"Why is it only Newman who can?"

"How to acquire users has always been a question that all Internet companies want to know. Whether it's giants like Yahoo or Microsoft, or the new garage companies in Silicon Valley.

They're all looking for answers, how to attract users?

A lot of Internet giants think that if I have had great success in other fields and have a large number of users, then when we launch other Internet services, we can attract these users to the new Internet service that I launch.

Microsoft has tried, Yahoo has tried, Netscape has tried. Lycos tried, but mostly with no good results.

No matter how much Microsoft promotes their internet browser, users just don't buy it.

After buying a computer, people would rather spend half an hour downloading a browser than use the Internet Explorer browser that comes with the Windows system.

Internet Explorer seems to be the only way to download other browsers.

Users of Microsoft's portal MSN are still not buying it, and both Yahoo and Lycos have far more users than MSN.

It seems that the giants have a hard time replicating their success in a certain field.

It's the same with Yahoo, their success on the portal can't be replicated in the gaming forums, and even though all users pass through Yahoo's door for the first step in connecting with the world, no one will give you a second glance at the gaming forum service that Yahoo Gate provides.

But Riot Games, a video game service that has skyrocketed last year, seems to be different, and their success in one area can be quickly replicated in the next.

Thousands of Ameriken users have embraced Riot products, both online and offline.

To explain my definition of Riot Games, yes, they are video game service providers in my opinion.

Whether it's Riot Games, Flamingo Games, NewPay, or other Newman companies, it's all about a theme service, which is to better provide video game services to users.

I refer to them collectively as Riot Games.

Since the sudden appearance of Angry Birds last summer, Newman and Riot Games have replicated their success in other areas at a rapid pace.

From casual games themselves, to Riot's electronic community surpassing the four-year-old GameSpot in just three months, to NewPay's more than one million users in just one week.

Riot Games wants to replicate its own success, as simple as drinking water.

What other businesses would have taken years to do, Riot Games has been able to do in a matter of days, or even better, from a few months to now.

I'm getting more and more people in Silicon Valley talking about the name Newman and his amazing magic.

Yes, Silicon Valley's Internet entrepreneurs think Newman has cast magic on users. After experiencing Newman's products, you will lose resistance to Newman's other products.

In my opinion, the success of Riot Games or Newman is not only due to the quality of the product itself, but also to the fact that Newman has completed this series of strategic ideas from the beginning.

That's right, most Internet startups only stay in the present when it comes to what they want to do in the future, and Newman is different when it comes to how to do this thing well.

He's already devised a series of plans, including a lawsuit with Yahoo, and if it weren't for JerryYang's public admission that it was their executives, and Jerry's lack of investment in Riot Games, I'd even suspect it would have been a play directed and acted by Newman.

At the age of 20 and the entrepreneurial team of only three people, when designing Angry Birds in the garage, Zhou Xin had probably already thought about a series of Internet services such as game forums, online game stores, game evaluation systems and electronic payments.

It's all about the player, who has a common target audience.

Their products are all designed with the video game user base in mind.

When other Internet companies launch different services, they often use the previous logic to face users with different needs.

Newman, on the other hand, uses the same logic to face customers with the same needs.

And then tell the customer what else you need.

The most critical factor in Newman's success is that they are providing Internet services that have never been available before. There were games before, but there weren't games with a purchase model like Angry Birds. There were web forums before, but there were no web forums dedicated to games.

In order to browse information about video games, you need to go to the official website of the game media, and you can't communicate in real time.

The Riot Community not only provides players with the latest information, but also the ability to communicate.

Whether it's a friend list, chat, or forum, players can connect and communicate with each other. These features greatly enhance interactivity and user stickiness, giving players a natural affinity for the Riot community.

Until this stage, Riot Games has not yet formed a closed loop, and they still have one last link to lose, which is to buy and pay.

Riot Games' earliest SMS verification code to buy games is undoubtedly an innovation, but it is not enough, players still have to find an offline bank to complete the transfer step. And as Riot Games sold the source code to other game developers, or other developers copied similar payment methods on their own, Riot's advantage in payments quickly disappeared.

But they found electronic payments, a model that was immature at the time, and allowed Riot Games to close the loop.

NewPay and Riot Communities combine to provide a complete game publishing platform that also provides social services. NewPay is far superior to other electronic payment software in terms of user experience.

Whether it's Six Degree, Yahoo or MSN, the social services they provide are purely social services, and it is difficult to make a profit.

But Riot Games is different, they provide social services that are equivalent to the combination of Amazon, Yahoo and ICQ, and the purchase impulse generated by user interaction can be completed directly in Riot Games.

It is difficult for other Internet companies to replicate the different services provided by customers, and their previous successful experience cannot be useful when developing different services.

Microsoft's product managers won't know what's at the heart of the portal's product design. There is a certain disconnect between the different services of traditional Internet companies.

But Riot Games is different, they form an ecology, and yes, I need to use ecology to describe their current model.

Different products meet the same type of needs of users, that is, to get satisfaction from video games......"

This is an article published in a famous magazine in Silicon Valley, and after gaining millions of users in just one week, everyone's eyes are on Newman from the West Coast to the East Coast.