Compared to Angry Birds, Plants vs. Zombies has significantly longer life.

It is not only the existence of the endless mode that greatly extends its vitality, but also the balance of the game itself and the variety of gameplay.

The representative works of casual games, Fruit Ninja - Angry Birds - Plants vs. Zombies, there is an obvious increasing relationship between the vitality of these three games.

The map revision, based on Plants vs. Zombies, has attracted a large number of players. Fruit Ninja is a pioneer in the mobile Internet era.

The good stuff should be left behind, which is why Zhou Xin's first game chose Angry Birds.

Not only because Angry Birds is less difficult to make and cheaper to make, but also because he has high hopes for "Plants vs. Zombies", hoping that it can carry the heavy responsibility of Newpay's instant hit.

Of course, the promotion of electronic payment in the West requires top-level strategic design and a lot of tactical design, but there is no doubt that the use of "Plants vs. Zombies" is a crucial tactical consideration.

The hands-on demo of Plants vs. Zombies quickly became a hit in the Riot community, attracting a lot of attention.

"From the former Riot Games, now the turn of the century masterpiece of Flamingo Games, it has achieved a perfect combination of plant elements and tower defense."

"I love the idea so much, combining a tower defense game with plants, and it's like a Riot game that's known for its creativity!"

"I've always loved tower defense games, and every time a new tower defense game comes out on the market, I'll buy it as soon as possible."

"I'm a bit old, and the space invaders in the arcade era are probably the earliest tower defense games in my memory, and I've played a lot of tower defense games over the years, and there are almost no tower defense games that make my eyes shine.

The idea of defending the back garden reminds me of a game called Vermin that Nintendo launched many years ago, which also asked players to defend the garden, but Vermin had to face the attack of the mole swarm.

Plants vs. Zombies takes this model one step further. ”

"Riot is still in the same art style as ever."

Although the original Riot Games were renamed Flamingo Games, most players are still used to calling them Riot Games.

Since the control of these two companies is in the hands of Zhou Xin, and the producer of this game is Zhou Xin, this makes players further clear about this point of view.

At the beginning of this year, the Riot video game community introduced an interview mechanism for future generations, such as the StarCraft section, and found designers of StarCraft games to be interviewed.

The Half-Life section also found G Fat to be interviewed by the players.

This brings players closer to game developers, and makes the Riot community more engaged.

Is there a second electronic community that can connect one-on-one with game producers?

Those who have the ability to copy dare not copy, Yahoo is somewhat of a rat bogey.

Those who dare to copy do not have the ability to contact the game producers.

After the success of the Riot community, there is a large number of gaming media outlets that want to go down this path.

For example, GameSpot, a game website backed by CNET, was founded in '96 and was named the best entertainment site in '99.

But in terms of both daily visits and registered users, it took only half a year for Riot to surpass GameSpot.

What's more, GameSpot hasn't found a monetization model, while Riot's community has found it.

Since the beginning of this year, GameSpot has borrowed a lot of product design ideas from the Riot electronics community, and there are many websites that have done so.

From time to time, the Riot community is able to come up with new tricks to increase user stickiness.

Especially on April Fool's Day, a headline hung at the top of the front page of the Riot electronic community:

It has always been imitated, never surpassed.

Use this to mock their competitors.

The more this happens, the more users recognize Riot's community.

Ahead of April, Riot's community did the final warm-up for Plants vs. Zombies, with Zhou Xin personally interviewing players.

"Newman, I'd like to ask you when the second part of Angry Birds will come out, and will there be any other DLC in the future?"

"We should start working on Angry Birds 2 after the release of Plants vs. Zombies. There should be other DLC, didn't we make a 10-level DLC for the Lunar New Year in China, and provide it for everyone to play for free?

DLC will come out according to different festivals, of course, not every festival will have it, I think Halloween is a good theme. ”

"I would like to ask what is the pricing of Plants vs Zombies? Will it be priced at $19.99 like Angry Birds? ”

"No, Plants vs. Zombies is much more expensive to develop than Angry Birds, so it's going to be $39.99, but trust me it's definitely worth the price.

And you don't have to worry about the price, we will introduce new payment methods to give every user the opportunity to get a discount on the price. ”

"I'd like to ask if Riot Games will be listed on the NASDAQ?"

"This financial reporter, you seem to have gone to the wrong press conference."

"It seems that Riot Games has always been committed to making casual games, are you considering making other types of games? I love your art style. ”

"First of all, we're now called Flamingo Games, and secondly, I think so, there are so many types of video games, and I want to try them all."

"Newman, I'm a big fan of Angry Birds, and I think I'm probably going to like Plants vs. Zombies too, so I'd like to ask if your game will be ported to handheld or arcade?"

"Our game may not be very suitable for arcades, handheld will consider, we have talked to Nintendo, Sony and Sega, but for the time being, it is still in the initial docking stage, which will take some time."

In fact, these two games were booked by Microsoft and will be ported exclusively to the Xbox platform, and Bill Gates paid a high price for this.

Zhou Xin's confronting of players' questions in the Riot community not only sparked heated discussions in the Riot community, but also spread to other online forums.

This also played a further role in the promotion of "Plants vs. Zombies".

"It's great purely from a gaming point of view, but can electronic payments really work?"

Because he is in the same Bay Area, Cao Yongluo occasionally comes to Zhou Xin's company to look for him, so as a supernumerary member of the game test, he has experienced "Plants vs. Zombies" in advance.

Purely from the game itself, he didn't think there was a problem at all.

The only thing he has doubts about is electronic payments, especially those of Zhou Xin, which do not need to go through a bank.

Zhou Xin looked at the other party: "It's not a question of whether it can be done, it's a matter of whether it must be done, electronic payment is my most important product." ”