Chapter 112: After the press conference
There was loud applause from the audience, and many people were screaming and cheering.
One of the intuitive benefits of Quora is that it makes people realize that quality content is valuable and that users are willing to pay for it.
At the same time, Quora is willing to share the value of the high-quality content they create with users.
"Yes, we adopt a sharing mechanism, and we will share every Quora Gold Selection's revenue with users.
It's your high-quality content that makes this great Quora selection.
30%。 I love this number, whether it's Riot Games or Quora paid quizzes, our take is only 30%.
This number can allow enterprises to have funds to operate at the same time, they can have a little income, and can help Internet companies to survive better.
I have always believed that Internet companies have broad profit margins, but many Internet companies have not found a suitable way to make profits.
The Internet is a gold mine, and NewPay is the shovel that digs into it.
Getting back to business, Quora Gold will be officially launched in the early hours of tomorrow morning, and after Quora Gold is launched, all Quora registered users will be able to claim a two-week Quora Gold Pick for free.
Try it before you decide if you want to buy it. ”
Von Lewis in the audience was very proud, Quora seems to be just a pile of content, but in fact it contains a lot of original technology.
Not to mention the recommendation algorithm developed by Robin Li, there is also the research and development of anti-crawler technology.
Crawlers are specialized in scraping web content, this technology has a history of many years, and now the Internet has been full of Internet companies and even individuals who engage in crawlers.
If there is no anti-crawler technology, these agencies only need to crawl Quora's content, then do time screening, and then do a sort of likes, and they can also make a Quora gold selection.
With piracy, it's hard to sell the original.
The moral bottom line of the Amerikens is not higher, they do not use piracy, simply because the potential cost of using piracy is higher than using the original copy.
In the barbaric years of the absence of supervision, if you can see piracy, the Amerikes will not look at the genuine version.
So at this time, anti-crawlers are particularly important.
If Robin Li's recommendation algorithm is related to the upper limit of Quora Golden Selection, then the anti-crawler is related to the lower limit of Quora Golden Selection.
Zhou Xin waited on the stage for everyone's applause to stop before continuing:
"Everyone knows Yahoo's vision, and Yahoo has always wanted to be a media group in the new era, and it wants to be a media in the new era.
When I was on Charlie Rose's talk show before, he talked to me about it, and I was very interested after the conversation.
Yahoo wants to become a media group in the new era, and Quora can also do it, since it is defined by the new era, it is somewhat different from traditional paper media.
Every time I scroll through Quora, I think to myself, the content and depth of opinion on it is no worse than the New York Times, why can't I aggregate all this high-quality content into one publication?
That's where Quora comes in.
Of course, there will be questions in the hearts of users, the content on Quora is public, why should I pay extra to buy Quora Gold Selection?
Because you only have a limited number of users to follow on Quora, and a limited number of sections to follow, this will lead to an increasing convergence of the content you see.
You will see more and more of what you like to watch, and ignore what you are likely to like or that you are likely to be interested in.
Quora Gold Selection is like panning for gold in the ocean, helping you pick up the gold you missed.
The frequency of once every three days is just enough to ensure that you will see the best responses from the entire community during those three days. ”
Yang Zhiyuan complained in his heart: You did Yahoo's work, what else did Yahoo do? At the same time, he was more eager for Quora. Quora literally did what he dreamed of.
Quora arranged for him and Bill Gates to sit next to each other, and the two of them chatted from time to time, but after Quora Gold was selected, the mood of the two chatting was gone.
Everyone realizes that if Quora can be successful, then Quora will be more valuable, and it is not only Internet companies that will compete with them, but also traditional media companies.
Bob Pittman, the president of Americon Online, was also below, and after listening to it, he sighed again and again, Zhou Xin's new profit method is similar to his idea.
He wanted to make money by acquiring Quora, launching Quora members, and then letting users choose to put their answers in the membership area.
Only members can see the content of the members area.
As a result, before Ameriliken Online acquired Quora, Zhou Xin launched a subscription-based paid function.
What he didn't expect was that Quora didn't make users unable to see these answers, Quora sells services.
If you do it according to his idea, it is at the cost of reducing the user experience, and if you want to restore the original user experience, then charge the money.
Zhou Xin is already getting better on stage: "After the launch of Quora, every user has the opportunity to speak out on the issues he is interested in.
In this process, we gave birth to the first batch of top users with 100,000 followers, and these users became the first batch of top users of Quora with their excellent professional ability in the corresponding field and the Internet spirit that they are willing to share.
At the same time, in the era of paid Q&A, we let these top users share the dividends brought by Quora, and they can get revenue from Quora through paid Q&A.
Ordinary users can do the same, but the income of ordinary users belongs to the black box, and it is difficult for you to know what you can rely on to get income.
After the launch of Quora Gold Selection, we hope to be able to share the dividends brought by Quora's development with more users.
Quora Gold Select's question filtering has nothing to do with the user, only with whether your answers are high-quality enough.
This is also the last feature I've developed for Quora, and in the near future, there will be the next person at the helm to take care of Quora's growth.
In addition to the release of Quora Gold Selection here today, it is also an early farewell. ”
The sound of not going was heard in a small area of the audience, and then it spread to the entire venue.
All Quora users are shouting, we need you.
After Zhou Xin paused for a moment, he waved his hand: "Okay, everyone acts like I'm leaving."
I'm just leaving Quora, not Silicon Valley.
I'm still in Silicon Valley, Riot and NewPay are still my products, and I'm going to start the next phase of my business, and nothing can stop me! ”
After the launch of Quora, it was reported by major media outlets.
"Quora launch? Newman Farewell Party! ”
"Can Quora's launch of the Golden Selection feature disrupt the market of traditional print media?"
"At the Quora press conference, Jerry Young and Bill Gates sat side by side, but it was difficult to hide the embarrassment"
"Newman's next stop? Is a better product than Quora coming? ”
The next day, almost all of the Silicon Valley tech media headlines discussed Quora's launch event yesterday.
At the same time, the media and users have already received the first Quora Gold Selection.
There are also users who just don't like free, and the main one is a person who loves to spend money and subscribes to Quora Gold for $7.
The New York Times' coverage of the Quora launch event was not as pompous as the rest of the media, and they focused almost all of their attention on Quora's product innovation itself:
"Yesterday, Newman, known as 'the best product manager in Silicon Valley,' held a product launch event in San Francisco.
More than 10,000 Quora users attended, and according to the author's observation, most of the users attended were young people, which shows the strong appeal of Quora in the user group.
Newman's launch of Quora Gold Selection is another innovation after the last launch of Quora's paid Q&A feature, which aggregates users' high-quality answers into a single publication and sends them to users who have purchased the service by email.
The frequency of once every three days and the $7 per month pricing show that Quora Gold is benchmarked against traditional print media.
I don't know if Quora will succeed, but I appreciate Quora's continuous innovation in achieving profitability under Newman's leadership.
Unlike Yahoo's approach to profitability, which focused on profitability after its acquisition of GEOCities, Quora under Newman's leadership has always been innovating without compromising the user experience.
Yahoo takes back the rights that users are supposed to have, and then tells them that you need to pay to continue to enjoy the rights.
This is the essential difference between the two. It is Quora's continuous innovation and successful experience in profitability that allows more Internet companies to find their own profit models faster.
If Quora Gold Pick is successful, I think Quora's value will go even further. ”
What is a success in Quora Gold Selection? That's a question from a participant at Yahoo's internal board meeting.
"Gentlemen, 100,000 subscribers is already very successful for the average Internet company, $700,000 a month, $8.4 million a year, which is already higher than many listed Internet companies.
But it's clearly not enough for Quora.
So 500,000? Or 1 million?
The results of the discussion are the same as the results of our previous meetings, and we have to acquire Quora.
It's an opportunity that hasn't been seen for years, and no one but Newman is going to choose to sell Quora.
Therefore, the success of Quora Golden Selection will not have much impact on our acquisition, it is just that the valuation is higher and we have to pay more money.
Quora is priced high, which in itself is within our expectations.
It's just that the launch of Quora Jinxuan has taught us and even the Internet companies in Silicon Valley a good lesson.
How can a community with enough quality content and great users create and realize value.
This can serve as a good guide for Yahoo's future work.
But that doesn't affect the fact that we're going to acquire Quora now, and it doesn't affect the end result of our successful acquisition. ”
What happened on Yahoo's board of directors also happened at Microsoft.
It's not just these Internet companies that want to buy Quora, but some traditional print media also want to buy Quora at this time.
Among them is Murdoch's International News Corporation.
Tomorrow is the last day of March, and it is customary to ask for a monthly pass.
I'm going to go to another place on the weekend, and the update may not be guaranteed~
(End of chapter)