporters gathered in Bashu.

"Kung Fu Panda" is now very popular overseas, and many foreign reporters are uninvited.

And this time, with the intervention of the top, the treatment of the invited reporters this time will be very good.

In fact, in this era, there are not many methods that can be used by domestic and foreign propaganda mouths in certain things.

Invite some friendly reporters to do some exchanges, which is basically the top of the sky.

There is no way, the Internet has not risen, and there are not many ports for external output, unlike later, many up masters came to China to shoot a video, and foreigners were shocked, and then they felt that the Western media was not human.

At present, it is basically only through traditional media.

And it is difficult to get traditional media to report on the positive things in China.

On the one hand, they are far more interested in trivial bad things than in positive things, and even if they are positive things, they will add a layer of filters.

On the other hand, there are not many ZTE incidents that can really take the initiative to cause foreign media reports in China.

It is also for this reason that the 08 Olympics will be so meaningful.

So this time, the top is paying great attention to the new battlefield opened up by "Panda" this time.

After discussion, this time we will use a combination of movies and panda diplomacy to show new aspects to the world and strive to achieve a certain degree of change.

And in this regard, Cheng Long is very happy.

Once again, he thanked himself in his heart for making the right decision.

Look at it, mixed with Lu Ping'an, now "Peak 3" is 520 million US dollars, and he has become the top superstar among the international first-line superstars.

There is also the current "endorsement" of "Kung Fu Panda", not to mention the box office hit, and you can also get the identity of an international recommender of Giant Panda.

This is the domestic and foreign, official and commercial side of more flowering, winning hemp!

So for Lu Ping'an's proposal to call some celebrities and celebrities, Cheng Long didn't think about it, and directly started the phone.

So the international stars who came to Bashu today directly piled up

(End of chapter)