"Jimmy, if you had the opportunity to go to Harvard, and only you had to provide your SAT scores, would you give up the opportunity to go to Harvard because you had to take the SAT?" Zhou Xin asked rhetorically.

The first thought in Jimmy Wells' mind was, how can Quora be compared to Harvard, this kind of thing can't be said in front of Zhou Xin, "Of course not."

If I could go to Harvard, my mom would be crazy with joy. ”

Zhou Xin nodded and said, "I know your knee-jerk reaction must be, is Newman crazy, how can Quora be compared to Harvard."

Yes, Quora can't compare to Harvard, but Quora can compete with other quiz communities.

The difference between us and them is as big as the gap between Harvard and other universities.

Please forgive me for not comparing my alma mater, Berkeley, to my alma mater, Berkeley, because he is not as well-known as Harvard.

To put it simply, it's important that we grasp the psychology of our users.

Let's think about it from another angle, the same bag, why women are obsessed with Dior and Chanel, you must know that they are thousands of dollars more expensive than ordinary bags.

More expensive packages range from tens of thousands of dollars to hundreds of thousands of dollars, are they really worth the price? Or do they have a grasp of the psychology of users, so these luxury brands are able to sell at such a high price?

Always remember that users will not not use your product because the threshold you set is high, and users will only not use your product because it is not easy to use. ”

The Internet is a new product, and now it is absolutely a new product, for Internet companies, they only know how to expand, so that more users can use their products, so as to obtain higher valuations and more investment.

In fact, regarding PUA users, the government was the first to engage in this set, such as the five techniques of controlling the people mentioned in the Book of Shang Jun.

In commercial activities, PUA users are the most proficient in the luxury industry, what wants to buy a bag, must be in this brand consumption amount of how many yuan.

That is, the luxury quota system, which can be traced back to France in the 30s of the 20th century. At that time, brands such as Chanel and Dior began to adopt this sales strategy, fooling these users into a daze, and there are still a large number of people eating this set in the 21st century.

Larry Sanger quickly linked Zhou's new idea to another thing: "Boss, your idea reminds me of one thing.

That was the hunger marketing strategy adopted by Sega a few years ago, which was known as explosive marketing, or out-of-stock marketing, within Neon Enterprises.

That is, by selling in limited quantities or controlling the supply, it creates a sense of shortage and the user's desire to buy.

At that time, Sega officially announced the launch of the Sega Saturn at E3, and announced that it would be available in all stores in North America on the same day.

However, in reality the Sega Saturn is not available in all stores.

Sega has only test-marketed in a handful of e-retail stores, and the supply is very limited. This practice has led to a shortage of Saturn, attracting many consumers to queue up in stores to buy.

Other merchants began to race to place orders and ask Sega for more Saturn to meet their customers' needs.

This hunger marketing strategy eventually led to a massive increase in sales of Saturn.

Hunger marketing tactics are now a hallmark of Sega. ”

Zhou Xin couldn't complain in his heart after hearing this, isn't this Nima the Xiaomi of the game industry, specializing in fooling users.

Zhou added: "What you said is only part of it, we are not reducing the supply, but setting a threshold for users to ensure high-quality answers and high-quality questions within Quora.

Of course, it seems that there will be a hunger marketing shape, and the real reason is the threshold.

Our content moderation team has less than 10 people, and even if we have a reporting function after the number of users increases, this team alone will not be able to manage so many users.

At the same time, there is also a very important benefit that users will cherish their accounts and will not easily make sensational remarks.

We gave the content moderation team the power to ban the account, but after they banned the account, the backend must record the user's violating content and clearly write down why the ban was banned and what rules were violated. ”

The concept of hunger marketing has a long history, dating back to 1896, when American businessman Earl Sherris came up with it.

He used the concept of "hunger marketing" in one of his essays, describing strategies that businesses can use consumer desires to market their products.

It's just that it hasn't made much splash, and it hasn't been until nearly 20 years that Neon and Huaguo's consumer electronics companies have played this set to perfection.

"In addition, the online encyclopedia project can be launched, and we will give content editors a verification code to register for a Quora account.

For example, a user who helped us edit three encyclopedia contents, after the review is passed, he can get a verification code.

We need to harness the power of netizens to edit online encyclopedias, not just experts and scholars.

Quora - an online encyclopedia, thus forming an ecosystem where most of the user's questions can be answered through Quora.

They first get the basic concepts on an online encyclopedia, and then get input from their predecessors on Quora as they dig deeper.

The content of the three encyclopedias is what I said casually, how many specific articles are more appropriate, this Delari, you ask the operation team to discuss an appropriate number.

It's hopeful, but it's difficult. ”

After Larry Sanger and Jimmy Wells looked at each other, Larry Sanger said, "Boss, I think your opinion is very good, we can take advantage of most of the users."

During this time, we also thought about how Nupedia could be successful outside of work, and we came up with a set of mechanisms, which are:

Anyone can create, edit, and modify Nupedia's content.

Users can edit, add, delete, and other operations on the Nupedia page, so as to continuously improve and perfect Nupedia's content.

At the same time, we also need some mechanisms to protect the quality and accuracy of Nupedia's content.

For example, each page has a discussion page for editing and modifying the discussion page, where users can make comments, suggestions, or feedback, and other users can reply and discuss.

Nupedia will then also have mechanisms to monitor and prevent malicious edits or vandalism, restrict and moderate edits made by anonymous and new users, and set editing rules and guidelines, etc.

We thought of a whole set of mechanics to perfect Nupedia's content editing. ”

Larry Sanger and Jimmy Wells looked at Zhou Xin, and they wanted to hear what the best product managers in Silicon Valley suggested for their solution.