Chapter 119 Good innovation will be paid by consumers

I.M. Pei patted Li Xihui's hand, and then said: "You took the initiative to donate 10 million US dollars as a scholarship, you can have such an awareness, this is very good, very few young people can have a sense of charity."

Compared with Huaguo, Ameriken is too expensive for Chinese students in terms of prices and living expenses, and with the award of the 100 People Association Talent Award, it can alleviate their living difficulties to a certain extent for the truly outstanding international students. ”

I.M. Pei said that he spoke highly of Zhou Xin, and that the previous presidents of the Committee of 100 were all outstanding figures in politics or business.

In his opinion, Zhou Xin is fully qualified and capable of taking over as the chairman of the Committee of 100 after Li Xihui.

Wu Jianmin, the later chairman of the Committee of 100, is not Wu Jianmin, and Wu Jianmin of the Committee of 100 is the chairman and CEO of East West Bank.

Since his wealth has reached a certain level, after reaching this level, Zhou Xin can do whatever he wants to a certain extent.

Even if his behavior is a little out of line, others will automatically help him find a reason.

The 10th anniversary dinner of the 100-person meeting, starting with I.M. Pei, almost everyone said hello to Zhou Xin.

Zhou Xin felt tired, and by the end of the day, he had already replied completely mechanically.

Zhou Xin didn't know that Pei had the idea of making him the chairman of the Committee of 100, and even if he knew, he would refuse.

It's okay to deal with an organization like the Committee of 100, but it's okay to have an in-depth integration like being the chairman of the Committee of 100.

And to put it bluntly, the chairman of the Committee of 100 can't do the key things at all, and the founder team members are still alive, resulting in very little autonomy in this position.

Zhou Xin can't look down on it, so it's better to start a new stove by himself.

After meeting with these members of the 100 Association one by one, Zhou Xin had a new understanding of the 100 Association, and the business people in the 100 Association belonged to the group that had broken through the ceiling of the Chinese.

The upper limit of the average Chinese is the middle level, and it is almost impossible to enter the board of directors and become management in the true sense.

But among the members of the Committee of 100, the partners are the beginning.

After Zhou Xin finished seeing it, he realized that the network he had built in the 100 People Association might come in handy in the future.

There are so many things to do in New York, and attending the welcome dinner of the 100-person meeting is just the first thing to do.

The second thing is to meet Seamus, Seamus Warrilehto.

A less common name, Finnish, former chairman and general manager of Nokia, who was chairman of Nokia for three years before being squeezed out by Mika. The position of general manager was also squeezed out by Joma after only four years.

This is a talent recommended by headhunters to Zhou Xin, and Matrix needs a general manager with sufficient experience.

A talent of this level needs Zhou Xin to come to New York in person, and the other party is already seventy years old, and he is not as eager for work as he was when he was young.

At this time, Zhou Xin is famous enough for the other party to see him.

"Newman, it's a pleasure to meet you, Sean has already told me, he's always looking around for opportunities like hyenas.

Like him twenty years ago, I am now old, and my sense of smell and desire to win are far less acute than when I was younger. ”

When Seamus and Zhou Xin met, he had no intention of doing the next job at all, he wanted to get to know Zhou Xin.

Zhou Xin said: "Sean is very professional, and several executives in my hands are recommended to me by Sean.

You don't look old at all, you are still so energetic, if there is a promising career in front of you at this time, I believe you can rekindle the passion and vitality of your youth. After reading Simo's resume, Zhou Xin thought that the other party was very suitable.

He didn't need a CEO who could stay at Matrix for long, and what he needed most now was someone to put the whole company in place.

Because he is now going to start opening stores in the Ameriken area, even including Vancouver and Toronto, the big cities of Maple Leaf Country, to open offline stores at the same time.

Create a form similar to an Apple store.

The real industry is completely different from the Internet industry, and there will be a qualitative improvement in terms of the number of employees and the scale of management.

Therefore, in the early stage, when he is not short of ideas, he needs to focus on stability, and Seamus is a very suitable candidate.

As for the chairman of the other party's Nokia, he can't adapt to the mobile Internet era, and when he is eighty years old in the mobile Internet era, how can he continue to manage Matrix.

"It's a bit cruel to say prospect to a seventy-year-old.

I know Newman, you've had a lot of success in the Internet space, and that success has given you the confidence that you can do anything and replicate your success in the Internet space.

However, everyone is limited in what they are good at, and it is very difficult to replicate the successful experience in other fields. "Seamus is unusually conservative.

Zhou Xin took a sip of latte and said, "Yes, I have countless good ideas, and I need a CEO to execute my good ideas for me."

Instead of letting them stop in my head, they need to fall into reality.

I was able to be very acutely aware of the needs that most groups shared, and was able to find some reasonable means to cater to their needs.

The Internet field and the consumer electronics field are actually interconnected, and they can both create demand and meet demand.

No one has a better sense of smell than I do in this regard. ”

Zhou Xin's confidence is as dazzling as the sun.

At the age of seventy, Seamus naturally would not be so easily swayed by such remarks.

Whether or not he wants to take on next week's new position, Seamus has to show his worth.

He can not be the president of Matrix because of his age, salary, and prospects for Matrix's development, but he can be the chief consultant, which is a good salary for a low-intensity position.

This is also why some executives, when they are poached by other companies to talk about in detail, even if they don't plan to go to this company, they will show themselves as much as possible without revealing secrets.

I can't be sure that the right opportunity will come.

Seamus spoke slowly, but without pauses or repetitions: "Insight into needs is important and critical.

But in the hardware field, it is not quite like the software field because the needs of the users are similar and clear.

In the field of consumer electronics, it is difficult to impress users through the innovation of the product itself.

Taking the two largest categories in the field of consumer electronics, mobile phones and video game consoles as examples, people's needs for mobile phones are nothing more than signal and battery life.

Although people continue to add all kinds of functions to their phones, such as gaming, taking photos, music, texting, etc.

But at the end of the day, the performance of the phone dictates that it is very limited in what it can do.

In order for a mobile phone to have such a rich set of functions like a computer, and to integrate these functions into the computer adaptively, a breakthrough in integrated circuits is required, and I am afraid that it is difficult to see this scene at my age.

Therefore, it is very difficult for you to meet the needs of users through the update of function points, and in the field of mobile phones, the satisfaction of needs and the iteration of technology are closely related. ”

At this time, the 2G network has been basically popularized overseas, and it was not until 1999 that the full popularization of 2G began in China, and the 3G network was launched overseas in the middle of 2001.

"Nokia invested about 1 billion euros in the whole of last year, and Nokia probably maintains such a high R&D expenditure every year, if you want to enter the mobile phone field, a lot of technology needs to be accumulated from scratch.

Including branding, it also takes time to build.

For example, the 3210 launched by Nokia not long ago actually took three years of research and development before it became so popular.

This is true for mobile phones, and the same is true for video game consoles, where people only care about whether the games on the video game consoles are fun, and it only has this one core need.

Similarly, mobile phones only have one core demand, calls, and everyone is doing the same for the demand, fighting for supply chain capabilities, cost control capabilities and enterprise management capabilities.

It is difficult to achieve the differentiation of mobile phones through the innovation of demand, and it is even more difficult to further make users pay for differentiation. ”

Nokia 3210, a classic among classics, has sold 150 million units worldwide, and it is also a product that Nokia has established itself as a traditional mobile phone.

"I understand, so I'm talking about consumer electronics brands, not just mobile phones, mobile phones are just one of them.

There are so many types of consumer electronics brands that I want to make them look like Sony, which is the ultimate goal.

I also agree with what you just said, supply chain management, cost control, enterprise management, etc., but I don't agree that users are unwilling to pay for differentiation.

The reason why users are reluctant to pay for differentiation in the mobile phone market is because the degree of differentiation is not high enough.

Mobile phone manufacturers have not done enough innovation, but only innovation in appearance, which is not an innovation.

The reason why the Nokia 3210 you just mentioned sells so well is precisely because they achieve innovations that others have not done.

Mobile phones are the most critical products for consumer electronics brands, and I have carefully studied the 3210 model.

Prior to this, mobile phones were oriented to business people, and the product design of mobile phone manufacturers was also based on the stability of business.

The 3210 is one of the very few mobile phones aimed at young people, and it comes with three pre-installed games: Snake, Matching Memory, and Spin, as well as ringtone sharing, picture push, and other functions.

It is this differentiation that is why Nokia can sell so well.

I am confident that I can do better than any other mobile phone manufacturer in the field of differentiation.

But what I lack is your strengths, such as large enterprise management, hardware R&D team management, supply chain management, and so on.

I need your help for the soft power that these traditional mobile phone companies need to have.

In terms of scientific research, product innovation, functional positioning and brand building, I will personally take care of these.

We're the perfect combination, Seamus, and you can think of this as the last venture of your life.

I am fully confident that our products will have a huge impact on the mobile phone industry and even the entire consumer electronics industry.

I'm sure you're not willing to end your career like this. ”

Today's convention is two chapters and 6,000 words, and from tomorrow there will be more more

(End of chapter)