503 Hurry up and give me a copy, hurry up and hurry up!
Soon, John Woo came to the TV.
At this time, a special report on the Spring Festival was being broadcast on TV.
In the report just now, the reporter has interviewed the audience after watching the movie.
The answer was "Beautiful!" ”
And now John Woo came over and saw that it was just about the problem of "difficulty in buying tickets".
The reporter was interviewing an eighteen or nineteen-year-old girl in a movie theater: "Have you bought a ticket?" ”
The little girl was very cute, and replied in a small clip voice: "I bought it, I waited in line for half an hour to buy it, it was just like the Spring Festival." ”
"Why don't you buy it online?"
"I can't buy it online, there are too few movie theaters in Jingzhou, and I want to go back to the magic capital."
"Which movie are you going to watch?"
"I'm going to watch them all, but today I'm just going to watch Crazy Racing."
"Why only watch this one today?"
"Because the other two don't have a suitable seat today, I'm going to watch it tomorrow."
Then the picture turned, and the location was changed to a city in Zhejiang Province, where the reporter interviewed a boy in his twenties who had just bought a ticket.
"Did you get a ticket?"
The boy seemed to be able to say: "I just bought it, I ran to three theaters, the first two are not open, and when I got here, I just bought the first ticket for the new opening, you see, the best seat." ”
As the boy spoke, he took out the movie ticket, and there were four seats in five rows, which was indeed an excellent location.
But the time was 11 p.m.
The boy smiled at this: "Watching a movie is better than playing cards and mahjong at home."
The interview went on on TV.
Wu Yusen's brows furrowed.
He felt that the support Lu Ping'an received this time was really big enough!
The six princesses are all specially reported for the Spring Festival!
But even so, at most, it is just to promote the movie, and it can't change the situation he just said.
on TV.
The interview session ends.
The screen returns to the studio.
The host began to introduce the Spring Festival file battle report.
It's the second day of the Lunar New Year.
On the first day of the Lunar New Year just past, the box office of the entire Spring Festival stalls has completed a historic surpass, reaching 210 million! Compared with last year, an increase of 187%.
Among them, "Wonderful Night 2" set a box office record during the Spring Festival with a single-day score of 80 million.
The three movies brought by Lu Ping'an showed far more than expected market appeal, and the market generally encountered a difficult situation, mainly due to the Spring Festival holiday in many movie theaters.
Gab!
John Woo scoffed.
210 million, that's including the box office of pre-sales, okay.
The results were very fast, and the assistant next to him reported: "It's true, the real-time box office is 210 million." ”
"Real-time box office 210 million? Three films? One day? ”
"Yes, if you pre-sell, now the Maoyan ticket now shows that it has come to 240 million?"
"The first day of the Lunar New Year has passed, why are there so many?!" Wu Yusen was shocked, he remembered that the advance ticket office was more than 260 million in the Chinese New Year's Eve.
The assistant muttered in a low voice: "After all, he is safe on the road." ”
John Wu took a deep breath and felt a little sour.
Then he asked, "What about Chibi?" ”
The assistant's voice was even quieter: "5.6 million on the first day of the Lunar New Year." ”
Now Wu Yusen's teeth are sour!
But he still insisted on that view.
If you don't change the business model of all theaters, you won't be able to win completely.
But obviously, John Woo underestimated the popularity of the Spring Festival stalls and underestimated the Chinese people's desire for money.
After the report of the six princesses came out.
Lu Ping'an admitted that there was indeed a light of "support" here.
But after all, it has to be carried by movies.
So under the high reputation, as well as various publicity offensives of Xingchen omni-channel.
"The three movies in the Spring Festival file have a super high reputation"
"Spring Festival movies are hard to find in many places"
and other keywords have already spread all over the country.
"Take the whole family to watch a movie and have a happy New Year" has also been branded into the hearts of countless people.
At this time, the busiest and most unavailable Chinese New Year's Eve and New Year's Day have passed.
It's the second day of the Lunar New Year, and it's time to go back to your parents' home, go out to pay New Year's greetings, and have free activities.
The demand for watching movies is naturally not at all comparable to the first day of the Lunar New Year.
So many people choose to contribute the option of watching a movie with their family for the first time in their lives today.
In this way, a "vicious circle" is formed.
Everyone is ready to take their families to watch a movie while they are free.
But many theaters are not open, and the tickets of the theaters that are open are tight, what should I do?
That's when the great movie theater owners stepped up.
"Temporary adjustment during the holiday, return quickly!"
Countless theater employees who closed during the Spring Festival sat up in shock and were recalled to the theater by the boss.
Then soon, China Film received calls from many theaters in third- and fourth-tier cities.
"Give me a copy, my theater opened two days in advance, and I will use it today, hurry up!"
China Film started as soon as possible and sent the backup copies that had been prepared directly.
At this point, Han Sanpin once again praised Lu Ping'an, feeling that while his prediction was accurate, the idea of dealing with this kind of problem was also wonderful.
Lu Ping'an actually set up storage points in various provinces across the country in advance and sealed a different number of spare copies in advance.
Then now the demand in various places has increased greatly, and all parts of the country are directly transported, which greatly improves the efficiency.
So much so that on the evening of the second day of the Lunar New Year, half of the theaters that were closed during the Spring Festival were half opened.
And in this half, 8 percent of the theaters directly got a copy for the first time.
Maoyan Ticket has also received numerous applications for the pre-order function.
Lu Ping'an has already taken countermeasures.
As soon as the copy arrives, the scheduling plan is uploaded, and the pre-order is opened in seconds.
Reflect the situation on the cat's eye ticket.
It was discovered by countless people that when they clicked on the webpage on the night of the second day of the Lunar New Year to pre-order, the gray and white "sold out" almost all turned into a red "There are tickets!" ”
The news also intervened as soon as possible.
"The Spring Festival film market exceeded expectations, and theaters opened in advance to welcome moviegoers"
""Wonderful Night 2" 100 million a day, pointing to a new box office record"
""Crazy Racing" 150 million in two days"
"The box office of "People in Embarrassment" exceeded 100 million, or it will create the highest rate of return for low-cost films in domestic film history"
Things are done by shouting.
It doesn't matter if the data is added to the pre-order.
As long as it works.
Besides, the data doesn't exaggerate too much
It was the morning of the third year of junior high school.
Maoyan tickets were directly announced, and the total box office of the Spring Festival pre-orders exceeded 400 million!
This statistic is quite scary.
Within one day, the pre-order box office skyrocketed by 160 million!
This is still the result of being limited to 7 days of pre-order.
The industry was shocked.
Lu Ping'an's appeal is terrifying!
Of course, the reference of this data is not very high.
After all, it's a pre-order.
But various theaters that opened ahead of schedule have already stated.
The fact that the Spring Festival stalls were completely opened by Lu Ping'an is already unstoppable.
Wu Yusen sighed slightly.
At this time, the assistant came to report, the ticket was bought, and all three movies were available.
John Woo got up and went out, he wanted to see what the charm of these three movies was (end of this chapter)