You must know that the average age of moviegoers around the world is less than 24 years old, that is to say, the current film market is when the post-90s generation is in power.

What are the characteristics of the post-90s?

In his previous life, Lu Ping'an was also born in the 90s, can he not know?

To sum it simply: open-minded, catch up with trends, and not particularly familiar with relatives.

In addition, the earliest post-90s generation are all sophomores.

It is the age when I can't sit still.

I have some money in my pocket again.

Celebrate the New Year.

Can you stay at home?

So the midnight show is just for them.

Of course, the reason is not only this, Lu Ping'an then reported the data.

In 09, the New Year's Day and New Year's Eve activities on the Bund in the magic capital were attended by 65,000 people.

The rest of the provinces and cities have similar New Year's Eve events.

The participants were all young people.

It's never been this lively before.

"Times have changed, and the next thing is the world of the post-90s." Lu Ping'an spread his hands.

Wu Jing was still puzzled: "The post-90s generation is so crazy? ”

"It's not crazy, it's free, the earliest post-90s have gone to college, and they also have their own social circles, especially in first-tier cities, there are a lot of rich people, and they are still fashionable, and there are such activities as New Year's Eve on Chinese New Year's Eve, and of course there will be no fewer people willing to participate."

"Still a little crazy, shouldn't you be at home for the vigil?"

"Of course you post-60s don't understand the post-90s."

"I'm 70, okay." Wu Jing laughed, and then asked, "Then what type of role do you say I am suitable for?" ”

"Have you ever wanted to play a soldier?"

"Soldiers?"

Wu Jing's eyes slowly glowed.

Lu Ping'an didn't say anything more, just point it out.

Time soon came to the thirtieth year of the Chinese New Year's Eve.

As of this morning, the pre-sale box office of the three movies in the Xingchen Spring Festival file finally exceeded 200 million, coming to 248 million, with a single-day increase of nearly 70 million yesterday.

The advance ticket office has increased significantly.

Lu Ping'an's own appeal, as well as his confident speech over the past few days, began to take effect.

Of course, the main thing is that many people were on the way to the Spring Festival some time ago, and now that they are home, they have the time to do other things, such as pre-purchasing movie tickets.

It's just that even so, the pre-order box office of 200 million for the three movies is still dismal for Xingchen Films.

But Lu Ping'an was not worried.

Because it depends on which angle you look at.

If you keep looking at it from the starting point of "Star Movie", this point is certainly not qualified for the pre-sale box office.

But judging from the pre-sale box office during the Spring Festival, this data can already prove that the potential of the Spring Festival stalls is huge!

The total box office of all movies on the Spring Festival last year was less than 60 million, including blockbusters like "Yangtze River No. 7".

Now his three movies are close to 250 million, which is already quite good.

In other words, after this time, it is basically a fact that the Spring Festival stalls were successfully opened.

Of course, for Xingchen, it still depends on the box office of the movie after all.

If it's too low, it won't look good.

But Lu Ping'an is still not worried.

Because of the movie, it still relies on word-of-mouth to speak.

Maybe the results were almost bad a few days before the Spring Festival, but after that, I was still able to catch up.

So it's not a big problem.

The time soon came to the thirtieth of the Chinese New Year's Eve.

Early in the morning, after Lu Ping'an reconfirmed the preparations of all departments for the Spring Festival stalls, at noon, relatives on both sides of the original owner's father and mother gathered in the courtyard.

This year was a special vintage.

The Spring Festival Gala in 09 has attracted much attention, and after the Olympics, the director of the Spring Festival Gala has been campaigned.

The two haven't been together for a long time.

So this year, I just happened to have dinner together, and then the two families went to watch the Spring Festival Gala together.

Relatives said that they would watch a movie on the first day of the Lunar New Year.

Lu Ping'an laughed: "That's just right, I'm relieved to have an uncle here, if anyone has a dislocated jaw, they can be treated on the spot." ”

The lively Chinese New Year's Eve dinner was eaten early, and in the evening, the two families went to the scene.

Lu Ping'an watched the Spring Festival Gala with the creators of the three movies left behind.

The main creators who stayed in the capital this time include Lu Ping'an, Ning Hao, Fan Wei, Ge You and several others, plus Zhang Songwen and other friends.

Baoqiang and others went back to their hometown.

Their task is to build momentum in their respective identities after the Spring Festival stalls open.

Baoqiang's first stop was Xingtai, Hebei.

Huang Bo's first stop was Qingdao.

Baoqiang said that he had just talked to the government at home about it, good guy, full support.

Understandable.

It's hard to get a star, of course my hometown will be a baby.

Huang Bo's treatment is a little worse, after all, his reputation is not as big as Baoqiang, but the Qingdao tourism ambassador is already negotiating, and if the Spring Festival stalls are a big hit, they will definitely win.

Liu Qianqian will also be on the roadshow in Wuhan.

Brother Hu and Xu Shan are fighting in the magic capital.

Lu Ping'an and others are the base camp, starting from the capital, nomadic herding everywhere.

The other day, everyone tried to play their home advantage.

A few days later, we will go on a national tour of the division, from the first tier to the second tier, and if possible, the third tier and below cities.

It's good that the three movies are released together, and every place after the meeting is full of stars.

So there will be no shortage of exposure at all.

To this end, the crew also chartered an airplane to improve efficiency.

In short, it is a goal, the seven days of the Spring Festival, to give full play to their greatest advantages and fight full damage.

Of course, the cost will be quite high.

Coupled with the Spring Festival warm-up publicity that began in October, the publicity cost this time is estimated to exceed 150 million.

But the wonderful thing is that the total cost of the three movies on paper is less than 400 million.

The actual cost, that is, the cost after subtracting various sponsorships, is less than 200 million.

Low-cost commercial masterpieces are at this moment.

So when the total box office exceeds 700 million, it will basically not lose money.

Is 700 million difficult?

Lu Ping'an felt that it was still more difficult.

Because his goal is to break 700 million in seven days during the Spring Festival!

The next thing is to wait quietly for the answer to be revealed.

Soon, at 8 o'clock, as the bell rang, the 09 Spring Festival Gala began.

In the courtyard, Lu Ping'an, Ning Hao, Zhang Songwen and Jiang Wen's family, eating hot pot and watching TV.

This year's Spring Festival Gala is quite exciting.

Jay's "Compendium of Materia Medica" was released not long after the opening, partnering with Head Song, it is said that this show is the first in the ratings, higher than Lao Zhao's.

Then there are the themes of Wenchuan, the Olympics, and aerospace.

Most of the songs and sketches are inseparable from these three themes.

After 11 o'clock, the style of painting changed, and Lao Zhao, Xiao Shenyang, Grandpa Bi, and Yadan's "Not Bad Money" came on the stage.

Some of the drowsy people were in good spirits, including Jiang Wen.

Lao Zhao's appeal is indeed strong.

Then it was "eyes closed and opened", and the Spring Festival Gala passed.

Everyone got up and began to pay attention to the situation on New Year's Eve.

At this time, the night owl young people in the eight first-tier cities also began to act.

Next, where to play?

Anyway, for these night owls, they must not be able to stay at home, there is no common language, it is better to go out and play.

There are people who go to Internet cafes, there are people who go to wander around, there are people who go to karaoke, and there are people who play cards.

And this year, they have an extra choice.

That's watching movies.

"It is said that Yintai has a New Year's Eve movie."

"Whose movie?"

"The stars', and it's three, it's said to be super funny."

"So what are you waiting for, let's go!" (End of chapter)