"So the user's needs are the key, why do we never think about what the user's needs are?

The electronic community is also the network forum, which is a very old product, and the forums made by different Internet companies are based on the most primitive electronic bulletin board and have been transformed to a certain extent.

By differentiating itself to attract users, Newman's innovation in the e-community is only an innovation in the way registration is done and the operation of the e-community.

That is, the innovation of content, which people didn't think I thought was a problem.

The innovation of online forums is itself related to personal characteristics.

But the scoring system is nothing new, and the scorecard that evaluates personal credit alone is 50 years old.

Starting with my grandfather, when he had to go to the bank for a loan, he had to face the bank's score against us.

Isn't it also through the collection of questionnaires and the final calculation of an average score to obtain the final result of the evaluation of the courses of university or high school teachers?

For example, consumer goods brands go to university campuses to conduct questionnaires, which are also scored offline.

Moving offline scoring to the Internet like this can bring a great improvement in user experience to users, why can't we think of it before? ”

Bezos was furious inside Amazon, and he was very unhappy with the entire product department.

Bezos had heard of Newman before, and when he met with executives from other Internet companies in Silicon Valley, they were full of praise for Newman's product design capabilities.

Some even believe that Newman is Neil in the Internet industry (Neil McElroy was the world's first product manager, designing and developing consumer goods for Procter & Gamble).

But Bezos had never had an intuitive understanding of Newman before, and as the founder and president of Amazon, he didn't have time to play games.

Therefore, the content of Riot's electronic community does not mean much to him, which is also a generation gap.

However, Bezos knew about Riot's SMS verification code payment system before.

Amazon's e-payment has been working on a similar feature since last year and is ready to go live in the next two weeks.

But things were different after the departure of Warren Jensen, who was poached by Newman.

You must know that Amazon, as a fast-growing company, loses money every year, but enjoys a super high valuation on the NASDAQ, and the position of CFO is crucial.

Amazon finally poached Warren Jensen from Delta Airlines, and it didn't take long for the other party to run away.

After Warren offered to leave, Bezos raised his interest in Riot Games and a company called NewPay.

It was during this time that Riot's e-community launched a scoring system, and Amazon's employees quickly realized the benefits of the rating system, and it was fully applicable to Amazon.

Bezos's dissatisfaction with the product department exploded instantly after seeing the report written by his subordinates.

You must know that backed by the No. 1 e-shopping website in the United States, Amazon's e-payment software market share has not even entered the top five.

In Bezos' view, it's clearly a matter of product design and product operation strategy.

And the innovation of the scoring system from offline to online has given Bezos an extra layer of view of Amazon's product department.

"We had the function of writing reviews for pictures five years ago, and at that time, under the pressure of the booksellers, we didn't take this feature off the shelves, why did no one in the entire product department ever think about allowing users to rate the product?

A review is a non-standardized data on how a user feels about a product, while a rating is a standardized data on how a user feels about a product.

We know the importance of standardizing data when we build products and build systems. ”

Bezos is speechless, Amazon provided users with the ability to write reviews for pictures as early as 1995.

When the feature was launched, a large number of book publishers expressed strong dissatisfaction, but Bezos persisted for the sake of user experience and user trust.

If it weren't for Riot Games, Amazon would have launched ratings around August 1999.

Even so, there was a four-year gap between the rating function and the review function.

And now that the contrast has given Bezos a new appreciation for the unresponsiveness of the product department.

There is no harm without contrast.

It's not just Bezos and Silicon Valley Internet professionals who are aware of the power of this scoring system.

Even more dangerous are game publishers, as opposed to the traditional offline distribution model, Riot Games previously had an electronic community where players could communicate directly.

Now with ratings, publishers of Riot Games links have more direct ways to communicate with players.

Users who have purchased a video game once through Riot Games' distribution channels are more than 80% likely to make a repeat purchase.

This is the result of an offline survey conducted by Valve, a game company based in Kirkland, Washington, in the Washington area.

After the rating system went live, the two founders within Valve had a heated argument.

"I think we can also do online game publishing, and we don't have to go to the corresponding publisher for each game." Gabe, who was huge, said excitedly.

He's already seen the future of the industry in the Riot Games format.

Yes, Valve is now a well-known game maker, having released a critically acclaimed shooter Half-Life about two months ago.

Valve translates into Chinese to mean valve, and then they will launch the steam platform, which is steam.

Gabe has also become what many players call a dead fat man.

"No, no, no, the game we developed was a success, and what we need to do now is to complete the Half-Life series and use the word-of-mouth of Half-Life in the hearts of players to achieve greater commercial success.

Instead of diverting our energy to online game publishing when Half-Life only gets a little bit of success.

It's not a good idea.

Riot Games has an electronic community, a rating system, and a large number of game developers who choose to publish their games through Riot Games.

They're so mature that even Yahoo needs to take a mean stance when it comes to competing with Riot.

Not to mention us.

I also know that online game publishing has a huge market and a large audience, but that doesn't mean we need to do it.

It's like everyone knows that operating systems make money, but a startup that wants to make a personal operating system can't get half a penny of investment on Wall Street. Mike, another co-founder of Valve, was adamant about it.

Gabe was silent after hearing this, looking very depressed.

He always felt like he was missing an important opportunity.