Chapter 40: Losers in Gaming
"Jerry, what do you think?
There needs to be a proper solution to this matter, and we can't let the rhetoric go any further.
Gaming is just one part of Yahoo's overall Internet service strategy, and Yahoo's email and portal are the more important part.
We can't let the gaming community affect Yahoo's reputation as a whole and cause users to vote against Yahoo's other products along with it. ”
Abel Garcia, one of Yahoo's largest shareholders, Waddell &. Reed is a senior vice president who has been following Yahoo investments and has a unique understanding of Yahoo.
Also Waddell &. Reed's biggest supporter of Yahoo within the company.
There have been voices within the company to sell Yahoo because Yahoo is trading at a price-to-earnings ratio of 300 at this time, which is far more than the normal valuation.
Later generations knew that this was caused by the Internet bubble, but people in it took for granted that Internet companies were highly valued.
It's like the big A shareholders are accustomed to the dynamic P/E ratio of more than 1,000 for the so-called companies with good growth.
Yang Zhiyuan smiled bitterly: "We currently plan to attribute the responsibility for this matter to a certain executive's own opinion.
After the president was fired, it was up to me to come out and apologize publicly.
Follow-up assurances will not repeat similar behavior. ”
Abel agrees: "It's a pretty conventional solution.
This will prevent the situation from escalating further, but it will not help to turn around our image in the minds of our users.
It's scary when the image of an internet company becomes no longer cool.
Yahoo is far from Microsoft's position and can rely on its monopoly position to treat users arrogantly.
Even the portals have countless challengers vying for Yahoo's throne. ”
In the eyes of Abel and Yang, Microsoft is their biggest competitor, relying on the monopoly advantage of the operating system, Microsoft forced Internet Start as the default homepage of Internet Explorer.
Google is a little-known character at this point.
Internet Start was the predecessor, which later split in two and became MSN and NBC.
The current segmentation of Internet services makes it impossible for users to understand the status of portals around the turn of the millennium, when they resembled a combination of Tencent and Baidu.
Because the most popular messaging software at the time was mailbox, the portal integrated a series of services such as email, calendar, instant messaging, blogs and music.
"I can understand your thoughts.
The reason why Microsoft can't compete with Yahoo on the portal is that even if their portal is the default homepage of Internet Explorer, users will adjust the settings as soon as possible.
Change the default homepage to Yahoo.
Because users think that Microsoft can't provide good Internet service, but is that really the case?
There is no essential difference between the Internet services provided to users by our portal and the Internet services provided by MSN to users.
Users subconsciously choose Yahoo because of the corporate identity built by the Yahoo brand.
The basis of our survival is that users recognize us, just as consumers recognize clothing brands.
Apologies aren't enough, we need to have new and original products that are cool enough to reshape Yahoo's image. ”
Abel agrees with Yang's point of view, when Waddell &. Reed will invest in Yahoo because his point is that Yahoo cannot be measured as much as price versus sales, but as a new media company in the 21st century.
Portals are indeed the new media companies of the 21st century, only Google and Facebook survived the first two decades of the 21st century, not Yahoo.
"Yes, the question is what kind of products do we need to reinvent the image?
Do you have a solution in-house? ”
Yang Zhiyuan glanced at the other party seriously: "We can buy Riot Games."
I've analyzed it carefully, and Riot Games is definitely a very good company.
They currently have over 80 games on sale, and our internal survey shows that more and more game makers are willing to include Riot Games as one of their game publishing options.
Game publishing and the game community have formed a perfect closed loop.
It's now the coolest company in this space of the gaming community.
We can acquire it, as well as its founder, Newman.
Newman is a top-tier product manager, and when he joins Yahoo, Yahoo is reinvigorated. ”
Abel reluctantly said, "Of course I know the value of Riot Games.
We currently value it internally at $1 billion.
The problem is that Yahoo doesn't have that much money on its books.
If you want to buy Riot Games, you're going to have to put a premium on top of $1 billion.
If Newman were the only one behind Riot, we might only need a small premium to convince the other side.
But there is also Bill Gates behind it.
Bill Gates won't let Yahoo buy Riot Games.
The idea is unrealizable. ”
"We don't necessarily need to buy it with cash, but through a share swap.
Take Yahoo's shares to exchange Newman's Riot Games shares to achieve the purpose of acquisition. ”
Abel nodded, "This is just an alternative, not the best solution."
I still don't think the other party will agree.
Or that the price that Yahoo can offer, Microsoft will only open higher. ”
Since going public, Yahoo has been reluctantly interested in acquiring other companies.
Yahoo acquired a company last year that focuses on online board games, just like the early Lianzhong online board platform. 、
In other words, the products of the early Huaguo Internet can find corresponding prototypes in Americacan.
After the acquisition, Yahoo gave a makeover on this basis and became Yahoo Games.
However, the bottleneck of online chess and card platforms is limited, and the audience of chess and card games is relatively fixed, and there is no room for development of electronic communities.
This has also led to Yahoo Games being both an online chess and card platform and an electronic community.
Yahoo's behavior made the original users very unhappy, because they thought that Yahoo had become no longer pure, and it was full of too many bizarre statements and inexplicable users.
After the Yahoo plagiarism broke out, the original user even wrote a song to mock Yahoo Games: "The loser in Yahoo games".
Yang Zhiyuan sighed, "Actually, before Bill Gates invested in Riot Games, I had already talked to Newman.
Expressed desire to acquire Riot Games.
It's just that Newman only accepts investments, not acquisitions.
The matter was stopped.
It didn't take long to hear about Bill Gates' investment in Riot Games, and if I had chosen to invest rather than buy, Yahoo would have had a chance.
Now in addition to acquiring Riot Games, we have alternatives. ”