"You have to be clear, we're not doing nothing. And I want to be a consumer electronics brand, not to support Chinese enterprises without brains, I just give them a chance.

When they have this technical strength, they can verify their technology and participate in large-scale production to optimize and iterate by entering my supply chain system.

I will give them such an opportunity, and Sony and Samsung will also give their local companies such an opportunity. ”

Zhou Xin continued: "And you don't need to make a decision so quickly, your senior year is still one year away from graduation, this year we can try it first, if there is a play, you can seriously consider it." ”

Cao Yongluo asked, "So what are you going to do?" ”

"Matrix, I've registered this trademark, we'll start with the keyboard first." Zhou Xin said, "Matrix's mobile phone trademark is still in the hands of Motorola, and I will negotiate with them to buy this trademark in the future."

To put it simply, make a keyboard first and then a mobile phone. ”

In 1995, Motorola registered the Matrix trademark, which includes the Matrix 1000 and Matrix 2000 series products.

Cao Yongluo was a little puzzled: "Keyboard? ”

Zhou Xin said: "That's right, let's start with the keyboard, the keyboard we want to make is a high-end keyboard, relying on sound and design to attract users." ”

After attending Confiniti's press conference, Zhou Xin realized that he could also intervene in the field of handheld computers.

Later, after going back and thinking carefully, Zhou Xin realized that it was better to be a handheld computer than a mobile phone, starting with a feature phone, and then directly switching to the smartphone track in the era of mobile Internet.

"Have you ever used a BlackBerry 850? This is a pager with full keyboard buttons, and we are going to make the phone in a similar form.

So we're going to start with a high-end keyboard to brush up our brand identity, and then we're launching a phone with a full keyboard. ”

That's right, what inspired Zhou Xin was the BlackBerry phone, which has a vast market and a glorious history overseas.

Although they are not accustomed to the water and soil in China, it does not affect BlackBerry's peak market share in Ameriken 48%.

And Zhou Xin has an impression of the success of this brand, and he remembers the time when he discussed the mobile phone brand with his classmates from Ameriken.

The other party mentioned BlackBerry and mentioned why BlackBerry is so popular at American.

The most important point that made BlackBerry's reputation popular was that during the 2001 Capitol bombing, almost all U.S. communications equipment was paralyzed, but Vice President Cheney's mobile phone had BlackBerry functionality and was successfully wirelessly connected to receive real-time information about the disaster scene anytime and anywhere.

Then, when Congress was adjourned because of the 911 incident, each congressman was given a BlackBerry phone for lawmakers to use to handle state affairs.

Of course, Zhou Xin, as a Chinese, obviously cannot get this treatment for the mobile phone he developed.

"Nowadays, the keyboards are too cookie-cutter, but the keyboard can be made more fun.

And the two groups with the highest demand for keyboards, programmers and gamers, I have some influence in both groups. ”

In Zhou Xin's view, compared with the mechanical keyboard of later generations and further customized keyboards, the current keyboard has too much to do.

Of course, the customized keyboard is a mechanical keyboard with higher playability, and Zhou Xin plans to put it in place at one time.

Like the so-called shaft body, keycaps, shells, PCBs, positioning boards, and soundproof cotton, these can be produced in Huaguo.

It is completely possible to make the effect of HiFi in later generations by using the typing sound.

Cao Yongluo: "I still don't understand how to make the keyboard more fun.

But I'm sure you can do it, and I think we can give it a try. ”

Zhou Xin said: "You should have a month to go in Ameriken, and we can find factories around here to make some samples to try." ”

From the keyboard structure to the shaft body to the design, these need to be patented.

Although Zhou Xin does not have deep contact with the key ring, he has also assembled a customized keyboard.

Especially after his memory became clear, he knew very well that compared with the cherry shaft, the domestic shaft was innovative in creativity and sound.

And what hand run shaft.

Since deciding to put the production end in Huaguo, Zhou Xin has not worried about the labor problem.

Especially before China's accession to the WTO, China had a large number of high-quality migrant workers.

"The keyboard is technically easy, but it's not easy to make something new, so we can rely on this to build brand recognition.

Then make mobile phones, we make full-keyboard mobile phones, we will also make some characteristics from the keyboard field of mobile phones, so that users' cognition of us extends from the keyboard field to the mobile phone field.

By the time the all-keyboard phone was successful, the foundation of the consumer electronics brand Matrix had already been laid.

Only then will we consider the next step from a global perspective. ”

The technical content of mobile phones is much higher than that of keyboards, and at the same time, the field of mobile phones has developed rapidly in recent years, and there are too many brands in the entire market.

From Motorola, Nokia to Sony, Sharp, and then to the emerging BlackBerry, these mobile phone brands have decided that if they rashly enter the mobile phone market, the user group will not pay.

Unless it's cost-effective.

But the problem is that if you want to rely on end consumer goods to feed the semiconductor industry, you must have a high premium to cover this part of the cost.

The reason why Huawei succeeded in engaging Hisilicon Kirin in later generations, and Xiaomi's engagement with Songuo Semiconductor has not been done, is not only because HiSilicon Kirin has a longer history, but also because Huawei mobile phones have large profit margins, and they have more R&D investment.

After Zhou Xin saw Xiaomi, he didn't want to take the cost-effective route at all.

Moreover, the establishment of a high-end brand can not only make mobile phones, but also other products.

As long as the price anchor is calibrated for the mobile phone, other products can also enjoy a high premium.

Take apples as an example, apples' polishing cloth can be sold for 145.

Only high premiums can lead to high R&D investment.

When Zhou Xin planned to find someone near California to make the first customized keyboard, Baidu, which Robin spent a long time developing, was finally going online.

Baidu and Robin are not well-known in Silicon Valley, and when Robin went to meet investors, he mentioned that Baidu did not have the slightest interest.

It's only when Newman mentions that he invests in them that investors get interested.

But before Baidu, there was no product, not even a demo, and investors told how their technology was good, and others didn't believe it at all.

Robin found a few classmates and worked from scratch together, and finally made Baidu under high-intensity overtime.

And the internal test has been tested for several rounds.

"Now the problem we have to face is how to promote it.

Baidu is not famous at all now, how can we let users know that there is such a good search engine. ”

"I think we can have a press conference and invite Zhou Xin to come over and help us stand on the platform."