Chapter 87 To be a world-class consumer electronics brand

"Yongluo, what are you planning to do at the moment?

You're going back to China soon, do you plan to continue to study at Ameriken or stay at Yan University? In other words, what are your plans for the future? ”

Cao Yongluo went to Santa Barbara for an academic year, which means that after the first half of 1999, he needs to return to China.

During their one-year stay at the Santa Barbara campus, Cao Yongluo and Zhou Xin met about once every half a month.

At this time, it was already May, and after the last exam, Cao Yongluo planned to return to China, so Zhou Xin asked him about his future plans.

Cao Yongluo was a little confused, he was a senior when he went back, and the path that his family had arranged for him before was to study abroad, and then either stay abroad or go to a financial central enterprise.

In other words, until 20 years later, the headquarters of financial central enterprises were treated better than civil servants.

It is more comfortable for civil servants who are admitted to ministries and commissions on their own to be sent to local places to hold positions of real power.

Not to mention that in 1999, financial enterprises could be promoted to state-owned enterprises and civil servants, and retired could go through the reform of the mixed system of state-owned enterprises to obtain shares.

In a word, there are too many choices for Yanjing people with backgrounds at home.

The rule-making of the Chinese system is very flexible, such as the cadres of state-owned enterprises can be transferred to civil servant positions, which is almost impossible for people who have no connections, but it is certain for those who have connections.

But after coming to Ameriken to see it, especially after going to Silicon Valley to see the entrepreneurial atmosphere, Cao Yongluo didn't want to take the road arranged for him by his family, he also wanted to start a business.

"I've always listened to my family's arrangements before, but this time I came to California and experienced the Internet, and I had the idea of living for myself for the first time.

I kind of want to start my own business. ”

Zhou Xin asked: "Isn't it good to hear that the family has arranged this kind of life without any pressure at all?"

There will be a lot of difficulties in starting a business, don't look at me to start a business seems to be smooth sailing.

But you need to know that entrepreneurship like me is a minority, and entrepreneurial failure is the norm. ”

From the heart, Zhou Xin can't wait for Cao Yongluo to work with him, after understanding Cao Yongluo's background, he knows how important it is to engage in manufacturing in China, and how important it is to have such a relationship.

Why is manufacturing more difficult than the Internet industry? This was especially true in the early days when the building of the legal system was not sound enough.

Because the Internet industry is concentrated in first-tier cities, and the recruited employees are young people from all over the country, they have been atomized and are relatively better managed in the absence of organization.

To put it bluntly, it doesn't matter, it won't be in a group, it's better to squeeze.

Why is manufacturing hard to do? Not only because there are more regulatory departments related to the manufacturing industry, but also because the people who managed the manufacturing industry in China in the early days were linked by their neighbors and went to work together in a certain place, and there was a strong organization.

It is much more difficult to manage than in the Internet industry.

Therefore, the early private enterprises were mainly township enterprises, and the so-called "strongmen" in the townships and towns were transformed into township entrepreneurs.

Later, the siphoning effect of the city led to the loneliness of township enterprises.

The group of migrant workers brought about by the siphoning effect is very difficult to manage. (The point is so far, it can't go any deeper, which is one of the reasons why early-stage capital will not invest in manufacturing at all.) )

At this time, it is not only necessary to have a strong enough relationship with the regulatory department, but also a strong enough relationship to manage the employees.

Cao Yongluo shook his head and said, "There is no one whose life is without troubles.

After coming to Ameriken, I got to know some of my classmates, and to put it bluntly, power and money are almost equal here.

That is, both money and power can be passed on to future generations.

Not with us, our money can be inherited, but not with power.

My grandfather and my dad are both *-level events, which is a very unlikely event.

So I chose to follow the arrangement of my family, and I will mix up with the department level and retire, and even this main hall will not be given to me until I am about to retire.

It is absolutely unacceptable for our family to appear in three consecutive generations of *level.

Then my descendants will descend again, which means that the power will be diluted over time.

But if I choose to start a business, as long as it is legal and reasonable.

Well, we've known each other for so long, and there's no such thing as jealousy of me, so I can be more blunt.

To put it bluntly, it's a little unreasonable, and it's fine.

However, when converted into wealth, although wealth does not play such a big role in our society, it can be passed on to my descendants in a stable manner.

Of course, this is a consideration of mine from this point of view.

From a larger point of view, when it comes to a certain size of enterprise, how many social resources he can leverage is actually equivalent to your level.

And this level is hereditary. ”

This is also the common idea of people like Cao Yongluo in this era, that is, money is more important than power.

The times determine thinking.

To put it bluntly, Zhou Xin is only in his twenties, he is not forty or fifty years old, it is difficult for him to understand that the other party is only twenty years old, and he can have such mature thinking.

Zhou Xin originally thought that the other party would say that because he saw him start a business in Silicon Valley, he felt that entrepreneurship was very challenging and interesting, and he didn't want to live a routine life, so he hoped to start a business.

Everyone's minds are not on the same channel at all.

Zhou Xin established Xinxin Technology before, and he also saw a few so-called second generations when he was financing, but he felt that those people were far worse than Cao Yongluo, who was only in his early twenties, in terms of speaking and doing things.

"Well, I totally understand your concerns, but what about the immigrant Ameriken?

After immigration, the wealth of China was gradually transferred to this side? ”

Cao Yongluo shook his head again and again, "Forget it, my grandfather has to break my legs."

When I came here to exchange, he repeatedly told me that he would never accept me to immigrate, and if I dared, then wait to cut ties with my family. ”

After Zhou Xin got a general understanding, he asked him, "Have you ever thought about doing things with me?"

But my business is to do the real industry, not the Internet.

Our products are mainly sold in Europe and the United States, but the products will be manufactured in China.

This means that you need to be in charge of the entire product manufacturing, and I am in charge of marketing.

It's a long-term plan, it's a very ambitious plan, and we need to build a global consumer electronics brand.

Of course you need to prove your abilities, and we'll start starting small. ”

Cao Yongluo is very curious, the world-class consumer electronics brand, at present, the only world-class consumer electronics brand in the whole of East Asia is Sony.

Samsung is far from being as well-known as a consumer electronics brand in later generations.

As for Huaguo, there is no world-class consumer electronics brand.

Of course, Cao Yongluo's concept of consumer electronics is not clear enough